SF moves "Arena" to symbolic locations

The political talk show «Arena» is set to get a makeover. As a result, the show will be produced twice this year outside the studio at iconic locations.

However, it is not yet clear which locations these will be. This is because the "Arena" is not scheduled to go outside until the fall and winter. However, if the asylum issue is still or again topical, it would be possible, for example, to broadcast the show directly at the Kreuzlingen TG reception center. This is what SF editor-in-chief Diego Yanez said at the SRF annual media conference in Zurich on Tuesday, according to SDA.
 

Another example would be the topic of public transport, which could be debated in Olten, the SBB hub. In addition to the discussion, there will now also be topic-related inserts.

Spotlight 2012: Anniversary edition of the advertising film festival

Last week, the 15th edition of the Spotlight Advertising Film Festival took place in Mannheim. For the first time, the judging included the newly introduced “Cases” category.

In this category, the jury not only evaluated individual commercials, but also concepts and background information on entire advertising campaigns. Paula Bergner, Managing Director of Final Touch Werbefilmproduktion, Hamburg, chaired the expert jury in the Spotlight main competition Tv & Cinema. Matthias Storath, Executive Creative Director of Ogilvy & Mather, Frankfurt, chaired the expert jury in the main Web & Mobile competition and in the new Cases category. The Spotlight Students competition was chaired by Helmut Hartl, Managing Director of Embassy of Dreams Filmproduktion, Munich. Ministerial Director Karl Greißing, Head of the Energy Industry Department of the Baden-Württemberg Ministry of the Environment, Climate Protection and the Energy Sector, chaired the jury for the Spotlight Talent Award. They were supported by colleagues from agencies, film production companies, media editorial offices and the most important training centers for commercial filmmakers.

To the results.

All winning spots can be found on the Homepage of the festival to see.

 

Swiss television loses market share

Over the past year, viewership figures for Swiss television have declined significantly: The three television channels operated by Swiss Radio and Television (SRF) have even slipped below the 30 percent market share mark.

With its three TV channels, SRF achieved an average all-day market share of 29.8 percent in 2011. This is 2.8 percent less than in the previous year. This is according to SRF's program balance sheet, which was published on Tuesday. One possible explanation for the loss could be the 2010 World Cup in South Africa, which had given TV higher ratings at the time.

At the first SF station, the balance looks a little more positive: SF1 was able to increase its market share on the main evening by 0.5 percentage points, reaching 31 percent. This means that 31 percent of all viewers who were sitting in front of the TV at the time had tuned in to SF1.

Innovations and highlights for SRF

Innovations and highlights for SRF

Swiss Radio and Television (SRF) is planning numerous new formats and enhancements for the current year. These experiments are intended to attract new viewers.

For example, the eight-part cabaret program Comedy aus dem Labor. This is hosted by magician and cabaret artist Michel Gammenthaler. Even those audience members who don't dare to go on stage can take part. They can record their jokes themselves with a camera and upload them to the "Labor" website. The films are then broadcast in the program.

Long-standing formats such as "Benissimo" are being phased out on Swiss television. Instead, SRF is trying to attract new viewers with individual programs and experiments. "If the programs are well received, they will be continued. If not, it was a good experience," says SRF Head of Entertainment Christoph Gebel, summarizing the new concept according to SDA. The mandate is not to run programs for thirty years.

SRF is already ideally positioned for the 2012 sports year: With the Olympic Games in London, the European Football Championships in Poland and Ukraine. This was announced by SRF in a press release on Tuesday. SRF is also planning further program highlights. For example, extensive information on the elections in France and the USA.

One trial balloon that is already being broadcast is the "wild@7" series on SF2. The aim of this program is to find new presenters and attract younger viewers. On certain days, the show runs much better on the Internet than on television, says program director Hansruedi Schoch according to SDA. This means that many viewers are not reflected in the market shares. This is because viewers who either use the time-delayed viewing option on digital television or watch the program on the Internet are not counted as viewers.
 

JWT/Fabrikant is looking for physicians for Medgate

The JWT/Fabrikant agency has designed a recruitment campaign for Medgate that is specifically aimed at attracting the specialized personnel the company is seeking. The campaign materials are being used both offline and online.

As knowledge of the wide range of telemedicine activities is still relatively limited in specialist circles, the agency has developed a concept that communicates the advantages of Medgate in a striking way. Pithy headlines not only draw attention to the vacant jobs, but also sharpen the image of this relatively young sector.

Responsible at Medgate: Franziska Werder (Director Human Resources), Dorotea Ganser (Marketing Communication). Responsible at JWT / Manufacturer: Remy Fabrikant (overall responsibility), Andreas Mädler (Creative Director), Rainer Bühler (Strategy), Adrian Huwyler (Digital Director), Isabelle Bischoff (Art Director), David Keller, Mathias Bart (Text), Katrin Heinrichs (Consulting). David Guntern (image editing/DTP).
 

Migros media expand social media activities

Today, Tuesday, Trüffelschwein, the new food blog of the cooking magazine "Saisonküche", goes online. The blog offers cooking ideas, recipes and news from the world of cooking, eating and enjoyment.

The food blog is the core of the existing "Saisonküche" social media channels and links the presence on Facebook, Twitter, Google+ and Pinterest. The technical implementation of the blog was carried out in collaboration with Blogwerk.
 

Peter Schmidt Suisse wins DKSH as a new client

The company DKSH has commissioned the Zurich branding agency Peter Schmidt Suisse to develop a globally implementable brand engagement program. The aim of the program is to strengthen employees' brand awareness.

The operational implementation of the brand values should contribute to improving business success in the long term. The brand will be brought to life in branding weeks at all of the company's locations. The planned measures include a brand course, group and individual tasks and a brand quiz. The implementation of the brand engagement program is planned for mid-2012, with further activities to follow, according to a statement from the agency.

Peter Schmidt Suisse is based in Zurich Seefeld and currently employs 17 people. DKSH is active in the Market Expansion Services sector with a focus on Asia.
 

Zurich Tokyo: CI created for Volkshaus Basel

Zürich Tokio was commissioned to develop a new corporate identity for the Volkshaus Basel. The aim was to interweave the focal points of culture, gastronomy and the hotel industry and to achieve a fusion of old and new.

In order to anchor the set goal as quickly as possible in the social life of the people of Basel, ZürichTokio had the idea of giving each location its own number in order to create a memorable identity. The numbers 1 to 9 are not only used in the signage, but also in all advertising materials depending on the theme. This means that each profit center has its own sender without changing the basic corporate design.
 

Comet: Visit from the Easter duck

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Marbet Switzerland: Strongest sales growth since the company was founded

The Swiss branch of the event, incentive, and travel agency Marbet, a subsidiary of the Würth Group, reported its strongest revenue growth to date in 2011 since the company was founded.

Marbet Switzerland is following in the footsteps of its German parent company, which also closed the 2011 financial year with record sales, according to a press release issued on Monday. The management has also set itself concrete goals for the current year 2012. These include the recently completed brand relaunch, which will now present the company to the outside world as a strong brand and ensure a high level of recognition.

Over the last twelve months, six new colleagues have been hired at Marbet Switzerland and a total of 50 new colleagues have been hired in the Marbet Group, according to the statement. Marbet therefore currently employs 185 permanent staff at its international locations.
 

Advertising agency: Tearful advertising for the HSR

NES: French-speaking Switzerland pulls ahead in digitization

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