His home is the Grisons mountains: Schellen-Ursli knows the cows whose milk he drinks and cares for the goats whose cheese he eats. "High in the mountains, far from here, there lives a little boy like you." How often have mothers or grandfathers read these lines from the picture book by Alois Carigiet and Selina Chönz to their charges? The nature boy, who sets out all alone to fetch the big bell in the Maiensäss for the Chalandamarz procession, is bursting with health and vitality: "This is Ursli, look at him, a mountain boy like a little man," says the picture book. And now Ursli the bell has even become a branding celebrity. His name stands for quality, or more precisely for a regional organic product line from Spar.
For all Spar shoppers who want to know more: Schellen-Ursli now stands for Spar products from the Grisons, produced according to organic guidelines. From the end of October, Bündnerfleisch, salami, salsiz, cheese and milk, as well as free-range eggs, will be available with the Schellen-Ursli motif in all Spar and Eurospar stores.
 

The telecoms provider had its name removed from the list of companies behind the campaign on Tuesday. This was announced by Andreas Freimüller according to SDA. Freimüller had already called for protests against Mammut via the website Kampagnenforum.ch and on the social media platform Facebook. Following vociferous and increasingly broad-based online protests, Sunrise has now given in.

Following the withdrawal of the two companies, 204 companies and associations are still listed as supporters on the website of the Economiesuisse campaign. According to Freimüller, the next companies to be persuaded to withdraw from the campaign are insurer Swiss Life and industrial group ABB.

The new music concept with a focus on the 80s and the hits of today was introduced back in April. With the extensive facelift, Capital FM wanted to sharpen its positioning as a regional radio station for an adult target audience in the greater Bern area. The station's new appearance is rounded off with a completely revised layout.

All the jingles for the news, service and entertainment channels were newly composed and produced. The jingle producers from Foster-Kent in Salzburg were engaged for the production. Capital FM is also working with Stefan Frank, a well-known radio voice from Bern, as the new station voice.

The station is also working flat out to expand its FM transmission network, according to a Capital FM press release. Gaps in reception in the transmission area between Solothurn, Thun and Fribourg are to be closed with additional transmission antennas.
 

Max Faller most recently headed the creative team at Scholz & Friends in Basel as Creative Director. After studying communication design in Basel and Hamburg, he initially gained four years of experience in the design unit at Springer & Jacoby in Hamburg, where he worked for clients such as Görtz, Belmondo, Smart and Mercedes Benz.
 

Event organizers are now able to use Facebook and Xing as an additional sales channel. The aim is to tap into the potential of social networks for event organizers. This is precisely where the Internet becomes a place for social exchange, according to an Amiando press release.

The Amiando tool was integrated into Xing in February of this year. This integration has already enabled more than 11 million users to utilize the reach of the business platform and process advance ticket sales for events.
 

The two best flavors, which are determined in a multi-stage voting process, are produced by Bischofszell Nahrungsmittel as a special edition and the winners each receive a 1 percent share of the sales of the variety. Already in the first two weeks, more than 8,500 new varieties were created and submitted for the competition.

At Terrachips.ch every visitor now has the opportunity to compose his or her favorite flavor from over 100 ingredients. And because enjoyment is more than just a recipe, each composition automatically generates a flavor image. It visualizes the characteristic of the respective ingredient, such as chili peppers, with symbols that illustrate the effect of these ingredients - like in this case a fire extinguisher on fire. The result is an image that makes taste visible and thus as comprehensible as possible. All the flavor pictures are then put to the vote of the users in the online gallery.

The whole of Switzerland can vote for the 50 best taste suggestions from all the entries, which are finally presented to the jury. Their verdict decides which five will be offered for national tastings in selected Migros stores. Then it's the public's turn again. In a final round of voting, they taste the top five and decide on the two winners. The two best flavors, which are determined in a multi-stage voting process, are produced by Bischofszell Nahrungsmittel as a special edition and the winners each receive a 1 percent share of the sales of the variety. Already in the first two weeks, more than 8,500 new varieties were created and submitted for the competition.

Responsible at Bischofszell Nahrungsmittel: Helen Marti (Head of Marketing Services), Ralf Brüngger (Product Group Manager), Remo Manz (Business Unit Manager Marketing & Sales). Responsible at Wirz: Markus Schärer (overall responsibility), Rahel Boesinger, Milena Gsteiger, Tanja Jablanovic, Andres Osselmann, Andi Portmann, Winfried Schneider, Philipp Skrabal, Marco Zimmerli, (creation), Gordon Nemitz (strategy), Andreas Bosshart, Amir Ferhatbegovic, Isabelle Jubin (consulting), Pascal Beyeler, Ralf Brändli, Adam Pullen (technology).

90.2 percent of the Swiss population aged 14 and over read more or less regularly at least one of the newspapers and 90.8 percent one of the magazines participating in Mach Basic, according to Wemf on Tuesday.

These values have remained relatively stable over the past ten years, it adds: as the following table shows, the overall net reach of titles published in Mach Basic varies between 90.2 percent and 92.4 percent for daily, weekly and Sunday press, and between 90.1 percent and 94.3 percent for magazines.
The Mach Consumer 2011-2 study is published at the same time as Mach Basic 2011-2. The largest continuous consumer media study in Switzerland covers around 20 markets and 60 submarkets, as well as 750 shopping locations/stores, and provides consumption-relevant data on the readerships of the titles in the Mach research system.

Almost all paid newspapers gained readers last year. The press continues to be led by the free papers, which were able to extend their clear lead even further. The most popular daily newspaper remains the commuter paper 20 minuteswhich was read by an average of 1'379'000 people between April 2010 and April 2011. 20 Minuten thus gained around 27'000 or 2 percent readers compared with the previous period.

The also free Evening view recorded an increase of five percent to 635'000 readers. However, the gains made by free newspapers were not at the expense of paid daily newspapers, which were also read more again than in the previous period (September 2009 to September 2010).

The View suffered a slight drop in readership of 0.2 percent, but remained the strongest paid daily newspaper with 622'000 readers.

At a clear distance follows the Tages-Anzeigerwhich was read by an average of 508'000 people. It thus achieved growth of over 6 percent. Behind it, the overall edition of the Aargauer newspaper, the Bernese Newspaper and the Confederation, the NZZ, the New Lucerne Newspaper, the St. Galler Tagblattthe Zurich regional newspapers and the Südostschweiz, between 1'000 and 9'000 new readers.

The only exception was the Basel NewspaperThe paper suffered a loss of 14,000 readers (-8 percent). Last year, the sale of the newspaper and unresolved ownership issues had made headlines.

The positive trend for daily newspapers does not apply to French-speaking Switzerland: there, some newspapers, including 20 minutes (461'000/-2 percent) or Le Temps (119'000/-3 percent) recorded slight declines. Others such as Le Matin (266'000/+0.8 percent), Tribune de Genève (138'000/+3 percent) or the Neuchâtel L'Express (61'000/+11 percent), on the other hand, posted gains.

In the case of the Sunday press, the Sunday View was in the lead, but suffered a drop of 5 percent to 825'000 readers (-48'000 readers). The Sunday Newspaper (758'000) and the NZZ on Sunday (490'000), on the other hand, remained stable.

Because the Sunday (352'000) launched new, regional sub-issues in October 2010, its figures are not comparable with the previous year. The Central Switzerland on Sunday increased by 3 percent (184'000); the Südostschweiz am Sonntag by just under 1 percent (109'000).

Ringier justifies the slump at Sonntagsblick with the difficult economic times: Sonntagsblick is more dependent than the other Sunday newspapers on retail sales at newsstands or in boxes, the publishing house said in response to an inquiry from the SDA news agency. Economically difficult times are immediately felt much more strongly at the kiosk.

On the other hand, the free weekly newspapers increased their readership. Coop Newspaper (2'682'000/+0.6 percent) and Migros Magazine (2'349'000/+0.4 percent), which thus remain the most widely read magazines in Switzerland. In third place comes the Ktippbut lost around 2 percent of its readers (1'040'000).

The relatively biggest leap forward among weekly publications was made by the politically left-leaning Weekly newspaper. It increased by 16 percent to 114'000 readers. The right-wing conservative Weltwoche lost almost 2 percent readers (329'000). In absolute readership terms, Geo (817'000/+20'000) made the most headway.

Mach Consumer

The Mach Consumer 2011-2 study is published at the same time as Mach Basic 2011-2. The largest continuous consumer media study in Switzerland covers around 20 markets and 60 submarkets, as well as 750 shopping locations/stores, and provides consumption-relevant data on the readerships of the titles in the Mach research system.

Mach Cinema 2011: Valid data for the medium of cinema

This is the third issue of Mach Cinema. It is published in two editions - Mach Cinema Basic and Mach Cinema Consumer. With differentiated statements on seasonal reach, the medium of cinema has become independent, and by coupling survey data with data from ticket sales statistics, a hard currency is available for planning the medium of cinema. Today's cinema research is made possible by Wemf's collaboration with Publicitas Cinecom and ProCinema.

New offer for media houses

Wemf's Product Consulting evaluates the most important results for publishers who cannot access corresponding resources internally. The offer for the MachBasic 2011-2 includes, on the one hand, sociodemographic structure and performance values of the publisher's own title and that of a competitor according to standardized criteria, and on the other hand, a time series of ten years on LpA (readers per issue), WLK (widest readership), and LpE (readers per copy). The offer for Mach Consumer 2011-2 includes consumption-related structure and performance values of the company's own title and that of a competitor according to standardized characteristics.

The agency has once again developed a campaign that will reinterpret the central theme of the collection within the "Against normal" campaign.
 

Daniel Dubach headed the investment products and services division at Avadis Vorsorge for a good 12 years. Most recently, he was responsible for assets of 7.5 billion Swiss francs, involving the pension funds of around 100 companies as well as some 6,000 private fund savers. Dubach studied economics and business administration at the University of Berne, specializing in finance. He gained his first professional experience at the former Swiss Volksbank and Union Bank of Switzerland in the areas of retail banking, asset & liability management and marketing. He was then attracted to financial journalism for almost four years at the former weekly newspaper Cash. During this time, he trained to become a federally certified finance and investment expert (AZEK). He joined Avadis Vorsorge in December 1998, where he became familiar with the entire spectrum of the pension business and held various positions: Member of the Executive Board and Deputy Managing Director of Avadis Vorsorge, Managing Director of the Avadis Investment Foundation as well as of a fund savings plan for private investors, member of the Board of Trustees and Commissions in various pension committees, including the Investment Foundation, the Real Estate and Private Equity Commission, as a member of the Board of Directors of Avadis Vermögensbildung SICAV, and as a member of investment commissions of larger pension funds.

As a senior consultant, he will use his expertise in the Swiss pension market to introduce Communicators' existing and new clients to institutional target groups in an even more targeted way with innovative tools and ideas, according to a statement from the agency. In addition, he will expand Communicators' pension division and provide communications support to insurance companies and pension funds. This sector of the economy is under increasing pressure to perform, trust and transparency, which is why Communicators expects growing demand here.

Dubach will take up his position at Communicators on October 1, 2011. It is planned to include him in the management team as of January 1, 2012, after a short introductory period.
 

On Thursdays, the 26-year-old Zurich native will be joined by representatives from the
Finalist WGs look back at the week's tasks, interview celebrities about their WG experiences, as well as announce which WGs will receive a round of
progress.

"M-Budget WG - Ferngesteuert" is a cross-media and interactive reality format. Five flatmates qualify for the finals and compete for the community's favor starting in October. The online community takes partial control of the flatmates and helps determine which tasks have to be solved and votes out one flatmate each week.

"M-Budget WG - Ferngesteuert" is a production of the Zurich communication agency Jung von Matt/Limmat and the interactive HD television channel joiz on behalf of Migros.
 

The Blue Spirit team led by Sarah Dovlo, Head of Digital Marketing, developed a concept for the new Araldit Fusion product that will go online this year.
 

In addition, Goldbach Interactive has already designed and implemented the branding tab with virtual gift function, survey tool, video integration and much more for the Facebook page Nivea Schweiz/Suisse in recent months. The agency is also responsible for content planning and moderation. The German-French community management is handled by the social media management tool Buddy Media.

To launch the fan site, Goldbach Interactive worked with Nivea to implement a competition app in which 40 percent of the community members registered at the time took part. The names of 400 winners were printed on a special edition of oversized Nivea cans, which went to the winners filled with Nivea products. Further joint projects are being planned.