In addition to an updated website, an image brochure and advertisements were designed. These were to be implemented in a playful way and position the customer as the first address for the small difference. The campaign was given visual size by the lead subjects, which were processed using the CGI process, the agency said in a statement. The elaborate 3D image processing turns technical features such as turbines into an almost sensual experience.
 

She makes a personal appearance on her homepage. But not just with personal statements and information, but as a person. "You're probably wondering what she's doing on her website?" she asks during her appearance. Which I'm sure nobody wonders, after all, the World Wide Web has just turned 20 years old. But Anita Buri has even more interesting things to tell. How she was beamed onto the homepage, for example. And as if she had found her new home in the white room of the Anitaburi.ch homepage, she continues to stand still after saying goodbye: "cool that you're here", looks around, scratches her head and smiles, repeating this over and over again.
Even if it doesn't sound like it, the marketing stunt is a success. Because once you have reached the homepage, it is difficult to leave the site again. There is so much to look at: Anita in hippie clothes, Anita with lots and lots of colorful bags, "Frau Buri moderates", LaLa with gauntlets and a spontaneous dance interlude ... but it's best to take a look for yourself: Anitaburi.ch
 

The Marketing Program API (Application Programming Interface) was launched by Facebook in July 2011 to enhance brand and agency campaigns across the Facebook platform and to drive best practices and new features in Facebook marketing. A selection of global partners have been chosen to integrate the Facebook Marketing API to help advertisers plan and analyze their Facebook presence. These official Facebook Marketing Partners are allowed to develop their own third-party tools for improved creation, campaign management, reporting and other specializations. Ybrant Digital has been providing Facebook advertising solutions since 2009.

As a certified Facebook Ads Partner, Ybrant Digital has its own optimization technology and a dedicated team of campaign managers. Ybrant already delivers over 600 Facebook campaigns per month internationally for advertisers. Founded in 2000 and headquartered in India, the marketing services provider now spans the globe with offices in 16 countries including the US, UK, France, Germany, Sweden, China, India and Australia, as well as agencies and partnerships in Spain, Poland, Netherlands, Italy and Greece. Clients include brands such as SAP, Porsche, Ford, UPS, Swissair and Lufthansa. In addition to proprietary media such as Lycos, Gamesville, getMedia in Latin America and several travel websites in Australia, Ybrant Digital has partnerships with global online publishers such as Facebook, Google, MSN and Yahoo.

The design of the building offers the agency the opportunity to creatively implement its own self-image. The result is a simple, industrially inspired and coherent space that serves as a platform for creativity for the 50 employees and six apprentices, writes Aroma in a statement. The understatement underlines the company's values: "Here, ideas and their realization are in the foreground.

The concept of the "somewhat different commercial building" is also appreciated by other agencies - companies from the Swiss creative industry have rented space around the anchor tenants Aroma and Freitag. Noerd offers a creative and cooperative environment of like-minded people and an exciting tenant mix, says Lukas Meier, founder and owner of Aroma, in the statement. The hub of exchange will be the Noerdkantine, which is surrounded by a rooftop garden on the building's roof and open to both tenants and external visitors.

Aroma realizes projects for Credit Suisse, Fifa, Zurich Airport, Globetrotter, Polo St. Moritz, Swiss, Swisslos, Weltklasse Zurich, Zurich Film Festival, among others.
 

The poster campaign in the city/agglomeration of Zurich, advertisements in 20 Minuten and TV and radio spots are intended to boost season ticket sales in August. Following the campaign, the match schedules will be distributed in streetcar posters using dispensers. The motto is: "The lions are hungry... for the new season and the championship title!".

Responsible at ZLE Betriebs AG: Peter Zahner (CEO). Responsible at Xess Marketing: Erich Ogi (Management), Corina Conzett (Consulting), Camil Hämmerli (Creation).
 

Privacy should be protected from so-called behavioral targeting. Such protection is implemented via an opt-out function, which was initiated by the industry together with the government last year. According to Adage.com, only a small percentage of the 80 million Internet users who see the privacy protection icon every day have used the function to date. According to the technology service provider Evidon, the figure is around half a million people.
 

Eugster will sit on the jury for the third time this November. In addition to the Cannes Lions Direct, the John Caples International Awards are a prestigious competition for creative dialog marketing.
 

In spring 2010, around 250 sales staff were still selling around 20,000 Surprise magazines every two weeks. There are now still around 200 sellers, each selling around 15,000 copies. Surprise managing director Paola Gallo said this when asked by the SDA news agency.

Gallo confirmed a report in the Basler Zeitung newspaper on Monday. There are two reasons for the slump, as Gallo explained: several cantons enforced a strict limit on how much social welfare recipients could earn as a supplement. In Zurich, Bern and Baselland in particular, this has meant that many sellers have been unable to sell any or far fewer magazines. Another problem for Surprise is that several cantons - including Zurich and Baselland - are implementing the Foreign Nationals Act more restrictively. "People with pending asylum proceedings are no longer allowed to sell magazines in these cantons," said Gallo, adding that in Zurich, for example, numerous sellers were lost in one fell swoop.

The Surprise makers therefore sought talks with the cantons. They have already been successful in the canton of Baselland, where Surprise now offers an integration program that is paid for by the canton. Participants in the program are trained in sales, receive a German course and work as Surprise salespeople.

Surprise is a biweekly Swiss street magazine produced by journalists and sold by people who are no longer integrated into the labor market. The sellers are allowed to keep CHF 2.70 of the magazine price - CHF 6. The institution also runs its own national street football league and a choir.
 

Posters, because Uldry's specialty is poster screen printing. According to a Wapico press release, the Bern-based company has always topped the list of the 100 best Swiss posters for years, and Uldrys has also won prestigious international prizes for poster printing. A single subject was chosen: a "nature morte", well understood in the style of the old masters, but photographed in a modern way. The "old masters" are and remain masterful even today, according to the image statement. The screen and squeegee symbolize screen printing. The fact that Uldry only prints beautiful posters underlines the picture's message with a wink.

Responsible at Serigraphie Uldry: Jacques and Madeleine Uldry. Responsible at Wapico: René Walker (CD), Olaf Pilleri (consultant). Photography: Charlotte Walker, Fribourg.

In the three months to the end of June, profits amounted to just 45.6 million dollars, compared to 91.9 million in the same quarter of the previous year. This was announced by the company according to the Guardian. Advertising revenue from the print section of the Washington Post fell by twelve percent to 66.6 million dollars. Advertising revenues from the digital business, primarily at Washingtonpost.com and the online magazine Slate, fell by 13 percent to 23.4 million dollars.
 

The Klee video for "Will you stay with me" is shown onDiesims3.com with the Sims faithfully recreated - in black and white and against the romantic backdrop of Paris. This was made possible with "The Sims 3 City Accessories", which was released on July 28 and brought many new hotspots and objects for life in the city into the Sims game. Compared to the original video clip of Klee, the Sims version has a small bug built in. Fans are called upon to track it down. As a reward, each participant will receive a download code for the acoustic version of "Will you stay with me". In addition, ten VIP passes and two backstage passes for a meet & greet with Klee during their current "Aus lauter Liebe" tour will be raffled off among all entries.

"Aus Lauter Liebe" is the fifth studio album by the Cologne-based band Klee.
 

Chantal Beljean graduated from the New York Film Academy and has seven years of journalistic experience as a television producer. In addition to her training as a video journalist and her work as a producer for TeleBärn News, Chantal Beljean works as a freelance video producer.