The promotion is based on a microsite developed by Advico, on which five friends can register as a team and play together for the main prize. To do this, they have to collect lucky codes, which can be found in packets of cigarettes or in Fortune Cookies distributed at the POS. After entering the first five codes, each participant also receives a T-shirt with their name translated into Chinese. "Camel Access11" will be promoted with a comprehensive POS package, print ads, e-newsletters, direct mailings and a movie spot at the Orange Cinema Open Air. A Camel Swing Pack specially designed for the promotion is now available in stores.

Responsible at JT International: Sonja Hennecke, Cristina Musco Bächler, Irma de Gregorio. Responsible at AY&R: Markus Gut (CCO), Martin Stulz (CD), Oliver Glutz von Blotzheim (AD) Sandro Tissi, Elias Zurbuchen (graphics), Sven Rufer, Lena Nasdal (text), Jonathan Schipper, Emillia Vasella (consulting), Peter Koller/Discover IT (programming).

The next print issue will be published on August 12. The Werbewoche editorial team wishes you a wonderful summer!
 

The police had already requested a report some time ago on investigations into the use of private investigators by British newspapers from 2006, the office of the British Data Protection Commissioner explained on Thursday. According to the report, the Daily Mail topped the list with 952 requests to private investigators, while the News of the World was in fifth place with 228 requests. The corresponding investigation was reported to the police
handed over three months ago.

Liberal Deputy Prime Minister Nick Clegg, meanwhile, called for the scandal surrounding the now-defunct News of the World to be used to shed light on the "shady relationships" between politics and the media. "This is a once-in-a-generation opportunity to properly expose the murky practices and shady relationships that have taken root at the heart of the British system between the press, politics and the police," Clegg said in London on Thursday.

Clegg defends Cameron

At the same time, Clegg defended his coalition partner and head of government David Cameron, saying he had "categorically" assured him that there had been no "inappropriate discussions" about the takeover bid by Murdoch for pay-TV broadcaster BSkyB.

Cameron made a statement in the House of Commons on Wednesday regarding the accusations that he had not maintained the necessary distance from Murdoch. In particular, he is accused of having employed the former editor-in-chief of the News of the World, Andy Coulson, as press spokesman, even though he was suspected of having commissioned the wiretapping. On Tuesday, Murdoch and his son James had to answer questions before a British parliamentary committee. The 80-year-old Rupert Murdoch denied any personal responsibility.

Australia tightens laws

Following the wiretapping scandal in the UK, Australia, the home country of Rupert Murdoch, is tightening its legislation to protect privacy. The scandal surrounding Murdoch's News of the World newspaper makes action necessary. So far, there is no general law in Australia that protects privacy, explained Home Affairs Minister Brendan O'Connor on Thursday. This means that no one is legally protected if they want to take legal action against a breach of their privacy. In future, it should be possible to hold the media accountable in court in such cases. The government believes in both the principle of freedom of expression and the right to privacy. The technical achievements of the modern world made new communication channels possible, but also posed new challenges for the protection of privacy. The left-wing government, of which O'Connor is a member, is currently at loggerheads with some of the Murdoch Group's publications. (SDA)

The new IBM Switzerland employee magazine proves that old channels do not replace new ones, despite electronic media and social media, according to a statement. "The IBMer" combines the advantages of print and social media in a new form: as a print product on the one hand and as a user-generated platform for internal communication on the other. All articles, ranging from customer projects to volunteering and career topics, would be written by the employees themselves in their preferred national language or in English and illustrated with photos.

In the future, the magazine will be published twice a year in tabloid format. In addition, an e-paper is available to employees on the intranet.

The 53-year-old Markus Hegglin has headed the Tagblatt editorial team since 1994 and also took over the management of the city's official gazette in 2008. Over the past 17 years, Markus Hegglin has played a key role in shaping the Tagblatt of the city of Zurich, according to a press release issued on Thursday. In 1999, the Tagblatt was repositioned as a commuter newspaper under the name Zürich Express, before the official gazette returned to its original name in 2003. In 2006, the Tagblatt der Stadt Zürich reinvented itself as a city magazine with a weekly publication frequency and made its way back to commercial success.

The Tagblatt der Stadt Zürich is the official gazette of the city of Zurich and is distributed to city households on Wednesdays. With a circulation of 141,467 copies, the Tagblatt reaches around one in two people in Zurich.
 

The independent audit confirmed that Paroli works according to recognized standards in terms of both management and service provision, the agency writes in a press release.

The certificate, which is recognized by ICCO (International Communications Consultancy Organisation) as an international quality standard, guarantees that the assessed agency complies with the highest professional, economic and ethical standards. The certification process examines aspects such as organization, leadership, planning, profitability, project management, customer satisfaction and professional competence. The award of the quality certificate is repeated every two years in an assessment to ensure that the standards continue to be met.
 

Under the motto "Hungary makes your teeth shine", the Hungarian tourist board is giving away "Germany's most beautiful smile". Or a trip to Budapest for dental or cosmetic treatment. On the Facebook page The competition is open until August 31, 2011 for participants to submit the most "expressive and original" applications for new teeth. The lucky winner will be selected by a jury of experts, with a top ten chosen in advance by the Facebook community serving as the basis for the decision. During their stay in Budapest, the winner will - hooray - be accompanied by a professional TV team. They will also be "allowed" to blog about their experiences and impressions on the Facebook page. A nice campaign. Especially as it can be assumed that the tourist office has chosen a doctor with the same level of training to carry out the dental beautification - despite the dumping prices ... Anyway: The Werbewoche online editorial team wishes you a wonderful and relaxing vacation season!

"With a newsroom, we want to deploy our forces even more effectively," says Diego Yanez. However, detailed statements are not possible at the moment - the concept will not be developed until 2012. Will the three newsrooms be completely dissolved? Yanez: "We can't assume that 'Schweiz aktuell', 'Tagesschau' and '10 vor 10' will be merged into a single large editorial department. That would make little sense." But the reverse is also true: If the newsroom comes, the clear separation of the three newsrooms will be over. That's why, according to the TV star, SF employees at Leutschenbach are worried that there will be job cuts. SF Editor-in-Chief Diego Yanez contradicts: "The newsroom is not associated with any savings package."

In the two new ads, you see Nordic walkers having to flee from a bull and a motorcycle rider riding behind a convertible driver and getting his toupee in his face. In the new TV spot, a family father turns to Mobiliar because his children have buried him on the beach and forgotten him. So he can't defend himself when a beach vendor shamelessly steals from him. In the two reminders, the poor guy is still stuck in the sand and first gets a carrot dirt and is then also photographed by two girls who are out at night on the beach.

The ads have been in newspapers and magazines since June. The TV spot went on air last week - just in time for the summer vacations.

Responsible at Wirz Advertising: Raul Serrat (art), Andi Portmann (text), Philipp Skrabal (CD), Yves Rückert, Liliana Belchior (consulting). Responsible at Wirz Fraefel Paal Productions (film production): Ernst Wirz (director), Stefan Fraefel, Gabi Benz (production), Michael Saxer (camera), Jingle Jungle (soundtrack). Responsible at Mobiliar: Janine Wenger (Advertising Project Manager), Christoph Ott (Head of Marketing Communications).

Radio consumption in German-speaking Switzerland therefore fell by 0.1 percent or 4.1 minutes compared to the second half of 2010. According to SDA, this is the result of figures published by Publica Data AG on Wednesday. SRG radio stations had a market share of 66.2 percent in the first half of 2011, 0.3 percent more than in the second half of 2010, while private radio stations lost slightly from 29.3 to 29.1 percent. The foreign stations were also tuned in slightly less; their market share fell from 4.8% to 4.7%.

DRS 1 claimed the largest market share with 34.3 (33.9) percent. DRS 2 achieved 3.6 (3.9) percent, DRS 3 17.8 (17.9) percent, DRS 4 0.7 (0.8) percent and DRS Musikwelle 4.7 (4.8) percent. Among private radio stations, Radio 24 maintained its leading position with a market share of 3.2% (3.1%), ahead of Radio Argovia with 2.3% (2.4%), Energy Zürich with 2.1% (2.2%), FM1 with 2.0% (1.8%) and Radio Zürisee with 1.9% (2.0%).

Eviva is the most listened to private cable radio station with a market share of 1.1 (1.0) percent.

In the other language regions, radio consumption was slightly lower. 86.2% of people in French-speaking Switzerland listened to the radio for 114.3 minutes a day. In Italian-speaking Switzerland, the medium of radio reached 88.4% of the population aged 15 and over, and usage amounted to 117.2 minutes per day. In the second half of 2010, this figure was 86.4% or 118.2 minutes in French-speaking Switzerland and 88.0% or 122.7 minutes in Italian-speaking Switzerland.
 

If he had known what he knows today, he would not have appointed the former editor-in-chief of the scandalous News of the World as his government's head of communications, Cameron said. "It was my decision and I take responsibility for it," said Cameron. He regretted it and was sorry that he had caused so much turmoil, said the British head of government. However, it must first be established whether Coulson is actually guilty.

Cameron had come under fire because Coulson was alleged to have known about the tabloid's bugging and bribery methods during his time there. Coulson resigned as the government's head of communications in January.

The scandal surrounding bribes to the police and thousands of tapped phones at media mogul Rupert Murdoch's now defunct newspaper had severely damaged "public confidence in the police and the press", said Cameron. That is why the planned judicial committee of inquiry should not only uncover the practices at newspapers, but also at television stations and social media.

The first report is due to be published in twelve months. The committee, which is chaired by a judge, will also include former journalists from major media companies. Cameron also wants to take more decisive action against corruption in the police force. The bugging scandal raises questions about the morals and values of the police. He will look for ways to put together a new leadership team for the British police force, the Prime Minister added. (SDA)

> Murdoch rejects responsibility for wiretapping scandal

To give the corporate identity a distinctive face, for example, each individual business card has been given its own surface texture, the agency writes in a statement. This is intended to underscore Acrea's individual, human touch.

Responsible at Acrea: Manuel Hilty, Michael Müller, Stefan Wengi. Responsible at Walder, Advertiser: Sandro Walder (overall management/consulting), Sascha Völki (AD), Martina Hirzel (DTP), Valentina Röschli (text).