On Tuesday, the National Council passed a parliamentary initiative by Josiane Aubert (SP/VD) by 93 votes to 73, with a mandate to include a ban in the law. The majority was provided by the left, the almost united CVP and some parliamentarians on the right of the Council. Debt is not only a problem for private individuals, but also for the public, who often have to pay for private debts, Aubert said according to SDA. A ban on advertising would help to "tackle the root of the problem". 80 percent of young people in debt had accumulated their first debt before they were 25 years old.

It would be hypocritical to strengthen prevention while continuing to allow advertising for small loans, Aubert continued. Advertising would make young people believe that they could consume without restriction. However, young people need to learn that they can do without debt. Today, it is not even possible to enforce a ban at cantonal or municipal level. The city of Lausanne had been told off by the cantonal court of Vaud when it issued a ban on posters advertising small loans, as Aubert cited an example from her canton. The cantons would be slowed down in this way.

The large chamber decided against the will of its committee majority. Commission spokesman Hansjörg Walter (SVP/TG) admitted that the very intensive advertising was aimed primarily at younger consumers and that they often lived beyond their means. However, the default rate for small loans was low at 0.6 percent, Walter continued. In reality, however, things could be different: While the loans were being repaid, the debtors were no longer paying their taxes or health insurance premiums. However, the problem could not be solved by a general ban. Above all, the majority of the committee fears demarcation problems: "Would advertising for leasing offers still be permitted?" asked Walter. In addition, advertising contributes to transparency on the market.

However, the supporters made it clear that they wanted to set an example for the time being by calling for a ban on advertising. Lucrezia Meyer- Schatz (CVP/SG) said that Parliament still had to discuss the exact form this would take. The business will now go to the Council of States.
 

A superior had advised him to park the surplus money. According to Tagesanzeiger.ch, the managing director of Nespresso Austria said this on Tuesday in the Vienna Criminal Court. No one would have known what to do with the money. In the end, the managing director was able to solve his luxury problem. He set up a PR agency under his wife's name as a sham. This was used to conduct business with the coffee portioner through another company on paper. According to his confession, the manager of Nespresso Austria allegedly added unjustified mark-ups to the invoices and paid his wife's company generous success commissions. As the Tages Anzeiger continues, most of the alleged events, demonstrations, promoter training and competitions did not even take place.

The spoils of the bogus PR company amounted to 2.7 million euros. This was all used up. According to the managing director of Nespresso Austria, they had certainly lived, traveled, bought expensive gifts for business partners and one or two expensive horses. How could there be any money left over to hold a few of the alleged PR events?
 

The concept is intended to focus on the added value created by the union of the two companies. The campaign communicates this through a language of words and images that stands out from the rest of the market in the real estate and construction industry, the agency said in a statement. It focuses on the people who together make up the company's strength and conveys their most important values in three motifs, it said. The new Losinger-marazzi.ch website and other publications, which will be added in a second phase, will mark the new identity.
 

When things get loud between a man and a woman, vases can easily break. And feelings can be hurt. Fleurop helps to mend them, the agency explains in a press release. Those who trust in the power of flowers and give their wife a beautiful bouquet of flowers after an argument have a better chance of reconciliation. And thus a mended relationship.

The advertising motif that appears in various Swiss newspapers and magazines is just as simple as the way women work with flowers, explains SFLB in a press release. You can see a vase that has been glued together again, containing the flowers that are very frequently ordered from Fleurop: Sunflowers.

At the same time, the accompanying website is on air with a big relationship putty game. Here you can try out for yourself how to glue broken vases back together as quickly as possible. The website is advertised with banners demonstrating how to putty a vase in quick succession.

Responsible at Fleurop: Jörg Beer (CEO), Monika Kessler (Head of Marketing Service), Chasper Knapp (Programming/Graphics). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (Text), Reto Clement (Art Direction), Peter Brönnimann (Creative Direction), Daniela Steffen, Rebecca Krausse (Consulting), Suzanna Kovacevic (Art Buying), David Willen (Photography), Tina Willen (Image Editing). Online implementation: Station.
 

This year, the submission categories have been significantly equalized. Five categories remained, including young talent. The sub-categories have been structured in such a way that it is no longer necessary to compare cars with furniture, says Katharina Stinnes, Managing Director of the Communications Association in Hamburg.

Deutsche Bahn and Ströer Infoscreen are supporting the young talent project for advertising films in 2012. Ströer is providing the media services for the publication of the young talent spots on the "Out-of-Home Channel". The digital screens are part of Ströer's new nationwide moving image network at the 200 most frequented train stations in Germany. Unilever is back with the BiFi brand, which already sponsored a newcomer spot in 2011.

The call for entries for Klappe 2012 will begin on September 29, 2011. Films can be submitted if they were made between March 1, 2011 and January 31, 2012 and have been shown publicly at least once. The award ceremony will take place on March 1, 2012 in Hamburg at the Museum für Kunst und Gewerbe with the support of the Free and Hanseatic City of Hamburg.

The communications association has consistently maintained its role as a neutral platform for the orientation of all market participants over many years, the association said in a press release. The Klappe is therefore also an important competition for film in German-speaking countries. The Klappe is both a motivation and an obligation to maintain this standard and to be available to clients and service providers in the film industry as a partner for proactive exchange. The communications association has around 1,000 members spread across 18 clubs in 15 federal states. The association offers its members services such as contractual and legal advice, further training to become a 360° communications consultant and, for example, a depository for the protection of copyrights. The communications association also organizes interdisciplinary creative competitions such as the Klappe, the BOB Best of Business-to-Business Communication Award and the BtoB Photo Award GoldenEye.
 

However, it is no longer possible to take out new subscriptions. This was announced by 20 Minuten in a communiqué on Tuesday. Customers will be informed in writing by 20 Minuten.
 

"Would you please raise my taxes?". Edwards is said to have asked the president. In response to the President's question, he is reported to have said, according to SDA, that he did not have a job, but that was his own decision. In his opinion, those who could afford it should pay a higher capital gains tax to help those who are not so well off.

Edwards worked at Google from 1999 to 2005, when the company was expanding rapidly. Obama had come to the career network meeting as part of a three-day trip to promote his political course and collect donations for the 2012 presidential elections.
 

Their works, as well as those of the winners of the "Swiss Federal Award for Design", will be honored in an exhibition. It will be held under the title "Design Prizes of the Swiss Confederation 2011" at mudac - Musée de design et d'arts appliqués contemporains in Lausanne. The vernissage is on October 18.

(Ernst Scheidegger, Photographe, Zurich)

Afghanistan has been at war for over 30 years. Despite this, a few young people in Kabul have not yet given up hope of a normal life. With the support of development workers from Australia, they run the first skateboarding school in the region. Their board rides through a city full of oppression become a playful demonstration of the joy of life that prevails despite everything. Kai Sehr has made a documentary film about this extraordinary project. The 95-minute skateboard "clip" was awarded "Winner Most Valuable Documentary of the Year" in Berlin in 2011.

Director Kai Sehr comes from Düsseldorf and has been part of the Zurich-based Snapfilm portfolio for some time. Most recently, the two-time Lions award-winning commercial filmmaker realized two spots for Rivella for Michael Kindermann.

Snapfilm invited 26 customers and guests to a relaxed brunch on the terrace around the premiere at the festival. There, everyone received a finger skateboard and a Snapfilm USB stick filled with Kai Sehr's work as a gift.

Fingerboard and Snapstick.

Guests & Kai Sehr (center/right) sitting with beard.

Andreas Schützenberger (actor).

Host Michael Kindermann (Snap Film).

While the ads focus on various Helsana services and show the general added value of a Helsana customer, the TV spot focuses on individual customer advice, Jung von Matt/Limmat writes in a statement. The online measures are aimed at direct dialog with potential new customers.

According to the agency, a good example of this is the online campaign "Give away healthy prizes", which was implemented for the purpose of establishing initial contacts. Unlike conventional permission marketing, the campaign not only offers the prospect of attractive prizes, but also ensures a relaxed exchange with potential new customers: On the website Healthyprices.ch there are six healthy prizes to choose from, which you can give away symbolically to your acquaintances via e-mail or Facebook. If the recipient accepts the gift, they will both be entered into a draw to win the selected prize. But even if you don't win the trip to the New York Marathon or the personal trainer for six months, one thing remains certain: with Helsana, you have one less thing to worry about.

The 2011 campaign will be flanked, among other things, by a high-impact sales campaign, as well as the online campaign "A Year Carefree," where you can win a butler for a year.

Responsible at Helsana: Connie Raif (Head of Marketing Sales), Dierk Schehrer (Head of Sales Promotion / Advertising), Marco Wermelinger (Overall Responsibility Campaign), René Kolonko (Sales Promotion /Permission Marketing). Responsible at Jung von Matt/Limmat: Fernando Perez (CD), David Hugentobler, Daniel Pieracci (text), Daniel Serrano, David Hanselmann, Claude Eberhard (AD), Erasmo Palomba (art buying) Ilonka Galliard (agency producer), Fabian Röthlisberger, Simone Jehle, Petra Moser, Klara Zürcher (consulting), Mark Nunneley (direction), Rosas & Co (production), Kirschnermusic (music).

The idea: readers of Südostschweiz always have a piece of home with them online, wherever they go. So that they don't have to carry such a heavy load, there's the app. The campaign is backed by Viva, a Zurich-based communications agency with roots in Graubünden. Advertisements are at the beginning of the cross-media implementation. Posters and radio and TV spots will follow later. SOM is thus positioning itself as a contemporary, regionally present company.

Responsible at SOM: Conny Moser Holdener (Publishing Director). Responsible at Viva: Claude Catsky (Creative Director), Georg Gasser (Senior Consultant), Christina Dotzel (Junior Consultant), Heini Schmid and Robert Knopf (Art Directors), Peter Fuchs (Photographer), Roni Langauer (Image Combination).

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