News Corp. will launch a German-language Internet edition of the US business newspaper Wall Street Journal at the beginning of December, Handelsblatt reported in its Tuesday edition, citing company sources. A high single-digit million euro sum will be invested in the financial portal with the future name Wsj.de. The service will focus primarily on international business news and will be free of charge for users. A German print edition of the Wall Street Journal is not planned.

Following the acquisition of Espace Media Groupe's stake, Medien Verlag Ursula Meier now holds 100 percent of Golf Course Guide Switzerland, as detailed in a press release issued on Tuesday. The parties have agreed not to disclose the details of the transfer.

The golf course guide is published each spring with a print run of 25,000 copies in German and 10,000 copies in French. The standard work contains a detailed description of all golf courses in Switzerland as well as information on golf hotels and other golf-related offers. In partnership with the Swiss Golf Association ASG, the golf course guide also offers exclusive information on memberships to golf clubs in Switzerland.

A working day at Kittywood Studios is no walk in the park: "Nobody goes home until we've finished the next hit video," the employees are urged on. 30 percent of Internet traffic is generated by videos showing kittens playing or looking in the toilet, claims the unnamed Senior Vice President of Kittywood Studios. Cats are the future of the internet. The (of course fictitious) process of cat video production is documented in a short film by Texan filmmaker Joe Nicolosi, aka Pixelpersecond. The film has quickly become a viral hit - and rightly so, we say. But take a look for yourself:
 

Every single film is reviewed, but not the cooperation with Swiss Television (SF), said the spokesperson. The quality of each "Tatort" contribution is also discussed - whether German or Swiss. Switzerland wants to contribute two episodes per year, the next one will be filmed soon.

Even before, but also after the broadcast of "Tatort" with the title "Wunschdenken" last Sunday, there was a hail of criticism against the film. Stefan Gubser was said to be an out-of-contour inspector, the female lead Sofia Milos was miscast and the German dubbing for broadcasting outside Switzerland was poor. However, some German media also expressed neutral to positive opinions on the latest Swiss "Tatort". (SDA)

> SF1: Swiss "Tatort" with almost 40 percent market share
 

The poster is emblazoned with the slogan "Gäll, du haltisch für mich aa" (You'll stop for me), with a little girl pictured next to it. According to SDA, the campaign is based on those of the TCS and the BFU. In addition to radio and TV advertising, the Zurich police are using online media for the first time. There is a separate Facebook pagewhere information is published. By Tuesday morning, 237 people had indicated that they liked the site. Facebook users also have the option of downloading a picture of a pedestrian crossing and sharing it online. The aim is to create the world's longest virtual pedestrian crossing, said Beat Jost from the cantonal police.

Between August 22 and October 4, 2011, everyone who orders a Menu Medium or a Salad Menu will receive a free Coca-Cola glass. This year, they are modeled after the bottle neck and crown cork of the original Coca-Cola bottle. The collection includes six colors. Each week, either purple, yellow, blue, pink, green or gray glasses will be served - but only while supplies last.

In previous years, the summer campaign was a great success, according to the statement, and triggered a high level of collection enthusiasm throughout Switzerland: in 2010, around 2.5 million jars were distributed in over 150 Swiss McDonald's restaurants within six weeks.

According to eMarketer estimates, advertising budgets in China will increase to such an extent that the People's Republic will become the second largest advertising nation in the world by the end of the year. The frontrunner in 2010 was Japan, where advertising spending amounted to 34 billion dollars. However, due to the tsunami disaster and ongoing economic difficulties, the market is expected to shrink by 3.7 percent to 32.7 billion dollars.
 

Agencies have until October 7 to submit work in the following advertising media categories: print, out-of-home, film, radio, direct marketing, promotion and digital media. Advertising materials that were used after the end of the 2011 competition (October 15, 2010) but did not participate in the previous 2011 competition may also be submitted. All participants who submit their entries by September 12, 2011 have the opportunity to secure a 10 percent discount on inclusion in the yearbook with the early bird promotion. You can register online at Jdw.com.

The Megaphone winners will be announced at the awards ceremony on February 2, 2012 in Berlin. All award-winning works will be portrayed in detail in the Yearbook of Advertising 2012, Volume 49, and the shortlisted entries will be presented. The compendium of the communications industry will be published in March 2012.

Weislein will determine the company's new strategic marketing direction over the next few months and create the corresponding structures, as the company writes in a press release on Tuesday. Further appointments are planned as part of this change.

The Austrian, who grew up in French-speaking Switzerland, has solid expertise in FMCG marketing and maintains a very good network in all language regions, according to the press release. After gaining professional experience at various companies in the event and catering sector, he gained practical experience at Philip Morris, where he was Head of Promotions for all brands as well as Key Account Manager. He has also worked for the Swissquote Group, Radio Energy Zurich and most recently British American Tobacco.
 

The police stated that they assumed a crime had been committed. There are no suspects. Drath was a correspondent for the Handelsblatt newspaper and also wrote for The Washington Times. She wrote several books and was a member of the influential organization National Committee on American Foreign Policy, which seeks to resolve conflicts. (SDA)
 

Anyone can visit the Website of the competition to choose a sofa and a background and create your own character. You then take a seat on the virtual sofa. If you then successfully invite two friends to your own virtual sofa, the group is entered into the competition together. The prize is an evening of pampering for three with top chef Louis Bischofberger, including a butler. You can also win your own selected sofa.

Responsible at Pfister: Patrick Sassine (Head of E-Commerce), Carlos Friedrich (Head of Marketing), Olivier Utz (Webmaster). Responsible at Guave Studios: Sandro Wellenzohn (Project Management & Design), David Fritsche (Graphics), Sergio Herencias (Animation), Gebhard Nigsch, Martin Muther (Lead Development). Illustrations: Astrid Müller.

IT managers in German-speaking Switzerland were directed to a landing page by means of e-mail newsletters and mailing cards, where they were given a simple question quiz with a prize incentive to learn about the new storage systems. The aim of the campaign was to place the product benefits, create positive customer experiences and trigger product preference, the agency writes in a statement. With a response rate of five percent, the campaign was able to generate valuable leads.

Responsible at EMC Computer Systems: Susanna Zimmermann, Corina Erny.Responsible at Match Communications: Roland Sennhauser, Christian Staub.