SSM on the change of ownership of Radio 24 and Capital FM

The Swiss Media Professionals Union (SSM) welcomes the fact that, after a prolonged period of uncertainty, a decision has now been made regarding the new owners of Radio 24 and Capital FM, and that Tamedia has sold the two radio stations to companies with a journalistic focus rather than to political circles.

The union wrote this in a communiqué on Monday. With Radio 24, BT Holding and the AZ Medien Group now have a significant stake in three radio stations and three television stations, making them the largest media company in the private electronic media sector. The SSM will keep a critical eye on how AZ Medien behaves, it added. It is hoped that the journalistic diversity of these radio and television stations will be maintained and that AZ Medien will act as a role model for private radio and television stations in terms of working conditions and contractual relationships. The SSM also expects Zürichsee Medien to maintain the journalistic independence of Capital FM in Bern.

No staff reductions

The SSM is also demanding that the two media companies AZ Medien and Zürichsee Medien do not use the acquisitions to cut staff. The synergies made possible by the acquisitions should be used to improve the quality of the programs, training and further education as well as working conditions.
 

Baz: Moritz Suter sells all shares to Rahel Blocher

On Monday, Moritz Suter transferred all of his shares in Baz Holding to Rahel Blocher. His independence as chairman of the board of directors had been increasingly called into question, he wrote to the employees of the *Basler Zeitung* in an email obtained by the SDA.

In the last six months, "fundamentally different opinions have increasingly arisen between the lender and myself" with regard to the management of the company, writes Suter. His "independence and autonomy as responsible and executive chairman of the board" were "called into question. He had thus been able to perform this function less and less.

Suter therefore sold all shares to Rahel Blocher. This had been foreseen as one of two options in an agreement of November 2010, when Suter had taken over Basler Zeitung Holding from Tito Tettamanti and Martin Wagner. Conversely, Rahel Blocher could have bought back the shares as a second option. According to his own statements, Suter had proposed as an alternative to redeem the loan to the company with his own investors. He had also wanted to inject "substantial" new capital and spread the majority of shares to the 78,000 subscribers and the public - the concept would have had "great chances of success. However, his proposal was rejected after weeks of intensive negotiations, Suter writes further in the internal mail. He had to sell the shares to Rahel Blocher. That is why he has now resigned as Baz publisher and from all functions of the group with immediate effect.

As late as Monday afternoon, according to various media reports, the Basel government had "rapidly transparency" about the ownership structure of the Baz. Media are important for the formation of opinion in a democracy, she wrote. A spokesman said that knowledge of the owners allows readers to classify information in the paper.

On Monday evening, Christoph Brutschin, member of the Council of Ministers, expressed his satisfaction at the clarification of the ownership situation. However, he also called for "entrepreneurial responsibility" for the several hundred jobs in the group's print shops. It is possible to bring in new orders, he said, as Blocher has many contacts.

No comment

In the last few days, neither Moritz Suter as Baz publisher nor Christoph Blocher as the rumored financial backer and influencer were willing to comment on the various media reports when asked. Blocher himself can be heard in his own words on his homepage www.Blocher-TV.ch, where he says he is not financially involved, but: "I have influence at the Basler Zeitung, that's clear." It is well known that he is personal friends with Baz editor-in-chief Markus Somm.

The Tages-Anzeiger had reported on Thursday about secret contracts with which Blocher was financing Baz: ex-UBS boss Marcel Ospel was acting as a straw man for a 70-million loan, and Blocher could get all the shares back from Suter. On Saturday, the Tages-Anzeiger then wrote that the contractual partner was not Christoph Blocher, but his daughter Rahel.

Multiple hand change

The company is in economic difficulties. In May, it reported a consolidated loss of 2.2 million Swiss francs for the past fiscal year; the figure for the previous year had been 20.9 million. Jobs had been cut. The expensively renovated printing plant was not fully utilized; write-offs burdened the accounts.

After decades of ownership by the Hagemann family of publishers in Basel, the company had been taken over in February 2010 by the Ticino financier Tito Tettamanti and the lawyer Martin Wagner. After a flurry of activity surrounding an advisory mandate from Christoph Blocher's Robinvest, it passed to Crossair founder Moritz Suter in November 2010. At the time, Suter was announced as sole shareholder¨bek.

Meanwhile, discussions about ownership continued. Moritz Suter noted in his first annual report: The funds for the holding company came¨from his private assets; he had bought a company with debts of well over CHF 100 million. (SDA)
 

Draftfcb/Lowe Group: Mailing to all Swiss Davids

There are about 14,000 people named David living in Switzerland who celebrate their name day on December 11. Following the launch of the extensive David campaign, Draftfcb/Lowe Group created a special mailing encouraging all the Davids in Switzerland to live up to their name.

Because a born David is best placed to fight the Goliaths of this world, such as national and international polluters. As part of the world's largest David community, every David can protect the sensitive ecosystem of our planet together with Greenpeace, according to the agency. The next Goliaths on Greenpeace's list have already been identified.

With the support and current donations from the David community, action is being taken against European pirate fishing off the coast of Africa, illegal logging by large companies in primeval forests and the fight by corporations for raw material reserves in the Arctic.

Responsible at Greenpeace Switzerland: Dan Schaefler (Head of Fundraising), Katja Schaffner (Fundraising), Steff Kerkhof (New Media, Fundraising). Responsible at Draftfcb/Lowe Group: Dennis Lück (ECD), Tizian Walti (Text), Christoff Strukamp, Cinthia Stettler (Graphics), Marie-Theres Ott (Client Service Director), Yvonne Friedli (Account Director), Sandra Kopplin (Account Manager).
 

Last but not least: Coca-Cola exhibits secret recipe

Coca-Cola exhibits its top-secret recipe for the soft drink for the first time. However, the public only gets to see the metal box in which the recipe is kept. is stored.

The box has been in a bank safe in Atlanta since 1925. Now it is to be moved to the Coca-Cola Museum in the city in the US state of Georgia. The beverage company's headquarters are also located there. The company made the announcement on Thursday, according to SDA. According to the US beverage giant, pharmacist John S. Pemberton invented the Coca-Cola recipe in 1886. "This is a special day in the history of Coca-Cola," group CEO Muhtar Kent said about the recipe's exhibition. A truly great moment for Coke fans. Although no one will find out the secret ingredient of the brown fizzy drink, they will be able to admire the recipe from afar. The secrecy surrounding the ingredients is now part of the marketing concept for the soft drink. And so the current marketing gag from Coca-Cola is: a metal box.

Metzgerlehner sets the festive table for Bell

In an opulent festive campaign, Metzgerlehner and Bell are serving the whole of Switzerland only the best for the holidays - in all media: from TV, radio, print and POS to a festive online presence with social media integration.

The aim of the campaign is to further expand Bell's leading position for delicious meat products and to promote sales of specialties created especially for the festive season. At the center of the overall campaign is a Christmas classic: the song "Jingle Bells". According to the agency, the special fact that it contains the Bell brand name was the reason for transforming the song into "Jingle Bell". The song, which was specially rewritten and recorded for Bell, can not only be heard in a TV and radio commercial, but is also available online in full length as an mp3 file and cell phone ringtone.

In the TV commercial, directed by Christine Wiederkehr, the voices of the various TV characters in all age groups are also enchanting. They were arranged a capella to match the commercial after an extensive casting by Federico Bettini, Jingle Jungle. Specialist Jean-Luc Wey was recruited for the lip-sync translation. A different "bell" is used as a key visual for the advertising material without sound. The "cloche" known from haute cuisine. According to the agency, it is intended to symbolize the pleasure and quality that Bell brings to every festive table. "Jingle Bell" is also the hook for a competition run by several radio stations. Listeners can win bulging festive hampers from Bell with their own "Jingle Bell" verses. The song lyrics can also be found in the Bell recipe booklet, which is available in many supermarkets and features Bell's extra-long festive table.

All media lead to an online competition on Bellfest.ch. The weekly highlight: a festive meal for ten people within your own four walls - prepared by a top chef who has been awarded 15 Gault Millau points.

The campaign runs until December 31, 2011.

Responsible at Bell Switzerland: Davide Elia (Head of Marketing/Communications), Micha Roth (Marketing Project Manager) Nicole Schaad (Advertising Project Manager), Urs Graf (Culinary Arts), Renato Zeller (Webmaster). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Patrick Meyer (Text/Concept), Janine Aebischer (Art Direction), Annette Vetsch (Graphics) Andreas Meier and Flurina Widmer (Consulting), Ursula Trottmann and Corinne Räber (DTP), Mario Müller (Production), Mark Berger (Digital). Photography, film, sound and mediaEugen Leu (photographer). Stories: Yves Bollag (producer), Christine Wiederkehr (director), Nicole Spring (production manager). Responsible at Jingle Jungle: Federico Bettini and Roland Schmid (arranger/composer), Diana Pedretti and Sandro Palomba (casting), Jean-Luc Wey (translation), Sandro Palomba (project management). Responsible at Zip Media: Caroline Nünlist (Media).
 

Goldbach Interactive: AXA Winterthur fulfills heartfelt wishes of its Facebook fans

Every year, AXA Winterthur employees get involved in numerous environmental and social projects through the «AXA von Herz zu Herz» volunteer initiative. Goldbach Interactive and AXA Winterthur have come up with something new for this year’s campaign: It’s not AXA Winterthur that decides which project to support, but its Facebook community.

At the heart of the "AXA from heart to heart" campaign is AXA Winterthur's Facebook page, where fans can suggest their own projects and rate them with "Facebook Likes". A jury of experts will select a winning project from the ideas submitted, which will be supported by the voluntary efforts of AXA employees. In addition, the winning project will receive a financial boost - namely one franc per Facebook Like awarded to the project by the fans.
The idea, conceived and implemented by Goldbach Interactive, integrates AXA Winterthur's corporate responsibility commitment into the constantly growing Facebook community and is intended to give fans a direct influence on AXA Winterthur's social commitment, according to a statement from the agency.

Ideas can be submitted until Christmas Eve on Facebook.com/AXACH be submitted and evaluated.
 

In Flagranti: Customized communication for My Newspaper

My Newspaper is Swiss Post's first newspaper. The agency In Flagranti developed a tailored communication strategy for the new newspaper.

Swiss Post, together with national and international newspaper publishers, is launching a newspaper whose content you can put together yourself. Depending on your interests, you can subscribe to Post.ch/mynewspaper to create your own individual mix of business, culture, sports, etc. sections, which can be adjusted daily as needed. There are currently 13 titles to choose from and the title list is constantly being expanded.In Flagranti shows the reading material tailored to readers' interests in the form of matching newspaper dresses. The four key visuals represent the typical departments of politics, culture, business and sports. Advertisements, postcard mailings, hanger advertising and banners were realized for the campaign.

The implementation of the banners as well as the landing page of MyNewspaper were created by Goldbach Interactive in Zurich and Biel.

My Newspaper: Swiss Post launches personal daily newspaper

 

Argyou cooperates with CCI

Argyou, based in Baar, and the Zurich-based strategy and media boutique CCI Cotting Consulting have entered into a partnership. Argyou provides the data for the company’s online market presence, and CCI contributes its advertising expertise.

At the heart of the cooperation is the "ArgYou - Arguments for You" method, which is based on fundamental scientific research. This shows the extent to which the content, products and services of a provider's website match the demand of more than 180 search engines worldwide. With the knowledge gained, companies can better align the content, topics, services and products offered on the web with the demand of the target group and the activities of other market participants.

Customers receive all information and measurement data from a single source. On the one hand, this includes mapping the various content and USPs on the Internet with which the brands are associated. On the other hand, the brands also receive well-founded information on how the content of their own website should be aligned and which messages should be placed in the foreground in order to be successful. In joint workshops and coaching sessions with clients and their respective agencies, the partners show which topics social media and online editors should disseminate in order to differentiate themselves even more from the competition and build a larger community.

Continuous, targeted measurement also makes it possible to determine how the profile of potential or existing customers will change in the future, the press release continues. "This allows the brand to be proactively managed and thus always be at the forefront of the respective digital market," says Dr. Patrick Cotting, Managing Director of CCI.

CCI already works with the Yahoo search engine in the new media sector, as well as with the video solutions provider Dartfish. ArgYou works with numerous web, media and advertising agencies and market researchers throughout Europe.
 

SRG.D: Viktor Baumeler remains president

The Regional Council, the supreme body of SRG Deutschschweiz, yesterday held its periodic elections to the presidency and regional board of the company: SRG.D President remains Viktor Baumeler.

Vice President Niklaus Ullrich was also confirmed. Esther Gassler, Alexia Heine and Urs Rellstab were re-elected as members of the Regional Board. One seat on the Regional Board remains vacant. It is to be filled in spring 2012, according to an SRG press release. The current term of office of the SRG.D Presidium and Regional Board ends on December 31, 2011, meaning that the Regional Council had to elect a new President, Vice-President and the other members of the Board to be elected by the Regional Council.

In addition to the President and the four members elected ex officio by the Regional Council, from next year the Regional Board will also include the President and the Presidents of the six German-speaking Swiss member organizations: Evi Rigg (SRG Zurich Schaffhausen), Andreas Schefer (SRG Bern Fribourg Valais), Niklaus Ullrich (SRG Basel Region), Erich Niederer (SRG Eastern Switzerland), Niklaus Zeier (SRG Central Switzerland) and Peter Studer (SRG Aargau Solothurn). Karin Keller-Sutter and Urs Gasche will no longer be members of the new regional board. Both were elected to the Federal Parliament in October and resigned as members of the Regional Board at the end of November 2011 due to the incompatibility of their positions.

Three new delegates elected to the DV SRG
In addition to the positions on the Executive Committee and the SRG.D Regional Board, the mandates of the 18 SRG.D delegates to the SRG Assembly of Delegates were also renewed. The President of SRG.D and the Presidents of the six German-speaking Swiss member companies are ex officio delegates. The remaining eleven delegates have now been elected by the Regional Council on the recommendation of the member companies, including the previous delegates Peter Flury, Gerhard Frey, Robert Gamma, Susanne Hasler, Christine Hatz, Léander Jaggi, Andreas Melchior and Arthur Oehler, as well as Marcel Cuttat, Dorette Kaufmann and Werner Marti.
 

Advico Y&R: Velvet posters made gentle taste perceptible

This fall, JT International launched the Camel Black and Camel White brands. The agency Advico Y&R designed special posters for the launch.

The cigarettes offer a modern, minimalist pack design on the outside and a particularly smooth taste on the inside, according to the agency. For the launch, Advico has developed posters designed to make the smoothness of Camel Black and Camel White tangible: The subjects are printed directly onto black and white velvet, under the slogan "Feel the smoothness of Camel Black" and "Feel the smoothness of Camel White" respectively.

Responsible at JT International: Sonja Hennecke (Consumer & Media Planning Manager), Marco Brütsch (Consumer Channel Manager). Responsible at Advico: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Sandro Tissi (AD), Marietta Mügge, Sven Rufer (text), Jonathan Schipper, Angela van der Sman (consulting), Manuel Egger (production).
 

Motorola obtains sales stop for iPhones and iPads in Germany

At the Mannheim Regional Court, Motorola secured a patent ruling against Apple that allows it to halt the sale of iPhones and iPads in Germany. Motorola had cited a technology patent that forms part of the foundation of the GPRS wireless data standard.

According to the text of the judgment, which was published on Friday by German patent expert Florian Müller, Apple is prohibited from offering and supplying mobile devices in which a certain "method for use in a wireless communication system" is used. Motorola can enforce the judgment against a security deposit of 100 million euros. When asked by SDA on Friday, the court was initially unable to provide any information on the status of the proceedings. Apple, for its part, immediately announced that it would take legal action against the ruling and stated that there should be no problem getting the iPad or iPhone that customers want when Christmas shopping in Germany.
 
Motorola is also involved in other patent proceedings in German courts. According to SDA, Google is currently in the process of acquiring Motorola for 12.5 billion dollars in order to better protect its Android smartphone operating system against attacks from rivals such as Apple and Microsoft with the mobile phone pioneer's patents.
 

Lesch+Frei helps Tonhalle Orchestra Zurich to a new performance

Following a pitch, Lesch+Frei Zurich was awarded the contract to design a new corporate identity for the Tonhalle Orchestra Zurich. The goal is to further anchor the Tonhalle Orchestra Zurich in the city and appeal to new target audiences.

The basis for this is the new logo, which is currently being implemented in an overall appearance. The CI/CD will celebrate its world premiere at the end of April at the presentation of the 2012/13 season program. The new corporate design is intended to highlight the class of the orchestra and its joy of playing, the agency writes in a press release.
 

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