In 2007, the people of Prague were amused by the strange traffic lights - 50 in total. According to Welt.de, a group led by the artist Roman Tyc was responsible for the campaign. He was fined the equivalent of 2,400 euros - for irritating road users. However, the man did not see why he should be fined for art and refused to pay the money. He was then sentenced to a month in prison by a judge who had undoubtedly not been born with a sense of humor. The artist's defense lawyer immediately announced an appeal, which is why the sentence is not yet legally binding. Nevertheless, the judge admitted that the action had been positively received by the public. Nevertheless, damage had been caused to the glass of the traffic lights. And after all, that should be punished.

(Image: Welt.de/Wikipedia/Ztohoven)

Incidentally, the amusing troupe had already caused a stir years ago with another action: back then, they "hacked" into the Czech television program that showed live images from tourist regions. With the help of computer technology, they exploded a nuclear bomb in the middle of the mountains - in front of the TV viewers. They wanted to draw attention to how easy it is to manipulate television.

(Image: Welt.de, Ztohoven, Youtube)

The Christmas game "105 Christmas Race" will take place this year with Christa Rigozzi on Radio 105, according to a press release. Two candidates will compete against each other and answer questions from the former Miss Switzerland. The winner then drives home in the new Seat Leon Cupra R.

Responsible at Radio 105: Giuseppe Scaglione (Managing Director). Responsible at Allink.Creative: David Zangger (CD), Rauf Yasit/Monika Jagodzinski (graphics), Sabina Zelnik (project management).

The 34-year-old will present a new travel magazine from 2012, as reported by the TV magazine Tele. The Bernese was only seen on "Happy Day" every three months for a year. SRF does not want to stand in her way, but a simultaneous commitment is out of the question, spokesman Martin Reichlin told "Glanz & Gloria". "But we wish Tanja every success. The doors are always open for her to return to SRF." Gutmann's successor has not yet been appointed.
 

It is aimed at the "adult, style-savvy and urban man" between 35 and 65 who is interested in style and lifestyle but is not an outspoken fashion insider, the NZZ said in a statement. In addition to a diverse editorial offering, "Gentlemen's Report" will also enter into new forms of editorial collaborations with strong partners and brands, it said. This form of co-branded advertorials will bear the label "GR+".

According to the press release, four regular issues and two monothematic specials are planned for 2012. With a circulation of 135,000 copies each, the publication will become the largest Swiss magazine for men. Jeroen van Rooijen and Reto Caprez are responsible for the magazine's content. Daniel Müri serves as art director. Marketing in the advertising market is handled by NZZ Media.

Under each field there is a price symbol and a corresponding code. This can be found on the website Spick.ch in the respective field to take part in the prize draw for the day's prize. The prizes will then also feature prominently in the banners and trailer, which are designed to raise awareness of the competition among children and young people. Those who do not have a Spick subscription can order a free December Spick online. Existing subscribers were informed with an editorial report and the Spüick newsletter.

Responsible at Künzler Bachmann Verlag: Max Künzler (concept and text). Responsible at Lasso Consulting: Roger Grolimund, Simon Sennhauser. Advertising banners and trailers: Ringring, Tobias Scheuring.Game design/programming: Atfront.

The agency writes that the world now appears a little sweeter around the Letzigrund, next to lightning boxes and even in the approach corridor of Zurich Airport.

Responsible at Maestrani: Markus Wilda (Marketing Manager), Lukas Flück (Product Manager Minor). Responsible at Advico: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Lukas Wietlisbach (AD), Martin Stulz (text), Annik Weber, Alexandra Rapeaud (graphics), Julia Kull (consulting), Raphaela Pichler (photography), Aschmannklauser (image editing).

 

The 42-year-old Gregor F. Lüthy was most recently responsible for communications at the Canton of Zurich's Department of Economic Affairs, where he had worked since 2006. After completing his Phil I studies in Berlin, he worked in Switzerland and abroad as a media spokesman and journalist for various institutions and titles. He will be supported in his duties by the two communications officers Barbara Beccaro and Bettina Wildi. Lüthy will take up his new post on February 1, 2012.
 

As part of the intensified scientific cooperation between Switzerland and Russia, the Swiss National Science Foundation approved a project in 2009 that enabled a systematic comparison of national websites in Russia and Switzerland. The technical measurements were carried out by the Bern Institute for Applied Argument Research (IFAA), the language-relevant analyses in Cyrillic were carried out by Lomonosov University in Moscow and the theoretical background was provided by ETH Lausanne.

The scientific project used computer-aided content analysis to analyze all departments and federal offices in Switzerland. In Russia, the websites of all ministries, agencies and offices were measured simultaneously. All content on the government websites was compared with current search data from various search engines in order to measure the proximity of online communication to citizens in both countries. In Switzerland, the websites that performed best in the ranking of offices were deca.admin.ch and in Russia Pfrf.ru. Switzerland is at the lower end of this international eGovernment benchmark. Federal Alcohol Board and in Russia the Federal Tax Service. Overall, Russia performs slightly better than Switzerland.

Content differences and similarities RU/CH

A comparison of the most important topics in eGovernment in the two countries reveals very clear differences in the communication priorities of the administrations of the two countries: In Russia, the military, money, government and legislation topics are written about much more frequently, while in Switzerland economic, energy, labor and transport topics dominate public communication.

Interestingly, according to the head of research, Christoph Glauser, from the IFAA Institute, common topics have gained an important position on the national internet portals in both countries: Maternity, diseases, money laundering, innovations, finance and strategies. In terms of figures, Russia also offers much more information in the area of archives and for companies than Switzerland. Only on the subject of foreigners do both countries communicate about the same amount of information.

 

Conrad Malcher is the new Creative Director of Webguerillas. The 35-year-old most recently worked at the advertising agency Contexta, where he played a key role in the conception of the Swisscom campaign "Lost in Val Sinestra". Malcher also has several years of experience as a copywriter and advertising consultant. He has worked for Scholz & Friends Zurich and McCann Erickson Berlin, among others. Michel Bognar joins the team as Social Media Manager. He was previously responsible for online marketing for social media at the INM agency. The 32-year-old completed his business studies at the University of Basel. Armin Alipur joins the agency as a web designer and front-end engineer. He studied art at the University of Tehran and at the Zurich University of the Arts. The 28-year-old then worked as a multimedia designer and front-end engineer for the internet agencies Insign and INM.

Conrad Malcher, Michel Bognar and Armin Alipur (from left).

Tina Maze has everything it takes to always compete at world level in alpine skiing competitions, says the agency in a statement: technical elegance and tactical maturity, courage and ambition - and the ideal physique to go with it. If Mother Nature has put so many things in the cradle, only one ergonomically complementary detail is missing to achieve world champion honors: the perfect ski. So BMB Werbeagentur developed a campaign for Stöckli Swiss Sports with the leitmotif "What nature didn't create, we created.

Responsible at Stöckli Swiss Sports: Beni Stöckli, Adrian Albrecht. Responsible at BMB: Flavio Meroni, Maurizio Schianchi, Markus Tränkle, Priscilla Kämpfer (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Photography: Philipp Mueller.

The three-day event opened on Wednesday evening with a lecture by Professor Martin Loiperdinger from the University of Trier. He spoke about the animation film pioneer Julius Pinschewer, who initially had a significant influence on German advertising and animated film and then, after his emigration to Switzerland in 1933, on local advertising and animated film production. This was followed by a film about the beginnings of cinema advertising.

According to a press release, this year the LIAA is focusing on the three peak phases that animated commissioned films have experienced since their emergence in Switzerland: the first in the 1920s and 1930s, when cinema advertising generated commissions; the second from 1965 with the introduction of television advertising; and finally the third from 1995 with the new media and digitization. Each of these booms was triggered by a new market, a new technology or both, according to Fred Truniger, co-director of the LIAA. The conference will explore the question of how flexible animated film is in comparison to other film genres and which markets will influence it in the future.

During the day, workshops are held for specialists. In the evening, there is a program for the public. Among other things, rarities of animated films are shown. (SDA)
 

The broadcaster ATV must pay the fine for a report broadcast on July 6. This was announced by the responsible authority on Tuesday, according to SDA. ATV had not acted quickly enough to withdraw the false report.
 
The station had broadcast its report amid speculation that Jiang had already died or was about to die. The reason for the speculation was that he had stayed away from a celebration to mark the 90th anniversary of the founding of the ruling Communist Party.