Switzerland has a very high penetration of smartphones and tablets compared to Europe, writes Publimedia, the key account unit of Publigroupe and Publicitas, in a press release. Switzerland is also one of the leaders in the use of apps. Advertising presence - in the right place at the right time - has therefore become significantly more important than the advertising environment. Publimedia is picking up on this trend with the "Mobile-too-Initiative" and is pushing to supplement existing traditional print and online campaigns with mobile display, performance advertising and mobile SEA.

With the app, users can mark unnecessary status messages from friends as what they are: hot air. The campaign is intended to sensitize users on the social web to the issue of CO2 emissions caused by the Internet, the agency said in a statement. The IT industry is now responsible for the same amount of greenhouse gas emissions as global air traffic, it adds. And Facebook also contributes its share: Every status message consumes electricity on servers, for which a small amount of CO2 is emitted. That sounds harmless, but with 800 million registered users, 60 million status updates per day, and 42,000 status messages per minute, you can imagine how much it adds up to.

However, Myclimate does not want to reprimand, but rather gives the CO2 emitters on Facebook the opportunity to make up for their behavior, it continues: With just a few clicks, users can offset their hot air with a small donation at www.facebook.com/myclimate. The contribution flows into certified carbon offset projects. The contribution flows into certified climate protection projects. By the way: The amount of CO2 emissions that were generated to create the app were of course also compensated.

Responsible at Myclimate: René Esterman (Managing Director Foundation), Kathrin Dellantonio (Head of Sales, Marketing, Communication), Andrea Altorfer (Project Manager Sales and Marketing). Responsible at Scholz & Friends Zurich: Christian Sommer (CD), Ivo Hlavac (AD), Florian Amman (conception), Jan Kempter (text), Annick Schönberger (graphics), Andreas Sedmak (head of consulting), Anna Markmann (consulting). Technical implementation: iBros.ch, Daniel Wanitsch (Partner).

According to a press release issued on Friday, the Basel-based media entrepreneur will manage Schweizer Bauer together with the Ökonomische und Gemeinnützige Gesellschaft des Kantons Bern (OGG), which will continue to hold a 51% stake in the specialist newspaper. The contracts with all 27 members of the editorial and sales team will continue unchanged.

Der Schweizer Bauer was founded in 1846 by the OGG and was managed by it for almost 150 years. In 1992, Espace Media took over 49 percent of the trade newspaper as well as the management. The leading Swiss agricultural newspaper is published twice a week on Wednesday and Saturday with a circulation of 30,841 copies.

As part of the merger with Edipresse Suisse, the Tamedia media group decided in April 2011 to divest its radio and TV stations and specialist media. In mid-August 2011, Tamedia had already announced the sale of Automobil Revue and Revue Automobile to Dominique Hiltbrunner. The parties have agreed not to disclose the details of the transfer of the stake in Schweizer Bauer.

SRF will continue to show all "Tatort" episodes from ARD and ORF on Sundays at 8.05 p.m. on SF 1, as SRF writes in a press release on Friday. In addition, the broadcaster will contribute two episodes a year from Lucerne with the investigative team Reto Flückiger (Stefan Gubser) and Liz Ritschard (Delia Mayer) to the crime series in German-speaking countries. SRF also continues to participate once a year as a co-producer in SWR's Lake Constance "Tatorten" with Swiss detective Matteo Lüthi (Roland Koch) alongside Klara Blum (Eva Mattes).

"Tatort: Skalpell" with Stefan Gubser and Delia Mayer can be seen on Whit Monday on SF 1, ARD and ORF, the third Lucerne "Tatort" entitled "Hanglage mit Aussicht" will follow in the second half of 2012. The broadcast of "Nachtkrapp", the first Lake Constance "Tatort" with Roland Koch, is scheduled for the fall. Filming for "Tatort: Schmutziger Donnerstag" will begin in Lucerne next week. In this episode, which will be broadcast in 2013, Flückiger and Ritschard investigate the Lucerne Carnival.

Thom Pfister is Creative Director and partner of the Koment agency and a member of the ADC, BSW, SGV and AGI. In addition to the exhibition in Berlin in summer 2012, the winning motifs will be shown in Essen, Nuremberg, Dornbirn, Lucerne and Vienna and published in the yearbook "100 Best Posters 11".

The CAS Certificate of Advanced Studies in Customer Communication program focuses on the areas of brand management, strategy, advertising, online performance, sales, CRM and communication controlling for the entire customer relationship cycle.

Graduates of the CAS in Customer Communication 2012: Andi Ackermann, Katrin Aeschlimann, Melanie Dietiker, Christoph Dockmann, Carla Keller, Anna Kortylewski, David Meili, Jacqueline Pfister, Reto Schaller, Petra Schmiedel, Christof Schneiter, Harriet Sihn, Anriane Sonderegger, Jacqueline Sprenger, Mirjam Staudenmann, Andrea Walker.

Peter Felser presented the special prize from BSW Leading Swiss Agencies for the best degree in 2011 to Anna Kortylewski (Migros).

The certificate course in client communication is under the patronage of BSW Leading Swiss Agencies, the association of leading advertising and communication agencies in Switzerland. The fifth edition will start on August 24, 2012. Information evenings will be held on March 7, April 18, May 30 and July 11, 2012 at the HWZ - 3 minutes from Zurich main station.

> Pictures of the certificate ceremony

The photo was taken by Samuel Aranda from Spain. He took it last October in the Yemeni capital Sanaa in a mosque where opponents of President Ali Abdallah Saleh had set up a field hospital.

"The photo stands for the entire region," said jury member Koyo Kouoh in Amsterdam, explaining the award in the world's most important photo competition. "It presents Yemen, Egypt, Tunisia, Libya, Syria - simply everything that happened during the Arab Spring." The special thing about the photo is that it shows "a private, intimate side" of a significant development. Aranda was in Yemen on assignment for the New York Times.

Selected from 100,000 photos

The three AFP photographers Yasuyoshi Chiba, Massoud Hossaini and Pedro Pardo were also honored in the competition, which was held in several categories. Chiba was awarded first prize in the "People in the News" category for his photos of the aftermath of the earthquake and tsunami in Japan.

Due to its historical significance, the photo taken by an amateur photographer of the former Libyan ruler Muammar
al-Gaddafi on October 20, 2011 in Sirte shortly before his death.

A total of 57 photographers from 24 countries were honored in 18 categories. The jury selected from more than 100,000 submitted photos. (SDA/AFP).

> More winning pictures

The key visual developed by Creative Director Gabriel Peisker and his team shows a flock of migratory birds in the unmistakable shape of a Smart. In the follow-up motif, one of the birds has settled down for a short break on the exterior mirror of a Smart.

Key visuals and follow-up motifs are used around the world. They are made available to the country representatives in Europe, Asia and North America and used locally for posters, advertisements, mailings, flyers and POS decoration.

Responsible at Daimler: Sarah König (Global Services & Parts) . Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Marco Nagel, Challenge (photos), Rainer Neusius (consulting).

The new annual report concept provides a quick and comprehensive insight into the company and its positioning, the agency said in a press release. Peter Schmidt Suisse has developed powerful design elements for this purpose. Strategic information and scientific facts are to be illustrated in infographics and boxed features. The image series gives patients, doctors, researchers and other stakeholders a chance to have their say.

Peter Schmidt Suisse is responsible for the overall design. The infographics were developed partly by Peter Schmidt Suisse and partly by the Berlin media agency Kircher Burkhardt. The annual report was produced by Neidhart+Schön, Zurich.

Although two or three titles in China have been loss-making, Ringier is profitable in China, says Ringer CEO Christian Unger in an interview with Bilanz magazine. However, he added, Switzerland will continue to play an essential role - in the longer term, the company is aiming for a three-way split of total revenues: one-third from the core publishing business in Switzerland, one-third from Swiss and international activities from the digital sector, entertainment and the new markets or with new models such as ticketing, events or radio - and one-third from the Eastern Europe joint venture with Axel Springer.

Ringier is clearly a modern media group, Unger answers the question of whether the company is now an entertainment or a media group. The discussion about Ringier's role is only being held in Switzerland because the strategy is new for Switzerland. There are three pillars: publishing business, digital activities and entertainment. Asked whether he sees no danger of conflicts of interest, Unger says it's primarily a matter of "playing our value chain intelligently and offering our users the greatest possible added value across all our channels and services." But clear demarcations are also needed, for example, journalistic independence is a key asset that is very important to Ringier.

"More full-cream journalism"

In the last three months, Blick has reported 25 times on the hit duo Florian Ast and Francine Jordi, the tabloid simultaneously acts as their concert sponsor, and the Ringier subsidiary Ticketcorner sells the concert tickets. Bilanz wants to know whether this does not harbor any conflicts of interest. Unger replies that this is a good example of the value chain. But the individual companies mentioned would work decentrally, and the editorial staff would decide autonomously which topics they would include and how often.

Bilanz asks whether the goal set by Michael Ringier of becoming more political and less German has been achieved. Michael Ringier literally demanded "more full-frame journalism," says Unger. This has happened. Business reporting, for example, is a good example: Every day, there would be "excellently researched articles" on a double-page spread, in which business topics would be taken up "in a generally understandable way, but at a high level. And they also want to improve on the subject of politics: The aim is to explain the processes and issues of politics to people in a simple but exciting way and also to look behind the scenes.

Further cost-cutting measures not ruled out

Ringier has cut costs by around CHF 100 million in the last three years. When asked about further savings potential, Unger says that the company is looking very closely at the possibilities. The aim is to continue to improve the result, and further cost reductions will also be made. But they are also clearly aiming for growth.

In the Swissprinters area, Ringier is cutting staff and concentrating sites. Unger fears that the print shop could lose further orders due to the strength of the Swiss franc. He cannot rule out further measures - he expects 2012 to be a "challenging year" for Ringier overall.

Read the whole interview in Bilanz issue 03/2012 or here.

(Photo: Keystone)
 

BLT has commissioned the BSSM advertising agency to promote the new WLAN service. The advertisers from Basel are responsible for the development of the brand and the entire communication. The campaign was launched these days.

Responsible at BLT Baselland Transport: Reto Meister (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hannes Müller (text), ; Daniel Bard (AD), Claudia Paganini, Roger Berthoud (consulting). Image/Litho: Detail.

> Free Internet in BLT Tango streetcars
 

The Marketing Trophy is awarded annually by Swiss Marketing, the largest professional organization for marketing and sales in Switzerland. The projects must be sustainable, innovative and already successfully implemented. An eleven-member interdisciplinary jury of experts headed by Marco Bernasconi, CEO of Wemf, has confirmed the ten nominations.

> To the voting for the audience award

Projects can be submitted by all companies, NPO's and institutions. The jury will judge marketing achievements in four categories: Small, medium and large companies as well as non-profit organizations. At the Swiss Marketing Day on March 6, 2012, a gold winner will be awarded in each category. Since 2011, agencies involved in the projects have also been honored. In addition, a special prize and an audience award will be presented.

The special award honors projects that stand out for their outstanding ideas or innovative sub-aspects but do not fully comply with the strict rules of the Marketing Trophy. Nevertheless, they are worthy of promotion and deserve media attention. Unlike the Marketing Trophy, the Special Award is not tied to individual categories.

The Swiss Marketing Day 2012 runs under the motto "Makers, Power and Markets". How do you create your own market? How do existing, competitive markets develop further? How can the target market mix be improved?

Categories and Nominees:

A. Large enterprises
Ringier Print Adligenswil with the "We make newspaper" project;
Coop Cooperative with the "Hello Family Club" project;
British American Tobacco Switzerland SA/KENT with the "KENT Switch" project.

B. Medium-sized companies
BMW (Switzerland), Mini Switzerland with the project "Launch MINI Coupé;
Polaroid Eyewear with the project "Polaroid Best Under The Sun (B.U.T.S.);
Mammut Sports Group with the "Mammut 2.0" project.

B. Small business category
Regio Fair Agrovision Zentralschweiz with the project "RegioFair Zentralschweiz";
Zurich Chamber Orchestra (ZKO) with the project "Great Feelings".

C Non-profit organizations
Swisscable - Association for Communication Networks with the project "Your Cable Network - The Network of Unlimited Possibilities".

D Special price
The special award is not tied to the categories and honors projects that stand out for their outstanding ideas or innovative sub-aspects, but are not fully subject to the strict rules of the Marketing Trophy.

The jury

Marco Bernasconi
Jury President and Member since 2003 / Managing Director Wemf AG für Werbemedienforschung

Frank Bodin
Jury member since 2007 / Advertiser of the Year 2009 / Chairman & CEO of Euro RSCG Group Switzerland / Jury Chairman ADC (Art Directors Club Switzerland)

Michael Domenghino
Jury member since 2000 / Professor, lecturer at the University of Applied Sciences Northwestern Switzerland,
Olten

Niina Eschmann
Jury member since 2011 / Head of Brand Management/Sponsorship/Advertising Axpo Holding

Sabina Furler
Jury member since 2011 / Chief Executive Officer Beldona

Christine Hallier Willi
Jury member since 2011 / ZHAW School of Management an Law,Lecturer in Marketing

Roger Harlacher
Jury member since 2008 / Director Marketing and Sales doubts Pomy-Chips AG /
President SWA (Swiss Association of Advertisers)

Marcel Kohler
Jury member since 2009 / Managing Director 20minuten

Peter E. Naegeli
Jury member since 2006 / President of the Board of Directors of Abegglen Management Consultants

Christoph Theler
Jury member since 2007 /Head of Category Management B+H, Coop

Sven Reinecke
Jury member since 2009 / University of St. Gallen (HSG), Institute for Marketing Director