Clients, architects and marketing and branding experts who have realized projects in Switzerland or for Swiss companies are invited to take part. The closing date for entries is December 24, 2011, the nominations will be announced in March 2012 and the award ceremony will take place at the KKL Lucerne on April 20, 2012.

Maria Luise Hilbert and Claus Koch, two specialists in branding and corporate identity, are new to the jury. In addition, Modulor editor-in-chief Gerald Brandstätter joins the 13-member panel headed by jury president Christof Glaus.

Submissions for Swiss branches abroad and submissions for interior design projects are now assigned to the seven individual categories. Based on the findings gathered in 2010, sports and wellness facilities are now assessed together with mountain railroads in a separate category. The seven categories are

1. office and commercial buildings, industrial and commercial premises
2. department stores, stores, customer centers, flagship stores
3. hotels, restaurants, bars, residences
4. trade fair construction, prototypes, showrooms, temporary buildings, pavilions, etc.
5. public buildings, hospitals, railroad stations, school buildings, parks / harbor facilities, etc.
6. cultural buildings, museums, cinemas, theaters, operas, art houses
7. sports and wellness facilities, mountain railroads.

A special prize will also be awarded for the best team performance. A main winner is selected from the category winners and awarded a prize of CHF 10,000.00. In 2008, the main prize went to the Freitag Tower in Zurich and in 2010 to the youth hostel in Scuol.
 

For Pestalozzi+Co., according to a statement the leading company in the fields of steel technology, building services, plumbing and building envelopes with headquarters in Dietikon, a communication concept is being developed around the anniversary activities for the 250 year celebration in 2013. A campaign for the 125th anniversary of the Aarau Cantonal Hospital is being designed. This will be on display from 2012. For Vogt in Lostorf, Solothurn, various communication measures are being developed for the 50th anniversary in 2012.
 

The colorful beads of the Danish jewelry brand Trollbeads were previously available in Switzerland only in a few jewelry stores or via the Internet. Beads4You, the first pure Trollbeads store in Switzerland, is now opening in Rapperswil. By means of posters, public transport hanging boxes, cinema animation and an incomprehensible radio spot in Danish, Wunderman is currently drawing the attention of jewelry lovers to the recent opening.

> To the radio spot

Responsible at Beads4You: Jessica Paul. Responsible at Wunderman (Y&R Group): Daniel Bieri (ECD), Silke Heinzelmann (AD), Dieter Boller (text), Elias Zurbuchen (DTP), Manuel Egger (production), Dominik Cattaneo (animation), Sonja Wyss, Hanna Barber (consulting). Radio spot production: Kreativklinik.ch, Rapperswil.
 

Under the headline "The subscription feeling", members of the ensemble perform the most daring leaps and are intended to encourage people to buy a subscription. The subjects were conceived and realized by TBS Identity. TBS Identity commissioned Lucerne-based photographer Daniela Kienzler to take the photos, as the agency writes in a press release. The launch campaign always includes the new play posters and postcards with the same motif, which give a reduced version of the advertised play in the form of a short quote. They will accompany the Lucerne public throughout the 2011/2012 season and were also realized by TBS Identity.

Responsible at Luzerner Theater: Dominique Mentha (Director of Lucerne Theater), Martin Windolph, (Head of Communications and Media). Responsible at TBS Identity: Michael Schädelin (consulting), Daniel Leber (CD/AD), Yvonne Pfister/Katrin Bischofberger (project management), Nadja Ermert (polygraphy). Photography: Daniela Kienzler, Lucerne.
 

It is the sixth largest city in Switzerland, attracts visitors with over 1,000 cultural and leisure activities every year, has fantastic educational opportunities, is close to the airport and can claim that its residents are the happiest in the country. No wonder that the city of Winterthur does not have to shy away from comparison with its big sister Zurich in its advertising campaign. Euro RSCG Zurich thought so too and convinced the pitch with a tongue-in-cheek idea: Winterthur is simply the best that Zurich has to offer.

With the involvement of prominent Winterthur residents such as Victor Giaccobo and Bruno Gehrig, several poster motifs were created, two of which can now be seen in German-speaking Switzerland. In addition, electronic advertising boards as well as smaller measures such as carrier bags and vehicle lettering are being used - always with the aim of getting the Swiss people excited about their next visit to Winterthur.

In addition, the campaign launch was celebrated with a colorful Big Bang. At the press conference on September 6, Winterthur released over 1,000 balloons with a postcard into the air. Anyone in Switzerland or even the neighboring countries who then finds the "Beautiful greeting from Winterthur" can also win a short trip to the exciting city of culture in the SMS competition linked to it.

Responsible at ...Winterthur...: Remo Rey (Project Management, Winterthur Tourism), Maya Gadgil (Standortförderung Region Winterthur), Andreas Friolet (City of Winterthur). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Urs, Schrepfer, Alexander Holtz (CD), Wolfgang Bark (text), Philipp Lengyel (AD), Luca Schneider, Lea Fischlin (graphics), Nathalie Jakober (consulting), Dan Cermak (photography), Markus Graf (image editing).
 

"Im Viadukt" celebrated its first anniversary and last Friday hosted an unforgettable night under Zurich's viaduct arches in district 5 (Werbewoche.ch reported). René Grüninger PR, one of the initiators of Kreislauf 4+5, was commissioned by the PWG to promote this event. With the help of project manager Rea Eggli and freelance creatives Chris Eggli and Thomas Campolongo, René Grüninger PR was able to win over the renowned New York-based artist Olaf Breuning, who provided a work from his "Marylins" series, a contemporary, ironic interpretation of Andy Warhol's pop art icon, especially for Viaduktnacht. A selection of Olaf Breuning's works and publications was also presented by his Zurich gallery owner Nicola von Senger in the West Wing at the Viaduktnacht.

Advertising media: F12 posters, A2 posters, illuminated posters, flyers and carrier bags, cinema slides. Customer: PWG Foundation / Im Viadukt. Overall responsibility Agency: René Grüninger. Project Management: Rea Eggli. Creative Direction: Chris Eggli & Thomas Campolongo. Art: Olaf Breuning.
 

The current editor-in-chief of the Uri weekly newspaper, Erich Herger, is running for the cantonal council. For this reason, he is resigning from his position as editor-in-chief with immediate effect: He has decided to run for the cantonal council, Herger said in a statement. Urnerwochenblatt.ch. It had always been clear to him that such a candidacy was not compatible with his position as editor-in-chief of the Uri weekly newspaper. As editor-in-chief, he observes and comments on political events in Uri. It is also a reporter of the political debate. Therefore, resigning was the only correct consequence.

Deputy editors-in-chief Markus Arnold and Stefan Arnold have been responsible for all editorial matters on an interim basis since July 1. "This will remain the case for a transitional period," explains Otto Aeschbacher, Managing Director of Gisler Druck.

With his many years of experience in the major media and publishing houses in Switzerland, he is making a significant contribution to the further development of the ambient media genre and making it easy to book at Face, the company writes in a statement. In addition to his role at Face, he lectures at various universities of applied sciences in Switzerland.

Within just three days, the clip has been seen by over 350,000 viewers (D, F, E), writes Spinas Civil Voices in a press release. With over 11,000 YouTube shares within 24 hours, the commercial was the most shared commercial video worldwide yesterday. There were also countless editorial contributions, including in Blick, Tagi, 20 Minuten, on ZDF, ARD, Spiegel, Focus and Bild online. As a result, over 20,000 emails have already been sent to George Clooney and Nestlé has agreed to sit down at a table with Solidar Suisse.

Nestlé fights back

Nestlé, however, defends itself against the viral ad. A Nespresso spokesperson told Horzint.net that Nespresso has placed great importance on sustainability and future viability for years. The company refers to its sustainability program Nespresso AAA Sustainable Quality, which aims to provide the company's customers with the best quality coffee while at the same time safeguarding the livelihoods of farmers and their village communities in the countries where the coffee is grown. The company is convinced that Nespresso is already doing more for the long-term quality of life of farmers, their families and their workers than the campaign demands.

There was never any intention to ban the viral ad, the spokesperson continued. At no time had the right of the organizations to publish their opinions been questioned. However, the way in which Solidar Suisse conducted the campaign was condemned "in the strongest terms".

> Last but not least: Well, Mr. Clooney, how does that feel?

Responsible at Solidar Suisse: Christian Engeli (Campaign Manager), Ruth Dällenbach (Managing Director). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler (creation), Lorenz Spinas (overall responsibility), Christoph Schott (new media consultant), Alexander Meier (director), Champignons (visual design).

According to the agency, the aim of the campaign is to raise awareness among the general population and to publicize the services and measures at the level of the specific target groups - those affected and their relatives. The campaign will be launched in various media at the beginning of 2012.
 

10 Minuti - or Des Minüt, as the paper is called in Ticino dialect - is no different in style from the Lega dei Ticinesi's other means of communication. The cover of issue 1 features Fulvio Pelli as a green Hulk figure, while other topics include the NRLA, the post office and the Lega's election program. Bignasca's new newspaper will appear three times a week in future, the editor in charge, son Boris Bignasca, announced in advance. Three other members of staff are responsible for the canton, sport and world sections. The name 10 Minuti was not chosen at random, but alludes to the commuter newspaper 20 Minuten, which will also be published in Ticino from September 14 with a circulation of 36,000 copies.

While 10 Minuti could be found in the distribution boxes of Il mattino at numerous bus stops, Ticinoaperto.ch was only available at some Ticino train stations. With a circulation of 20,000 copies, social democrat Nenad Stojanovic wants to prevent the canton from becoming a political and media monopoly of the Bignasca clan, as he writes in a communiqué. The topics of the first edition, written by various authors, range from the nuclear phase-out, election fatigue, the Italian language in Bern to crossword puzzles. According to Stojanovic, it is financed exclusively by donations. The new Lega newspaper is financed by advertising. (SDA)
 

The advertising agency Ponce Buenos Aires Argentina dedicates itself to this last big taboo topic in the unmistakable Axe style and hits the mark again with the current spot series.

All four Axe Full Control commercials were awarded Golden Lions at this year's Cannes Advertising Festival; both the idea and the implementation completely convinced the jury.

"Advertising Week" on Star TV will show the successful campaign in a Cannes special at 7:45 p.m. or anytime at Startv.ch.