When it comes to finding topics for surveys, those responsible at Parship are not lacking in imagination. For example, the partner agency wanted to know, what are the preferences and priorities of men when choosing a partner, whether there is a Röschtigraben with regard to being single, and how much mankind costs in the search for the ideal partner - in a country comparison, mind you. The latest Parship coup: the satisfaction of the Swiss population today compared to a year ago. The results at a glance:

Whereas last year the happiest people lived in eastern Switzerland, it is now the people of Bern (90 percent), Zurich (86 percent) and Central Switzerland (84 percent) who top the satisfaction scale. In French-speaking Switzerland, satisfaction with the individual factors differed only slightly from the previous year, with two exceptions: only 16 percent of the people in French-speaking Switzerland are "very satisfied" with their job (previous year: 21 percent), but their satisfaction with leisure activities increased even more significantly (from 15 to 27 percent).

In contrast to the other regions, where satisfaction in some areas of life has risen markedly, the values for eastern Swiss remained the same only for partnership and sexuality ("very satisfied" 49 and 28 percent respectively). In all other areas, the eastern Swiss were less happy than last year. Satisfaction has risen most strongly among Zurich residents. Last year, these were still below the national satisfaction average - now all values, except for the housing situation and partnership, have improved, especially satisfaction with the family (from 33 to 44 percent), the circle of friends (from 33 to 40 percent), the job (from 26 to 31 percent) and the financial situation (from 17 to 24 percent).

This will certainly not be the last time that the partner agency puts the population under the microscope with one of its legendary surveys. And Werbewoche.ch will report on it again. Promised.

The Independent Complaints Authority for Radio and Television (UBI) has published its annual report for 2011, as detailed in a press release on Wednesday. In the reporting year, 18 new complaints were received by the UBI (previous year 14). In the same period, the ombudsman's offices upstream of the UBI received a total of 222 complaints (previous year: 170). This means that only 8.1 percent of cases were referred to the UBI.

The majority of the complaints lodged with the UBI were directed against television broadcasts, ten against Swiss television alone. Twelve complaints concerned German-language and six French-language programs. The vast majority of the complaints concerned information programs that dealt with current political issues and, in particular, upcoming elections and referendums. The most complained about program was Swiss television's "Tagesschau" with seven complaints.

The UBI settled a total of 23 complaint proceedings in 2011. It found a violation of the law in six of the completed complaints procedures. In all cases, the principle of fairness, which focuses on the free formation of public opinion, was the decisive provision. In particular, the UBI approved complaints against the following broadcasting contributions: the communication of opinion polls in two complaints ("Tagesschau" and "10 vor 10" on Swiss television), about a wage dispute in the construction industry ("Tagesschau" on Swiss television), about Carl Hirschmann ("Züri News" broadcast by Tele Züri), about the magazine of the Association against Animal Factories ("19.30" on Télévision Suisse Romande) and a discussion about the regional television license ("Fokus" on Tele Ostschweiz). The Federal Supreme Court overturned the Tele Ostschweiz decision following an appeal.

> To the UBI annual report (PDF)

(Image: Keystone)
 

While more than one in four online users were already surfing via smartphones & co. in 2010, according to Net-Metrix it is currently almost one in two internet users. Tablet users have made significant gains, with their share already reaching 7.8% of Swiss online users after one and a half years. The initial double-digit growth rates are now levelling off somewhat for the first time, but the increase still represents a significant increase of more than 9% compared to summer 2011. This means that 2.5 million Swiss people are already using small-screen devices on the Internet. These include the device categories of internet-enabled mobile phones/smartphones, MP3 players/iPods/PDAs and personal organizers. The group of SSD heavy users is also growing significantly: around 28% of online users, or 1.5 million people, now use these devices on the web every day or almost every day. This means that the proportion of SSD heavy users has doubled since 2010.

Tablet users are often online

The proportion of tablet users, i.e. online users who visit the web via tablets and eBook readers, has grown by 35% in the last six months. Since 2010, the group of tablet users has even increased sevenfold and currently comprises over 400 thousand Swiss citizens, accounting for 7.8 percent of online users. Internet use via tablets and eBook readers is not only becoming increasingly popular, but this group also visits the web very frequently: Almost 60 percent of tablet users go online with their tablets or eBook readers every day or almost every day and around 86 percent are online once a week or more often with such devices.

Is the growth in Internet usage via small screen devices & tablets at the expense of other mobile devices? For laptops, notebooks and netbooks, this question can be answered in the negative for the period under review since 2010: Around 50 percent of online users still also use traditional laptops & co. to visit the web. It (still) seems to be the case that more and more devices are being used to visit the Internet. This assumption is supported by the general trend in the number of devices used to access the internet. The proportion of users who only use one device to visit the web has fallen by 20% since 2010. Conversely, the group of users who use three or more devices for the Internet has grown by over 36%.

Study description and reference Mobile Report
The Mobile Report provides detailed socio-demographic basic information and usage data on mobile internet users and in particular on users who surf the web via so-called small screen devices such as smartphones and the like. From 2011-1, data on the use of mobile Internet applications such as e-mail, mobile browsers or so-called applications (apps) will be collected. From the 2011-2 report, the tablet user break is available, which allows a specific analysis of online users who use Internet services via tablets or eBook readers.

Basic population The basic population of the study consists of people aged 14 and over who are resident in Switzerland or the Principality of Liechtenstein, who have used the Internet at least once in the last 3 months and who can communicate well enough in one of the national languages German, French or Italian to take part in an online survey.

Type of survey Online interviews, invitation by e-mail after telephone recruitment Sample size Switzerland and Liechtenstein as a whole: 3,066 interviews Quota sample according to specifications from the Net-Metrix-Base 2011-2 study Survey period November - December 2011

After a serious accident, those affected should return to work as quickly as possible. At the Bellikon rehabilitation clinic, they are supported in this by the specialist department of work-oriented rehabilitation.

The film is sent to every patient of the work-oriented rehabilitation on DVD before his admission. In addition to providing information, the film is also intended to show the patient how important his or her personal attitude and active participation are for the success of rehabilitation. Seed developed and realized the film in the role of general contractor.

> About the film

Responsible at Seed: Simon Koller (writer, director), Michael Saxer (camera), Claudio Garovi (production manager), Felix Courvoisier (producer).

On Wednesday in Brussels, the EU Parliament's Consumer Protection Committee approved a Commission proposal to ban the slogans. Only around 220 advertising claims were permitted - such as "good for digestion" for biscuits with lots of fiber.

The health claims were reviewed by the European Food Safety Authority (EFSA) in Parma. Only slogans that were deemed to be scientifically sound were approved. For example, the claim that so-called probiotic yogurt strengthens the immune system was rejected.

The EU Commission must now formally approve the lists, which, according to an official, should happen in a few weeks. After publication in the European Official Journal, manufacturers of food products whose advertising slogans have not been approved have six months to sell products that are already packaged. "After this period, they may no longer use the offending slogans," the official explained. However, manufacturers could apply for a review at any time on the basis of new scientific findings.

The lists are part of an EU regulation that was adopted back in 2006. Their preparation took longer than initially planned because the EFSA received around 44,000 applications for approval of advertising claims - far more than initially expected. (SDA/AFP)

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According to the announcement, billing is based on cost per click (CPC). The specifications for images and texts correspond to the Adfinity standard - campaigns can therefore be extended to the mobile Internet with little effort.

The new product meets the growing need for simple, uncomplicated options for performance campaigns, the press release continues. At the same time, it is currently the only way to reach exclusively Swiss premium sites via CPC booking.

> More information