Great Britain: Levi's postpones campaign launch
The jeans manufacturer Levi's has postponed the launch of its «Go Forth» campaign in the United Kingdom.
According to W&V Online, the reason for this is the images of the Berlin May Day demonstrations in the commercial. The company is afraid that the scenes could be linked to the current events on the island. The campaign was planned to start on August 9, but it is not yet clear when it will start. In any case, the scenes from May 1st will be cut out for use in the UK.
The tourism agency Visit Britain has also suspended its "You're invited" campaign on the BBC's international news portal due to the riots on England's streets, according to the UK's Marketing Magazine reported. In Germany, however, Visit Britain's multi-million advertising campaign is not to be stopped - not even temporarily, as a spokeswoman for the tourism agency emphasized to W&V Online.


