Nagy is a communications and marketing specialist, a federally certified marketing planner and a certified media spokesperson and has been working for the LUKS since 2008 after various assignments in the private sector. She succeeds Lukas Zemp, who is moving to Basel to take up a new professional challenge in the healthcare sector.
 

According to Kress.de, Sky generated revenues of 276.7 million euros, 17 percent more than in the previous year. After earnings before interest, taxes, depreciation and amortization (EBITDA) of EUR -47.4 million in the previous year, the loss was halved to EUR -23.4 million.

The total number of customers rose from 2.476 million to 2.759 million. The churn rate fell from 16.3 percent in the previous year to 9.4 percent. Each subscriber also spent more on Sky: The average revenue per customer increased from EUR 28.62 in the second quarter of 2010 to EUR 30.69 in the second quarter of 2011.

In recent months, Sky has launched various new products, including Sky Anytime, which allows time-shifted viewing, as well as additional HD channels. Later in the year, Sky will venture onto end devices such as the Apple iPad with Sky go. For the 2011 financial year, the pay-TV broadcaster expects slightly higher revenue per customer and 300,000 more net customers. Nevertheless, 2011 is likely to end with a loss. According to Sky, this will be between -145 million and -175 million euros. Things should continue to improve in 2012.

The case of Nella Martinetti, who recently died of pancreatic cancer, shows just how quickly cancer can strike with an ice-cold hand: she actually wanted to take part in the "race against cancer" on August 27 by looking after the offspring of parents who were cycling. At the beginning of June, the singer, composer and lyricist told Advertising Week: "I very much hope that I will still be alive in August - because I want to be there and show that there is still a lot to do against cancer. If every Swiss person donated just one franc, we would have 8 million francs to invest in research." Now Nella Martinetti is dead. Her last wish has not been fulfilled.

But you can do something against cancer: Join us on August 27, starting at 7 a.m., when individual cyclists and teams of three to six cyclists conquer the old Tremola pass road from Airolo to the Gotthard Pass. You cycle back and forth without timekeeping or ranking, as often as your strength allows. Breaks are allowed when, where and for how long you want. Because it's not about winning, but about the constant battle against the mountain, which symbolizes cancer, according to the motto "Never give up! Giving up is out of the question".

Or join the solidarity hike "On the road against cancer". It starts at 10.30 a.m. and leads from Airolo via the old mule track to the Gotthard Pass. The hike takes a total of 4 hours; if you wish, you can also turn back after 90 minutes at the Motto Bartola stopover. The hiking trail crosses the Tremola several times, so that hikers and cyclists can meet again and again and cheer each other on.

On the road against cancer

Why do cycling and walking help against cancer? Firstly, because physical activity is the most effective remedy against this disease - after all, one in three Swiss people will be diagnosed with cancer in the course of their lives. So prevent it. Secondly, all cyclists pay an entry fee: private individual cyclists CHF 2,500, private teams CHF 5,000, company-sponsored individual cyclists CHF 5,000 and teams CHF 10,000. There is no entry fee for the walk, but voluntary donations of any amount are very welcome. The money raised will be donated without deductions to the Cancer League Relief Fund to support cancer patients in emergency situations, which arise very quickly due to horrendous treatment costs, as well as to the "Swiss Childhood Cancer Survivor Study", which investigates the late effects that children and young people whose cancer has been successfully treated suffer as adults. Last year, the race raised CHF 220,000, which was invested in various cancer projects.

"So far, 160 participants have registered, including 28 teams," says Markus Aerni, project manager of the "race against cancer". "Among them are many celebrities such as gymnast Ariella Kaeslin, ski racer Bruno Kernen, Olympic champion Robert Dill-Bundi, cyclist and Tour de Suisse race director Beat Zberg, wheelchair racer Heinz Frei and ski racer Corinne Schmidhauser. We are observing a trend towards active and sporting commitment to fighting cancer rather than simply donating to the Cancer League just before Christmas. This solidarity with sufferers and their families is encouraging."

Anyone who registers now for the "race against cancer" can only win: The first three to register themselves or their team at www.cancerrace.ch under the keyword "Werbewoche" will receive a free annual subscription to Werbewoche plus four copies of the Media Trend Journal. Give yourself a jolt! Anne-Friederike Heinrich

This is possible thanks to the new transmitter on the Etzel, which in future will also cover the Linthgebiet, Obersee and Ausserschwyz regions on the 88.4 frequency. The new transmitter on the Etzel replaces the previous Feusisberg site, from which Radio Zürisee broadcast for the communities around Obersee and in the Linth region on 91.9 MHz.
 

Anita Buri knows how ... On her Homepage she appears in person. But not just with personal statements, but as a person. "You're probably wondering what she's doing on this website?" she asks. Which I'm sure nobody wonders, after all, the World Wide Web has just turned 20 years old. But she has even more interesting things to tell. How she was beamed onto the homepage, for example. And as if she had found her new home in the white room of the Anitaburi. ch website, she continues to stand there even after saying "cool that you're here", looks around, scratches her head and smiles, repeating this over and over again. Even if it doesn't sound like it, the marketing stunt is a success. Because once you have arrived on the website, it is difficult to leave again. There is so much to look at: Anita in hippie clothes, Anita with lots and lots of colorful bags, "Frau Buri moderates", LaLa with gauntlets and a spontaneous dance interlude ...

Starting at the end of August, SF 1 will show "Kulturplatz" on Wednesdays directly after "10vor10. The program will highlight important cultural events of the week, especially in Switzerland, and report on the cultural scene and its background, on social debates as well as on cultural trends and new discoveries. The contributions are embedded in a moderation that takes place each week at a different venue of cultural creativity. According to Achim Podak, head of "Culture News and Background," the new concept is intended to make it possible for audiences to experience different cultural venues.

Eva Wannenmacher will report from the various Kulturplatz: "The new concept of 'Kulturplatz' has convinced me. It was my wish to no longer present in the studio and now this wish has come true." The previous "Kulturplatz" presenter Nicole Salathé will remain with the show and will continue as editor at her own request.

The first program will be broadcast on Wednesday, August 24, 2011, at 10:20 pm.

Eva Wannenmacher leaves SRF

She more or less introduced art buying in Switzerland. In the meantime, this field has changed a lot thanks to the new possibilities with search engines and image databases on the Internet. "Do something different!", Lilo Killer therefore told herself.

After 24 years in art buying, Lilo Killer wants to bring her experience to agencies with new ideas. She has developed a concept for a new kind of pool for the placement of photographers.

"I wanted to start with 15 photographers and contacted 24 for a test. 23 were immediately enthusiastic." They can now be found on a new portal www.lilokillerfotografen.ch. On this, Lilo Killer sees herself primarily as an interface between agency and photographer. On the one hand, she advises agencies on the particular skills and specialties of their photographers, and on the other, she advises them on fees and copyrights, on organization and production.

"I establish contact between client and photographer, clarify availabilities and obtain initial information and quotes." She attaches particular importance to ensuring that the photographers in the pool complement each other well in their specialties and that she arranges for both renowned names and younger, as yet lesser-known talents. She aspires that in her pool "every art director will find at least one or two photographers they don't know yet."

Do not give up wins

Lilo Killer got her start in the world of film and photography at Pueblo Film. Based in Zurich, this production supervised the worldwide distribution of the feature films of Alexander Salkind, who produced the three "Superman" films in Hollywood as well as successes such as "Santa Claus" and "Supergirl" in the 1980s. For these and "Superman III," Lilo Killer oversaw various film fiduciary mandates and had contact with producers and lawyers all over the world. When the inevitable breaks between two assignments became "too boring", she hoped for more action in an advertising agency.

At Klöti, they wanted to see a diploma from Sawi for that. "I didn't even know what that was, though." Nevertheless, the autodidact didn't let go. When the trial period with the Sawi woman failed, the second chance came for Killer. In her job as an assistant, the newcomer had to write many protocols "and thus learned how advertising works."

Lilo Killer also showed similar assertiveness when a new CD from Germany was hired at the agency and asked for art buying. Because such a novel department was not yet known in Zurich, Killer had to place an ad. "When I described the requirements, I found this new job much more interesting than my previous job. So I applied for it myself right away." However, the managing director didn't want to lose her - and so the thwarted assistant just quit.

At exactly the right time - because Young & Rubicam was now also looking for an art buyer. "Anyone who knows what that is should get in touch," the ad said. Since Lilo Killer had just had to type up such a job description herself, she called Hansjörg Zürcher and explained: "I've known what art buying is for three weeks.

The following two years at Y&R were a "very fantastic time. Lilo Killer was able to learn the craft "on the job" alongside up-and-coming creatives such as Martin Spillmann, André Benker, Roland Scotoni and Matthias Babst.

"Times worked a bit differently back then. I was often amazed at how Martin Spillmann and Hansjörg Zürcher would spend a whole day playing chess - and in the evening they would suddenly present the complete ideas for an entire campaign," recalls Killer.

Her first art-buying job was for "Painted Faces" by Kodak. She had to get as many colors as possible in the city and then tested them on her own face for possible allergies. Afterward, Killer would have been allowed to supervise the models later used in the photo shoot in the Seychelles. "I'd never been to the Seychelles before, and working with photographer Hans Feurer would certainly have been a dream job." But because a film had to be pushed in Zurich at the same time, Killer demonstrated professionalism and, to the incredible astonishment of her colleagues, voluntarily gave up working on the dream beach.

"I'm very conscientious," says Lilo Killer about this behavior, which sometimes didn't quite fit into the world of an advertising agency, which at the time was still often seen as "chaotic" - but was more in demand than ever, when even the industry of "wild creatives" had to constantly evolve more in the direction of hard work.

When Y&R merged with Advico in 1990 and moved to Gockhausen, Lilo Killer had just moved to the countryside on the other side of the lake. Commuting through the city twice a day was not very tempting. In addition, as an art buyer, she wanted the bookstores, photo studios and junk stores to be closer to her. So Hansjörg Zürcher had to let her go "with a heavy heart". His testimony became legendary in the industry: "If Lilo Killer is standing in front of you now, in all her size, with her charm, with all her skills and knowledge, and she applies to you, for example, as an art buyer, then hire her on the spot. You'll make the coup of a lifetime."

The own style

Since then, Lilo Killer has never had to show this letter of recommendation. "Because I was one of the first art buyers in the industry, that's how people knew me." Her next stop was at Wirz Werbung. There she was also to build up the newly emerged art buying. However, her longing for the feature film had not completely died down yet either. Therefore, at the same time, there was an option at T&C Film for a production management position on "Jazz" by Daniel Helfer. But they were still waiting for the money from the film subsidy. During this phase, Lilo Killer worked for a year on various commercials until she was wooed away once again by Wirz Werbung, where she was in charge of art-buying and FFF from 1992 to 1999.

"That was a very exciting time at Wirz. I experienced André Benker as a CD for the second time after Y&R. Danielle Lanz was there and designed a stationery for me, with which she won silver at the ADC." Jost Wirz was also pleased with the cube. However, he said, "Why do you need a stationery?" - "If it's no use - it's no harm," was Lilo Killer's answer. However, another good offer from Jean-Etienne Aebi and thus two years at Publicis were to intervene before Lilo Killer took her step into self-employment in 2001.

"I wanted to work more according to my style, carefully and at my own pace, and less factory-like, as is often unavoidable within a large agency," she says today about her motivation. With her one-man business, Lilo Killer has since been able to work as an art buyer for almost all the major agencies.

As a test with some of these agencies in recent months has shown, their new offer with the photographer pool is now also already arousing a great deal of interest. Andreas Panzeri

The report is about a hacker attack on the Rewe retail group. To illustrate this, the protagonist - apparently a journalist - surfs the company website. Unfortunately, he forgets to close the other tabs... I wonder what he was researching?

(Discovered by Twitter user Seitics.)
 

The reporter's phone rings just a few days after his report on the arrest of several members of the Zeta drug gang was broadcast on television. The voice on the other end of the line gets straight to the point: "My job is not to warn you, but to kill you. If you carry on like this, our paths will soon cross."

The father of the family is shocked. "They knew everything about me: where I live, how many children I have and what their names are," explains the journalist, who no longer wants to see his name published for fear of the drug cartels' revenge. And his fate is no exception in Mexico.

In recent years, the northern Mexican states on the border with the USA, for whose market the majority of South American drugs are destined, have become a scene of unprecedented violence.

More dangerous than in Afghanistan

However, reports on the drug war are appearing less and less in the local media. This is because more and more Mexican journalists are censoring their own reporting - for fear of revenge from the drug gangs or the corrupt police officers who are on the payrolls of the cartels.

Some also feel intimidated by soldiers, who often do not take human rights very seriously themselves in the fight against the drug cartels and thus also become the subject of critical research.

Other journalists are even afraid of moles in their own editorial offices, who are paid by the cartels to ensure positive press and smear critical colleagues.

Hardly any journalist dares to talk about it openly. But the figures speak for themselves. According to statistics from the Committee to Protect Reporters, at least 42 Mexican journalists have been killed in the past five years. This makes Mexico more dangerous for members of the press than Afghanistan, for example.

The Mexican Human Rights Commission has even counted 50 reporters killed since President Felipe Calderon took office in 2006, when he also ordered the military to take up arms against the cartels. However, this has only exacerbated the conflict.

Unpunished murders

"What we do is a kind of survival journalism. It's a tightrope act," says Ismail Bojorquez, head of the weekly newspaper Rio Doce in the north-western state of Sinaloa. The drug war rages particularly fiercely there.

The Committee to Protect Reporters also speaks of a climate of fear that prevails in editorial offices. The fight against the cartels is the most important issue in Mexico, explains a spokesperson. "But the media practically don't touch it."

The Mexican government set up a special department to investigate the murders of journalists. However, most of the crimes have so far gone unpunished.

And this is probably also true of the latest case: In the port city of Veracruz, journalist Yolanda Ordaz, who had been writing for a local daily newspaper for more than 20 years, recently disappeared. She reappeared a short time later: The murderers dumped the decapitated body in front of the editorial building of a competing local newspaper. (SDA)

The Radio and Television Act (RTVA) prohibits advertising for political parties and for people who hold or are candidates for political office. The Federal Office of Communications (OFCOM) therefore examined three formats hosted by National Councillors or National Council candidates: "Filippos Politarena" on Sat.1 (Switzerland) and various regional television stations, hosted by Zurich FDP National Councillor and National Council candidate Filippo Leutenegger; "CC Talk" on Star TV, hosted by Zurich SVP Cantonal Councillor and National Council candidate Claudio Zanetti; "For coffee in the castle" on Radio Rottu, hosted by the President of the Municipality of Brig-Glis, CVP National Councillor and National Council candidate Viola Amherd.

According to OFCOM, no unauthorized cash flows took place in the aforementioned broadcasts. The broadcasts were neither financed by the candidates themselves nor by the parties for which they are standing, as stated in a press release issued on Thursday. There was also no sponsorship. For this reason, OFCOM sees no reason to take regulatory action in the cases mentioned.

Content not examined

The editorial content of the broadcasts was not assessed. The Independent Complaints Authority (Ubi) is responsible for content-related questions regarding appropriateness and diversity. Any complaints must be submitted there. Such an assessment is therefore only possible after the program has been broadcast and on the basis of a corresponding complaint.

At an earlier date, OFCOM had already examined the broadcasts "Schweizerzeit TV" on Switzerland 5 and "Das Blocher Prinzip" on Schaffhausen television and found no unauthorized cash flows.

> To the articles on corporate publishing (PDF)

Article overview:
- "Digital publishing: content remains king" (Gston Haas)

Many companies have started to get to grips with social media. Such activities are often located in the areas of marketing, corporate communications or customer service. However, for avant-gardists of this development, especially in the USA, this falls short. They propagate a change from social media to social customer relationships (social CRM, customer relationship management).

Social media is a matter for the boss

One of these thought leaders is Paul Greenberg, who has made a name for himself with his blog and a 700-page standard work on the subject of social CRM. In a keynote speech at an industry conference at the beginning of April, he summed up the dimensions of the change as follows: "Until now, companies communicated with customers so that they would buy their products - now customers control communication about companies." With social media, customers can influence the business performance of companies without them even knowing about it, and they do this via channels that companies cannot control. In addition, the generation of today's top management does not have social media in their blood and therefore have difficulty dealing with it adequately. Customers networked in social networks have power over companies because they have to fear that their messages could spread virally. It is significant that studies (for the USA) now show for the first time that more people communicate via social networks than via email.

Companies need to respond to this by using these channels, where appropriate, to communicate values to customers. And in return, customers would give value back to the companies. It is no longer a question of managing customers, but of enabling them to engage with a company. Thanks to social CRM, there is a better chance of not only acquiring and retaining customers, but also winning them over as ambassadors - and measuring this. It is crucial how companies deal with customers from the outset. Therefore, the products, processes, guidelines and corporate culture must be right and aligned with the social media approach. This kind of strategic orientation affects the entire company and must therefore come from top management.

This kind of social CRM thinking has not yet arrived in Switzerland, as MichaelGisiger, Online Communication & Marketing Manager at PARX, which describes itself as the leading salesforce.com consulting partner in German-speaking countries and is therefore focused on the CRM sector, confirms. "In our experience, social CRM is still too far away for many customers and is often a topic with seven seals."

Companies become media

Mitch Joel is also known as a successful author on the subject of social media and digital marketing and originally worked as a journalist. Many companies fail in the social networks because their content has a marketing and PR flavor and only reports on what the company has to offer. If you want to reach your audience and build valuable relationships, you have to provide regular, open, honest and comprehensive information. Because such characteristics also apply to established media, he has come to the conclusion that if companies increasingly open up in the social media sphere, they will become media. This is where the concept of curating content comes in (see Werbewoche 02, 4.2.2011). For companies, this means developing and implementing a solid content strategy for social media.

Social media is measurable and controllable

If entire companies are to be restructured and new skills acquired because of social media, it is good not to do this blindly. A capability maturity model, such as the one defined by Migros (see Werbewoche 11 of 10.06.2011), can be useful for monitoring and managing the internal introduction. Such a model typically comprises five maturity levels with increasing process maturity, for each of which a number of company-specific key areas are defined with a series of key practices. When it comes to social media, such a model can generally look like this:

Level 1 - Observe: Social media is not yet part of the corporate strategy and there is a lack of established processes. Comments that customers publish about the company in social networks are only partially recognized.
Level 2 - Respond: Customer feedback is responded to in social networks. In parts of the company, fixed processes are established for dealing with social media.
Level 3 - Participate: The processes for social media support are defined and documented and form a coherent whole. The company participates in dialogs in the networks that are of interest to customers and that go beyond pure company interests.
Level 4 - Contribute: The company tells its own stories, revealing character and passion. Social media has been internalized by the company. There are well-defined measurements with which the processes are monitored and controlled.
Level 5 - Cooperation: The company communicates values with its own content and works together with customers. It helps them to achieve their goals and receives information on how to improve products and services. Measurement data is linked to other company processes, allowing weaknesses to be identified and processes to be improved proactively.

For a long time, the question of the return on investment (ROI) of a social media engagement embarrassed practitioners and consultants alike. There are a growing number of solutions for social media monitoring, both commercial (such as Radian 6, Sysomos, Alterian SM2, Meltwater, Ubervu, Lithium) and free (such as Social Mention, Whoistalkin, Howsociable). These are often geared towards the American market and only work to a limited extent here. Because they differ in their performance features, several tools are often used side by side. At the end of June, Google Analytics was expanded to include social media tracking, which means that the most widely used web analytics solution can also be used for this area. We will discuss the topic of social media monitoring in more detail in an upcoming issue. We want to use an online survey (http://www.wemad.org/umfrage) to find out the current status and future intentions in this area - take part!
Christoph J. Walther