The campaign presents the new possibilities of television in three TV spots, sponsoring spots for SF Meteo, on posters, in advertisements and at POS. In combination, the communication focuses on the outstanding functions of Sunrise TV, which create a completely new television experience for users, the agency said in a statement on Friday. The ComeBack TV function, which allows users to watch the program of the last 28 hours on 40 channels later, is particularly unique. Other topics addressed in the communication include the Live Pause function and a large HD selection from Sunrise TV.

The TV commercials have been running on the widest-reach stations in Switzerland since the end of February 2012. The motifs can be seen throughout Switzerland in the daily press and in magazines. The national poster campaign was supplemented by special regional placements such as premium branding at Zurich's main train station, megaposters, and various other special placements.

Responsible at Sunrise: Natasja Sommer (Director Marketing Communications), Daniela Belaid (Senior Manager Strategic Brand Communication), Tiffany Gaggia (MarCom Manager Strategic Brand Communication), Tobias Händler (Manager Strategic Brand Management), Anna Leutar (MarCom Manager Campaigning), Nicole Liebermann (Manager Campaigning Residential Customers). Responsible at Scholz & Friends Zurich: David Fischer, Christian Vosshagen (Creative Management), Martin Samsel (Consulting Management),
Patrick Beeli, Roger Dobmann, Christine Manger, Christian Biller, Ninon Ammann (creation), Theresa Wagner, Lena Papasz, Nadine Hasenmeyer, Kathrin Stelzer (consulting). Film production: Pumpkin Film, Zurich. Directed by: Martin Haerlin. Image editing/prepress: Reprotechnik Kloten.
 

The good result in the online and Search & Find business only partially compensated for the unsatisfactory result in Media Sales. The advertising business (Media Sales) slipped back into the red in 2011 with a negative operating result of CHF 10.9 million. This was reported by the advertising marketer on Friday. Media Sales turnover fell by 13 percent to CHF 1.026 billion.
 
The operating result for the entire Group in 2011 was 6 percent lower than in the previous year: around CHF 30.5 million. Publigroupe expects strong growth in all online businesses in the current 2012 financial year. Further investments are also planned there. The Group is to replace its CEO Hans-Peter Rohner in the third quarter of 2012. The company will announce more details in April.

(Teaser image: Keystone)

There will be discounts, gifts and other surprises for visitors - but only if they sing "Happy Birthday". Either directly at the cash desks in Sihlcity, on the specially set up singing stage in the mall or via the website.

The promotion is being advertised with spots for cinema and TV as well as radio spots in which Chris von Rohr gives everyone who can't sing a run for their money with his relentless slogans.

Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, Pablo Schencke, Johannes Raggio, Matthias Fürst, Anna Leudolph, Moritz Stillhard, (creation), Isabelle Meier, Nadine Stüssi (consulting), Suzana Kovacevic (art buying), Jyri Pasanen (director), Rosas & Co (TV production), Hastings (radio production).

TV spot bookstore
TV spot cinema
TV spot restaurant

The current catalog will soon be available in the new look and feel of the traditional brand, rounding off the overall appearance. The website, which has a maritime look, is designed to impress with various small, clever innovations in the spirit of John Arnold. Be it through the deep zoom, which allows the watch and its respective caliber to be experienced down to the smallest detail, or through the meticulously researched history of the inventor and his watch brand, the agency said in a press release on Friday.

Responsible at Arnold & Son: Aude Solari (project management), Sabine Schaltegger (image and text). Responsible at Futurecom: Silke Heinzelmann (Art Direction), Manuel Meier (Scripting & IWD), Rigobert Mihle (CMS Programming), Marcin Kolonko (Flash), Dominik Cattaneo (Multimedia), Marc Maresch (Consulting and Project Management).
 

A performance report has also been published, which describes four current success stories of significant customer projects and documents the company's performance. For the private customer segment, Litecom offers fiber optic connections, which are publicized with advertisements and a public report.

Responsible at Litecom, Aarau: Matthias von Arx. Responsible at Basel West Corporate Communications: Thomas Aerni (consulting, concept), Stephan Lichtenhahn (editing). Photography: Frédéric Giger.

According to the jury, "Gekittete Beziehung" skillfully illustrates that flowers are also given as a gift to reconcile and not just out of pure (neighborly) love. It judged the winning motif to be "charming and clever". The award-winning poster was created by the Zurich agency Spillmann/Felser/Leo Burnett.

The special prize in the Poster Innovations category also went to the creative minds of Spillmann/Felser/Leo Burnett with the subject "WOZ die Wochenzeitung - Konvention Auto/Velo". Gold also went to Mercedes-Benz Switzerland in the "National Commercial" category, Hiltl in the "Regional Commercial" category, Suva Unfallversicherung in the "Public Service" category and the Museum für Gestaltung Zürich in the "Culture" category.

The jury awarded a total of 14 prizes at the APG|SGA Poster Night on March 8, 2012 in Zurich at Komplex 457.

Overview of the Swiss Poster Awards Part 1

Overview of the Swiss Poster Awards Part 2

The Reader Marketing and Subscription Service team was previously led by Alex Oeschger, who left the company at the end of February. The industrial engineering graduate studied advertising and market communications at the Stuttgart Media University and has already worked in reader marketing at Reader's Digest Switzerland and Ringier.

Migros Media is the media house of Migros and produces the weekly newspapers Migros Magazine and Migros Magazin, with a total circulation of around 2.1 million copies.

The Mattress Finder is an online tool which, after answering 13 questions, determines an individual sleep profile tailored to personal needs and presents it in the form of a text/graphic evaluation. This sleep profile then results in suitable product recommendations and tips on what to pay particular attention to when buying.
The mattress finder can also be used to find the nearest retailer who has the recommended products for you to try out. The specialist advisor there will then personally discuss your individual sleep profile. The Bico Mattress Finder also works on a smartphone or tablet.

Communication takes place via an online campaign, various retailer measures and mailings. Streuplan was also responsible for the logo development and campaign.

At least that's what Maybaum Film did. In collaboration with a private tuner and patron, the perhaps first high-end, low-budget tuning film in Switzerland was shot over the course of just under 3 days. For once, the focus was not on the actors, but on a matt black McLaren SLR in a strictly limited edition.

With the support of model and singer Sabrina Bühlmann (alias Tyla Durden), actors Bruno Kocher and Daniel Mezger as well as a motivated crew, high-tech equipment and a lot of passion, the entertaining spot was created. High-speed shots with RED Epic, aerial shots with a flying drone and wild chases with a camera truck on the airport grounds in Interlaken were among the highlights of the filming.

About the film

Film buffs will not only enjoy the finished result, but also the Making-of interest.

In the first round of judging, each of the 24 jury members assessed 26 or 27 cases online. The evaluation was based on an internationally recognized scoring system. The sole purpose of this first round of judging was to assess the impact of the submitted campaigns in relation to the defined objectives. On March 21, the jury will meet and, based on the creative implementations and the score from the first round, decide which of the 48 nominated campaigns will receive an Effie Award in gold, silver or bronze.

The cases nominated for the second round of judging are listed on www.effie/nominationen.ch.

The award ceremony of the Swiss Effie 2012 will take place on April 24, 2012 in the studios of the Swiss television SRF in Zurich. You can register shortly at www.effie.ch.
 

According to the Wall Street Journal, Apple with its iPad reading device and five major publishers could now be sued. The US Department of Justice is preparing lawsuits, the newspaper reported in its Thursday edition, citing insiders. In parallel, settlement negotiations are underway to avoid lengthy and costly court proceedings.

The US competition authorities are targeting the publishers Macmillian, Simon & Schuster (part of CBS), Hachette, Penguin (Pearson) and HarperCollins (News Corp.). The companies themselves did not wish to comment to the newspaper.

The EU Commission has also been officially investigating the same group of publishers and Apple since December. Here, too, there is a suspicion of cartel formation. If the allegations are substantiated, the companies in Europe could face heavy fines. The bone of contention is the fixed prices that Apple is said to have agreed with the publishers. (SDA/DPA)

To this end, Solan will further expand the necessary competencies such as strategic partnerships, as well as take over market development, according to a statement on Thursday. At the same time, he will optimize internal structures and processes in the existing web and mobile business and align the department holistically for further growth. The 37-year-old has been working in software development for more than ten years. Before joining Swiss TXT, he was international product manager for marketing systems at Swisscom subsidiary Sicap or project manager for digital video management systems at Visio Wave.

Swiss TXT from Biel, with its Multimedia Solutions division, specializes in the design, development and operation of professional multimedia solutions.