According to the announcement, the new edition of the Kinder-Tagi project will appear from Saturday, May 12, 2012, initially until spring 2013, with a subsequent continuation planned. Every Saturday, except during school vacations, the Tages-Anzeiger, with a circulation of just under 200'000 copies, publishes a Kinder-Tagi page in the Zürich-Bund. In it, schoolchildren aged eight to ten from the city and canton of Zurich write about topics that interest them. Every Tuesday, smaller groups of schoolchildren visit the editorial office to illustrate their page. In total, well over 1,000 students from 76 school classes are expected to take part.

With the Kinder-Tagi, the Tages-Anzeiger wants to introduce the readers of the future to daily newspapers and especially to the Tages-Anzeiger, according to the statement. In addition, the project enables the pupils to deal with the topic of media in a practical way. During the project, the Tagi can be used in a variety of ways in the classroom. In addition, each student receives his or her own copy of the Tages-Anzeiger for the duration of the project. Melanie Kollbrunner, who already works for the Tages-Anzeiger, and Jean-Pierre Costa, previously head of regional sports at the Tages-Anzeiger, are responsible for the editorial management of the children's Tagi.

The Kinder-Tagi was first published in 2005 and, following its great success, was run a second time between spring and summer 2009. At that time, 24 school classes took part in the project and wrote about, among other things, exhibitions they had visited, Langstrasse, the TV show Musicstar, police dogs or green electricity. The articles each reflected the children's views on these very different topics.

The articles of the first Kinder-Tagi are in the Net to find.
 

At the booth designed by BMB, Publimedia presented various services and tools for the online, mobile and tablet sectors, as well as offline applications for online technologies such as Kooaba Shortcut and augmented reality, the agency said in a statement. The focus was on the online platform "AdMarket"which provides services and tools for planning, calculating, booking and processing as well as for controlling and reporting campaigns. The app stools also caught the eye, the press release continues - twelve unique stools with app pictograms, which could be won as part of a multimedia competition.

Responsible at Publimedia: Andreas Gedenk (CEO), Ueli Weber (COO, deputy CEO), Silvia Greco. Responsible at BMB: Flavio Meroni, Dario Kast, Maurizio Schianchi, Christian Wirz (creation), Martin Zentner, Lucas Vetsch (realization), Eva Moosbrugger (consulting). Stand construction: Lando Design & Development.

Due to the new moderation and editorial management, the audience council observed the discussion program "Club" on SF 1 and discussed the results with editor-in-chief Diego Yanez and editorial director Karin Frei. All in all, the council members draw a positive balance. They particularly welcome the fact that "Club" is once again more clearly distinguished from "Arena" than in the past and is setting its own accents. This is due not least to the clever selection of topics, which is not primarily oriented to the current events of the day. Most council members appreciate the fact that topics from the area of society are increasingly being discussed.

Young and women in the minority

According to the audience council, the guests on the program are carefully selected. They are competent and can express themselves well and in a differentiated manner. The Council is pleased that, in addition to experts, those directly affected also have their say. However, it is important that all guests can contribute something of substance to the topic. Several council members were disappointed in this respect, particularly with celebrities and politicians. Although the proportion of women among the guests has improved recently, female guests are still in the minority, the audience council notes. Young people and people with a migration background are clearly underrepresented.

Sovereign moderation

The Council is pleased that the majority of discussions in the "Club" are constructive rather than markedly controversial. The program is particularly convincing when it succeeds in revealing background information. The two presenters of the "Club" are well received by the audience council. Both are very well prepared and bring competence and curiosity, as well as a flair for conducting conversations in a confident manner. The council sees room for improvement in the way the discussion begins.

A shorter introduction and not letting guests talk too long in the first round could get the discussion going faster.

The island is located a few kilometers off the coast of Australia and is actually called Pumpkin Island, but will be called XXXX Island for the next few years - named after a well-known Australian beer brand. From October, different groups of friends will have this paradise to themselves every weekend. However, you can't book your stay - you have to win it. Fans of the beer brand can send in their ideas on how to turn the island, which currently only has five beach huts for up to 30 people, into the perfect mates' paradise: Football course, giant barbecue, floating beer fridges - there are no limits to the imagination. The creators of the best ideas then get to go to the island.

Incidentally, women are also allowed on the island - or should we say tolerated? However, it is highly questionable whether any women will ever apply for the competition with this wonderful prospect of beer-swilling, bawling, belching and beer-belly-swinging hordes of men. And Swiss women can breathe a sigh of relief: fortunately, the gates to paradise remain closed for our men - only Australians are allowed to take part.

(Source: Bild.de, Image: Keystone)

 

According to the press release, the association now has nine partner members who regularly organize evening events for HR and communications managers to share their experiences. Founded in 2011, the association aims to improve cooperation between HR and communication functions. The aim is to promote effective and efficient internal communication as part of successful corporate management. In addition to the regular evening events, Perikom also organizes the Swiss Internal Communications Conference. The next one will be held on May 10 under the title "Informing, involving and motivating employees: How occasions become events." The association welcomes new individual and corporate members.

The partner members of the association are:
- HWZ Zurich University of Applied Sciences
- Lucerne University of Applied Sciences and Arts - Business
- Swiss Public Relations Institute SPRI
- Communication agency Heads Corporate Communication
- Prime communications agency
- Communications agency Wirz Corporate
- Consulting for organizational development Enzaim
- Executive Search Consulting Smart. Heads
- Zurich Society for Personnel Management
 

The CAS Certificate of Advanced Studies in Customer Communication course began five years ago as the first university certificate course to focus on the entire customer cycle. For the fifth edition in 2012, the course will be further developed in line with current market trends and will be given a new name to better integrate it into the HWZ range of courses, according to a press release issued on Tuesday. The new CAS Consumer Communications includes a three-day excursion to Berlin and offers even more scope for the areas of brand management and strategic planning, online advertising and social media management - two skills that are urgently needed in communications practice.

The certificate course in Consumer Communications remains under the patronage of BSW Leading Swiss Agencies, the association of leading advertising and communications agencies in Switzerland. The next course will start on August 24, 2012. Information evenings will be held on April 18, May 30 and July 11, 2012 at the HWZ - 3 minutes from Zurich main station.

> More information

 

Arctic Paper Switzerland also commissioned Eggli, Eggli to edit the text for the company's Swiss newsletter, according to a statement from the agency. The agency is also responsible for the graphic communication of the latest Ican film "Virgin Tales" and the "Viaduktnacht" Zurich. For the second time, the agency has been commissioned to create the graphic design for the advertising materials for an exhibition at the Landesmuseum Zurich, this time for "Postmodernism. Style and Subversion 1970-1990" which will be presented from July 6, 2012.

Since 2010, Eggli,Eggli has been responsible for all communications and marketing measures for the Obwald Folk Culture Festival. The Swiss media work for Christian Kracht's latest book "Imperium" as well as for the newly opened Stadtbad Zurich and other mandates round off the communications portfolio.

In addition, the two owners Rea and Chris Eggli are part of various other projects, such as the book and furniture store "Westflügel" or the swissandfamous publishing house, and are organizers of the successful "Märli für Erwachsene" series. Rea Eggli is also part of the founding team of the first Swiss crowdfunding platform "Wemakeit.ch".
 

The mandate includes advising the management on all communications matters, PR products and looking after the press office in Switzerland, as the agency writes in a press release.

The Trollbeads were designed in 1976 by silversmith Søren Nielsen as "Troldekugler" in a small jewelry store in Copenhagen. As the Troldekugler became increasingly popular outside Scandinavia, they were given the name by which they are known today: Trollbeads. Trollbeads are now available in more than 50 countries.

 

Market diversification plays a decisive role in times of a strong Swiss franc and an uncertain global economy, according to a press release issued on Monday. The strategy adopted by ST in this regard for some time is bearing fruit: in 2011, the growth in hotel overnight stays from the BRIC countries alone compensated for around a third of the currency-related declines from the eurozone and the United Kingdom. Expectations are also high for Southeast Asia: from 2005 to 2011, hotel overnight stays generated by guests from this region increased by 72 percent, and the potential for the future is great.

The 35-year-old Adrien Genier takes over the market management of the Brazil division. A graduate in business administration with an MBA in tourism management, he was a research assistant at the Lausanne Hotel Management School in 2004 before becoming Director of Estavayer-le-Lac / Payerne Tourisme. Genier was also a member of the board of the Office du Tourisme du Canton de Vaud (OTV). Genier will be based in São Paulo from April 1, 2012.

The 35-year-old Ivan Breiter becomes the new Market Manager Southeast Asia. The graduate business economist GSBA started in 1998 at the Switzerland Travel Centre in Zurich in the public relations department, before moving to ST a year later: first as Key Account Manager for the Swiss market, then in Toronto as Manager Leisure Sales and later as Market Manager Canada and Central USA; since 2006, Breiter has been responsible as Market Manager Belgium and Luxembourg. He will start as Market Manager Southeast Asia in Singapore on June 1, 2012.