Beat Roeschlin, CEO of Publicitas, opened the industry event and welcomed the more than 300 participants from the media and advertising industry with the words: "Technology is increasingly setting the pace in the media industry. A multitude of new possibilities are emerging to reach users wherever, whenever and however".

Andreas von Buchwaldt, Partner at OC&C Strategy Consultants Düsseldorf, a consulting firm specializing in the media industry, sees clear growth opportunities in the area of "multichannel publishing", with mobile Internet use in particular being an important driver. From the perspective of Ringier, Switzerland's largest media company, and its CEO Marc Walder, "multichannel publishing" is an opportunity to present a variety of content to a variety of users on a variety of channels. For him, one problem is that media usage research is still inadequate and cannot correctly reflect the actual and current digital situation. Ueli Weber, Chief Operating Officer of Publimedia, shares this opinion and emphasized that this problem is particularly virulent in Switzerland.

Matt Gilbert, Head of Business Development at the British media company The Guardian, represented the views of an international media company. In the digital world, it is important to consistently recognize the needs of media users by intelligently setting thematic priorities and increasingly involving them in reporting via blogs or Twitter. Finding the right cooperation models is extremely important, for example The Guardian works with over 200 bloggers. Xavier Ferguson, CEO of Consenda, argued that small local publishers must also increasingly distribute their editorial content digitally in order to remain relevant for all target groups and do justice to changing media usage behavior.

Finally, Stephan Klapproth, presenter of "10vor10", discussed various issues with the speakers and other industry representatives: Paid or free, cooperation or going it alone, which strategy will prevail? The industry representatives agreed that there was no one strategy that would work for everyone. Each player must find its own approach that suits its target audience and its specific focus. It was agreed that the industry needs to work together in the sense of a "frienemy" or "coopetition" approach. "Friend" and at the same time "enemy", "cooperation" and "competition" are approaches to constructively tackle the challenges of the future in the interests of all market participants.

A total of 77 applications from various subject areas and regions were received by the official closing date of the call for entries on August 31, 2011, according to a statement. The four prize categories "Outstanding Project", "Young Talent Award", "Environmental Award" and "Lifetime Achievement of a Personality" are endowed with a total of 33,000 Swiss francs. The jury, consisting of Elsbeth Hobmeier (Chair), Editor-in-Chief of HTR Hotel Revue, Mario Lütolf, Director of the Swiss Tourism Association STV and Richard Kämpf, Head of Tourism Seco, has nominated the following projects for the award:

Nominees Outstanding Project
- Alp Culture in the Simmental, Eduardo Zwyssig, Lenk-Simmental Tourism, Lenk im Simmental
- Arosa Humor Festival, Pascal Jenny, Arosa Tourism, Arosa
- Arte Hotel Bregaglia, Luciano Fasciati, Arte Hotel Bregaglia, Chur
- Chillon, espace de culture et de loisirs, Jean Pierre Pastori, Fondation du château de Chillon, Veytaux
- Destination Management Business Game, Martin Barth, Institute for Tourism Management, Lucerne University of Applied Sciences and Arts, Lucerne
- Groups "on the way" to their destination, Christina Aenishänslin, Dr. Basil Künnecke and Dario Bosshard, Contact Groups.ch, Liestal
- Legionary Trail, Dr. Thomas Pauli-Gabi, Museum Aargau, Lenzburg
- Lucerne Health, Marcel Perren, Lucerne Tourism and Walter Stalder, Lucerne Economic Development, Lucerne
- Pilatus - A mountain invests in the future, André Zimmermann and Beat Wälti, Pilatus-Bahnen, Kriens
- Robinson Club Schweizerhof Vulpera, Toni Weibel, Robinson Club (Switzerland), Chur
- Route francos suisse de l'absinthe, Katia Chardon, Association Pays de l'absinthe, Fleurier
- S. Pellegrino Sapori Ticino, Dany Stauffacher, Sapori Ticino Sagl, Lugano
- Gravure offers.ch, Ivan Buck and Peter Bircher, zb Zentralbahn AG, Stansstad
- Upper Rhine Valley, Daniel Egloff, Basel Tourism, Basel

Nominees environmental award
- Eiger Climate Excursion, Toni Baumann, Grindelwald Tourism, Grindelwald
- Model Region Sustainability, Urs Wohler, Tourism Engadin Scuol Samnaun Val Müstair AG, Scuol
- Conversion & extension Romantik Hotel Muottas Muragl, Christian Meili, Bergbahnen Engadin St. Moritz, St. Moritz

Nominees Young Talent Award
- CO2 compensation for the ski destination Sörenberg, Susanne Ulrich and Fabian Widmann, Lucerne
- E-Guma - The Voucher Management System, Martin Gerber, Idea Creation GmbH, Zurich
- Student becomes host, Simon Burkhalter and Evelyn Engler, Student becomes host, Rümligen

> To the detailed projects in detail
 

Together with the customer, Previon realized this portal with the open source content management platform Drupal. Blogs, videos, an innovative advertising solution and other features are available to users around the clock. In addition, the platform is constantly updated with a fully automated news import from the newspaper's editorial system. The ePaper subscriptions can be taken out directly on the website using credit card details. A special store solution has been developed for the paid content.

Level Two impressed with its innovative 3D concept, which aims to give the viewer a completely new perspective on the world of coatings, Level Two writes in a press release. Coated tools such as drills and milling cutters are visually staged like art objects and presented with a visionary sound concept. This new audiovisual world is the basis for Oerlikon Balzers' future moving image presence.

Responsible at OC Oerlikon Balzers: Holger Rungwerth (CCO and Head of Communication). Responsible at LevelTwo: Gregor Rott (overall responsibility for conception, creation and realization), Brigitte Naschberger (consulting/marketing), Christian Rüeger (3D animation), Jan Rieder (sound design & sound production)

According to the press release, Gauthey initially worked for several years as a product manager in the distribution of press titles, including for daily newspapers of the Edipresse Group. She then spent three years building up the marketing of the Auféminin.com brand for advertisers in Switzerland and was their representative in this area.

At Le Temps Media, she will work in the Geneva office and will mainly be responsible for implementing the publisher's Internet & mobile strategy at an operational level. To this end, she will develop new advertising offers according to the needs of advertisers.

Le Temps Media is a branch of Publicitas that deals exclusively with the marketing of Le Temps advertising. 15 employees in the offices in Geneva and Zurich offer advertisers support in planning their advertising campaigns on all offline and online platforms of Le Temps.

At Swissposteraward.ch the subjects can be submitted. The trophies for the best posters will be presented at the APG Poster Night. This will take place for the first time on March 8, 2012 at Komplex 457 in Zurich.

The categories at a glance

- Kommerzielle Posters - National campaigns
Poster campaigns that were displayed in at least ten cantons and/or in the five largest cities of Basel, Bern, Geneva, Lausanne, and Zurich. The posters provided information about products, services, or events.
- Kommerzielle Posters - Regional and local notices
Small and medium-sized billboards with local and/or regional significance. The
Posters have informed about products, services or events.
- Plakate Public-Service
Posters of welfare companies, politics as well as public institutions
- Cultural posters
Posters for cultural institutions or events - theaters, museums and the like.
- Poster Innovations - Special price
New ideas around the poster medium (e.g. digital, 3D notices, etc.)

The Jury of the Swiss Poster Award
- Brändle Christian, Museum für Gestaltung, Zurich (President Jury)
- Althaus Urs, House Graphics, Zurich
- Bänziger Sven, Bänziger-Photography, Zurich
- Brechbühl Erich, Erich Brechbühl (Mixer), Lucerne
- Bundi Stephan, Studio Stephan Bundi, Boll
- Remy Factory, JWT+Hostettler+Fabrikant, Zurich
- Fecker Regula, Rod Communication, Zurich
- Girard Olivier, M&CSaatchi, Geneva
- Gmür Patrick, Urban Planning Office of the City of Zurich
- Gut Markus, Advico Young & Rubicam, Zurich
- Halder Ralph, Publicis Advertising Agency, Zurich
- Hiestand Ernst, Hiestand + Partner, Zollikerberg
- Holenstein Beat, APG, Zurich
- Jaggy Alexander, Jung von Matt/Limmat, Zurich
- Kreussler Petra, the Generation Media, Zurich
- Leuch Lisa-Jeanne, Atelier BLVDR, Genève
- Ruf Markus, Ruf Lanz Advertising Agency, Zurich
- Spillmann Martin, Spillmann/Felser/Leo Burnett, Zurich
- Staehelin Moritz, Contexta AG, Bern
- Truttmann Thomas, McDonalds Suisse Restaurants Sàrl, Crissier
 

PSA Publishers presents profiles of architects, landscape architects, interior designers and engineers on Swiss-Architects.com and World-Architects.com as well as 16 other portals and networks qualified professionals from all over the world. PSA Publishers also publishes sections such as Agenda, Jobs, Manufacturers, Building of the Week as well as newsletters and eMagazines. The continuous growth has prompted PSA Publishers to strengthen the management of the company as of November 1, 2011, according to a press release.

Renato Turri has been working in the communications and media industry for 13 years, where his roles have included publishing director at Persönlich Verlags AG, member of the management board of Denon Publizistik, co-founder and managing director of Yesway, an agency specializing in corporate media, and CEO of CS Media.
 

With the new design, Comedy Central is responding to the target group's media usage behavior of consuming content anywhere, anytime and via a wide variety of platforms, according to a press release issued on Thursday. For years, the globe in the top left-hand corner of the screen was the unmistakable trademark of Comedy Central, according to the statement. However, with the increasing spread of new mobile media formats, such as the iPad, it has become increasingly difficult to integrate the old logo into new formats and thus onto new platforms. The new logo is simple and clear, so that it can be easily integrated into a variety of new media. The core symbol is the double C, which Comedy Central uses to mark its content and say "This is funny shit!". The logo thus emphasizes the quality of the content without having to be funny itself.

The channel is also adding five more shows to its program: on 22 October, the "Comedy Central Roast of Charlie Sheen" will be broadcast, presented by Désirée Nick. It continues with "Immer wieder Jim" from October 25. "Jeff Dunham - Controlled Chaos", "What are you watching?" and "Happy Endings" will start in November and December. In addition, Comedy Central celebrates the seventh season of "American Dad" on November 13.

All shows will be broadcast with the new Comedy Central logo from October 1.

New logo:

Old logo:

On the evening before the start of the festival, the headlights of over 1,000 Zurich bicycles were covered with a sticker. As they pedaled off, the numerous bicycle lights became projectors, and the riders carried the one-eyed logo of the film festival out into the entire city.

> Euro RSCG Zurich: Setting the scene for the Zurich Film Festival 2011

Responsible at Zurich Film Festival: Nadja Schildknecht (Managing Director, Festival Management), Barbara Furrer (Marketing, Sponsoring and Event). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Dominique Magnusson, Ivan Madeo (creation), Nathalie Jakober (consulting), Edi Burri (production).

The agency is developing the new "Absolut Drink Experience" on-trade campaign for the Swedish vodka label Absolut. Under the theme of "Absolut Gravitation", four new cocktail recipes are implemented audiovisually. There are drink mixes with honey, dark chocolate, vanilla, mint and cinnamon to discover.

Café de Paris is also awarding Numéro10 the mandate for the communication activities for the launch of the new "Bitter Orange Spritz" cocktail.
 

Once a year, The Internationalist publishes a global rating of the 30 Agency Innovators. The search is on for the most innovative minds on the global communications scene - from advertising, PR, marketing, events and branding. The "Innovators" were nominated by industry colleagues from all over the world. Branders was the only Swiss agency, one of the few European agencies and the only branding agency worldwide to be included in the rating.

> To the rating

However, the US trade regulator FTC has now announced that this cannot be proven. According to the information, Reebok must therefore pay 25 million US dollars to compensate deceived customers. The models affected are the "EasyTone" and "RunTone", which used special air cushions under the soles of the shoes to provide "slight instability" when running, which activates the muscles significantly more than conventional sneakers.

"The FTC wants advertisers to understand that they have a responsibility and that their claims about athletic apparel must be scientifically substantiated," said David Vladeck, director of the FTC's consumer protection division. (SDA)