The new image focuses on farmers and the services they provide to society, the agency said in a statement. They position themselves as talented all-rounders who have what it takes to be experts and shine in a wide range of specialist areas. They present themselves in the Edelweiss shirts typical of Swiss farmers.
According to the press release, the centerpiece of the presentation are the TV commercials, for which Bettina Oberli was recruited as director. She celebrated cinema successes with films such as "Die Herbstzeitlosen" and "Tannöd" and won numerous awards. Oberli also sat on the main jury at this year's Locarno Film Festival. For Oberli, the advertising engagement in this form is a premiere.
In addition to the TV spots, print and poster sujets were also realized.
Responsible at the Swiss farmers: Urs Schneider (Deputy Director SBC, Head of Communications), Sandra Helfenstein (Deputy Head of Communications SBC), Markus Rediger (Managing Director Agricultural Information Service LID). Responsible at Jung von Matt/Limmat: Alexander Jaggy (ECD), Samuel Christ (text), Patrick Beeli (art direction), Tobias Wirz (graphics), Ilonka Galliard (agency producer), Deborah Herzig (art buying), Rolf Helfenstein, Nicolas Schoberth, Florence Studer, Roman Meister (consulting), Cyrill Hauser, Philipp Bühler (PR), Bettina Oberli (direction), Michael Saxer (camera), Shinging Pictures (production), Stefan Minder (photo), Jingle Jungle (sound),