Jeger has been Client Service Director and a member of the management team at Draftfcb/Lowe Zurich since 2006, where he was responsible for the budgets of BMW (Switzerland), Cablecom, Elmex and 1818 Auskunft, among others. He gained extensive experience at Lowe Zürich, EURO RSCG, Cash, GGK Zürich and Swissair.

Roger Berthoud, founding member and former Head of Consulting at BSSM, will hand over his operational activities as a member of the Executive Board to his successor in mid-March and concentrate on individual mandates and strategic projects. "We are delighted to be able to continue to count on Roger Berthoud's support. The solution ensures the best possible continuity for clients and the agency and offers interesting prospects for both," comments CD Urs Schneider on the changes at BSSM.

> Draft/Lowe Group: Roberto Arias succeeds Rolf Jeger

 

Under the title "Truth and myths about the penis", the aim was to provide information about health problems associated with the penis. Quite well-behaved and scientific. It goes without saying that a naked man adorns the cover. What else could it be? But of course he covers the corpus delicti with his hands. Also quite harmless. But the Spaniards seem to have done the math without Apple. The cover was refused admission to the virtual newsstand Newsstand - on the grounds that the "content" presented violated the store's guidelines. Apparently, the problem lies with the intended age rating of 12 years. According to Apple, what is possible in the printed version is not allowed on the iPad. The cover is not appropriate for young people aged 12 and over, but is rather aimed at an adult audience.

Incidentally, the Spaniards have since submitted a revised cover to Apple. The penis-free title reads: "Truth and myths about the protruding member". In addition, the area below the cover man's waistline is covered by the large letters.

(Source: 20min.ch/Cultofmac.com; Image: Cultofmac.com ) 

Glaswerk Design was immediately successful with their idea, the agency writes in a press release. The team is now overseeing the budget for the new image brochure, which is scheduled for completion in May 2012, from conception to text development and design through to production.

Responsible at Brother (Switzerland): Martin Weber (Managing Director), Alessandra Ruffini (Corporate Communications). Responsible at Glaswerk Design: Tobias Gläser (consulting), Tatjana Babic (text & concept), Jakob Schiratzki (art direction).
 

Among those affected were comedian Steve Coogan, ex-footballer Paul
Gascoigne and the politician Simon Hughes. The group of the entrepreneur Rupert
Murdoch had made payments to them amounting to the equivalent of up to 157,000 francs.
offered. In the scandal surrounding the now defunct tabloid News of the World, settlements have already been reached with actors Jude Law and Sienna Miller, among others. Further lawsuits are still pending. (SDA/DAPD)
 

Posters and panels on the 1to1 Energy slope encourage guests to use energy carefully by using QR codes and text messages to answer tricky questions about energy efficiency, the agency said in a statement. Posters, rotairs and gondola signage also encourage guests to contribute to greener tourism by donating the deposit for their ski ticket to green electricity for the mountain railroads.

After a welcome by ETH Rector Heidi Wunderli-Allenspach and ZPV President David Strohm, SRG Director General Roger de Weck made a speech in the Introductory presentation to the benefits and services of the SRG. With regard to the online dispute between SRG and the publishers, he explained why online is becoming more important for the public service. Afterwards, de Weck joined AZ Medien CEO Christoph Bauer, journalist and blogger Michèle Binswanger, media lawyer and Swisscom chief legal officer Philip Kübler, and social media expert and PR entrepreneur Marcel Bernet in a panel discussion.

Why does SRG have to offer entertainment formats, asked SF presenter Reto Lipp ("Eco"), who led the discussion. Every broadcaster needs a mix of programming, de Weck justified himself. If you only broadcast public service programs, you wouldn't have any viewers. Kübler objected: In 25 years, the Internet will become the dominant medium, and watching a program at the same time will become less important. On the Internet, TV stations would no longer appear as entire channels, but rather there would be individual formats. Then the argument that the SRG must offer other programs in addition to the public service programs would no longer apply.

De Weck countered that the channel principle would continue for the next ten to 20 years. The idea of limiting the public service to the production of individual programs, which would be distributed on private channels, would not work. Such a model had existed in New Zealand. However, the private broadcasters had no interest in the programs, as their ratings went into the basement. Besides, everyone who runs a channel wants to program it himself with his own signature, de Weck said.

Solution to the online dispute in sight?

While the panelists agreed that new technical possibilities, social media and changing media consumption posed challenges for providers, the topic of public service was sometimes pushed into the background. Towards the end, moderator Lipp came to the Online dispute between SRG and publishers and demanded an assessment from Bauer and de Weck. The AZ boss announced that the publishers were worse off - precisely because of differing opinions within the association. He spoke of "very constructive talks," only to add immediately: "Whether a result will then emerge..." Since it is not yet known how media models and usage will develop, it is difficult to determine now what SRG will be allowed to do.

De Weck said it would come down to a compromise, with everything in favor of selective cooperation: SRG and the publishers would only have the critical mass on the advertising market together. He also believed that public service in the digital age also meant providing audiovisual production that small private companies could never afford. Finally, it would also be possible to reduce the costs of the technical infrastructure by working together. The advertising market is moving more and more to the Internet. If the SRG, which is co-financed by advertising, is never allowed to advertise there, it will only be financed by fees in ten to 15 years and will hardly be able to hold its own against global competition. (imp) 

Picture (from left to right): Philip Kübler, Christoph Bauer and Reto Lipp.

Picture (from left to right): Reto Lipp, Michèle Binswanger and Roger de Weck.

 

The Federal Office of Communications Bakom has granted Radio Zürisee permission to operate a transmitter in Walenstadtberg, according to a statement on Wednesday. From now on, this transmitter will supply the area from Walenstadt to Sargans as well as the ski region Flumserberg with the program offer of Radio Zürisee.
 

Mazuvo Swiss Zulliger in Volketswil has reinvented garden furniture and lounges under the slogan "Mazuvo - made for you", the agency writes in a press release. The new catalog will be launched this month. Crew Zurich developed the catalog and the accompanying measures.

The men's Lauberhorn downhill race in Wengen, broadcast on SF zwei, was able to lure the most viewers in front of the screen. It achieved particularly strong ratings in the advertising-relevant target group of 15- to 59-year-olds, with an average market share of 70.9 percent and a rating of 528,300 viewers.

In addition to winter sports broadcasts, various entertainment and information programs were also in high demand at the beginning of the year. The first broadcast of this year's season of "Die grössten Schweizer Talente" started with a market share of 36.5 percent - better than the previous year, according to SRG's marketing subsidiary Publisuisse. In addition, the ninth edition of the "Swiss Award - Die Millionen Gala," the information programs "Tagesschau" and "Meteo," and the DOK series "Auf und davon," which is devoted to Swiss emigrants and aired on Friday evenings, attracted many viewers.

Table: SF 1 and SF zwei topped the rankings of the most popular shows in Switzerland in January, with a mix across all genres among the 15-59 age group. The competing stations' first format is in 35th place.

(Picture Keystone: Beat Feuz at the Hundschopf.)

 

 

The 47-year-old Grazia Siliberti worked at SDA for 17 years, as was reported in a press release on Wednesday. In 2006, she joined the healthcare sector as a media officer. In recent years, she headed up communications for a national telemedicine company. She has completed further training in public relations and marketing. Siliberti is a native German speaker and speaks French, English and Italian.
 

Christoph Schwennicke (pictured above) was born in Bonn, studied German language and literature, political science and journalism in Bamberg and graduated from the German School of Journalism in Munich. His last position at Der Spiegel was deputy bureau chief of the capital city editorial office. Before his time at the news magazine, he headed the parliamentary office of the Süddeutsche Zeitung from 2005 to 2007. Schwennicke was awarded the Theodor Wolff Prize in 1992, the Politics Media Prize of the German Bundestag in 2008 and the Georg von Holtzbrinck Prize for Business Journalism in 2009.

Schwennicke is expected to take up his new position in the middle of the year. At the same time, 42-year-old Alexander Marguier will assume journalistic responsibility for Cicero Choice and other planned line extensions of Cicero as the new "Deputy Editor-in-Chief".

Michael Naumann, who has headed the magazine since January 2010, is moving to the Editorial Advisory Board as the new Chairman and will remain an author not only for Cicero, but also for other Ringier publications: "At the age of 70, it is time to hand over the editorial management to a younger and highly competent colleague. Christoph Schwennicke will be joining a motivated team that has proven its ability to successfully shape a sophisticated magazine."

Michael Naumann.
 

The Zürcher Unterländer and the Zürichsee-Zeitung are both part of the Zürcher Regionalzeitungen newspaper group. Under the overall journalistic management of Benjamin Geiger, local news from the communities of the Zürcher Unterland is to be given greater emphasis, according to a press release issued on Tuesday. In addition, closer cooperation between the still independent editorial teams of Zürcher Unterländer and Zürichsee-Zeitung in the areas of planning, processes and administration is to be examined. The aim is to strengthen the Zürcher Unterländer both journalistically and economically and to expand the dialog with readers.

Benjamin Geiger has worked for the Zürichsee-Zeitung since 1993. From 1999 to 2001 he was head of the regional editorial office in Horgen, before becoming editor-in-chief in 2002. After the takeover of Zürichsee-Zeitung by Tamedia, he also headed the project to merge the local editorial offices of Zürichsee-Zeitung and Tages-Anzeiger.