In the block seminars and through guided self-study, participants in the new Master's program will learn all about the new communication channels, as detailed in a press release. They will also learn how to apply them to their specific marketing goals at their place of work. Proven experts from universities and from the field will show participants how they can integrate online and social media marketing into their existing marketing mix and further optimize it. There are separate modules on the topics of "Online Marketing", "E-Commerce", "Strategic Online Marketing Management" and "Social Media Management".

In addition to teaching sound theoretical principles, the new course places particular emphasis on practical orientation. Participants work on current practical examples with partners and case studies from their own company. As the course is strongly geared towards the professional practice of online marketing specialists, this learning concept enables the ongoing transfer from teaching directly into the participants' day-to-day work. In this way, employers also benefit directly from the additional specialist knowledge of their employees.

It is aimed at marketing professionals who want to acquire management and conceptual knowledge in the online disciplines of marketing as well as e-commerce managers, community managers or social media managers who are looking for a holistic education with a recognized qualification. In addition, people with a technical background can improve their strategic and conceptual online marketing knowledge. Admission to the course requires a university degree and proof of relevant professional experience. Prospective students without a university degree can be admitted "sur dossier" if they are suitable.

> More information 
 

"The Box Network Europe" comprises digital agencies from England, France, Italy and Germany and, with Coundco, now also from Switzerland. Thanks to the agencies' partnership, Swiss companies can implement a Europe-wide product launch or a networked campaign across several markets quickly and easily from a single source, as detailed in a press release. In addition to traditional PR work, the network specializes primarily in digital opinion leaders and the blogosphere.

In total, the agencies from five countries look after over 100 clients with more than 100 employees and achieve a cumulative turnover of 6 million euros, according to the statement. The agency network has already worked with numerous global brands such as Fiat, Samsung, Tomtom and Microsoft.
 

The idea: the back wall was removed at poster locations and replaced with a printed thread curtain. As a result, the salami depicted on it appears exactly as it does in the Citterio fresh pack: sliced wafer-thin.

Responsible at G. Citterio: Pierre Anastasia (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Fabienne Marcolin (AD), Julia Brandstätter (text), Annik Weber (graphics), Carmela Dias (consulting), Manuel Egger (production), Markus Weber (photography), APG (posters).

Bettina Emmenegger studied business administration at the University of Zurich and holds a Master's degree in Corporate Communication Management, as the agency writes in a press release on Thursday. After completing her studies, the 41-year-old worked for a Zurich-based management consultancy. She then headed up communications at the HSR University of Applied Sciences in Rapperswil before moving to a communications agency in eastern Switzerland in 2008. Her last position there was as a member of the management team and head of PR. At Yjoo, Emmenegger contributes her experience and consulting expertise in the fields of education, healthcare and the public sector.

Bettina Emmenegger will start as Senior Consultant and Director at Yjoo Communications in Zurich on January 1, 2012.
 

«We are honoring a courageous journalist who has fallen victim to the bloody repression of an archaic system,» said RSF President Jean-François Julliard on Thursday during a ceremony in Paris. Ali Farsat’s cartoons exposed the excesses of a regime cornered. At the same time, they encouraged Syrians to demand their right to freedom of expression. «Weekly Eleven News» was chosen to honor a magazine «that never backed down in the face of censorship,» Julliard continued. Its editorial stance consistently opposed the military junta in Burma, putting its editors at risk of imprisonment.

Since 1992, RSF has awarded the Press Freedom Prize to one journalist and one media outlet each year. The winners are selected by a jury composed of journalists and human rights activists. This year, the Paris evening newspaper *Le Monde* has joined the initiative.

Ali Farsat had already been awarded this year’s Sakharov Prize for Freedom of Thought by the European Parliament at the end of October, along with four other Arab Spring activists. In his cartoons, he repeatedly targeted Syrian leader Bashar al-Assad and government officials. In August, he was brutally beaten by masked gunmen in the heart of Damascus. The official award ceremony for the Sakharov Prize is scheduled for next Wednesday at the European Parliament in Strasbourg. (SDA)
 

According to a press release issued on Thursday, Paloma Martino, now 32, worked at Lidl Switzerland from 2007 to 2011. She was part of the Swiss expansion team and, as media relations manager, established Lidl’s media office in Switzerland. Martino, who speaks French, Spanish, and English in addition to German, holds a university degree in history, communication studies, and journalism, and completed the CAS Corporate Communications program at the Swiss Public Relations Institute.
 

For the Swiss magazine Bolero, fashion is culture, the agency writes in a statement. That is why the Bolero editorial team always presents the essence of fashion, beauty and design in a cultural context. After all, style is everything that artfully inspires. The new Bolero campaign was tailored on the basis of this product insight. In the various seasonal campaign motifs, model Charlott Cordes holds the threads of style firmly in her hand.

The campaign was photographed by Swiss fashion photographer Sven Bänziger. Josef Schäppi was the set builder. The first of the total of six subjects have been in use throughout Switzerland since the beginning of December.

Responsible at Bolero: Sithara Atasoy (Editor-in-Chief), Thomas Passen (Head of Marketing), Julia Tatje (Head of Advertising Magazines), Katja Bizjak (Product Manager).  Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Axel Eckstein (CD), Suzanne Friedli, Inken Rohweder (AD), Ivan Madeo (concept/text), Laurie Morard (graphics), Caroline Ronzani, Nathalie Jakober(consulting). Josef Schäppi (set builder), Sven Bänziger (photography).

The current issue of VR-Praxis with the cover story "Sustainability is not a niche" sheds light on issues relating to sustainable management. This is based on interviews with Ethos Director Dominique Biedermann, Bruno Chiomento (CEO Ernst & Young Switzerland), Antoinette Hunziker-Ebneter (CEO Forma Futura Invest) and a round table with top managers from Credit Suisse. In sections such as "Strategy", "Money", "Law" and "Lifestyle", specialists such as Gerry Zühlke, Inova Chairman of the Board Peter Mendler and Stefan Thurnherr from VZ VermögensZentrum provide information and advice.

The editor-in-chief of VR-Praxis is Willy-Andreas Heckmann. He studied journalism, sociology and economic history at the University of Zurich and started his career in journalism in 1999 at the trendy magazine Kult. WA Heckmann has worked for Moneycab.com, Usgang.ch and Events.ch, among others, and started working for Swiss Businesspress in May 2011.

The Bern-based agency will receive the communications budget for the next three years. The first work will be on display in spring 2012.
 

The jury will again be chaired by Christian Huldi. As CEO of AZ Direct, he knows exactly what is needed for convincing dialog marketing, according to the Swiss Direct Marketing Association. A concentrated load of creativity would last year's jury members from the agency side, Frank Bodin of Euro RSCG Worldwide, Guido Cometti from
Schmidli.Cometti.Dialog, Ralf Doller from Interagis, Thomas Engeli From Wunderman/Futurecom, Roger Rüegger by Publicis Communications Switzerland and Alex Schmid by Alex Schmid to the jury. You will be newly supported by Stefan Daetwyler by Wirz Wietlisbach Dialog and Martin Spillmann by Spillmann/Felser/Leo Burnett.

About last year's jurors Peter farmer from the Luzerner Kantonalbank, Stefan Isliker from PDC Marketing + Information Technology, Marta Kwiatkowski and Pierre C. Meier from Werbewoche, the jury gets a breath of fresh air from Daniel Brüngger from Xerox, Andreas Lang from Swiss Post, Postmail, Guido Müller from the ZHAW and Sascha Türck from Zurich Insurance Company.

Winning the Swiss Dialog Marketing Award should also be attractive to applicants from nearby foreign countries, the statement continues. To achieve this goal, one member each of the SDV partner associations DDV Germany and DMVÖ Austria will take a seat. The deadline for entries for the Swiss Dialog Marketing Award is January 31, 2012, and the winners will be announced at the Award Night on June 22, 2011 at the Kongresshaus Zurich.

Dominic Keller, currently head of the ST Service Center in Zurich, will take over responsibility for the Swiss market effective early January. He will succeed Tino Kunz, who has accepted a new professional challenge, according to a statement released on Wednesday. Natalia Vart has also been appointed as the new Market Manager for Russia. She took over her new role on December 5, 2011, succeeding Jonas Ettlin, who began a new professional challenge in Switzerland in October.

Before Dominic Keller took over as head of the ST Service Center, he served for five years as tourism director and managing director of Weggis Vitznau Rigi Tourism, the statement continues. Prior to that, he held various positions in the tourism industry. Over the course of ten years, Natalia Vart has acquired extensive expertise in tourism marketing through various roles, including positions with an independent hotel chain in the Seychelles and an internationally active Italian hotel group. Vart is a Russian citizen. She speaks German as her second native language.

As Country Manager for Switzerland, Dominic Keller reports to Urs Eberhard, Head of Markets and Deputy Director of Switzerland Tourism. Natalia Vart reports to Christina Marzluff, Director of Central and Eastern Europe.
 

Vier davon werden am 6. März 2012 im KKL Luzern in einer Prämierungsshow Siegertrophäen erhalten. Zudem gibt es auch noch einen Sonderpreis. Die Marketing-Trophy wird alljährlich von Swiss Marketing verliehen, der grössten Berufsorganisation für Marketing und Verkauf in der Schweiz.

The nominees

Category large enterprises:
– Ringier Print Adligenswil mit dem Projekt «Wir machen Zeitung»
– Coop Genossenschaft mit dem Projekt «Hello Family Club»
– British American Tobacco Switzerland mit dem Projekt «Kent Switch»

Kategorie Mittlere Unternehmen:
– Mini Schweiz mit dem Projekt «Lancierung Mini Coupé
– Polaroid Eyewear (Style Mark) mit dem Projekt «Polaroid Best Under The Sun»
– Mammut Sports Group mit dem Projekt «Mammut 2.0»

Kategorie Kleine Unternehmen:
– RegioFair Agrovision Zentralschweiz mit dem Projekt «Regio Fair Zentralschweiz»
– Zürcher Kammerorchester mit dem Projekt «Grosse Gefühle»

Category Non Profit Organizations:
– Swisscable mit dem Projekt «Ihr Kabelnetz – Das Netz der unbegrenzten Möglichkeiten»

Hinzu kommt der Sonderpreis, der nicht an Kategorien gebunden ist. Er zeichnet Projekte aus, die durch hervorragende Ideen oder innovative Teilaspekte auffallen, den strengen Regeln der Marketing-Trophy aber nicht vollumfänglich entsprechen. Der Gewinner des Sonderpreises wird am Schweizerischen Marketing-Tag prämiert.

Der Schweizerische Marketing-Tag mit Verleihung der Marketing-Trophy geht auch 2012 im KKL Luzern über die Bühne. Moderieren wird Susanne Wille, Journalistin im Bundeshaus.
Anmelden für den Schweizerischen Marketing-Tag 2012 kann man sich hier: www.marketingtag.ch.