According to the press release, the event kicked off with an aperitif with 50 of Honold's "Zürcher Werbekuchen" (Zurich advertising cakes) created especially for the anniversary. At 9 p.m., DJ Al Majid played and the party people got their first taste of the rich sound. Then the board members of the Zurich Advertising Club took to the DJ stage and welcomed the numerous guests. After a good-humored welcoming speech by ZW President Carlo Steiner, Andy Hostettler, CEO of TBWASwitzerland, was visibly moved when he told the guests that he was a little shaken when he re-entered his former premises at the JWT+F+H agency and now visited the agency premises as a party location.

The great event organization by Danijel Sljivo was then thanked, followed by the generous sponsors, without whom this anniversary party would not have been possible. Radio Zürisee as the main sponsor brought along the DJs Sir Colin and Al Majid and Publisuisse provided the performances of the Magic Dancers, who warmed up the audience with their first show after the official part.

This writes the newspaper according to SDA in the Saturday edition. Kugler has asked the board of directors of Toggenburg Medien to relieve him of editorial management responsibilities for personal reasons. The 46-year-old will continue to work in the editorial department of the Toggenburger Tagblatt on an 80-percent stint.

The Board of Directors has elected Sabine Schmid as the new Editor-in-Chief. The 38-year-old Romance scholar and media scientist has been a member of the editorial team of the Toggenburger Tagblatt for ten years.
 

Nevertheless, analysts believe it is likely that Yahoo will ultimately be the target of a takeover. He is very interested in Yahoo, they say. The founder of Chinese online retailer Alibaba said this on Friday at an event at Stanford University in California, according to SDA.

Yahoo has a stake of around 40 percent in Alibaba. Bartz had rejected Ma's offer to buy back these shares. Yahoo shares rose by five percent in after-hours trading on Friday.

Alibaba is probably one of the very few companies that Yahoo understands well, Ma continued, according to SDA. The relationship dates back to 2005, but has recently become increasingly strained.
 

The Association of Swiss Cantonal Banks (VSKB) whitewashed the entries about the bank on behalf of its members. Two PR employees are said to have written the entries about the bank in January 2009, as Sonntag writes. For example, the Glarner Kantonalbank is said to "contribute to the balanced and sustainable development of the Glarus economy". There was nothing about the fact that the canton had to rescue the banks three years ago because of bad loans. Nor about the lawsuits against those responsible.

According to Sonntag, the ASCB association has violated Wikipedia's rules twice with such entries. On the one hand, the authors' page states that "self-promotion of companies (...) is expressly undesirable". In addition, the association did not disclose the conflict of interest, although this is required by Wikipedia. One employee is even said to have worked anonymously under the pseudonym "Helveka". However, the association has relented on one point, according to Sonntag. The association no longer writes its Wikipedia entries anonymously, but under the abbreviation "VSKB".
 

The city of Aveiro is located 250 kilometers north of Lisbon. The statue by 37-year-old artist Umbelina Barros stood there for a short time at the entrance to the fish market. According to Portuguese media reports on Friday, the work was not intended to offend anyone, but the protests showed that there is still a lot of prudery in Portugal today, said the city's culture councillor Maria da Luz Nolasco. However, the protests were so fierce that the city council has now decided to remove the controversial work of art, according to SDA. The statue will be gone by Monday at the latest. However, she has no sympathy for the outraged citizens, said the city councillor for culture. It was almost as if we had returned to the 19th century, when women even had to cover their ankles and nude pictures could not be shown even at art exhibitions, she complained.
However, the background to the protests is not said to have been moral reasons, but business. The vendors at the fish market, ironically the majority of whom are women, have apparently complained that their sales have fallen sharply in recent days following the erection of the statue. A spokeswoman for the protest said that customers were staying away because the statue was vulgar and ugly. In the process, some visitors to the fish market have developed an unparalleled metaphor: Some bashful parents are said to have made a tree out of the penis when trying to explain it to their children. And as Correio da Manha says Orf.at writes, this is the number one topic of conversation in the city.
 

As the daily newspaper with the highest circulation in Switzerland, 20 Minuten once again increased slightly by 0.4 percent and now reaches the distribution boxes daily with 496'205 copies. These are the figures published by Wemf for Advertising Research on Saturday.

Blick am Abend, on the other hand, saw a dip in its circulation figures. The free paper was unable to keep pace with circulation growth. It lost 2.5 percent and still managed 321'095 copies. However, the newspaper had grown strongly in 2009 due to an expansion of its distribution area. The French-language 20 minutes delivered 203'407 copies or 1.7 percent less.

Paid daily press

The paid daily press suffered losses across the board. Only the St. Galler Tagblatt was able to increase its circulation. The increase was 12.6 percent to 118'420 copies. This growth was due to the acquisition of the Thurgauer
Newspaper.

Switzerland's largest paid newspaper, Ringier's Blick, lost 3.1 percent and sold 208'360 copies. The flagship of the Zurich-based Tamedia Group, the Tages-Anzeiger, lost 4 percent of its circulation and still sells 195'618 copies. The local competitor Neue Zürcher Zeitung lost 3.1 percent of its circulation and still managed 132'670 copies.

The Bernese Tamedia papers Der Bund and Berner Zeitung did not escape unscathed either. While the Bund lost 1.9 percent and fell to 50'231 copies, the Berner Zeitung lost 4.2 percent and fell to 174'162 copies.

Among the paid newspapers, the circulation of the Basler Zeitung declined most significantly. It lost 7.4 percent of its circulation year-on-year due to the turmoil over its editor-in-chief and ownership, and is still published in 77'619 copies.

The Aargauer Zeitung shrank to 178'854 copies, or by 4.5 percent. Südostschweiz appeared daily with 122'470 newspapers. This is 1.8 percent less than in the previous year. The "Neue Luzerner Zeitung" and its Central Switzerland head papers brought out 121'371 newspapers
also slightly less than a year ago.

Sunday Newspapers

The only minimal increase was reported by Wemf for NZZ am Sonntag. Circulation was130'133 copies. Sonntagsblick lost 3.4 percent to 230'180 copies, the
Sonntagszeitung lost 3.5 percent and still managed 182'129 copies.

The circulations of Zentralschweiz am Sonntag (106'894) and Sonntag (158'115) declined by 2.2 and 7.2 percent respectively. Südostschweiz am Sonntag (51'545) lost 1.5 percent.

Romandie

The situation in French-speaking Switzerland was similar. The daily newspaper with the highest circulation, 24 Heures, lost 4 percent to 75'796 copies. Le Matin (57'107) suffered a decline of 1.3 percent. Le Temps published 42'433 copies, down 4.5 percent.

Only the Fribourg publication La Liberté gained 0.3 percent to 39'086 copies. The only Sunday paper in French-speaking Switzerland, Le Matin dimanche, slumped by 6.4 percent to 175'951 copies.

Ticino

The Ticino press was able to more or less maintain its position. Corriere del Ticino lost the most with 2.2 percent to 36'274 copies. La Regione (32'379) and Giornale del Popolo (16'301) held virtually steady.
 

The campaign will run until October 11 and includes POS measures as well as advertisements and radio spots.

Responsible at Interio: Eveline Jakob, Markus Bettler, Reto Waidacher. Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Fabian Esslinger (Art Direction), Andrea Bachofner (Graphics) Antonio Lopez (Text), Nicole Philipp, Petra Zehnder (Consulting).
 

Colgate Total toothpaste contains an antibacterial active ingredient system with complete non-stop protection for 12 hours. Futurecom is illustrating this product benefit for Colgate Total on its Facebook page with a new digital campaign. The focus is on a typical daily routine and the Colgate Total tooth protection angels.

On behalf of Colgate-Palmolive, Futurecom is in charge of the realization and editorial support of the Facebook presence, as well as the conceptual further development. A naming contest for the two tooth guardian angels heralded the start of the campaign - and has so far activated over 5,000 fans. Colgate Total fans are currently invited to take part in a hidden object competition. The focus is on the complete non-stop protection of Colgate Total toothpaste, which is said to work for up to 12 hours. A corresponding number of tooth protection angels have been placed in the hidden object picture and are waiting to be found.

Responsible at Colgate-Palmolive, Germany: Gabriele Schelwies (Integrated Communications & eBusiness Manager). Responsible at Futurecom (Y&R Group): Thomas Engeli (ECD), Patrick Bucher (concept/text), Milan Pavic (AD), Julia Miller (graphics), Nina Remmers (consulting), Marcin Kolonko (IT).
 

Valencia Kommunikation took the savings coupons and baked a birthday cake from them, which was beautifully packaged and sent to all members. A matching birthday motif was designed for the upcoming Coop promotion week "Family", which can be seen on hanging frames, rotairs and F4 and F12 posters at the POS from week 39.

Responsible at Coop: Jürg Peritz (Head of Marketing and Procurement), Thomas Schwetje (Head of Marketing / Services), Simon Thoma (Head of CRM / Direct Marketing), Cédric Pezzali (Project Manager CRM / Direct Marketing). Responsible at Valencia Communication: Tommy Schilling (CD), Guillermo Garcia (text), Nicole Bollinger (junior AD), Jess Williams (graphics), Beate Ertl, Benja Wernli (DTP), Sabina Wothe, Diana Aberkane (consulting).
 

A meeting participant pulls out their smartphone, opens the app and quickly records all the drinks and snack requests. Once the list is complete, the person responsible receives an email with all the requests. A short time later, everything is served. And the meeting can continue seamlessly.

The Meeting Maid application is available free of charge in the App Store and runs on iPhone, iPad, iPod touch (iOS 4 or higher), Windows 7 Phone and Android. Meeting rooms, order lists and recipients can be freely configured and tailored precisely to the needs of each company.
 

According to the campaign text, the Sunday newspaper Il mattino della Domenica is not compatible with the values to be taught to children. It is legitimate to criticize institutions and politicians of a different opinion. However, the tone of the Sunday paper would be limited exclusively to threatening, insulting and mocking dissenters. This would give young people a completely false picture of social interaction. Women, foreigners and intellectuals are often the target of the linguistically vulgar attacks.

The appeal also includes the names of Councillor of States Dick Marty, artist Gardi Hutter and writer Alberto Nessi. The appeal is aimed at everyone working in the school sector, from head teachers to teaching staff. The aim of the appeal is to prevent the newspaper, which reaches schools by post, from continuing to be displayed there. Teachers who discuss this issue in class are thanked. Readers are called upon to join the campaign with signatures and possible donations. (sda)

The cantonal government relies on the Swiss foreign trade and investment promotion organization OSEC and the Basel Area Association. Aargau is to continue the existing service agreement with the foreign trade and location promotion organization OSEC until 2015 for the time being. This is what the cantonal government proposed to the cantonal parliament on Friday, according to SDA.

OSEC's platforms and activities are to be used more intensively for Aargau in target markets such as the USA, India and Japan. OSEC has been running international location promotions on behalf of the federal government and the cantons since 2009. The cantonal government also wants to strengthen cooperation with the BaselArea association. As a regional location marketing organization, the association has a clear industrial focus.

The government council is thus drawing the consequences of its withdrawal from the "Greater Zurich Area" GZA marketing organization as of October 2010. The benefits of the GZA had fallen far short of expectations, it said. The cost-benefit ratio has been repeatedly criticized. Over a period of five years, four companies with twelve jobs had settled in Aargau through the mediation of the GZA. Parliament is to approve a framework credit of CHF 2.4 million for the years 2012 to 2015 so that the canton can implement the realigned international location marketing. The costs for this marketing would be reduced by CHF 400,000 to CHF 600,000 per year.