Modern hearing aids are small computers, the agency writes in a statement. They compensate for hearing loss in the vast majority of cases. Nevertheless, a modern hearing aid does not automatically improve hearing. In the case of hearing loss, the brain forgets over time how sounds and tones sound. In order for them to understand and not just hear, they have to learn again what something sounds like. In a pilot project in Austria, the Swiss hearing aid specialist Sonova therefore offers hearing training after every hearing aid purchase from Hansaton. This usually lasts four lessons and is conducted by specially trained acousticians. They are supported in their work by an interactive platform.

The platform was developed by Notch Interactive. On the one hand, the platform ensures a standardized process of the hearing training at the hearing coach. On the other hand, graduates of a hearing training course can log in again at home and repeat the various exercises, which is crucial for learning success.

Responsible at Sonova: Renato di Rubbo (Director Marketing Channel Solutions), Nicole Brandes (Marketing Manager). Responsible at Hansaton: Sibylle Proschofsky (Marketing Manager), Georg Kauer (Sales Manager). Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Martin Pfeiffer (producing, concept), Jeff Gerber (CD), Sämi Weber (copywriting), Mathias. Tanner (Consulting), Vanessa Brun (Project Management), Marco Klein (AD), Karin Zürcher (Screen Design), Tobias Fuhlroth (Technical Direction), Martin Bächtold (Application Programming), Jonas Huber (Interface Programming).

Mark Burow is the new Senior Art Director at Webguerillas. Most recently, the 36-year-old worked at Scholz & Friends Zurich, where he played a key role in the Credit Suisse Bonviva campaign with Roger Federer. Before that, Burow worked at the digital agency Ray Sono Switzerland, where his clients included Swiss, Kuoni and Axa Winterthur.

Dominique Lauber joins the agency as Social Media Manager. The 30-year-old previously worked for the agency Web Com TV, where he set up and managed the social media and digital marketing departments. Lauber studied business administration with a focus on marketing.

Norbert Rieger joins Webguerillas as Senior Art Director in the design department. The 27-year-old most recently worked as Art Director at the online agency Plan.net Suisse. There he built up the creation department and was jointly responsible for customer support for Coop, Volkswagen, Sunrise and Bosch.

With these three new additions, the workforce at Webguerillas Zurich has grown to 23. The number of employees has therefore tripled since the start in October last year.

Mark Burow, Dominique Lauber and Norbert
Rieger (from left)
 

Springer's revenue from newspapers and magazines in Germany fell, mainly due to declining advertising revenues - and the combined operating profit in the German print business also fell. However, the division is still highly profitable, with magazines even achieving a record profit.

Group-wide turnover rose by ten percent to just under 3.2 billion euros, as Springer announced. Adjusted for non-recurring effects, earnings before interest, taxes, depreciation and amortization rose by around 16 percent to 593.4 million euros. At the bottom line, Axel Springer earned 289.4 million euros, almost six percent more than a year ago. In Switzerland, the company publishes the Handelszeitung and the TV program guide Tele.

Springer CEO Mathias Döpfner expects revenues from the sale and marketing of magazines and newspapers to continue to decline slightly. However, this should again be more than offset by strong growth in the online business. Döpfner is therefore forecasting a single-digit percentage increase in turnover for the current year. In addition, operating profit is expected to increase further - although the increase is likely to be only slight. (SDA/DPA)
 

The Commission believes that the democratic functions of the media are "increasingly being called into question". The Federal Council should therefore present a funding concept and a draft legal basis for indirect and direct media funding within two years. The supporters referred to the death of newspapers. In 2000, there were 45 independent newspapers. Today there are only 32, said Andreas Gross (SP/ZH) on behalf of the commission. This corresponds to a decline of 25 percent in ten years. Action must now be taken. The SVP and FDP parliamentary groups opposed the motion. However, the Council ultimately adopted the motion by 88 votes to 77 with 8 abstentions. The Council of States must now decide.

Structural change due to the Internet

The Swiss Press Association had called for a no vote (see below). The Federal Council also opposed the proposal. A major structural change is currently underway, said Media Minister Doris Leuthard, referring to the Internet. The industry is looking for business models. The Federal Council did not consider it sensible to intervene in this process of reorientation. Government intervention should only be considered if the industry cannot solve problems itself, Leuthard said. State support for the training and further education of journalists or VAT relief could be considered, for example.

New position assessment 2015

However, the Federal Council is not opposed to a constitutional provision "depending on developments". However, it would have to be clearly defined what the interests of the general public are, Leuthard pointed out. The Federal Council had already spoken out against state intervention in a report last summer. It does not want to make a new assessment until 2015. Should it then become apparent that the efforts of the media are not sufficient to ensure the services required from a state and democratic policy perspective, the Federal Council intends to consider additional support measures.

Discounted mail delivery

Direct press funding would require an amendment to the constitution. Today, the Swiss media are only supported by indirect measures. On the one hand, newspapers benefit from cheaper postal delivery and, on the other, from a special VAT rate.

The Federal Council intends to present a revised ordinance on this indirect funding in the second half of the year. It will not be a "revolution", said Leuthard. The existing rules had proved their worth.

Interference in entrepreneurial and journalistic freedoms

Schweizer Medien had already rejected the motion in advance, the association writes in a communiqué. The motion is intended to instruct the Federal Council to draw up an overall view of the media landscape. This alone does not pose a problem from a media freedom perspective. However, the Swiss Media Association believes that commissioning a concept to strengthen the media and demanding a legal basis for indirect and direct media funding before the results of such an overview are available are demands that are incompatible with media freedom in our country.

The communiqué goes on to say that the federal government cannot pay out subsidies that are not linked to conditions imposed on the recipient. Direct payments to the media therefore always mean an encroachment on entrepreneurial or journalistic freedoms, which is in conflict with the constitutional principle of media freedom. From the point of view of the separation of powers, state influence on the media, even under the guise of direct financial aid, should also be rejected. Schweizer Medien would consider it much more sensible to improve the framework conditions for the media, for example by not allowing state-funded broadcasting (radio and television) to distribute online advertising, as has been the case to date, by continuing to provide relief for the media in terms of VAT or by continuing to promote the distribution of press products through reduced rates in the future. Schweizer Medien will stand up for the independence of the private media and expressly rejects any state influence on the media companies.

Media freedom campaign disappointed

The Campaign for Media Freedom is disappointed with the outcome of today's vote by the National Council, which did not follow the recommendation to reject the Federal Council's proposal. The free market can only take place if media companies have entrepreneurial freedom and are in lively competition with each other. "The media must control the state and politics, not the other way around," says Filippo Leutenegger, President of the Campaign for Media Freedom. State intervention and support measures are always linked to regulations and controls, which not only restricts competition but also freedom of expression. (SDA/Verband Schweizer Medien/Aktion Medienfreiheit)

(Image: Keystone)

 

Rosenstar sees the agency's clear focus on value-based design as a major strength, according to a statement issued Wednesday. Behind this is the conviction that a distinctive design can only emerge when a company reflects its special features from within. For every company, this means coming to terms with its own values. The agency Rosenstar accompanies its customers in this process and supports them with concept and design in their independent external appearance.

Rosenstar launches with three personalities, it adds: Jana Yaacoub was co-owner of Minz, a visual communication agency in Lucerne, for nine years. Before that, she worked as a designer at various advertising agencies in Lucerne. At Rosenstar, her focus is on conception and design. The second co-owner of Rosenstar is Selina Krummenacher. She was a member of the management team at Minz for five years. Before that, she worked in various design agencies in Lucerne and Berlin. Brand management and strategy are her main fields of activity at Rosenstar. As a communications consultant and designer Robine Affentranger also part of the team. She previously held the same position at various advertising and design agencies in Lucerne.

To round off its range of services, the Rosenstar agency works with various specialists in the fields of text, photography, Internet and public relations. For individual graphic projects, Minz, the agency for visual communication, is the preferred partner.

 

They criticized the changes that the management wants to incorporate into the collective employment contract for 2013. The action was called by the Syndicate of Swiss Media Professionals (SSM). The SSM representative Valérie Perrin told the sda news agency that important two-day negotiations were imminent. Around 100 people had responded to the call in Lausanne and around 150 in Geneva. The planned new CLA contains many shortcomings, the union criticized. SSR wants to make savings by increasing the flexibility of all staff and at the same time reducing wages. It is also unacceptable that the pension fund is switching from a defined benefit plan to a defined contribution plan.

The action is supported by the Vaud Trade Union Federation and the media trade union Syndicom. The latter stated that SSR is not an ordinary company on the free market, but a non-profit employer. (SDA)
 

The sustainable aspect of Naturaline is now communicated via a special verde edition, which is placed in the middle of the newspaper supplement. This communicates Naturaline's brand positioning even more credibly: For fashion and fairness.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Gerhard Beutler (Head of Textile Category Management), Ursula Künzle (Head of Advertising), Sonja Hunziker (Project Management), Karin Heliopoulos (Head of Media).Responsible at KSB Krieg Schlupp Bürge: Uwe Schlupp (CD), Anita Kummer, Simone Fennel (AD), Joel Gessler (graphics), Birgitta Willmann (text), Dany Kielholz (consulting management), Flavia Salvisberg (consulting). Photos: Francesco Carrozzini. Image processing: Detail. Editorial: Agency Paroli, Oliver Suter. Responsible at The Whole Media: Stephan Küng (Media Relations).

Whether everything was written by a ghostwriter and memorized afterwards or whether a spontaneous thank-you speech was given, embarrassing or not, all the artists' thank-you messages have one thing in common: they are talked about. Zurich Tokyo also pursued this goal with the campaign, which was shown on all channels. This included three TV commercials in which the artists Stress, DJ Antoine and 77 Bombay Street were able to demonstrate their acting skills.

Responsible at Swiss Music Awards: Oliver Rosa (Executive Producer), Roy Bula (PR), Theresa Viertel (Backoffice). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Raphael Kunz (Art Direction), Mihaly Keseru (Graphics), Sandra Schmid (DTP), Laura Donati (Consulting), Reeto von Gunten (Text), Peter Bräker (Sound).

Stähli will remain until the end of April 2012, as the FDJP announced on Wednesday. On May 1, Deputy Head of Information Guido Balmer will take over as interim head. The post is to be advertised publicly in the next few days.

The 47-year-old Christine Stähli had been Head of Communications at the FDJP since February 2011. She replaced Brigitte Hauser-Süess, who moved to the Department of Finance with Federal Councillor Eveline Widmer-Schlumpf. (SDA)
 

32-year-old Myriam Käser (pictured above) joins Prime as a project manager, where she oversees mandates within the industry, IT and telecommunications sectors. She has been working in consulting on the agency side since 2010 - most recently as a project manager at a PR agency in Bern. Previously, she worked at ETH Zurich for the International Relations and Security Network (ISN) as editor-in-chief and as a freelance journalist for the Zürichsee-Zeitung. Myriam Käser will support Prime with immediate effect with her knowledge of corporate publishing, media relations, events and public affairs. She holds a Master of Arts degree from the University of Zurich.

The agency has been further strengthened by the arrival of 37-year-old Stefanie Wyler. The trained businesswoman and accountant manages the agency's back office on the one hand and supports the management as an assistant on the other.

 

Another chapter is dedicated to young European creatives and students. Responsible for the realization of the book are Bisgràfic and Josep Bagà Associats.

The iPad version is available in App store available, you can see a promotional video here.

On the first two opening days, photos of national and international athletes will hang in the windows. From Wednesday, Frontwork will replace 16 of the 60 pictures with images of visitors to the Zurich Nike store. The changeover will take place overnight - in three stages. The photos are taken at Jelmoli during the day and printed and mounted on the building the following night.

Meticulous planning was required to accomplish this work, as detailed in a press release. Frontwork printed 370 m² of fabric and carried out the complex installation work on site. The work was complex because the windows of the Jelmoli building are only accessible from the outside. The advertising technicians from Wallisellen had to unscrew each window in order to attach a picture inside. A major achievement, which the dedicated Frontwork team accomplished in just a few hours with the help of powerful printing machines, lifting platforms and skyworkers.

Responsible at Nike (Switzerland): Taliha Scheriau. Responsible at Vanija, Zurich: Bruno Mettler. Responsible for Frontwork: René Amport.