For example, the eight-part cabaret program Comedy aus dem Labor. This is hosted by magician and cabaret artist Michel Gammenthaler. Even those audience members who don't dare to go on stage can take part. They can record their jokes themselves with a camera and upload them to the "Labor" website. The films are then broadcast in the program.
Long-standing formats such as "Benissimo" are being phased out on Swiss television. Instead, SRF is trying to attract new viewers with individual programs and experiments. "If the programs are well received, they will be continued. If not, it was a good experience," says SRF Head of Entertainment Christoph Gebel, summarizing the new concept according to SDA. The mandate is not to run programs for thirty years.
SRF is already ideally positioned for the 2012 sports year: With the Olympic Games in London, the European Football Championships in Poland and Ukraine. This was announced by SRF in a press release on Tuesday. SRF is also planning further program highlights. For example, extensive information on the elections in France and the USA.
One trial balloon that is already being broadcast is the "wild@7" series on SF2. The aim of this program is to find new presenters and attract younger viewers. On certain days, the show runs much better on the Internet than on television, says program director Hansruedi Schoch according to SDA. This means that many viewers are not reflected in the market shares. This is because viewers who either use the time-delayed viewing option on digital television or watch the program on the Internet are not counted as viewers.