With the identical layout and the increased circulation of 7,000 copies, the three editors want to "draw attention to the copy & paste problem, which unfortunately seems to have become part of the zeitgeist in the recent past", according to a press release from the editorial team. The cover story "New Google Livingview watches you shower" is intended to copy the style of the commuter newspaper. Because of the plagiarism, 20 Minuten filed a criminal complaint.

The campaign can now be seen in specialist medical publications.

Responsible at H-Services: Leo Boos. Responsible at KSB war Schlupp Bürge: Uwe Schlupp (Creative Director), Anita Kummer (Art Direction), Joel Gessler (Graphics), Stefan Ganz (Text), Andrea Walker (Consulting).

Best practice from agencies and companies, modern coaching methods and optional media and camera training as well as a communications concept developed in a team are designed to ensure maximum practical relevance to public relations. The CAS Corporate Communications is conducted in partnership with the Hochschule für Wirtschaft Zürich HWZ. It is also a compulsory module in the MAS Business Communications program.

Graduates in Bern:
Laura Blagho, Regula Brunner, Matthieu Buchs, Annetta Bundi, Marianna Fellmann, Barbara Frutiger, Beat Gerber, Remo Hagnauer, Natascha In-Albon, Stefan Kunfermann, Caspar Lösche, Sarah McGrath-Fogal, Valentin Oetterli, Michael Rahn, Frank Wettstein, Christiane Zwahlen.

Zurich:
Ursula Aring, Iris Brugger, Nicole Chapuis, Claudio De Fezza, Antonietta Fabrizio, Romano Gurini, Ivana Kardosch, Nicole Kohler, Dr. Annegret Lesslauer, Marc Lüthi, Cristina Lusti, Peter Meier, Anja Müller, Katja Müller, Isabel Proske, Thomas Schaumberg, Stefan Schneiter, Martina Seltmann Senn, Mike Roy Stähelin, Andrea Veric, Peter Waltenspühl, Tabea Wittmer.

SPRI's next CAS Corporate Communications course starts on January 20, 2012 in Zurich.
 

Beecome took over the entire concept, including the video production, and tailored it to Suva's needs. Short films, animations and quizzes are used to draw attention to the dangers and correct behavior in the workplace.

The Webpage is online from today, Friday.

The 92 professionals and 33 amateurs will also cover new trends and tendencies, according to a statement on Friday. photo12 is accompanied by the special exhibition "The view of others" and the photoForum with speakers from Germany and abroad on photography topics.

Among the 125 photographers who will be presenting their favorite images of 2011 at photo12 is the German-born photojournalist Christoph Bangert. He studied photo design at Dortmund University of Applied Sciences and Arts and photojournalism at the International Center of Photography in New York. Bangert works as a freelance photographer and specializes in reportage from war and crisis zones. His clients include the New York Times, the Neue Zürcher Zeitung and Stern magazine. His most important work to date has been photographs from Iraq, some of which have been published as the book "Iraq: Silent Land". At Photo12, he is exhibiting photographs from the Japanese earthquake zone around Fukushima.

The Swiss photographer Stephan Schacherwho lives and works in New York, exhibits special pictures. "After the loss of my mother, I was confronted with an emptiness," says Schacher. In order to come to terms with this, he tries to create new memories together in a dialog with my father, in the heart of the Alps and in the city of Lucerne. The result is a personal and touching series of photographs.

The Urnäscher Ueli Alder presents the best of a year-long stay in the USA. His most important work is "Ween'd gnueg wiit fort goscht, bisch irgendwenn wieder of em Heeweg" from 2008, which was first shown at Photo08 and led to his participation in the international group exhibition reGeneration2 produced by the Musee de L'Elysee Lausanne, which toured the globe for four years.

As at Photo09 and Photo10, the youngest participant is once again the Basel-based Niklaus Schneider (19 years old). He presents a photography project from Paris. The aim was to photograph faces that were as expressive as possible. Schneider set up an open-air studio in the middle of the city, where he photographed in black and white using only sunlight. Whether student, jazz club owner or homeless person - he approached everyone. The result is a diverse and lively cross-section of a part of the Parisian population that is more than just an anonymous mass of people wandering through the pretty houses.

The Bernese photographer Caspar Martig shows works from his new book "1191 Gramm Bern", an illustrated book with 1191 grams of impressive photos from the city of Bern. For over a year, between spring 2010 and summer 2011, the well-traveled photographer was out and about in his home city, discovering a world that suddenly seemed far less confined than he remembered:

The Zurich Simon Zangger has portrayed the Muotathal weather prophets in its "Wätterschmöcker" series. They are a group of amateur meteorologists who each use a special technique to predict the weather: one observes ants, another sniffs mouse holes, another listens to the sound of streams. Twice a year, they present their humorous weather forecasts at the public meetings of the Meteorological Association of Central Schwyz. However, they are also fierce competitors, each wanting to win the challenge cup as the most successful prophet. The men fascinated Zangger. With his portraits, he wants to show their wonderful sense of humor and their idiosyncratic methods.

The Zurich Dan Cermak has visited people in their private surroundings and portrayed them in the nude, sometimes in a humorous way. "I've always wanted to do that" is the name of his series of people he has found through advertisements in Internet forums or model files. So far, he has visited around 50 people at home and photographed them in the nude. 

The series of Joakim Cortis and Adrian Sonderegger was created as a commissioned work for the kitchenware manufacturer Kuhn Rikon. The initial idea was to photograph an image brochure. This year, the work was also published as the book "Kitchen Tools" by Lars-Müller-Verlag. Part of this book will be presented at photo12. These are unusual stills in the studio and staged kitchen scenes.

The Photo12 board
The team around the two producers of the photo, Peter G. Kurath and Michel Pernet, is led by Nora Hauswirth. She is now supported by co-curator Danaé Panchaud, who is particularly keen to increase the presence of French-speaking Switzerland. She graduated from Geneva's University of Art and Design and has exhibited her work in Switzerland, Spain, Poland and Serbia. The Photo Forum in the 900-seat Maag MusicHall will once again be curated by Andreas Wilhelm, picture editor of the Tages-Anzeiger and managing director of the photography agency 13 Photo. Photographer Peter Michels remains responsible for the special exhibitions.
 

A very special cross-media solution, including a competition, has been devised for this purpose, writes Noise in a press release: winter sports enthusiasts scan a QR code at a POS stand and the spot featuring Marco Büchel, which was specially filmed for the campaign, is immediately played on their smartphone. In the action-packed spot, Marco Büchel shows and explains the variety of skis against the backdrop of the Grisons Alps. The film is also intended to support the sales staff, who hardly have time for detailed advice during the hectic winter season. At the end of the film, you can also take part in a competition to win a fast-paced day's skiing with Büxi.

Responsible at Head Switzerland: Yves Isler, Marketing Manager. Responsible at Noise: Patrik Leuenberger (project management), Patrik Giacobbo (CD), Céline Grossenbacher (online concept), Claudio Knechtle (text). Film production: CC Media.

> View spot

The following Swiss agencies made it onto the shortlist: The New LGK with the Campaign for Swisspatat , with the Advertisements and the catalog for Interio  and with the Posters for the Winterthur International Short Film Festival.

Cavegnadvertising has it with the Campaign for Modissa made it onto the shortlist, Wunderman with the Facebook app for Kuka and the direct marketing campaign "On the disappearance of matter and the emergence of new possibilities", and the Airport agency scored points with the jury with its direct marketing campaign "AWZ takes customers to the sawdust", with the campaign "Recyclable annual report" for Entsorgung St. Gallen and with "Ein Stück Sauberkeit" for Pronto Reinigung.

> To the complete shortlist (PDF)

The industry and sector winners as well as the winners of the Megaphones will be announced on January 19, 2012. The winner of the Newcomer Agency of the Year 2011 will be revealed on January 12, 2012. The awards ceremony will take place on February 2, 2012 in Berlin. All winners and the shortlisted agencies will be presented in the Yearbook of Advertising 2012, Volume 49, which will be published by Econ Verlag in March 2012. In addition to the campaigns of the winning agencies and the approximately 450 other competition entries, it contains qualified analyses of the past advertising year, portraits and interviews.

Blocher has secured his power at Baz through a number of complex contracts, writes the Tages-Anzeiger in its Thursday edition. Moritz Suter holds 100 percent of all shares and acts as publisher, but there is a previously unknown additional agreement: Suter can return his block of shares, which he bought a year ago for 1 million francs, to Blocher at any time. In return, Blocher has the right to demand the return of the Baz shares within six months. According to the Tages-Anzeiger, Blocher has made use of this right: the deadline for returning the shares is said to have been running since September. In addition, Blocher is said to be behind a loan of around CHF 70 million to the media company. Marcel Ospel is said to have been the front man with the banks and the loan is said to have been attributed to him. However, Blocher is also behind this via an additional agreement.

(Image: Keystone)

Tilllate.com also saw an increase in visits, according to a statement on Thursday. The platform recorded more than one million visits in November, an increase of 11 percent year-over-year. "The encouraging traffic figures prove that we are on the right track with the repositioning of Tilllate.com," said Rita Meyer, the portal's director. Since the establishment of Tilllate.com's own editorial team, the product has been closely interlinked with 20 Minuten Online. Now, nightlife happenings on Tilllate.com are not only presented in pictures, but also journalistically. "There is still a lot of potential in this new collaboration within the 20 Minuten media network," says Meyer.

The nightlife portal Tilllate.com has been part of the 20 Minuten media network since the beginning of 2011 and is currently undergoing a complete overhaul. The relaunch of the website is planned for the first quarter of 2012.
 

On December 1, 179 journalists were in prison, as the Committee to Protect Journalists (CPJ) explained in a new report. Most of them, 43, were imprisoned in Iran. Journalists were also behind bars in Eritrea, China, Burma, Vietnam, Turkey and Syria, the report added.

The Middle East and North Africa were the worst affected regions, with 77 journalists imprisoned - almost 45 percent of the total number. For the first time since the organization began its annual reports in 1990, no journalists in the Americas were imprisoned for their work. (SDA)
 

What really moves us: a real experience or its image? This consideration is at the heart of the new mailing "The Power of Real" created by Wirz. It contrasts a real experience with a virtual one and offers recipients the opportunity to experience the difference for themselves. Packaged in a box, marketing decision-makers receive a piece of
original tiki brew. Right next to it, identical in shape and appearance, the mailing presents the printout of an e-mail that impressively describes the taste experience. So the recipient can choose: Does he only want to imagine the taste or does he really want to experience it. Without many words, the mailing is intended to show the extent to which direct marketing achieves a lasting effect, namely by creating experiences that appeal to all the senses and thus enable brand experiences instead of mere brand contacts.

Responsible at Swiss Post, Post Mail: Marco Imboden (Head of Communications), Max Leuenberger (Marketing Communications). Responsible at Wirz: Guido Wietlisbach (overall responsibility), Stefan Dätwyler (CD Art), Andres Osselmann (CD Text).

Although the idea is no longer entirely new, it has only been spreading rapidly over the past few months. And this is how it works: Screens about the size of iPads are embedded in the fuel pumps. At the touch of a button or by pulling out the pump nozzle, the program starts in a continuous loop - sports, news or the weather are intended to sweeten the long, long refuelling process. And, of course, advertising is also shown - a 30-second commercial that runs for a month is said to cost 800,000 dollars.

There are currently two main competitors in the American petrol station TV market: Outcast and Gas Station TV. According to Nielsen, the former can be seen at 13,000 petrol pumps and has over 24 million viewers in the USA every month. Gas Station TV may have slightly fewer screens (9,000), but it has an impressive 28 million viewers. So this gas pump TV really is a trend. Whether it really needs it is questionable. Although: you shouldn't smoke, you shouldn't use your cell phone either, and after all, you have to do something while the gas is flowing into the car ...