The music and media platform is to be announced at the Facebook "f8 developer conference" on September 22. This is what Mashable.com. The portal enables users to listen to music within Facebook.com.

For the first time, there were indications of the new service via the coding of Facebook's video chat service. Facebook's strategy of implementing the service together with partners sets it apart from the music portals of other internet giants such as Apple, Google and Amazon. These have each integrated their own music content on their platforms.
 

Pablo Koerfer was most recently Group Account Director at Advico Young & Rubicam and is currently completing an Executive MBA in General Management at the University of St. Gallen. Meanwhile, Michael Benz is withdrawing from the agency's consulting business in order to focus on one of Rod's proven strengths - strategic planning, the agency said in a statement. Ondrej Maczko also joined Rod this summer. The art director was previously responsible for various campaigns at Euro RSCG, Publicis and TBWA, including "Love Life. Stop Aids" for the FOPH, "M08" for Migros and "Kebap Ali" for APG.

Founded in 2007 by Regula Fecker, Oliver Fennel and David Schärer, the agency now has 16 employees from various disciplines and serves clients from a wide range of industries. In 2008, Rod was named "Newcomer Agency of the Year", and in 2010 the agency won the Gold Effie with its "Slow down. Take it easy" campaign won the Gold Effie.
 

Urs Pfenninger will assume responsibility for communication strategy and political issues. This was announced by Santésuisse on Friday. He was previously a member of the executive board and head of communications and campaigns at the Federal Office of Public Health FOPH.
 

The provider of visual media for the creative industry has increased the speed at which images are displayed and improved the relevance of the photos searched for and found. Previously, the keyword "Tiger Woods" not only displayed the golfer, but also Tiger in the jungle. The new search engine ensures that now only the desired person Tiger Woods appears. Other improvements include: Visual Search, Guided Navigation, Face Recognition, Conceptual Search as well as filtering options by perspective, orientation, age of a person.

At Corbisimages.com/content/searchtips image buyers will find an interactive presentation of the new, extended search options.
 

Every day, the journal highlights the most creative and exciting brands and shares unusual ideas that attract attention, inspire or make people smile. Facebook and Twitter inform readers about the latest updates, according to a statement from the agency.

In the online magazine published by the Zurich branding agency Branders, journalists and photographers from eight locations report on the most exciting brands and their creators of our time. The Brander was designed to be interactive right from the start: Networking on social media portals such as Facebook and Twitter is an integral part of the concept. An iPad application simplifies reading. Readers are also invited to submit brand suggestions. A public vote is held to decide which brands should be portrayed on the portal. The winner of the first brand vote was Museumquartier Wien, whose brand story will be published in September as a report on Thebrander.com appears.

Unlike other CI or branding portals, The Brander does not primarily focus on conveying facts and news, but rather takes a look behind the scenes and portrays the people behind the brands, the press release continues.
 

Burberry has also strengthened its presence on Facebook. . Last week, the company gave its 8 million Facebook followers the chance to receive an artfully packaged sample of the new fragrance in advance by post after registering in advance. More elaborate than glued test fragrances in fashion magazines, but also closer to the customer. Over 250,000 people took part in the campaign, according to a Burberry press release.

The digital campaign, with an additional video message from Chief Creative Officer Christopher Bailey, has also increased the number of Burberry fans on the social networking website by 500,000 users within a week. In addition, Burberry will accompany the launch of the fragrance worldwide with digital and live events as well as eye-catching advertising and communication measures that combine tradition and technology, according to the press release. The new fragrance is to be launched in 150 countries.

As part of its digital offensive, the company announced in a Financial Times interview that it would invest 60% of its marketing budget in online and digital measures. That is three times as much as is currently usual in the market. Print advertisements are to be reduced as a result. Nevertheless, traditional media remain an important area for Burberry. The luxury manufacturer has produced its first TV commercial, which will be broadcast in Asia, Europe and the USA in the coming weeks. However, the television commercial, directed by Christopher Bailey, is premiering online today on Burberry.com and on the brand's You Tube channel.

The accompanying ad campaign was photographed by Mario Testino. The face of the fragrance is Rosie Huntington-Whiteley. In the ad, she wears only the fragrance and a satin trench coat. The song for the advertising campaign is "Rosé (Unplugged at Abbey Road for Burberry Body)", which the British band The Feeling recorded exclusively for Burberry in the Abbey Road studios. The track will be released as a single with a music video and other exclusive content in October 2011.
 

Michael Rottmann, previously Creative Director at Jung von Matt/Limmat, has taken over the creative leadership at Metzgerlehner Worldwide Partners. After nine years at Jung von Matt/Limmat, the offer from Metzgerlehner had awakened his desire for a smaller team, he told Werbewoche.

When it's at its best, you should leave, they say. According to Rottmann, it was not the situation at Jung von Matt/Limmat that prompted him to make the move. It was the "best, coolest and most successful time". But he was tempted to do something that nobody had expected. And after a month, it still feels very good. (sh)

> Metzgerlehner: Michael Rottmann new Creative Director
 

Stefano Pianca took over the editorial management of the commuter newspaper in mid-August. The Ticino native was previously head of the Lugano section at La Regione Ticino. He joined the editorial team of the daily newspaper in 2003 before becoming head of department in 2009.

In the online sector, 20 minuti has entered into a partnership with the already well-established news platform Tio.ch, which is operated by TicinOnline. The editorial team, which works in the same premises in Breganzona, is in regular contact with the print editorial team. The content is thus prepared in an ideal form for the newspaper and online. In this way, both media benefit from an expansion of their reporting. The editor-in-chief of the news portal, Salvatore Feo, is responsible for coordination. He joined Tio.ch back in 2000 and took over its management in 2007. Tio.ch can now also be reached at 20minuti.ch. The visual appearance has been slightly adapted accordingly and the 20 minuti logo has been integrated.

Rocco Salvioni is responsible for the regional marketing of 20 minuti as Sales Manager and Managing Director of 20 minuti Ticino. National sales for the 20 minuti newspaper and the national advertising combination of Tio.ch, 20minuten.ch and 20minutes.ch will be handled by 20 Minuten AG. Tio.ch customers will continue to be looked after by the Managing Director of TicinOnline, Gianni Giorgetti, and his team.

The family show, which is currently enjoying great success in London, is one of the biggest arena productions ever seen in Switzerland. On behalf of Good News, Showhouse is responsible for the entire marketing. A comprehensive advertising campaign, promotions, PR and sponsor support are all part of the job. Christoph Rüdt and his team (formerly Profilwerk Zurich) work regularly for the organizer Good News and are currently in charge of the horse gala "Apassionata" in Zurich and Basel.
 

Effective immediately, Be2's SEM activities in over 30 countries worldwide will be managed and controlled using Efficient Frontier's performance marketing platform. This was announced today by Efficient Frontier. The annual budget for international search engine marketing amounts to a seven-figure euro sum.

Since the matchmaking portal was founded, more than 25 million people in over 30 countries have registered with Be2. Until now, a manual optimization process has been used for search engine marketing.
 

According to the press release, the campaign was produced in Lyon in accordance with Nike International's specifications.

Responsible: Janosch Abel, Bern (photographer), Mia Bregar, Bern (stylist), Dave Marshal, Yuhzimi GmbH, Bern (project management).

If you point the camera of your smartphone at the front page, a three-dimensional animation is superimposed on the page and presents readers with four of the 15 articles with additional AR content. In the magazine, a smartphone icon then points to the articles with augmented reality content. This ranges from graphics that build up directly on the cell phone display to an animated version of the popular Tetsche cartoon and an exclusive preview of Udo Lindenberg's new DVD. The cover story on the terrorist attacks of September 11, 2001 in New York is supplemented by an interview with the brother of one of the pilots of the hijacked planes.

According to Horizont.net, the Stern-Journal for the IFA also contains a large report that shows how augmented reality can be used in everyday life.