What do Swiss households get for their 293 francs in television fees, asks editor Barbara Klingbacher in the editorial. What kind of programs should be shown? The current issue of the Folio reveals, among other things, what Catholic bishops don't like to see on television, which viewers distort the statistics, how many millions of francs Swiss television earns thanks to advertising and sponsoring, and how much money can be made with telephone participation campaigns.

The stories in the booklet follow the program structure of Swiss television, from daytime to late evening and nighttime programming. The programs are presented in chronological order, whereby the authors do not limit themselves to a single day of the week, but show various programs from the weekly schedule. The journalists - among them NZZ media editor Rainer Stadler - spent more than two months doing research in the television studio.

The articles are available on Nzzfolio.ch available. At Facebook also shows a time-lapse video of how Studio 1 gradually becomes the backdrop for the "Benissimo" show.

 

 

The "Stop Skimming" campaign starts today, Monday. The campaign focuses on five simple rules of conduct designed to encourage people to rethink the way they use their own account, credit or debit card. These will be displayed nationally on posters and at many ATMs. The police are also providing information with flyers and their own Website on the topic. "Stop Skimming" also has a Facebook page where the latest information on skimming can be shared.

The fact that skimming is theft and that the perpetrators are very clever at spying on their victims' data is made clear in the campaign logo. This shows a thief in a convict or magnetic strip suit, who is almost completely hidden in the overall appearance and only just peeks out with his eyes.

Responsible at The PR Factory, Zurich: Andrea Miolo-Eberhard (overall responsibility), Monika Schnoz (concept, project management, text), Rim Sabo/Sabine Gerhards (design). Photography: Thomas Zwyssig, Zurich.

The Spillmann/Felser/ Leo Burnett agency provided the calculated Swiss action. You can see for which entries the coveted flaps were bagged at 7.15 p.m., exclusively in "Die Werbewoche".

Was it possible to start the engine? Exxtra now provides the answer with an online spot. Previously unpublished footage shows that the Audi engine started without any problems - despite a centimeter-thick layer of ice and temperatures of around -14 °C. Audi's brand message "Vorsprung durch Technik" provides the proof.

Responsible at Audi Switzerland: Erich Hunold (Head of Marketing Audi Switzerland), Barbara Wernli (Head of Advertising Audi Switzerland). Responsible at Exxtra: Markus Gut (CCO), Dominik Oberwiler (CD), Oliver Glutz von Blotzheim, Sarah Paul (AD), Patrick Bucher (text), Susan Baumgartner, Pascal Trütsch (consulting).
 

In line with expectations, the globally renowned social media brands Facebook, YouTube and Twitter lead the rankings, according to a press release. The most valuable brands are dominated by social networks from the USA, which account for the lion's share with a total brand value of USD 82 billion. Unsurprisingly, there are also three social networks from China in the top ten: after Qzone in fourth place, Sina Weibo appears in fifth place and Tencent Weibo in eighth place. These rankings are mainly due to the disproportionately high growth in Internet user numbers in China. The two Facebook copies VKontakte from Russia and Renren from China in eleventh and twelfth place are certainly also among the "exotics", having achieved these ranks thanks to strong user statistics.

The valuation method applied

The competencies of the HWZ and BV4 ideally complemented each other in the development of the evaluation method, as the report continues. Based on the scientific expertise of the HWZ, the research design of the study was developed in a first step. The brand valuation specialists at BV4 then determined the data basis and carried out the monetary calculations. In this approach, the brand value corresponds to the revenue of a social network that can be generated today and in the future solely on the basis of the brand. The brand value depends on the one hand on the revenue of a social network, but on the other hand also on its brand strength. The stronger the brand, the more this revenue is driven by the brand. Key value drivers that were examined for the respective brands include the level of awareness and distribution as well as loyalty (including average visit time per user).

> To the Brand Report (PDF)

 

The Spotlight Festival, at which the audience jury also selects its favorites in parallel to the expert jury awards, will take place from 22 to 23 March 2012 at the CinemaxX in Mannheim.
 

Since Gebana sells its products in bulk for ecological reasons, the idea arose to turn the overconsumption of the Western world into something positive, the agency said in a statement. Overconsumption is to be advocated when it involves products from Gebana ("fair banana"). The more we consume, the better off the small farmers and their families who grow the products.

The commercials are intended to show that such increased consumption also has other benefits, such as less talking. With this in mind, annoying chatterboxes Mike Shiva, Christoph Mörgeli and Josef Ackermann had their mouths stuffed with Gebana products.

 

With the first signs of spring, the national Corporate Communications Award is also entering a new round: anyone who has successfully implemented an innovative communications concept can now apply for the industry prize.

The registration and submission deadline for dossiers from all language regions of Switzerland is July 15, 2012. The concepts will be judged by an independent jury of experts. New on board this year are Advertiser of the Year Urs Schneider, founder and owner of Mediaschneider, and Roman Sidler, Head of Corporate Communications at Geberit and member of the Harbour Club. A special jury Romande will be appointed for projects from French-speaking Switzerland. For the second time this year, the organizers around initiator and promoter Roland Bieri can count on the Grayling Switzerland agency, which is also supporting the communication activities, as the prize sponsor for the Award-CC.

Last year's new category prize, the Social Media Award, will be continued this year. Favorite campaigns can be entered here from mid-May. All social media users can vote online on the Facebook fan page.
 

Music, art and culture have always shaped the corporate philosophy of Bank Julius Baer and are an integral part of its sponsorship commitment, according to a press release. The Bank itself maintains an art collection with over 5,000 works by contemporary Swiss artists and has been a partner of the Verbier and Lucerne Festival am Piano for several years. As the main sponsor of this festival, the bank is breaking new ground and supplementing its classical sponsorship program with pop, rock and jazz.

Live at Sunset" was founded in 1996 and since then around 150 concerts have been performed on stage. Well-known international and national stars such as Diana Ross, Tom Jones, Sting, Joe Cocker, Simply Red, Alanis Morisette, Katie Melua, Morcheeba, Andrea Bocelli, Stephan Eicher, Züri West, Sophie Hunger, Nina Hagen, Nigel Kennedy and many more have performed on the "Live at Sunset" stage.

"Live at Sunset" will take place from July 11 to 22, 2012 at the Dolder in Zurich.

 

In the ad, the porn king asked for information on "infidelities, sex offenses or corruption scandals" involving senators, members of parliament or senior members of government. According to 20min.ch, he tries to get hold of scandalous stories with questions such as "Did you have a gay or heterosexual affair with Governor Rick Perrx?". And anyone who thinks he's talking about sex is completely wrong: in an interview with the San Francisco Chronicle, he said he was only concerned with the hypocrisy of politicians. "Politicians have one thing in common: they all have huge egos and these egos are fed by their sexual conquests," he said. And that's exactly what gets them into trouble.

After checking the information, Flynt wants to pay up to one million dollars if the story is published. If the complaint is to be believed, the information will be treated confidentially.

(Sources: SDA/20min .ch; Image: Keystone)

In an area rented from the bank under Zurich's Hardbrücke bridge, 17 meters long and two meters high, changing works of art by students on the Master Fine Arts course at ZHdK will be exhibited every six weeks throughout 2012. The works will be selected by an independent jury consisting of Christoph Doswald (curator and head of the City of Zurich's Art in Public Space working group), Peter Kilchmann (gallery owner) and Shirana Shabazi (artist).

Marco Bizzozero, CEO of Deutsche Bank (Switzerland) and Head of Private Wealth Management for Emea (Europe, Middle East and Africa): "Supporting young artists has been part of Deutsche Bank's mission for over 30 years. At the same time, with 17Zwei we are helping to shape the neighborhood around the new Prime Tower. We feel particularly committed to our new neighborhood and want to express this with 17Zwei."

"Sweet Sunday, you remind me of Monday" by Francisca Silva,
MA Fine Arts, ZHdK. Photo: Pascal Pazanda, Zurich

The animal magazine show "Tierische Freunde" has been further developed for its fourth season and will now be hosted by Nina Havel, as SRF announced on Monday. The 31-year-old presenter presents the audience with stories about animals and their owners, shares interesting facts from the animal world and gets tips from experienced professionals on how to deal with pets in everyday life.

Nina Havel: "I'm really looking forward to my new role and the animal friends I'll be meeting during filming. I was always surrounded by animals as a child and am an animal lover through and through. Presenting an animal show has therefore been a dream of mine for a long time."

Rolf Tschäppät, Head of Comedy and Quiz: "After three successful seasons, we wanted to develop the animal magazine 'Tierische Freunde' further and give it a face. In Nina Havel we have found the ideal cast for this. She is not only an experienced presenter, but also has the necessary empathy for animals. We are delighted that this collaboration is now taking place."