The 2012 winners:

Public sponsorship category
In the Public Sponsoring category, the ISA was awarded for the "2 x Christmas" project, a campaign by Swiss Post, the Swiss Red Cross and SRG. The jury stated that the project successfully combined sponsorship and core services. Parcel delivery as an original business focus is used to provide a social service that inspires customers, business partners and employees alike. The commitment is characterized by a high level of credibility and positions Swiss Post as a likeable and trustworthy company. The jury acknowledged that the "2 x Christmas" campaign has already taken place 15 times, making it one of the highest-profile social sponsorships in Switzerland.

Cultural sponsorship category
Bayer received the ISA in the cultural sponsorship category for Bayer Arts & Culture. In the jury's statement, the company's significant commitment, which dates back more than 100 years, was rated as "outstanding".

Sports sponsorship category
In the Sports Sponsoring category, the ISA goes to Deutsche Post and the BBDO Live agency for the "Absolut treffsicher" project, the e-Postbrief campaign for the FIFA Women's World Cup 2011. The jury described the project as an exemplary sponsorship activity for women's soccer, for the company and its new products such as the e-Postbrief.

Media sponsorship category
In this category, the ISA was awarded to Berliner Bank and the agency Felten & Compagnie for sponsoring the "Berliner Bank Future Dialogs". Based on scientific studies, the bank, together with its media partners, initiated events on the future of the city.

Innovation category
A1 Telekom Austria and the executing agency WWP were honored with an award for the "innovative identification of the A1 brand in sports sponsoring".

The Jury of the 19. International Sponsoring Awards: Jean-Baptiste Felten (Chairman), Faspo Vice President (Felten & Cie, Winterthur); Christine Angenendt (Pilot Group); Stephan Frucht (Kulturkreis der Deutschen Wirtschaft im BDI); Oskar Gut (Switzerland); Arnold Hermanns (Universität der Bundeswehr, Munich); Oliver Kaiser (President Faspo, Ledavi Group); Brigitte Kössner-Skoff (Initiatives Economy for Art, Vienna); Dieter Mussler (Mussler Communication, Frankfurt); Hans Conrad Walter (Causales, Berlin); Lutz Weidner (Bureau Weidner); Yvonne Wodzak (New Business), Jochen Zimmer (Horizont).
 

With Joël Flesch, the agency is bringing an experienced sales manager on board, according to a statement on Wednesday. Flesch has a degree in marketing and over 12 years of experience in national and international marketing and sales. He will be supported in his work by Viviane Jörimann, who also joins La Folie as Sales Assistant. Jörimann has completed an apprenticeship as a retail specialist and has experience in sales support.

Flies are a stress factor for cows, the agency writes in a press release. They are constantly buzzing around their heads, which is why the cows react with nervous defensive movements. This affects the milk in two ways: the additional stress leads to a reduction in milk quality and the milk is moved more strongly by defensive movements in the udder. Therefore, together with the ALP research institute, a way was sought to rid the cows of the annoying flies. The solution: Gecko technology.

The gecko technology is as simple as it is unconventional, it continues: geckos, which feed on insects, are released on the cows. They eat around 20 flies a day and therefore quickly put an end to the fly infestation. The unusual technology is being advertised with a TV commercial, among other things.

Responsible at Emmentaler Switzerland: Franziska Borer (Management Board), Christoph Stadelmann (Head of Marketing/Communications), Sandra Fahrni, Claudia Meyer (Marketing/Communications Switzerland). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (Executive Creative Director), Diana Rossi, Simon Staub (Creative Direction), Niels Schäfer (Graphics), Barbara Hutter, Diana Rossi (Text), Pam Hügli, Tobias Schoen, Ivana Giannakis (Consulting), Suzana Kovacevic (Art Buying); Plan B (Production).
 

The cornerstone was the mandate for the brand management of Coop, which he had already managed at his previous employer, the branding agency Külling&Partner (now Schneiter Meier). Facing has grown to ten employees in recent years and has clients such as the University Hospital Basel, GastroSuisse, CSS (Sanagate), Coop Mineraloel, Betty Bossi, Schuler St.JakobsKellerei and the commercial law firm Niederer Kraft & Frey in its portfolio.
 

Alert is an owner-managed communications agency in Zurich and develops individual concepts for integrated communications and strategies for corporate communications. The agency specializes in offline and online platforms as well as customer magazines and annual reports. As a center of excellence, Alert provides the missing piece of the puzzle needed to complete a comprehensive communications solution, the agency said in a statement. Notch Interactive has implemented this idea in a large-scale image concept.

The text elements of the website react dynamically to the browser size. Furthermore, Google Maps was integrated in the agency's CD colors.

Responsible for AlertErich Hirschi (Owner and President), Regula Talismani (Owner and Managing Director). Responsible at Notch Interactive: Peter A. van der Touw (Overall Responsibility), Martin Pfeiffer (Producing), Jeff Gerber (Creative Direction), Marco Klein (Art Direction), Mathias Lingenhel (Screen Design), Marina Sancho Vila (Graphic Design), David Elmiger (Text), Mathias Tanner (Consulting), Julia Grolimund (Project Management), Tobias Fuhlroth (Technical Direction), Matthias Meier (Interface Programming), Bastian Ballmann (Application Programming)
 

The Zoofäscht is the summer night gala for the Zurich Zoo, which takes place every two years. In each case, collections are made for a new enclosure for a specific animal species. In 2012, the money is being collected for a larger aquarium.

The creative agency Ruf Lanz has been responsible for the Zoofäscht appearance for four years: from the development of the lettering and the design of the stationery to advertisements and posters to the Internet appearance, program booklet and menu card.

Responsible in the Zoofäscht Committee: Bernhard P. Blum-Steiner, Simona von Orelli-Borsari. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Marcel Schläfle (art direction), Maren Beck (text), Florian Fleischmann (graphics), Kristina Burch, Doelkar Monkhar, Sabrina Luck (consulting). Image editing: Markus Graf.

Last year, 6,468 communication works were submitted for the Red dot Award: Communication Design. The highlight of the competition is the Red dot Gala, traditionally hosted by the initiator Peter Zec. The award ceremony will take place again this year in Berlin. And afterwards, the winners will be duly celebrated at the Designers' Night.

New categories
The red dot jury evaluates submissions in 21 categories. New entries include "Mobile & Apps" and "Social Media. The newly introduced categories are intended to take account of the continuing advance of digitization.

Time and again, a few stand out from the high-quality submissions: works that captivate the jurors and set real highlights. This is how a few works in a category receive the award Best of the best for the highest design quality. Those who have been rewarded for their performance with the Best of the Best can also hope to win the Grand prix make. It is only at the gala that it is traditionally announced which of the nominated works will be honored with the competition's highest individual award. The bar for this is so high that so far no Grand Prix has been awarded in most categories. Even up-and-coming talents will not go empty-handed within the Red Dot Award: Communication Design. Those who have already secured the Best of the Best also have the opportunity to win the 10,000 euro Junior Prize for the best student work. It is the chance for young creative talents to make a breakthrough in design and convince potential clients of their own skills.

Further the honorary title Client of the year is awarded. This goes to the client who relies to a particular extent on the skills of agencies or its own communications professionals, whose creative designs give outstanding ideas an expressive form. The client of the year is honored for his success, but also for his courage at the gala. For the honorary award Agency of the year you can't apply for. The agency that continuously convinces with above-average design services deserves it.
 

With the new guide, customers should be able to determine their grill type and find the right model quickly and easily.

Responsible at Manor: Rolf Gamma (Division Merchandising Manager), Mark
Rothenhäusler (Buyer Small Electric), Oliver Schwarzenbach (Buyer Kitchen), Irene Sconza (Coordination). Responsible at WS Communication: Reto Meyer (overall responsibility), Markus Stöckli, Davide Bonina (concept, art direction, text), Andrea Sutter (graphics), Daniel Kloetzli (consulting).
 

For example, the sofa in this room is not just for resting and reading. It can also carry out medical checks. The sofa provides the resulting data to the interactive table, which then suggests a menu to the occupant. According to a press release from the Museum of Communication, in the future computers will be integrated into rooms and objects everywhere and will exchange information with each other.

So digital technology will soon no longer just be entering our living rooms through social media - it will soon be our living rooms.

The new module will be accessible from Thursday. It marks the end of the "As Time Goes Byte" exhibition and is based on a research project carried out by the Bern Museum together with the University of Art and Design of the University of Applied Sciences Northwestern Switzerland and other partners.
 

The Federal Court now maintains that the Tamedia publishing house acted correctly in dismissing the Tages-Anzeiger editor. This is because employee representatives of a company may also be dismissed for economic reasons. In 2010, the Zurich Labor Court concluded in response to Suter's complaint that his dismissal had been abusive and awarded the journalist compensation. The Zurich High Court then ruled in favor of Tamedia a year ago and overturned the decision. According to SDA, Daniel Suter had worked for the newspaper since 1987 and was elected president of the staff committee in 2005.

The Federal Supreme Court has now rejected Suter's complaint. According to SDA, the court first recalled that the dismissal of an employee representative is considered abusive if it is pronounced because of his activity in the personnel committee. If, on the other hand, the employer can prove a justified reason independent of this, the dismissal is permissible. According to existing case law, such justified cause could also consist of economic reasons. There is no reason to change this practice. Suter's view to the contrary would be tantamount to an absolute protection of continuance. However, this is not covered by the spirit and purpose of the law.

In addition, the employee representatives would thus be privileged in the event of mass layoffs at the expense of other employees. This would force the employer to make savings elsewhere. In this case, the measures could be less socially acceptable and affect a larger group of people.

Imprint and Syndicom on the Federal Court decision

The decision of the Federal Court shows that there is an urgent need for action in the protection of employee representatives, said the professional association Imprint and the media union Syndicom in a statement on Tuesday. With the tightening of its own case law, the Federal Court would completely nullify the protection of employee representatives against dismissal in the event of mass redundancies: this would hinder and make impossible the work of personnel commissions, which are supposed to perform their delicate duties without pressure.

There was an urgent need for action here in terms of legal policy. The ball is now definitely in Parliament's court. Switzerland has already been reprimanded several times by the ILO and called upon to improve the protection of employees and their company representatives. The corresponding legal basis, for which a draft amendment to the law has been drafted, must be improved quickly.

Does investigative journalism really serve the cause, is the media fulfilling its function of criticism and control, or is it just about circulation and ratings?" This question was the focus of the "Stadtgespräch", which was organized on Tuesday evening in Basel by the local adult education centre and the DRS regional journal. Patrick Müller, editor-in-chief of the Sonntag newspaper, confirmed that the media makers are also concerned with ratings. In the online sector in particular, every click counts. "Their number determines advertising revenue," he said. As a result, online journalists tend to make their articles more pointed. "The fact that you then experiment a little and cross boundaries is much more virulent here than with printed paper," said Müller - and remained unchallenged on this point.

Baz publisher reprimands own paper

There was also a consensus on the podium when moderator Dieter Kohler turned the conversation to two accidents - the car accident in Valais and a road rage incident in Basel: in both cases, several media outlets had overstepped the boundaries, they said in unison. Müller mentioned a Reuters webcam that was activated on Blick Online and showed what happened in front of the morgue in Sierre. He also criticized the picture of a child involved in an accident in Blick. Filippo Leutenegger, Chairman of the Board of Directors of Basler Zeitung Medien, even criticized his own newspaper in his first major appearance as Baz publisher. It was "a mistake" for the Baz to print a picture of the Basel rampage in which paramedics were recognizable.

Markus Huppenbauer, ethicist at the University of Zurich, confirmed that the consent of the persons concerned or their relatives is essential for such images, as otherwise their personal rights would be violated. In addition, there is always the question of the information content of a picture. The fact that editorial offices are often under pressure is no excuse for mistakes, he said, and suggested that emergency drills should be carried out, just like the fire department - so that journalists learn to make ethically and legally correct decisions even under pressure.

The quiet confession of Thomas Borer

Opinions differed more strongly on the Hildebrand case. Thomas Borer, former Swiss ambassador in Berlin and current advisor, pleaded for a more generous error culture in Switzerland. The Chairman of the National Bank had certainly made mistakes. But Borer questioned whether he had to resign as a result. "It would have been enough to give him a slap on the wrist and then let him carry on working," he said. "Moral indignation sometimes blinds us," said Huppenbauer, who described the rapid calls for his resignation as a sign of a "lack of common sense". FDP National Councillor Leutenegger took a different view. Hildebrand's main mistake was not to mention a crucial e-mail in his defense strategy. "Experience shows: If someone doesn't tell the whole truth, things get tight." Müller agrees with him.

The so-called Borer case only came up briefly exactly ten years ago. Sonntagsblick had framed the then ambassador for an extramarital affair - fictitious, as it later turned out. Borer had to resign, as did the editor-in-chief of Sonntagsblick at the time. It was a traumatic experience at the time, says Borer. However, he casually mentioned that he himself had also been "not entirely innocent". Unfortunately, no one followed up on this. But a little later, Leutenegger picked up this thread on his own initiative and warned the "people in the limelight" not to let the media "hype them up and look too much into their room". That could very easily turn negative, he said.

Markus Somm is indispensable for AZ Medien

At the end, there was a humorous exchange of blows between newspaper rivals. In response to a question from the audience, Leutenegger praised his editor-in-chief Markus Somm as a "clever man with a great deal of knowledge", who may annoy some people, but today produces a "better researched" Baz. The fact that AZ Medien competes with Basellandschaftliche Zeitung (BZ) and Sonntag for the Baz and that Patrik Müller in particular is nipping at Somm's heels like a pit bull does not bother him, Leutenegger added mischievously.

Müller returned the favor by also joining in the praise for his colleague Somm. He described the Baz editor-in-chief as "our best advertising medium", who generates many new subscribers for the BZ. "So please don't sack him!" he shouted at Leutenegger, to laughter from the audience of around 200.

Markus Knöpfli

(Image: Keystone)