"With around 600,000 copies, we are now one of the highest-circulation vacation publications. Our success has proven that there is a market need for our products. The handover to Mediaconsale ensures the continued existence and further development of the titles," Anton Zgraggen, owner of Valuemedia and previously publisher of the specials, was quoted as saying in a press release on Tuesday.

"The publications ideally complement our product range and they have a future. We are looking forward to opening up new media channels. And projects to expand the product family are already in progress," adds Thomas Schirmer from Mediaconsale.

> Thomas Schirmer founds Mediaconsale

The authority is implying that the game is compulsory because only those who have a Supercard and buy at least 20 francs can take part. Although there are options for free participation, Comlot believes that the conditions for this are far too complicated.

Big Win is an illegal lottery, writes Comlot in a statement to the sda news agency. The secretariat has therefore filed a criminal complaint with the responsible public prosecutor's office in the canton of Basel-Stadt.

When asked on Tuesday, Coop said that the retailer had not yet heard anything from Comlot, which is why it is unclear what it is complaining about in detail regarding the competition. Without knowing the specific allegations, the company is also not in a position to comment.

Nonetheless, Coop says it is taking the news of an alleged criminal complaint in its stride. The Big Win competition and all associated advertising material have been legally checked several times. The wholesaler is therefore still convinced that it is operating within the law. (SDA)
 

The four-day Search Engine Strategies Conference (SES) kicked off on Monday, March 19, 2012 in New York. The agenda promises a very diverse event, lots of inputs, news and trends for every online marketing strategist. Speakers such as Avinash Kaushik, digital marketing evangelist at Google and author of the bestseller Web Analytics 2.0, and Bryan Eisenberg, bestselling author of "Call to Action", promise interesting insights into the digital world of search engine marketing.

Since 1999, SES has been the leading international conference series for webmasters, online agencies and marketing professionals. Every year, SES New York offers an insight into the rapidly changing and complex world of search engine marketing. This year's main topics will be further developments in the field of search (semantic search, ad features) and professionalization of the new SoLoMo (Social, Local, Mobile) areas, as well as new tools for managing CPC bids and innovative content marketing strategies.

Webrepublic is an agency for efficient online marketing and digital strategy. From March 20 to 23, Webrepublic will be reporting exclusively for Werbewoche live from SES New York 2012 on the most important trends and developments in online and search engine marketing.

Read more about Webrepublic in the current print edition the advertising week.
 

In view of the negative future prospects and the dynamic competition, the partners Fashion Friends and Tamedia have therefore decided to discontinue the campaign platform and concentrate all their efforts on the further development of the successful platform. Fashion Friends to concentrate on the This was announced by Tamedia on Tuesday.

The discontinuation of Scoup.ch will affect 37 employees, according to the statement. It is expected that around 20 people will be offered another position within the Tamedia media group and at Fashion Friends. All other employees can also have their notice period extended as a supplementary benefit if required. The measures to discontinue Scoup.ch are subject to the employees' participation rights.

> Tamedia launches action platform Scoup.ch

The idea, concept and implementation were handled entirely by Silverspot Productions, as detailed in a press release. The commercial can now be seen on Tele Züri.
 

The new spots focus on the competencies of fashion and children, the agency writes in a statement. The family stories will be broadcast in the Shoppi Tivoli catchment area on Tele Zürich, Tele M1 and Tele 1. They were again staged by Evoq and realized together with author and director Markus Köbeli and film production company Visual Productions.

Responsible at Shoppi Tivoli Management: Patrick Stäuble (Center Manager), Frank Simonin, Renato Blösch, Kevin Zimmerli (Marketing). Responsible at Evoq: Adrian Schaffner (CD), Priska Krummenacher (project management, script), Yves Bachmann (styles, design), Daniela Juchli (make-up), Tina Weiss (costume), Markus Köbeli (book and direction). Responsible at Visual Productions: Daniel Villiger (camera, editing), Martin Villiger (sound), Thomas Brügger (lighting).

PPR Media Relations and Special Olympics Switzerland already worked together successfully last year, according to a press release issued on Tuesday. For example, the agency accompanied the Swiss delegation to the 2011 World Summer Games in Athens and captured the impressions of the Special Olympics European Football Week in Zurich. Further interesting highlights are to follow by 2015. The next major event, the 2012 National Winter Games in Lenk, will take place from March 22 to 25, 2012. Special Olympics Switzerland athletes will be competing for medals in cross-country skiing, skiing, snowboarding and floorball. The World Winter Games will also be held in Pyeong Chang (South Korea) in 2013 and the World Summer Games in Los Angeles in 2015.

Special Olympics helps people with intellectual disabilities to develop their performance through sport.

According to Advico Young & Rubicam, the first works will be on display in May 2012.

Thomas Rickenbach has been working as an editor for Capital FM since September 2011. He was previously news editor and producer for Radio Extra Bern, Radio BE1 and Energy Bern. Outside of radio, he has worked as a project manager for Swiss television and various corporate publishing agencies.

Jonathan Konrad will be joining the editorial team at Capital FM on April 1, 2012. The 31-year-old from Bern has worked as an editor for Radio BE1 and Energy Bern for the past seven years.