The Teaser is used at the POS and at product presentations, according to the press release. The Product film  explains all the features of the watch and is available at Iwc.com. The interactive presentation Finally, it is intended to serve as a presentation aid for customers and the press.
 

Mobile Internet use is becoming increasingly popular: The current and third edition of the special report Net-Metrix-Mobile 2011-2 confirms the trend that so-called small screen devices (SSD) are increasingly being used to access the Internet. These include devices in the mobile phone/smartphone, MP3 player/iPod/PDA or personal organizer categories with a corresponding Internet function. The number of these Internet users has now risen to 2 million since the first survey in summer 2010, which corresponds to four out of ten online users.

According to the press release, the development among SSD heavy users, who surf the web daily or almost daily via smartphones and the like, is even more impressive: This share has grown from 14% to 26% and now accounts for one in four internet users, or 1.4 million Swiss citizens.

The group of Internet users who visit the World Wide Web via tablets and eBook readers is developing very dynamically, albeit at a lower level: This share has more than quintupled since the first survey in 2010. Around 300 thousand Swiss online users are already using Internet services via tablets & co. and this figure is likely to rise as the range of corresponding devices continues to grow.

The Net-Metrix-Mobile special report provides detailed basic information on mobile Internet use in Switzerland. To expand this data to include provider-specific mobile key figures, Net-Metrix will be offering a new independent mobile publication from fall 2011: Swiss providers of mobile offerings can have their mobile sites and apps measured and published in a standardized way. This will provide the Swiss online market with certified and comparable mobile usage data.

> To the graphic "Proportion of Internet users" (PDF)
 

Oh dear, how bad, most viewers may think to themselves and perhaps think twice in future about buying their steak from the butcher's shop in question. However, experience shows that in such cases there is usually someone who takes the trouble to lodge a complaint with the Fairness Commission. This was also the case this time. For its part, the respondent argued that this was "modern, unusual advertising" and that the same type of advertising was used in other areas. But it did not get away with it: In the present case, there was obviously no natural connection between the advertising of animal meat and the "person embodying the female sex". In addition, the motif violated the dignity of women. The butcher's shop was asked to refrain from this type of advertising in future.

This example shows once again that supposedly original advertising does not necessarily have to be louder. And certainly not good. On the contrary. In any case, it is to be hoped that the company will adhere to the requirements of the Fair Advertising Commission - for its own benefit. Perhaps they have even saved a few Swiss francs that they can invest in the advice of a professional advertising agency?

Read first, then talk. The slogan of the Basler Zeitung is of great value for the formation of political opinion, as KSB writes in a press release. Because only those who are well informed know their own interests and vote for the right representatives. That's why Baz has expanded its political coverage around the upcoming National Council and Council of States elections in Switzerland. New readers can enjoy a special election subscription with everything voters need to know.

The motif can be seen as a poster and advertisement throughout northwestern Switzerland.

Responsible at Basler Zeitung: Paul Herzog (Head of Publishing), Nicole Scheidegger (Head of Communications). Responsible at KSB war Schlupp Bürge: Uwe Schlupp (CD), Samuel Knaus (text/concept), Jowita Jaskiewicz (AD), Christoph Bürge (consulting management), Andrea Walker (consulting).

The campaign serves to intensify the activation of this sponsorship platform. The aim is to focus on the popular sports classic and the sender and to strengthen Zurich's image as a Swiss insurer accordingly. In addition to advertisements in magazines and journals, billboards and streetcar and bus ads, as well as online banners, a dedicated website and an iApp - both designed and developed by the Camao agency, Munich - form the heart of the campaign.

Responsible at Publicis: Tim Hoppin (CD), Bruce Roberts (Head of Art), Jo-Wayne Peacock, Kristijan Sesa (AD), Patrick Puskar, Matthias Koller (Consulting), Simon Rehsche (Strategy), Melanie Auerbach (Art Buying), Caroline Gadient-Trachsler, Andreas Caruso (Production), Candido Righetto (Lead Costing & Administration), Tiago Dias (Programming Banner). Responsible at Zurich: Sascha Türck (Head Marketing General Insurance), Kristina Lasotta (Head Marketing Life), Priska Kaspar (Marketing GI), Petra Mosberger (Marketing GI), Werner Kellenberger (Marketing Life), Jason Egresits (Head Advertising Media, Group Marketing), Marie-Sophie Teyssier (Brand Manager Consumer, Group Marketing). Responsible at Camao: Steffen Schwarz (Consulting), Roland Bartlett (CD), Christine Brand (AD), Johannes Blum (Concept), Torsten Sannwald (Text).
 

The Zurich-based agency also won three new mandates. Since July, the agency has been responsible for the mandate of Zürcher Wohnbedarf AG. There it is responsible for media relations and live PR, currently for the re-edition of the Max Bill furniture collection. Contcept Communication has also recently taken on the Berlin-based actor Philipp Langenegger. He has appeared in various TV and cinema productions, including "Anna und die Liebe" and "Tatort". The face of the Appenzeller is also known from advertising productions. Also new on board is former Miss Earth Andrea Kuster. The agency looks after the Bernese woman in all media and commercial management matters. Andrea Kuster is active as a presenter as well as an ambassador for sustainability.
 

With the About-hearingaids.com platform, Sonova aims to close various knowledge gaps on the one hand and generate targeted leads for specialist stores on the other. The agency aims to achieve this goal with a high-quality design, deliberate user guidance, the integration of explanatory applications such as an online hearing test and in-depth content. The interactive Flash applications were developed by 21TORR.

In order to attract as many visitors as possible to the site, the agency, in collaboration with Serranetga, designed the following for the launch of About-hearing-aids.com an accompanying Facebook campaign for the US market.

Responsible at Sonova: Renato di Rubbo (Director Marketing Channel Solutions), Adrian
Hunn (Marketing Manager Channel Solutions). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing, concept), Mathias Tanner (consulting), Jeff Gerber (creative direction), Sämi Weber (text), Marco Klein (art direction), Dennys Hess (interaction design), Karin Zürcher, Mathias Lingenhel (screen design), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming), Bastian Ballmann (application programming). Responsible at 21TORR Interactive, DE-Reutlingen: Carsten Lörzing (Account Manager), Dominik Oswald (Project Manager). Responsible at Serranetga: Nadine Rapp (Client Service Director), Miriam Stefania (Campaign Manager).
 

A wine magazine in tabloid format with useful information about the wines and you soon feel like you're in Italy. Many customers know our southern neighboring country, but can't exactly identify the regions. So the agency. That's why the 8-page newspaper contains plenty of background information on the individual regions, including geographical maps. There is also information on the grape varieties, grapes and vinification. An ideal drinking recommendation for menus is of course also included.

The mailing was sent to existing customers with a 3-part boomerang card. This specific folded card with a competition on the front can be completed by customers on the back with wine orders and then automatically returned in the style of a direct response card. Standard information such as customer numbers and addresses are already imprinted.

Responsible at Profeta Communication: Eugen Profeta (consulting and concept), Claudia Schneiter (texts), Beni Kurz (image concept), Beni Kurz, Martin Zöller (layout/design). Responsible at Studiotextart: Conrad Müller (editing/proofreading). Responsible at Schuler St. Jakobskellerei: Robert Hoehn, Peter Delpechitra, Andreas Battistel, Lukas Häusermann.
 

The previous umbrella brand Affichage Holding will no longer be used in brand management for operational activities in Switzerland. However, it will remain valid for the time being for the needs of the listed holding company. This was stated by the Geneva-based advertising company in a press release on Monday.

All of the advertising marketer's segment brands, which previously operated independently on the market, will also be affected by the bundling. Bercher Publicité will therefore become APG/SGA Airport, Paron will become APG/SGA Mega Poster and APG Montagne will become APG/SGA Mountain.
 

Schawinski hardly lets his guests speak and always keeps the upper hand. This was announced by the audience council on Tuesday. Roger Schawinski has been back as a presenter on Swiss television SF since August 22 after an interruption of more than 30 years. His show flickered Schawinski so far six times across the screens.

The audience council judged the high conversational tempo that the media pioneer had set in the first three broadcasts to be very strenuous. This had required the viewer's full concentration in each case. Although many topics were touched on, they were not discussed in depth.

The council also criticized the distribution of roles. Although Schawinski prepares himself extensively and intensively for his guests, he is "clearly the boss. The conversation therefore hardly takes place at eye level. The audience council would therefore like Schawinski to hold back more in the future and give the guests more space. Although a positive development in this direction was already recognizable after three broadcasts, the statement continues. In the medium term, the talk show could therefore develop into a valuable program.

So far, guests in the half-hour program have included private banker Konrad Hummler, globalization critic and former SP National Councilor Jean Ziegler, and SVP President Toni Brunner.
 

Submissions can be made online as of now. The closing date for submissions is January 20, 2012. The anniversary edition of Spotlight, which will also include a look back at the history of the festival, which was founded in 1998, will once again take place in Mannheim from March 22 - 23, 2012.
 

With a concept that spans a wide range of communication channels, Komet was able to convince at the presentation and win the round. The new campaign will be launched on October 30.