In the end, the Noerd office building in Zurich Oerlikon was the most convincing. The agency wrote this in a press release on Friday. In addition to Aroma Productions and Freitag lab, Metallwerk Zürich and the agencies Ogilvy & Mather and JWT+H+F have also relocated to Noerd. There are also numerous smaller communications agencies and software companies.
 

The website makes reference to the various high-tech materials from the automotive industry. The design concept and page structure have been completely reorganized with the aim of making the information relevant to visitors quickly findable and doing justice to the emotionally highly charged topic of "automobiles". The integration of social media channels (Facebook and Twitter) is intended to ensure that the new website also goes viral.

The new Django CMS, which feeds both the website and the content of the iPhone application, makes maintenance much easier. This eliminates the tedious creation of the same content for different devices. The CMS was configured in such a way that even tweets can be triggered directly from the CMS on the Twitter channel of Auto Zurich.

Responsible at Auto Zurich: Karl Bieri (President, overall responsibility), Simone Hutter
(Content Management). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing, conception), Jeff Gerber (creative direction), Marco Klein (art direction), Mathias Tanner (consulting), Dennys Hess, Mathias Lingenhel (screen design), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming), Bastian Ballmann (application programming). Responsible at Xentran Communications: Ueli Wiederkehr (Technical implementation of the iPhone app).
 

The Mini leaves all pursuers behind with its taut handling and style, according to the motto of the campaign. The Mini Fan campaign kicks off with a mailing in the form of a secret file, which surprises the recipient with a personalized wanted poster, a passport and Mini Dollars. On posters, the dark key visuals of the new Mini Coupé and eye-catching typography are eye-catching. On wild posters, the story is continued with a manhunt for getaway drivers, and the public is linked directly to the new MINI Switzerland Facebook profile via a QR code, where the Mii Most Wanted Challenge awaits them.

Draftfcb/Lowe designed the Facebook application especially for the launch of the Mini Coupé in Switzerland. Players have the chance to move up the wanted list by taking part in a daily quiz and voting points from their friends. The main prize: a Mini Coupé for a year.

Every day for two working weeks, listeners are challenged to a small test of courage in ten radio spots. For example, they have to leave the office via a rope ladder - without getting caught, of course. At the Mini Partners, visitors can expect a staged crime scene with forensics and barrier tape around the supposed getaway car. Further online advertising media and a dedicated branding day on Bluewin complete the integrated campaign.
The entire campaign can be seen and heard from September 26, 2011.

Responsible at Mini: Eveline Bauert (Head of Communications). Responsible at Draftfcb/Lowe: Frédéric Nogier (concept, AD), Tizian Walti (concept, text), Daniel Tschanz (CD Online), Rolf Jeger, Sibylle Baxter, Nina Böhi, Nina Marti (consulting), Grunwald (production).

About the film

Radio spot 1
Radio spot 2
Radio spot 3
Radio spot 4
Radio spot 5
 

In the leading roles: The ingredients. They combine in a detailed slow motion shot to create a touching moment of pleasure. The fusion of milk and drinking chocolate is accompanied by poetic texts about the three varieties Original, Blanc and Noir.

The three new commercials will go on air on October 2, 2011. The clips were produced by Panimage Zurich and Sehsucht Hamburg.

To the spots

Responsible at Wander: Beatrice Frei (Marketing Director), Helena Meier (Brand Manager Caotina), Bettina Marthaler (Marketing Manager). Responsible at Runway West: Hartmut Vetter (Strategy), Eva Bajer (Creative Direction), Bastian Baumann (Consulting), Gesine Dittrich (Art Direction), Dominique Wirz (Text). Responsible at Panimage ZurichBeat Lenherr (Producer). Responsible at Sehsucht Hamburg: Ole Peters, Christian Heyde, Hannes Geiger, Jan Tiller, Felix Geremus, Vitaly Grossmann, Matthias Thomann, Christian Heyde, Chris Iskandar. Responsible at Kirschnermusic: Alexander Kirschner (music & sound design).
 

The brand will become the linchpin of the company. This is what Andreas Felder, partner at Rembrand, says. Added to this is the design expertise to give brands a strong visual identity. And finally, communication to create the brand identity in terms of content. The agency will focus on these three areas, according to a Rembrand press release. The new name is a consequence of the focused orientation.

With this addition, the agency is further developing its holistic media management and its comprehensive quality standards, according to a statement on Thursday. The recognized media specialist is a federally certified communications manager and has many years of practical experience on the agency and agency side. His career took him from Publimag Zeitschriften as Head of Marketing via Media-Logics as Strategic Consultant to Bemberg, Gedenk, Media, where he was most recently Client Service Director.
 

Yourposition identified a total of 784 installations of client-side web analytics tools on 899 websites. Compared to March 2010, Google Analytics has further expanded its market dominance, as the Swiss agency for search engine marketing and web analytics writes in a press release: Google's analysis tool is used on almost two thirds of all pages. According to the study, the proportion of sites without a tracking tool has decreased significantly compared to the previous year: Only around 20 percent of all website operators now completely dispense with client-side web analytics. The increase in Google Analytics in large Swiss companies is particularly significant: more than half of the top 100 Swiss companies use Google Analytics. As recently as March 2010, only 40 percent of these sites used Google's free tool. Obviously, companies' confidence in data quality and/or data protection is increasing.

Online stores are still the most likely to completely dispense with web analytics tools - even though, according to the report, they should have a particular interest in the evaluation and data-based optimization of their website: According to the study, almost a third of all online stores still do not use client-side web analytics at all.
 

The court had confirmed the decision of the Federal Office of Communications (OFCOM), according to which UPC Cablecom had to include the channel in its basic analog service. Bakom had ruled that Joiz was of national cultural significance and made a special contribution to the national media landscape. It therefore granted the station so-called must-carry status. According to the Radio and Television Act, stations with this status must be broadcast on the analog cable network.

UPC Cablecom justified its appeal in a communiqué on Thursday, stating that the capacity of its television offering was limited. In order to be able to switch on Joiz, an established program would have to be removed from the offering.

Could become a landmark decision

The Federal Court's ruling could become a landmark decision, UPC-Cablecom spokesman Eric Zeller told the SDA news agency. "Should Joiz be proven right, other broadcasters would consider applying for must-carry status."

Joiz has been available on the digital network since March 28. The channel is aimed at teenagers and young adults aged between 15 and 29. The program includes music and information shows as well as talk shows. (SDA)
 

In total, Yelp exists in eleven countries and six languages. So far (as of June 2011), Yelp users have written more than 20 million reviews of businesses in their area, according to the homepage. Two-thirds of these have a rating of four or five stars. So it's not just rants on the review platform.

"We had around 63 million visitors in August," NZZ Online quoted European Yelp marketing chief Miriam Warren as saying on Thursday. A third of all search queries are carried out on the go from a cell phone or tablet computer, according to the homepage.

At the top of the ratings, restaurants (25 percent) are virtually tied with shopping (24 percent). That's followed by beauty and fitness (9 percent), ahead of arts, entertainment and events (8 percent) and local service providers (8 percent). (SDA)
 

The campaign, which will run for at least three years, aims to highlight the advantages and possibilities of timber construction, writes Vizner Borel in a press release. The agency is dramatizing the many USPs of building with wood on various levels. An important part of the campaign will be carried out via public relations in traditional and new media. In collaboration with the PR agency Contcept, Vizner Borel has realized a communicative overall package that already convinced the Holzbau Schweiz committee at a competitive presentation in the spring of this year.

The multi-stage campaign, which was launched at the end of August, includes advertisements in leading, special interest and specialist publications in German and Italian-speaking Switzerland, giveaways, career fair appearances, posters, below-the-line measures, PR, social media and brochures.

Responsible at Holzbau Schweiz: Hans Rupli (Central President), Hansjörg Setz (Managing Director), Paola Bortoletto (Head of Marketing and Communication). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (AD), Nina Vetterli-Treml (text), Jürg Waeber (strategy), Martina Glaser (consulting). Photography: Jonas Kuhn. Responsible at Contcept (PR): Andreas Messerli, Katja Richard. Responsible at Mediakanzlei: Rolf Suter; Cedric Chollet.

VSGZ President Thomas Akermann warmly welcomed the representatives of the communications industry, took a brief look at the beginnings of the free newspaper association and gave the floor to Vice President Jean-Marc Velleman, who greeted the participants from French-speaking Switzerland with Welsh charm. BSW President Peter Felser dared to look ahead by explaining in practical terms: "Why many things are changing, but also why many things remain the same. And why television and reading are gaining in importance." Ueli Custer used an entertaining look at the media revolution to explain that traditional media such as free newspapers will still be able to hold their own in the future. His observations, peppered with personal reminiscences, answered the question of where the journey will lead. National Councillor Filippo Leutenegger concluded with a plea for the liberal media industry, which today is squeezed between a less free market and increasing state regulation. Finally, at the aperitif riche in the Belvoir Saal, every guest had their say over food and drink. And all this in a good mood, which gave the anniversary event of the Swiss free newspapers a festive note.

Vice Chairman Jean-Marc Vellemann with Hanspeter Rohner (CEO Publicitas)
and Urs Schneider (MediaSchneider).

Representatives of sister associations from Germany
(Heiner Urhausen, left) and Austria (Erich Postl, right) with
VSGZ President Thomas Akermann.
 

When the average man gets in the shower, things are very different from the boring, unrealistic commercials - he washes himself the way a real man should. With all the trimmings. A commercial advertising the Norwegian shower gel Asan Triple has recognized and implemented exactly this. The result is a bit disgusting, but at the same time ruthlessly honest and therefore somehow charming.