The agency installed a time-lapse camera in the store, which took a photo of the conversion work every minute. In addition, &Söhne documented the hanging of the portraits in the windows of Jelmoli, filmed a walk through the empty Nike Shop at night - and were also present at the Opening Night and Women's Day to capture the mood and statements of VIPs, athletes and visitors on camera. One of the highlights of the event was Xherdan Shaquiri beatboxing with the word acrobat Knackeboul.

Photos, documentaries, short films, interviews and much more will be posted on Nike's internal recap website for the conversion, which was also created by &Söhne.

Responsible at Nike Switzerland: Fabian Fehr (Marketing Manager), Benny Schiegg (Retail Project Coordinator), Taliha Scheriau (Retail Brand Management). Responsible at &Söhne: Tobias Weber (Creative Direction), Véronique Cuennet (Art Direction), Ralph Bätschmann (Camera), Claudio Sulser (Editing). Website programming: Square interactive.
 

After more than five years as CEO of AAA for Digital Printing, Eric Hengartner expanded his sales expertise in 2011 by working in the field sales force for digital printing presses. Back in the CEO position, Hengartner will drive forward AAA's developments in the market and the establishment of new innovative services, as the Group writes in a press release issued on Thursday.
 

With a "flashback to the Stone Age of online marketing", the time when there was only display advertising, search engines delivered unreliable results and social search was still a completely foreign topic. While back then it was mainly about buying as many impressions as possible, the introduction of search engine marketing and the associated performance orientation led to a stronger focus on conversions, leads and concrete interactions. This means that the assessment of all online marketing activities no longer concentrates solely on the sheer presence of the advertising media, but above all on the activities that follow the clicks on the ads.

More about the Beyond PPC session.

Conversion optimization
Bryan Eisenberg's session on landing page optimization was already a highlight last year and he exceeded all expectations again in 2012: With new best and worst practice examples, he showed how to put together an ideal landing page. This is important insofar as most pages do not have a traffic problem, but have all the more difficulties with conversions. This can often be remedied with just a few improvements and massively increase the efficiency of your advertising spend.

In addition to important inputs on the operational setup and the correct coordination of optimizations, Eisenberg spoke above all about the ideal interplay of relevance, value and call to action. Relevancy, value and call to action. Only the ideal interplay of these three factors turns website visitors into new customers.

More about this session about landing page optimization and the conversion factors.

From TKP to ZKP?
The session on the visibility of display ads is likely to have caused headaches, especially for those who book advertising according to the CPM model. According to the studies presented, 30-75% of the reported ad impressions never take place. With "below-the-fold impressions" (the ad is not visible without scrolling due to the screen size) or slow loading times (the user closes the window or clicks on a link before the ad has loaded), the two most common reasons for this have just been mentioned here.

For end customers in particular, this fact seems extremely relevant and you should always ask very carefully how many of the impressions included in the thousand contact price (CPM) were so-called "viewable impressions" and how many simply ended up under the digital carpet. To be really sure that the impressions listed in the statistics have actually reached the user, it is worth using software such as Realvuwhich ensures that an impression actually leaves a lasting impression on the user.

Social Media Best Practice
The automation of social media activities was the central topic of this afternoon session. In addition to tips on suitable tools and strategies that enable efficient management of social media profiles, the focus was on successful strategies for interacting with existing and potential new customers. It is generally advisable to demonstrate your own expertise with relevant content and enter into a dialog with customers.

The five most important social media strategies here summarized.

Offline to Online: Clash of Cultures
A wonderfully entertaining panel was offered at the end of the day by Scott Daly and Mark Schwartz, representatives of the associated agencies Dentsu and STEAK. Instead of a continuous presentation, they each showed in a catchy slide what to expect from an (online) marketing agency and what to expect from their clients. The rest of the session then consisted of individual questions ("Did search kill all other media?", "Creative types should really just get over themselves already!"), on which the two participants argued in an entertaining and competent manner. Entertainment and learning at its best on how the cooperation and coordination of offline and online agencies can work.

Unconferenced: Audience on stage
The second day ended with the Black Hat / White Hat Unconferenced Session. With beer and music, the participants were able to grab the microphone and share their black hat and white hat tips on stage. The search engine optimization industry is traditionally divided into these two camps: while the white hats follow the instructions of the search engines and optimize positively, the black hats pursue strategies in the dark grey area to bring their websites to the top. The tips were correspondingly varied: From creatively mischievous competition analyses to smart video marketing strategies, everything the SEO heart desires was represented.

The programme for Friday includes a panel on integrated marketing as well as sessions on content marketing, ad optimization and the interplay between social and search. 

As an extra The five most important tips for AdWords optimization.

Webrepublic is an agency for efficient online marketing and digital strategy. From March 20 to 23, Webrepublic will be reporting exclusively for Werbewoche live from the SES New York 2012 about the most important trends and developments in online and search engine marketing.

SES New York: The highlights of the first day
 

The organizer, the European Broadcasting Union EBU, has rejected Ralph Siegel's lyrics. It reads: "Facebook, uh, oh, oh". The EBU deemed the title to be too promotional. It is difficult to say whether the EBU lacks any sense of parody or whether the organizer simply defines the term advertising very broadly. Nevertheless, Siegel has changed his title. The word Facebook no longer appears, as he told the Frankfurter Allgemeine according to SDA.
Incidentally, this article is also committed to surreptitious advertising, for every mention of the social network there is a free friend request.
 

From March 19 to 24, 2012, talented artists will be creating works of art ranging from urban art to oil paintings at various locations in the city of Zurich. The artists will design the posters using various materials, tools and techniques. The aim is to use their talent to encourage the people of Zurich to express their creativity. They include well-known names who have already exhibited at Grafik12 or kicked off the "Everyone is an artist" campaign live at the Boesner stand. Artists such as Michelle Bird, Fafa, Kenny Need, Malik, C-Line, Suki Bamboo, Yehteh, Safu and Jan Eichenberger will be in action on these days.

The slogan "Everyone is an artist", based on Joseph Beuys' guiding principle, calls on everyone to live and spread creativity: From March 12 to March 21, 2012, anyone can upload their best work of art to the Boesner Facebook page to put up. The fans will select the 30 best works. An independent group of experts (consisting of Lino Sibillano, art historian and co-director of Haus der Farbe, Dr. Gabrielle Obrist, curator of Kunsthalle Wil, and Annalies Walter, cultural manager and managing director of Visarte Zurich) will select the four winners from the fields of photography, painting, drawing and 3D.

The poster campaign and the production of the artworks by F+F Zurich will be filmed. These as well as the four best works from the online campaign will be shown at the vernissage on March 28, 2012 from 5.00 pm.
 

Stailamedia is now enabling advertisers to reach their target groups with online moving image advertising without wastage. Until now, a number of target groups could only be addressed individually and therefore with a low reach using online video advertising, Stailamedia said in a press release on Thursday. The company is now coming up with an innovation that addresses precisely this issue. Using the in-house Swiss Video Network, target groups can now be addressed precisely, across platforms and therefore with a high reach using content channels.

The content channels - such as news, sport or entertainment - cover the most important Swiss online portals. In addition to a high reach, advertisers can now also be offered specific topics via the content channels, bringing online moving image advertising a significant step closer to the planning patterns of TV advertising, explains Michael Baum, Managing Director of Stailamedia.
 

The logo has been chosen so that it works for both the German and French editions. With a circulation of 40,000 copies, the first issue of the bilingual magazine was published on March 6. It is published quarterly, under the leadership of Editor-in-Chief Emmanuel Grandjean. Johanna Rickenbach has taken over the editorial management of German-speaking Switzerland.

The special focus is on journalism, Ringier says of the new magazine. It should not only be a showcase for home furnishings, but should work with the most important journalistic tools and at the same time place great emphasis on photography. The DADI team includes journalists and photographers from French and German-speaking Switzerland. The content should be mainly focused on current events in Switzerland.

The customer magazine is also made available to Alfa Romeo dealers for their communications. The first issue reports on the Alfa Romeo 4C concept car, which will no longer remain a concept, as well as the new super versions of the Alfa Giulietta, Alfa MiTo and Alfa 159 Sportwagon.

Responsible at Fiat Group Automobiles Switzerland, Zurich: Guy Nelson (overall responsibility), Claudia Meyer (Director Brands Marketing Communication), Evis Dauti (Product Manager), Gregory Panizzutti (Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke, Max Weber (CD), Giovanni Pucci, Diana Portmann (consulting), Dieter Kubli, Robert Köhler (AD), Tobi Harbeke (graphics), Christian Sidow, Lukas Schmid (text). DTP: Eddie Walker.
 

The agency, based in Vienna with offices in Berlin, Wiesbaden and Zurich, gained over 100,000 subscribers within a few years. Over 120,000 news items have accumulated in the news archive since its founding. The 15-year vita of the young company itself is in the form of an overview of corporate news press releases here to read.

Pruitt is the current President and CEO of The McClatchy Company, the third largest newspaper company in the US. He will join the AP in July. This was announced by the news agency on Wednesday, according to SDA.