Denon to become a pure consulting company

Not long in office and already changes are afoot: Beat Schaller, who took over the management of Rapperswil-based Denon Allmedia Corporate Publishing from Maurice Nyffeler on June 6, wants to transform the company into a pure consultancy.

This was announced by Schaller this morning. As Werbewoche has learned, all editors and the art director will be made redundant as a result. The Interactive division will be dissolved or completely reorganized. It was not possible to find out what will happen to Persönlich, which belongs to Denon.
 

Lesch+Frei: Increase awareness with one click

KPT/CPT wants to raise its profile with TV commercials and prepare for the sales campaign in the fall. The commercials were created in collaboration with the agency Lesch+Frei.

The TV commercials can be seen from September 1. The main character is Klick, the insurance company's online mascot. In three different stories, he gropes his way through the pitfalls of the analog world with his own childlike curiosity and proves with a lot of humor: everything is easier online. Especially at the online health insurance company with personal advice and therefore the best customer service.

The TV campaign is accompanied by banners that are directly linked to the demo version of the new, customer-friendly KPTnet user interface, which was also designed by Lesch+Frei.

Responsible at KPT/CPT Insurances, Bern: Reto Egloff (Member of the Executive Board), Maya Burri (Head of Marketing). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD and text), Matthias Kadlubsky (AD), Irene Stutz (consulting), Barbara Meier, Désirée Guzzo (polygraphy). Responsible for the TV commercials: Heinrich Reinacher (brand film), Stig Bergqvist (director). Responsible for the demo version: Heinrich Reinacher, Stefan Schorer (brand film), Stig Bergqvist (director 3-D animation). Responsible for the realization of the banners: Station.

 

Futurecom: Multimedia touchscreen in the Zurich department store Jelmoli

Futurecom Interactive has developed a multimedia touchscreen for Jelmoli designed to help customers find their way around the Zurich department store.

The virtual floor plan is located right next to the J-Bar and enables a playful exploration of Jelmoli by hand touch, the agency writes in a statement. In photo-realistic 360-degree views, customers can get to know the variety of brands in the department store before they even start their actual shopping tour.

Responsible at Jelmoli: Hanspeter Grüninger (project responsibility), Astrid Gloor (project management). Responsible at Futurecom: Alan Ganguillet (Design), Lisa Indlkofer, Michael Höhn (Programming), Marc Maresch (Project Management).

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Planet launches on Zattoo+

The documentary channel Planet is now available as part of the new pay-TV package offered by the Internet TV platform Zatoo.

The documentary channel Planet can now be received via the Internet TV platform Zattoo. Planet is part of the new premium package Zattoo+, which is initially launching with seven channels in Germany and Switzerland. This is the first time that pay-TV channels are being offered via the Internet, as detailed in a press release on Monday. In Germany, the channel package, which is to be further expanded, costs 9.90 euros per month, while in Switzerland it can be purchased for 12.90 francs. Planet can also be received in German-speaking regions via numerous cable and IPTV platforms, including Kabel Deutschland, Unitymedia, Kabel BW, Deutsche Telekom and the cable networks of Swisscable in Switzerland.
 

SPRI : 22 graduates receive Certificate of Advances Studies in Corporate Communications

In Zurich, the graduates of the CAS Corporate Communications at SPRI received their Certificate of Advanced Studies.

Participants in the postgraduate program gained a systematic and practical overview of modern corporate communications in seven months, according to a statement Monday. Best practices from agencies and companies, modern coaching methods and optional media and camera training are designed to ensure maximum practical relevance to public relations. As part of the course, participants also developed a communications strategy for the Swiss Floorball Association. This will now be successively implemented by the association in the coming months.

The successful graduates in Zurich (success rate 96 percent) are Christine Borsodi, Raphael Briner, Barbara Deucher, Karin Ghitti, Claudia Ulrike Gminder, Sibylle Jung, Dr. Claude Kaufmann, Martin König, Martin Kost, Paloma Martino, David Meili, Ondrej Menousek, Sandra Peiti, Cornelia Richter, Reto Schaller, Christof Schneiter, Stefanie Strauss, Franziska Strecker, Susanne Thost, Andrea Valero, Tara Welschinger and Rolf Wirth. The grade point average was 4.6.

The CAS Corporate Communications is conducted in partnership with the Hochschule für Wirtschaft Zürich HWZ. It is also a mandatory module in the MAS Business Communications program. SPRI's upcoming CAS Corporate Communications course is fully booked and will start on September 9 in Zurich. Free places will only be available again from 2012.
 

Formeldrei: Campaign for BLS travel centers realized

The Formeldrei agency has developed new subjects for the BLS travel centers. The travel specialists were staged like stars from film and television.

Personal advice on questions about public transport, the best vacation tips and sometimes open on a Sunday for an urgent travel request? The BLS travel centers still offer this, the agency said in a press release. In town and country, 38 times on the BLS route network, real professionals are still there for customers. And it's okay to say that out loud.

Advertisements and a poster campaign were realized for the city and region of Bern.

Responsible at BLS: Mark Bachmann (Head of Advertising BLS), Beat Theiler ( Head of Travel Centers BLS). Responsible at Formeldrei: Moritz Adler (CD), Andreas Thommen (graphics), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Patrick Ochsenbein (consulting). Photo: Janosch Abel, Bern.

Doodle strengthens presence in Poland

Doodle has entered into a partnership with Wirtualna Polska (WP), in which the largest Polish webmail provider integrates the online appointment scheduler into its service.

This allows all WP users to add an appointment poll when creating a message and send it via their WP account. This first joint offer is an additional benefit for WP users and will be expanded further if successful, according to a statement from Doodle. This makes WP the only e-mail provider in Poland with a comparable solution. For Doodle, this is a step towards strengthening its presence in Poland with an established partner with high expectations for growth in this country. As a side effect, the Polish version of Doodle has also been refreshed and completed.
 

"Dance of the Vampires": Superfantastic directs Roman Polanski

For the latest performance of the Zollikon theater group - an adaptation of Roman Polanski's 1967 comedic masterpiece "The Fearless Vampire Killers or Pardon Me, Your Teeth Are In My Neck" - Superfantastic conceived and designed the advertising.

The two independent creatives Roli Hofer (art direction/concept) and Thomas Campolongo (text/concept), who share their studio in Zurich's Kreis 4, don't finish off the vampires with garlic or crucifixes, but visually translate the German title one-to-one: with blood-red dance steps that prove that bats can not only be biting, but also master the dance floor - at least on the boards that mean the world.

The advertising materials include posters, advertisements, program booklet and ambient measures.

Concept, artwork and creative direction: Roli Hofer and Thomas Campolongo /Superfantastic.ch. Consulting: Michael Benz.

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BPR brings advertising budget of Appenzeller Alpenbitter to eastern Switzerland

After more than 20 years, Appenzeller Alpenbitter has awarded its advertising account to a new agency. The St. Gallen-based advertising agency BPR prevailed in the pitch against two established competitors from Zurich.

BPR has already been supporting Appenzeller Alpenbitter in trade fair design for around five years, according to a statement on Monday. However, trade fair design is only one of the areas of expertise of the St. Gallen-based advertising agency. Graphic design and integrated communication are just as much a part of its services, with which it now serves Appenzeller Alpenbitter.

"The presentation was simply impressive. BPR skilfully came up with a redesign and very creative campaign ideas, but realistic in terms of implementation, always with a view to maximizing brand recognition and further development," says Stefan Maegli, CEO Appenzeller Alpenbitter, explaining the decision.

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Millward Brown opens office in Zurich

The market research company Millward Brown is opening an office in Zurich, thereby expanding its market research offering in the areas of advertising, marketing communications, media and brand value for Swiss and international clients.

The company has been operating in Switzerland from Geneva since 2006. The opening of an office in Zurich is the natural result of the expansion of services for clients such as Feldschlösschen and Kraft Foods Europe, for whom Millward Brown acts as a global market research agency, according to a press release issued on Monday. Against the backdrop of the current uncertain financial situation, more and more companies are seeking to quantify and optimize the profitability of their marketing and advertising expenditure. This area is one of Millward Brown's core tasks.

The Zurich branch is located at Binzmühlestrasse 170d, 8050 Zurich, Switzerland.
 

Axel Springer launches magazine in Mandarin Chinese

Axel Springer Verlag is launching a tourism and watch magazine in Mandarin in Geneva. *Swiss Watch & Luxury Magazine* will be published quarterly with a free circulation of 20,000 copies and is intended primarily to appeal to Chinese tourists.

As the German publisher announced on Monday, the first issue is planned for this fall. The magazine will then be available at Geneva airport, in hotels, restaurants and fashion stores. While editing, sales and distribution will be controlled from Switzerland, translation and layout will be supplied from China, according to Axel Springer. (SDA)
 

Radio 32 moves into new studios at Medienhaus Solothurn

The Solothurn-based local station Radio 32 will begin broadcasting from its new studios in Solothurn on Tuesday morning. The local radio station, which is majority-owned by the AZ Medien Group, has set up shop at the Medienhaus Solothurn.

With the move to the Medienhaus, Radio 32 is setting an example for a successful future with state-of-the-art technology in its 20th year of existence, the local radio station announced on Monday. The media building is already home to the editorial office of the Solothurner Zeitung newspaper, among others. (SDA)
 

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