The 43-year-old will succeed Volker Strohm, who has been responsible for the content and strategic development of the online presences of Bilanz, Handelszeitung and Stocks as Editor-in-Chief of "Schweizer Wirtschaftsnetz" since September 1, 2011. Strohm will also remain Editor-in-Chief of Stocks until Hody takes up his post, according to a statement from Axel Springer Switzerland.

After graduating from high school in Ohio, Peter Hody studied history at the universities of Zurich and La Réunion before turning to business journalism. After holding various positions - including at the Handelszeitung, Associated Press and AWP - Hody joined Cash in 2007, where he is still deputy editor-in-chief today. He completed his Executive MBA in Media Management in 2011.

Stocks is published fortnightly, has a certified circulation of 22,113 copies and reaches 63,000 readers.
 

From November, the children's and youth magazine will be published simultaneously in German and Romansh, initially for at least eleven issues. According to a press release issued on Monday, Künzler Bachmann Verlag is particularly pleased to make children and young people interested in the endangered national language. Even those who may speak little or no Rhaeto-Romanic still have the chance to take a closer look at the "smallest" Swiss language: A free sample booklet can be ordered via Internet  be obtained.

The film takes the mickey out of the Nespresso spotin which Clooney is hit by a piano that has fallen from the sky - he then has to hand in his Nespresso capsules in heaven if he wants to return to life. In the parody, the heartthrob doesn't fare quite as well as in the original - but see for yourself:
 

(Source: Horizon.net)

The broadcast of the advertising windows on TF1 will start on September 5, 2011. As a preview, OMD Switzerland, in cooperation with Ringier Romandie Sonntag, has been able to book all Swiss advertising blocks for its clients, writes the media agency in a statement. Michael Krause, Head of Electronic Media at OMD Opera, comments: "We are very pleased that we at OMD have found an open ear at Ringier Romandie with this creative idea and have thus been able to jointly agree this unique presence. We have thus succeeded in transferring the partnership relations between Ringier and OMD from the print sector to the TV sector right from the start."

TF1 is a serious player entering the TV market in western Switzerland, with reach ranging between TSR1 and M6 depending on the target group, according to the statement. It will start with an introductory offer in prime time, then from 2012 with a full offer of available TV advertising time. In addition, Ringier Romandie, which won the marketing of this new advertising window, will offer individual offers around TF1's lead programs.

> Start of TF1's Swiss advertising window

Salcom.biz Public Relations specializes in communications concepts, media relations, crisis communications and texts of all kinds, according to a statement on Monday. In addition, the agency offers media training and coaching for communications managers of companies and other institutions.

Roman Salzmann has broad experience in business journalism and organizational communications, according to the statement. After holding various positions at daily newspapers in eastern Switzerland, the qualified PR consultant was editor for corporate communications as well as communications manager and press spokesman at the globally active technology group Bühler. He then built up the office of the Oberthurgau regional planning group as managing director and worked for communications agencies in eastern Switzerland as head of public relations and member of the executive board.

Salzmann is supported by his wife Susanna Salzmann and works with a specialized network of copywriters, editors, graphic designers and Internet providers. Salcom.biz Public Relations' client segments mainly include medium-sized businesses or institutions in the trade and industry, services, education and location marketing sectors, as well as non-profit organizations and churches.
 

This time, entire underwater worlds have been created from banknotes, in which different scenes take place. The scenes symbolize the different aspects of fair banking in a comprehensible yet surprising way.
The spots were realized in close cooperation with Markenfilm Schweiz and the 3D specialists from Sehsucht Hamburg.

Responsible at Bank Coop: Mathias von Wartburg (Head of Competence Center Marketing), Barbara Gürtler (Advertising Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Florian Fleischmann, Mario Moosbrugger (AD), Andreas Hornung (text), Sabrina Luck (consulting), Michael Gassler, Heike Rindfleisch (consulting management). Responsible at Markenfilm Switzerland: Uli Scheper (Producer). Responsible at Sehsucht Hamburg: Ole Peters, Christian Heyde (Director). Felix Geremus, Jörn Engelke, Matthias Thomann, Daniel Jahnel, Marco Kowalik, Timo von Wittken (3D Artists). Andreas Coutsoumbelis, Julian Büchner, Jan Tiller (Producer). Christoph Senn (Edit). Music & Sound Design: Kirschnermusic, Alexander Kirschner.

The media company Ringier Switzerland and the travel company Tui Suisse are founding - subject to official approvals - under the name of Etrips a 50:50 joint venture. In Switzerland, the first operator-independent portal with the latest search and booking technology is being created, according to a statement on Monday. Apart from the journeys of Tui, 1-2-Fly and Vögele journeys also such of other organizers are offered such as Bentour Swiss, FTI, ITS Coop, Hotelplan and Helvetic Tours as well as cruises of E-Hoi in Swiss francs. Vacations can be searched and booked online at any time with the Etrips.ch vacation search app. The app gives access to more than 500,000 beach holidays and last minute offers in direct price comparison.The company is headquartered in Zurich.

Etrips.ch is managed by Christine Reichardt. The 44-year-old has been building up the new company since February 2011. Previously, she was Head of Distribution at Tui Suisse, responsible for electronic and stationary distribution. The board of directors of the new company to be founded will be presided over by Michael Voss, COO Ringier Switzerland. Members of the Board of Directors are also Thomas Huwiler (Managing Director Digital Business Ringier), Martin Wittwer (CEO Tui Suisse) and Edgar Frefel (MD Finance & Controlling TUI Suisse).

The graduation ceremony for the newly graduated sales specialists took place in front of a large crowd at the Lucerne Casino on Friday, according to a statement on Monday. 391 candidates competed; 263 passed the exam and received the federal certificate. This means that 67.2 percent of the candidates were successful, compared to 55.6 percent last year. The overall grade point average was 4.2.

The number of candidates is steadily increasing: 391 candidates took the exam in 2011, compared with 349 in 2010 and 250 in 2009. This year, the ratio of office staff to field staff is 2:1. This time, it was exclusively women who took the top ranks. Mirjam Wolf from Ebertswil ZH (average grade 5.1) was named best of the year. Four other ladies each achieved an average grade of 5.0: Maria Huser from Rothenburg LU, Andrea Preid from Dürnten ZH, Melanie Sauter from Bülach ZH and Simone Kamber from Balsthal, SO.

The effective launch of the full offer with longer feeds will take place at the beginning of 2012 to meet market demand. Initial reactions from the market have been very positive so far, according to a Ringier communiqué from the Ringier Romandie marketing team. The station's positioning, as well as the services planned by the director, would be viewed particularly positively by those advertisers looking for new ways to reach the entire French-speaking Swiss clientele.

Patrick Zanello, head of advertising at Ringier Romandie, is pleased to report that talks are already underway with advertising clients from the banking, watchmaking and cosmetics industries, for example, about projects for 2012. The dialog on quality between the advertising agencies and the marketing team is also in full swing. The marketing team is now fully staffed with one agency in German-speaking Switzerland (Zurich) and one in French-speaking Switzerland. An expansion of the range is planned for the next few weeks and further innovations are to be announced.
 

The brand architecture is being reviewed due to the merger of radio and television. This is confirmed by Alex Hefter, Creative Director and Head of Design, according to Sonntagonline.ch. A first internal SRG workshop has already taken place. Now a second one is imminent. Although the development of the brands is done in-house, second opinions are obtained from outside, says Hefter. External brand experts also take part in the workshops. Apparently, the signs are pointing to a new name, as Sonntagonline.ch writes further. A new name would be the fifth renaming in 25 years. The SRG brand specialists are apparently particularly impressed by the BBC concept. Their radio stations are simply called "BBC Radio 1" to "BBC Radio 5". SRG is now examining whether the current DRS stations can be numbered "Radio 1", "Radio 2" etc. in the same way.
There's just one catch: "Radio 1" already exists. And the station is owned by long-time SRG critic and, more recently, Swiss television talk show host Roger Schawinski. According to Sonntagonline.ch he says that he is aware of these considerations. However, he has not received an official request. But Schawinski would not sell his brand lightly either: He could not "even theoretically imagine such a creatively immoral offer", he says. He would already have a free solution ready for SRG: it would simply have to start counting with Radio 2. A suggestion that is unlikely to be put into practice.
However, nothing would stand in the way of standardizing the umbrella brand SRF (Swiss Radio and Television). The television channels would therefore now be called "SRF 1" and "SRF 2" instead of "SF 1" and "SF 2". However, the SRF brand could also stand for the entire range of radio, television and Internet services. According to Hefter, nothing has been decided yet, but a change in the brand architecture would be advantageous this year, as television will switch to the new HD standard in 2012. The "TV experience like in the cinema: with high picture resolution, widescreen format and surround sound", as the company's own advertising puts it.
 

The search for qualified management personnel in the construction industry is currently a challenge; the market for first-class trained specialists and managers is increasingly drying up. Against this backdrop, SK Consulting, which specializes in personnel management consulting, has entrusted A-words.ch / Text & Design with the development of an advertising campaign. Interested parties are made aware of the landing page by means of print and online advertisements as well as billboards and flyers, and are also addressed with elements of viral marketing.

The corresponding message is: "Swiss foremen, construction managers and project managers are now meeting at www.baustellenprofi.ch." In addition, the 1st construction aperitif by the pool is intended to act as an attraction, according to a statement from the agency. On the landing page, visitors can immerse themselves in the modern world of construction sites and are then given clear guidance: To the registration for the 1st Construction Apéro at the pool, to the contact form for information on a current management position and to the new Facebook page "Baustellenprofi". The aim of the campaign is to establish contact, exchange ideas and network.

Responsible at SK Consulting: Susanne Kuntner (personnel and management consultant). Responsible at A-words.ch / Text & Design: Eva Kesper-Wegelin (graphic design), André Kesper (idea, concept, text). Web programming: Escapenet.
 

UV-sensitive color is the secret: the greater the sun exposure, the redder the initially invisible "sun alert" print on the white T-shirts becomes. If the sunlight is very strong, the print literally burns and turns cancer red. The distribution campaign was specially timed and carried out on the occasion of the "Openair Gampel".

The T-shirts were distributed to festival visitors together with Sun Look sunscreen samples by promoters. The T-shirts were in great demand and sold out within half an hour.

Responsible at Migros: Jürg Spring (Head of Label/Brand Management), Nadine Hess (Project Manager Non Food). Responsible Y&R Group: Markus Gut (CCO), Thomas Engeli (CD), Patrick Bucher (concept/text), Oliver Glutz von Blotzheim (AD), Joelle Hauser (design), Susan Baumgartner (consulting), Pamela Gemperli (promotion allaccess).