From 2002 to 2006, Brambring was a consultant with The Boston Consulting Group, according to a statement. He holds a doctorate in law and an MBA from Insead Business School. At Zattoo, Brambring joined as content acquisition manager and took over responsibility for the advertising business in mid-2008. He had been COO since the end of 2010.
 

According to the press release, Bienek has six years of communications experience, which he gained at Spillmann/Felser/Leo Burnett and Krieg Schlupp Bürge, among others.

According to de Weck, the reach of television has decreased significantly in recent years, and viewers are increasingly accessing programs via the Internet rather than via TV channels. Young people in particular need to be attracted to the formats via attractive websites or social forums. The merging of image, sound and text on the Internet also makes it impossible to divide the SRG and publishers into image/sound and text.

The globalization of the media world - in terms of content, distribution and the advertising market - is changing the situation between publishers and SRG. Advertising dollars are increasingly flowing abroad via the advertising windows of foreign channels. The growing importance of the Internet advertising market, in which the share of foreign competition is even higher, is further reinforcing this trend - and thus the financial substrate of Swiss journalism is becoming increasingly scarce. A rethink is needed, de Weck demanded. "We still talk about Switzerland as a media center in categories, as if the globalization of this media center did not exist. As if we were under a cheese cover. As if there were a zero-sum game between SRG and private media under this cheese bell." He added that this no longer had anything to do with the reality, in which Facebook and Google had a 60 to 70 percent share of the advertising market of the future. (imp)

To the article about the Communication Summit. 

According to the press release, TV commercials, advertisements and posters are planned. The campaign is scheduled to start next spring.
 

GM presents the end of the world in the movie. Four friends - and at the same time the only ones to survive - find themselves in the wreckage left behind in their Chevrolets. When asked where their buddy Dave is, one of the four replies that he didn't make it because he wasn't driving "the most durable and reliable vehicle on the road, but a Ford".

Although Ford protested against the broadcast of the commercial according to the press release, it was aired during the finale and attracted plenty of attention in front of 111.3 million viewers - the highest viewing figures in American television history. Ford explains that its car series is the best-selling in the USA for 35 years. In addition, Ford's pickups can withstand more than 250,000 kilometers, which demonstrates the durability of its vehicles.

Both innovations are designed to make skiing easier and more comfortable for everyone: Era 3.0 is a new ski geometry and technology that combines carving and freeriding. At the same time, the Cube 3—«arguably the most versatile and comfortable ski boot»—is hitting the market. In a two-part commercial, /Department showcases lightness and revolution. This is complemented by an international communications package featuring trade show appearances, brochures, and print ads.
 

Search engine advertising" is expected to see the greatest growth in 2012 (14.3 percent). According to expert estimates, "classic online advertising" (display) will grow by around 12.8 percent. Overall, growth of 11.9 percent is forecast for the online advertising market.

As in the previous year, online was able to hold its own in 2011 with a 7 percent share of the advertising market. In 2009, online advertising still accounted for 5 percent of the market, and 4 percent in 2008.

The average share of online display advertising in a sector comparison is around 3 percent. With media mix shares of 8.1 percent and 7.2 percent respectively, the "Services" and "Transport" sectors place an above-average emphasis on online display advertising. By contrast, their shares of TV advertising are below average.

The "Cosmetics + Toiletries", "Food" and "Cleaning" sectors, all of which are TV-affine advertising markets, have below-average shares of online display advertising (1.5 percent, 1.3 percent and 0 percent respectively).

The online share includes the advertising formats display, search engine advertising, and affiliate marketing. To maintain comparability, online classifieds were not included for this analysis, since classifieds are not recorded in other media groups either.

> To the report (PDF)
 

Shortcut replaces the previous name of the "Paperboy" app, which uses image recognition to connect printed media with the Internet. According to the press release, the Shortcut app can be used to photograph any pages in supported newspapers and magazines in order to receive the corresponding digital versions. These can then be commented on, saved or recommended to friends via e-mail and Facebook. For selected articles, additional content such as videos or picture galleries can also be discovered on the smartphone. Shortcut currently supports over 1,000 print titles worldwide.

This link between printed media and the digital world is of great interest for advertising, as the press release goes on to say. "Interactive print advertising will play an increasingly important role in the future. By integrating Shortcut, we are offering advertising customers clearly defined added value for communicating with consumers", explains Othmar Fischlin, Head of Marketing at Publicitas.

For the time being, Shortcut supports individual campaigns. However, the aim of Kooaba, APG|SGA and Publicitas is to soon make all print and poster advertising interactive. "It is in the interests of all parties involved that a joint app is used for interactive advertising. That's why we support this development and actively offer Shortcut to our customers, as demonstrated by the Tres Amigos poster campaign in the Zurich area," says Markus Ehrle, Head of Marketing & Business Development, APG|SGA.

Shortcut is available for iPhone, Android and Windows Phone 7.
 

In addition, monthly events will also be held in line with the main topic from the magazine. All print offers will also be available digitally. The additional Wirtschaftsbund will be published on Thursdays and will cover relevant topics for managers, entrepreneurs and successful investors in greater depth. In addition to the fourth bundle, the "NZZ Equity" magazine will be published every month from March 8, focusing on a specific sector or a key topic from the world of entrepreneurs and investors.

"Initial reactions from readers and advertisers to the launch of the new business platform have been consistently positive. This reinforces our endeavor to reach new markets with the qualitative content of to meet the needs of our readership and our partners in the advertising market," explains Marius Hagger, Head of NZZ Publishing.
 

With this new appointment, the Radio 1 presenter team is once again complete, according to a press release issued on Wednesday. Dani Wüthrich is currently still working at the local Winterthur radio station Top, where he is deputy head of music and morning show presenter.
From March 1, the Radio 1 daily program will also be reinforced with a female voice. Sharon Zucker will now be heard every day from Monday to Thursday between 10 am and 2 pm.
 

With Roger Müller, OSW has an experienced consultant on its team, as the agency writes in a press release. He worked at CR Basel for ten years, where he was mainly responsible for the Stop Aids, alcohol prevention, Baz and Swissflex accounts. His next stop was Radio Basel, where he worked in sales and marketing. He then founded his own company, where he specialized in marketing ideas. He is now responsible for consulting and customer care at OSW.

OSW has also strengthened its creative team with Carlo Tagliavini. After completing his training, he spent five years at the advertising agency Valencia Kommunikation, where he worked as an art director with his own team. He also completed the ADC/BSW Switzerland creative school in Zurich. For Valencia Kommunikation he was responsible for the accounts of Coop, Philip Morris, Kuhn Rikon, Bell, Feldschlösschen, Warteck, Elco, Nationale Suisse, Max Havelaar and Orell Füssli. At OSW, Carlo Tagliavini is responsible for concepts and graphics.

(Photos: Osw.ch)
 

This includes a clear opinion, well-founded, unsparing analyses and background reports, investigative journalism or, in short, "Economy from AAA to Z", Axel Springer Switzerland said in a press release. This campaign will also be used to advertise the SME themed supplements that appear weekly in the Handelszeitung. The advertising motifs appear in Axel Springer Switzerland's media brands as well as in other print and online publications.