According to the Sonntagszeitung, the channel shows footage of the Italian investigators and the full name of a man from Zurich who has been under investigation by the Office of the Attorney General of Switzerland for alleged money laundering for the mafia since 2004. To date, no convictions have been handed down in this eight-year investigation. In its ruling against SRG, the Dielsdorf court has now stated that the naming of names - especially in the case of ongoing proceedings - is only justified in the case of persons of contemporary history. The more serious the suspicion, which could prove to be unjustified in the event of an acquittal, the greater the restraint must be in naming names. "Punishment is not the task of the media, but of the criminal prosecution authorities," the judges wrote.

In addition, copyright law must be consistently enforced in everyday professional life, according to the resolution published on Friday. Journalists are increasingly forced to cede all rights to their works to publishers without any additional compensation. Democracy, however, depends on diverse, high-quality and independent information. Journalists can only guarantee this if they are adequately compensated for it. The association is therefore calling for appropriate compensation for copyright assignments to be enshrined in law.

The resolution was unanimously adopted by delegates in La Chaux-de-Fonds on Friday, according to a statement from Imprint. (SDA)
 

As research by the Sonntag newspaper shows, it is unlikely that the two parties will reach an agreement within this period. "SRG is doing everything it can to find a good solution," says Iso Rechsteiner, Head of Corporate Communications at SRG. "Our offers are on the table." However, insiders close to the publishers say that the negotiations are on the right track in all respects, but the sticking point is the money. "Who will gain more revenue? The publishers or SRG?" Officially, the publishers do not want to say anything; both sides have pledged to remain silent.

According to Sonntag, SRG and publishers have set up three working groups to reach an agreement. The first is about online advertising, the second is about where SRG can limit itself, and the third is looking for opportunities for cooperation. According to publishers, new facts have emerged in the working groups: SRG's argument that it is in danger of losing traditional advertising money cannot be proven. More in-depth clarifications are needed. Because the population is growing, fees are also increasing. Opposition is said to come primarily from Tamedia, NZZ and Ringier. These major publishers are investing in news portals and are resisting the fact that the fee-financed SRG wants to compete with them there.

If no agreement is reached by March 31, Leuthard says it will be up to politicians to decide.

(Image: Keystone)
 

Also represented on the board are: Ariane Dayer, Le Matin Dimanche, Markus Eisenhut, Tages-Anzeiger, Colette Gradwohl, Der Landbote, Béat Grossenbacher, ATS, and Daniel Weber, NZZ Folio. The Conference of Editors-in-Chief has 56 members. All major private media companies in Switzerland are represented, as well as the editors-in-chief of Schweizer Fernsehen SF and Schweizer Radio DRS. One of the concerns of the Conference of Editors-in-Chief is the promotion of journalistic quality in the Swiss media and the further training of journalists.
 

The morning keynote panel on the beautifully worded topic "Integrated Marketing : What does that really mean?" brought together experts from Neo@Ogilvy, Procter & Gamble and Deloitte Consulting to discuss the benefits of integrated marketing approaches. It quickly became clear that "integrated" does not just mean using several channels simultaneously with the same idea, but rather ensuring the right interaction between all departments and agencies involved. Successful integrated marketing is therefore about the optimal combination of creativity and big data, driven by proactive agencies.

Advanced Mobile Marketing
The session on mobile marketing showed that advertising on mobile devices is anything but simple and still faces some fundamental problems. The combination of thousands of different devices and therefore different screen sizes, two widespread and many smaller operating systems and the use of both browsers and apps requires careful consideration of a campaign, from the advertising media to the type and presentation of the content you want to bring the user to. "Make brands portable" is the bottom line.

Thinking ahead with remarketing
The session "Remarketing done right - or wrong" showed the enormous potential of remarketing outside of AdWords. The experts - including those from AdPoll (the largest remarketing provider in the USA, with over 4,000 customers) - presented their strategies for successfully showing targeted advertising to potential customers who have previously visited the website. As everywhere, success lies in the details and only a systematic segmentation of users makes it possible to allocate and optimize budgets efficiently. The time elapsed after the first visit to the website, the channel through which the users reach the site (AdWords, banners, direct) and other factors can be used to address target groups individually.

Across all sessions and presentations, the third day confirmed that the most important currency in online marketing continues to be relevance: all data and methods can help to make advertising more relevant to each individual user and provide them with the information they are looking for. Successful advertising speaks the user's language and generates added value for them. Or as Marty Weintraub put it in a nutshell in his social media session: "If you want friends, be nice."In turn, online marketers can derive information from the huge amounts of traffic and user data that helps them to refine their business strategy and improve their product.

Webrepublic is an agency for efficient online marketing and digital strategy. From March 20 to 23, Webrepublic will be reporting exclusively for Werbewoche live from the SES New York 2012 about the most important trends and developments in online and search engine marketing.

SES New York: The highlights of the second day
 

The Lucerne Cantonal Council's decision to definitively remove the contribution from the 2012 budget was made on Tuesday. The conservative majority, which wanted to prevent a tax increase, was tough, as with many other cost-cutting measures - and thus snubbed the Maz, as Foundation Board President Iwan Rickenbacher confirmed in media reports on Friday. The left, on the other hand, wanted to scrap the cost-cutting measure, according to SDA, and the city's finance director Stefan Roth (CVP) also supported the Maz.
 
The decision to make savings caused a stir among the Maz management because the canton of Lucerne is the founding canton of the journalism school and is represented on the foundation board. The Maz therefore had the feeling that Lucerne was no longer properly committed to the institution. With a budget of CHF 5.6 million, CHF 50,000 is not existential, said Rickenbacher according to SDA. But neither is it for Lucerne. Other institutions continue to receive contributions from the canton, although there is no legal obligation to do so. According to Rickenbacher, the Maz now receives the sum from private sources.

Overall, Rickenbacher rates Lucerne as a good location. However, there are other locations that fulfill the same conditions: A good media and cultural environment, or good accessibility. There are already concrete offers, for example from Zug.

Dominique Strebel becomes new director of studies at Maz
 

The agency designs and implements interdisciplinary marketing campaigns and focuses exclusively on youth and student marketing. The respective campaigns include online marketing, especially in the area of social media, as well as guerrilla marketing and rely heavily on below-the-line measures. The core competencies of "Jim & jim Promotions" include the conception and execution of promotions, guerrilla campaigns, events and roadshows as well as flyerings and samplings.
 

Dominique Strebel works as an editor for the Beobachter magazine and as a book author. He is co-founder and president of the association Investigativ.ch, the Swiss research network and project manager of the Beobachter whistleblower platform. With this choice, the Maz is also underlining the importance of research in journalistic education and training, according to a Maz press release on Friday.

Dominique Strebel previously worked as an editor, producer and managing director of the magazine Plädoyer and as a federal court correspondent for Swiss Radio DRS. He has received several journalism awards, including the Zurich Journalism Prize in 2011 and the Media Prize of the Swiss Bar Association in 2009.

Maz considers moving away from Lucerne

The agency is responsible for naming, the word/figurative mark, the imagery, the corporate sound and the design of the online and print elements. The "Canon live" concept is designed to enable visitors to immerse themselves in the vibrant Canon product world and experience their dreams up close in selected stores of Media Markt, Saturn, Manor and Interdiscount.

Responsible at Pixeldisko: Othmar Küng (art direction, consulting), Pia Fleischmann (graphics), Corinne Wyssen (desktop publishing), Katja Zimmermann (text), Hannes Quaderer (audio) Responsible at Pintscha Film: Sonja Bruman (Director, Camera, Postproduction) Responsible at Square Interactive: Micha Seger & Susanne König (web development). Responsible at Be Different: Thierry Zaugg (CGI rendering). Responsible at Canon Switzerland: Michael Brumann (Channel Marketing Manager), André Boss (Photography).
 

The new clients chose In Flagranti after systematic agency evaluations. Decisive factors were previous work, initial ideas and strategy approaches, the agency said in a statement on Friday.

Employees or teams who were awarded a recognized media or journalism prize in the previous year are automatically considered for selection. Three journalists from Le Matin and Tages-Anzeiger have qualified for the 2011 prize: Ludovic Rocchi from Le Matin, Michael Meier from Tages-Anzeiger and Maurice Thiriet, Tages-Anzeiger.
 
According to a Tamedia press release, the funding is intended to take into account the individual needs of the winners and support them with journalistic projects or a change of perspective. The prizewinners are offered paid working time, financial support for a major piece of research, an exchange with another editorial team in Switzerland or abroad and the opportunity for further training.

Winner of the sponsorship award
Ludovic Rocchi, editor at Le Matin, received the Prix Dumur in 2010 for his revelations in the Hainard case, which led to the resignation of the Neuchâtel State Councillor. Since 1987, a jury consisting of around twenty journalists, editors-in-chief and former editors-in-chief has been awarding the most prestigious journalism prize in French-speaking Switzerland. The Prix Dumur is named after the former head of information at French-speaking Swiss television.

Michael Meier, editor at the Tages-Anzeiger, received the Zurich Journalism Prize for his complete works in 2011. Over the past 25 years, Michael Meier has written important articles for the Tages-Anzeiger in the domestic, foreign, Zurich, culture, background and life sections. "In his field, he is a cultural critic in the best sense of the word," said the jury in its laudatory speech. Michael Meier reads the signs of the times with an eye to the future.
 
Maurice Thiriet, editor at the Tages-Anzeiger, was awarded the Zurich Journalism Prize 2011 in the young talent category for his article "Die eingebildete Astronautin". The jury noted that he had not allowed himself to be blinded by the brash statements that are often made in today's media business. The attractive story of a young woman from Toggenburg who made it as a NASA astronaut has been readily retold by many. Thiriet, on the other hand, got to the bottom of the matter and debunked the "stratospheric" story, praised the jury.