TBS Identity was able to award two apprenticeship positions to the apprentices Mara Weber (polygraphy EFZ with specialization in media design) and Louis Wälti (graphics EFZ), as the agency announced on Wednesday. Furthermore, the 32-year-old Eva Friedli, trained planner marketing / communication SAWI, supports the agency as a project manager in project management. She has many years of professional experience in advertising and design agencies. Claudio Fornito is also new to TBS and joins the polygraphy team. After completing his apprenticeship at Offsetdruck Goetz, the 20-year-old worked in the prepress department of tour operator Hotelplan.

The competition is open to communication ideas that were used or are still being used in Germany, Austria or Switzerland in 2011. You can register online at Jdw.com. The Megaphone winners will be announced at the award ceremony on February 2, 2012 in Berlin. All award-winning works will be portrayed in detail in the Yearbook of Advertising 2012, Volume 49, and the shortlisted entries will be presented. The compendium of the communications industry will be published in March 2012.

> Competition for the 2012 Yearbook of Advertising starts

INM implemented a smartphone solution for DIY projects for Hornbach, a new social media strategy with blogs for Brother International and search engine optimization for the Lucerne University of Applied Sciences and Arts.

On behalf of Suva, the agency developed a website for the premium reductions and one for the new safety charter. An advertising video was produced for Jucker Farmart and distributed virally.

Myswisschocolate.ch is another new addition to the agency's portfolio. It has also been commissioned to monitor the social media scene for the Six Group with its leading international financial center infrastructure.
 

"Scroll instead of search" is the motto. Instead of using submenus, visitors can access information on just a few main pages, according to a press release. By default, all articles follow one another, filters limit the choice of topics and enable targeted searches. A sidebar offers additional documents or links as well as a connection to social media.

> To the new website
 

The Swiss and their German-speaking neighbors: somehow related and yet completely different. This picture is also reflected in the media landscape. The three countries are very similar in their use of traditional media such as TV, radio and daily newspapers. However, the Swiss consume their content much more online and via mobile devices. For example, online newspaper reading and Internet television are much more popular in Switzerland than in Germany and Austria. The Swiss are also better equipped technologically than their neighbors. 35% of Swiss people own an iPhone, which is a world record. Switzerland is also well ahead of its neighbors when it comes to tablets and iPads with 13%, where only 8% have reached this level. At 49%, WLAN is almost twice as widespread in Switzerland as in neighboring countries (D: 27% / A: 26%).

Mobile Internet usage up 76 percent

As expected, mobile Internet use is increasing continuously, but the extent and speed are surprising. While 25% of Swiss people used their cell phone to surf the Internet in 2010, this figure had already risen to 44% by 2011. This figure is all the more impressive in a comparison of the three countries: 31% in Germany and 37% in Austria. This strong growth is of course also due to the increasing popularity of smartphones. Among young people (aged 14 to 29), the cell phone is already replacing traditional media such as TV, radio and daily newspapers as the second most important medium. However, the same media brands are often consumed on the cell phone, simply mobile. So it is not so much the content that is changing, but rather the channel.

Mobile advertising in Switzerland still at a low level

Despite the rapid increase in mobile Internet use, mobile advertising is still in its infancy in Switzerland. The future will bring tailor-made offers and advertising on cell phones to the Swiss. Location-based marketing, for example, promises the precise advertising of special offers in nearby stores according to the current location. Many Swiss people will be pleased with the trend towards mobile couponing, as the Swiss have the highest affinity for coupons in the offline world. 57% of the Swiss use them frequently, while they are far less accepted in neighboring countries (D: 34% / A: 43%).

The Swiss value their brands - also in the media

Despite the enormous variety of TV channels offered by digital TV and Internet TV, the Swiss favor the domestic channels: SF1 (43%), SF zwei (35%) and SF Info (24%). Only among young people does the private channel Pro 7 come out ahead of the public Swiss channels. Even among the otherwise more internationally oriented online brands, Search.ch is the fourth most important Swiss online service after Google, Wikipedia and Facebook, with 20% of Swiss people rating it as important.

Internet TV is becoming increasingly popular

Although the typical user is still male and between 14 and 19 years old, one in three (33%) now watches TV online. In neighboring countries, this is even less common - also for legal reasons (D: 27% / A 21%).

Social media showing first signs of fatigue

The use of social media continues to grow: around 49% of online-savvy Swiss people are now active on the social web, 5% more than in the previous year. However, the first signs of fatigue are becoming apparent and daily "posting" is decreasing again. Only 34% of social media users still manage and maintain their accounts on a daily basis, compared to 37% in the previous year.

Online is mainly consumed
The Internet is developing more and more from an active "lean-forward" to a passive "lean-back" medium. A few generate content for many. For example, 56% watch videos online, but only 8% publish any. Similarly, 51% read product reviews, while only 25% rate products. The Swiss are all the more active when it comes to online banking and shopping: 75% of Swiss people manage their finances online, and the same proportion shop online more often. Contrary to expectations, the Swiss are also more diligent price comparators than the Germans and Austrians.

Convergence and mobility - the challenges of the future

Media convergence and mobility are progressing rapidly. The boundaries between media are becoming increasingly blurred. The same content is increasingly being consumed offline in print and TV as well as online or mobile. This development is particularly evident among classic print brands. Almost 50 percent of Tagesanzeiger, NZZ, Blick and 20 Minuten are also read online or on mobile devices. These print titles are also integrating social media elements and increasingly also moving images as an addition to their reporting.

This rapid change in media usage is also having a lasting impact on marketing and advertising. The optimal channel mix for reaching target groups is becoming increasingly challenging and crucial.

Information on the Media Use Index study
The Media Use Index study examines the media usage and information behavior of the population. The study was first conducted in 2009 by the Young & Rubicam Group Switzerland. In 2011, the 3rd edition of the study was conducted in collaboration with Wunderman/Y&R Germany and Wunderman pxp Austria, now with results for the entire German-speaking region (D/A/CH). For the study, 1,500 people aged between 14 and 69 in Switzerland (German- and French-speaking Switzerland), Germany and Austria were surveyed online about their media usage behavior. The samples are representative according to the official structural data of the three countries. The Young & Rubicam Group is the leading communications agency in Switzerland and is based in Zurich. It unites the specialists from Advico Young & Rubicam (advertising), Allaccess (promotion), Futurecom (Internet), Wunderman (dialog) and Y&R Consulting (strategic marketing consulting) under joint management.
 

Two men in hospital tell each other what they would miss if they did not survive their heart attack. The message: the new medication works at a time when we are particularly attached to life. The film can be viewed by cardiologists, general practitioners and specialists via a link. It will also be shown at congresses.

Responsible at Astra Zeneca: Pascal Köpfli (Lead Marketing CV), Vanessa Summa (Product Manager). Responsible at Forster Ehrler: Hélène Forster, Stefan Ehrler (CD) Film production: Who's McQueen Picture, Zurich, Philipp Petersson, Clemens Petersson. Directed by: Jyri Pasanen, Camera: Tobias Dengler.

The winter launch of the destination and Davos Klosters Bergbahnen is drawing attention to the start of the season and the "ski pass free" offer. According to the press release, Spot Werbung is focusing on a target group-specific campaign that is being implemented using two different subjects. The younger Jakobshorn audience is to be addressed with a "trendy" subject and families and connoisseurs with a "classic" subject. The aim of the campaign is to address different target group segments by positioning the Parsenn and Jakobshorn mountains differently throughout the season. Through complementary actions that run during the campaign, brand fans are also involved.

The newly formed Tangram Switzerland will work on the Swiss client portfolio and the local market from its existing location in Zurich and from the branch office to be set up in Widnau SG, as detailed in a press release. It will focus on the areas of B2B and financial communication as well as employer branding.

On the one hand, agency founder Ewald Frick will focus on the region with Tangram Liechtenstein and continue to work for a large number of clients and industries as a well-established agency partner. On the other hand, a further focus will be placed on the development of the internationally oriented Tangram digital Whiteboard business area, which will offer strategies and concepts in the digital sector.

Switzerland and Liechtenstein will continue to operate under the existing Tangram brand name and will remain part of the international agency network "E3". The two companies will also work together in a network when it comes to resources. This may be in the area of digital media or mutual knowledge transfer.
 

At the beginning, Ringier even published L'Hebdo magazine in French and German, according to a statement on Wednesday. The Swiss-German counterpart Die Woche, however, lasted only two years and was then discontinued by the publisher. Under the leadership of its first editor-in-chief Jacques Pilet, the French version quickly became a popular hit on the media market in western Switzerland. To mark its 30th anniversary, L'Hebdo is now publishing a 238-page special edition on the theme of "30 Future-Oriented Places". This presents 30 extraordinary reportages, which were realized by the journalists of the editorial office from the Congo to Singapore to Rio, from the high plateaus of the Andes to Tasmania and Saudi Arabia. Of course, the story of the magazine's creation and success is also a topic in the special issue.

The special edition will be available on newsstands for three weeks from Thursday, September 29.

To further raise its profile in German-speaking Switzerland and to prepare for its sales offensive in the fall, the leading online health insurance company has been relying on the previously low-key guy "Klick" since September 1.

Learn more about the mission of the funny insurance mascot exclusively on Thursday at 7:45 p.m. in "Die Werbewoche" on Star TV.

In this comparison in the two consumer magazines, the health insurance company Sympany/ÖKK was named the worst performer in terms of policyholder satisfaction in September 2010. The respective articles were also published on the Internet. The health and accident insurer ÖKK did not want to accept this. It demanded a counterstatement, as the two insurers are two independent companies. However, Sympany also used to be called ÖKK.

The two magazines refused to issue a counterstatement, but corrected the article based on the facts. The corrections appeared in the letters to the editor sections of the print editions. On the Internet, K-Tipp published the correction in the comments section, while Bon à savoir published it directly under the incriminated article.

ÖKK took the matter to the district court of Landquart GR. The court ordered the magazines to publish a counterstatement - both in the printed and online editions. The cantonal court of Graubünden confirmed the verdict. The magazines appealed against this to the Federal Supreme Court. The correction rendered the counterstatement superfluous. In the ruling published on Wednesday, the Lausanne judges dismissed K-Tipp's appeal in so far as they upheld it. Bon à savoir was partially upheld - its correction on the Internet satisfied the requirements.

Published in the wrong category

The Federal Supreme Court ruled that the corrections should have been made in the same section in which the incriminated articles had appeared. The ÖKK had therefore not forfeited its right to a counterstatement. However, the Lausanne judges conceded that the two newspapers made the correction within the appropriate period, namely in the following issue.

The correction was also made on time on the Internet, but in the K-Tip under the "Comments" section and therefore in the wrong place according to the Federal Court. Bon à savoir was proved right with its correction in the Internet edition. In this case, the Cantonal Court of Graubünden must decide anew on the costs and compensation of the appeal proceedings.

K-Tipp must pay ÖKK CHF 3,000 in compensation and bear the court costs of CHF 2,000. In the case of Bon à savoir, ÖKK and the magazine will bear half of the court costs and no compensation will be paid. (SDA)
 

According to a statement on Wednesday, Visions.ch also offers content management solutions and is well-versed in topics such as online applications or online marketing, newsletter marketing or search engine optimization. The agency's competencies also include social media work and expertise in print communication.

As a former head of department at a graphics agency, Christoph Menzi brings a wealth of knowledge in the areas of Internet support, print and the realization of websites, and will bring his strengths to Visions.ch, particularly in the implementation of projects, according to the statement. Thomas Epples founded Visual Energy in Trogen in 1997, which established itself as one of the first web agencies in eastern Switzerland. For the new medium of the Internet, he has looked after clients such as Bluewin and Seniorweb.ch.

Epple and Menzi want to bundle their industry expertise under one roof in the newly founded agency Visions.ch. The two will also draw on a large existing network of professionals who contribute specialist knowledge in the various fields of web disciplines.