However, the critical stance has not changed: The WOZ does not mince its words - not even online. The ads that Spillmann/Felser/Leo Burnett created to promote the new website are intended to prove this.

Responsible at the Woz: The collective of the Woz. Responsible at Spillmann/FelserLeo Burnett: Pablo Schencke, Johannes Raggio, Peter Brönnimann (creation), Nino Zuberbühler (consulting).
 

Fabian Bertschinger was previously Head of Graphic Design at Zimtstern and Art Director at Meta Design Switzerland. His work has won several awards, including the Red dot Award and the Design Award of the Federal Republic of Germany. Bertschinger began his career by studying visual communication with a focus on graphic design at the Lucerne School of Art and Design. This was followed by a Master of Advanced Studies in Typedesign and Typography at the Zurich University of the Arts.

Fabian Bertschinger succeeds Thorsten Schechowiz, who left Process in January 2012. Together with Bärbel Fritz, Creative Director and Partner, Fabian Bertschinger will lead the design team in Zurich.

Luise Schatt is the new Brand Consultant responsible for the Credit Suisse mandate. She has many years of experience, including as a communications consultant, as editorial director of an international customer magazine, and as a corporate design manager on the client side. She was most recently employed at Swiss Re.

Stein has worked on both the agency and corporate side, as the agency writes in a press release. His previous client portfolio includes numerous international corporations, SMEs as well as mandates from the NPO and public sector. As a member of the Executive Board, he will play a key role in steering the strategic direction of Draftfcb/Lowe Group and will sharpen and expand the agency's range of services.

 

The Best of Swiss Web Award Night will take place on Thursday, March 29, 2012 from 1:30 p.m. at the Kongresshaus Zurich, Gotthardstrasse 5. A ticket costs 240 Swiss francs + VAT. There are only a very few tickets that will go on sale. Therefore, quickly secure your ticket to the gala event of the year for the Swiss web industry. You can order your ticket(s) now on the website Bestofswissweb.ch/tickets order
 

For two-thirds of Swiss companies, organizations and authorities, social media is part of their everyday online life. Even though 55 percent of them have only been using it for a year or less and only half have formulated a strategy: Goals and target groups are clear, and three-quarters are monitoring their success.

Large companies are the most active at 94 percent, while SMEs are probably 56 percent active due to their more limited resources. Nonprofit organizations are also more active than average, with 73 percent using social platforms. Authorities, associations and politicians are active at 56 percent.

The three most important social media objectives are external dialog (86 percent of mentions), image or reputation management (68 percent) and disseminating information on products or services (62 percent). Facebook clearly achieves the most activity in Switzerland (84 percent of mentions). It is followed by video platforms such as YouTube (65 percent), microblogging services such as Twitter (61 percent) and the business network Xing (60 percent), all with similar shares. Google+ is already in fifth place (44 percent) - although the new network only opened up for company websites at the end of 2011.

Social media for image and sales

More than half of the respondents estimate the effort for social media to be higher than the benefit. A quarter see balanced proportions, and 9 percent see more benefit than effort. The three most important metrics for measuring success are visitors to one's own website (77 percent of mentions), likes or followers (63 percent), dialog and participation (51 percent). The fact that people are on board despite the high effort has to do with their assessment of the future: In the eyes of the respondents, the importance of social media for image and sales is growing (56 percent of mentions "is increasing"). The development of strategies across all areas (55 percent) and the integration of the new dialog into existing functions (55 percent) are also becoming more important.

The study with all graphs and international comparisons is freely available at Bernet.ch/socialmediastudy.
 

Nine out of twelve completed projects in the fields of music, design, art, theater and film have already been successfully funded, according to a press release issued on Wednesday. The French and English versions of the platform, which was founded by artist and designer Jürg Lehni, cultural entrepreneur Rea Eggli and artist Johannes Gees and is supported by the Ernst Göhner Foundation, Migros Culture Percentage and the Swiss Arts Council Pro Helvetia, will be launched in April.

> Swiss crowdfunding platform Wemakeit.ch is online
 

Twelve subjects refer to the high print runs of various printed matter, as Basel West writes in a statement. Most Swiss daily newspapers participate in the campaign and publish the advertisements, which are available in various sizes and also as fountain pens.

> To the subjects (PDF)

Responsible at the Swiss Association for Visual Communication Viscom, Bern: Thomas Gsponer (Director), Beat Kneubühler (Communications), Marco Imboden (Die Post). Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting), Markus Siegenthaler (text), Stefan Wengenroth (layout).

 

Switzerland is small, SF spokesman Martin Reichlin told Blick.ch. So it's difficult to find enough people with outstanding skills for three consecutive years. Another reason: The show is expensive, "very lavishly produced," as head of entertainment Christoph Gebel pointed out last year.
 

Three independent educational institutions are emerging from the University of Teacher Education Central Switzerland, as the Lucerne government has terminated the concordat with the cantons of Central Switzerland as of July 31, 2013. A partner for the creation of the future communications presence was identified in a pitch. The Lucerne agency Rosenstar convinced the decision-makers of the university and prevailed against two other Lucerne agencies. As early as September 2012, the PH Luzern is giving itself a new corporate design for the application of the 2013/14 academic year.

> New agency Rosenstar founded

 

Readers open the 20 Minuten app on their iPhone and hold it over content marked with special icons in the newspaper, according to a statement on Wednesday. Via the camera in the cell phone, videos, trailers and picture series then appear on the paper within seconds, or music is played. The possibilities are practically unlimited. For example, readers can project the solutions to the Sudoku puzzle directly over the puzzle or be redirected to content on 20 Minuten Online and external websites. "With this innovative addition to our iPhone app, we are bringing the paper to life - closing a gap between our print edition and our mobile offerings," says Marco Boselli, editor-in-chief of 20 Minuten. Live Paper" also opens up new possibilities for advertisers, according to the report. They can link ads with videos, image galleries and links to mobile landing pages or the iApp store.

In a pilot phase starting on March 22, 2012, the various functions and the commercial potential of the pioneering technology will be tested via the iPhone app. In a further step, the new function will also be extended to Android phones.