The campaign is intended to continue the motto "Bring your questions to us." launched in 2011. Euro RSCG Zurich realized the current campaign with certified NAB employees and filmed and photographed it in NAB branches. This is intended to further emphasize the authenticity and credibility of the bank.

The cross-media campaign encourages the target group in the cinema, on TV, on the Internet, in print and at the POS to test the NAB advisors for themselves.

Responsible at NAB: René Stupf (Head of Marketing), Beat Ruch (Head of Marketing Communications), Birgit Kleinalstede (Project Manager Marketing/Communications). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schaefer (strategy), Axel Eckstein (creative direction), Ivan Madeo (concept and text), Philipp Lengyel (art direction), Remo Rudolf (graphics), Cara-Anne Specker (art buying), Melanie J. Auerbach (agency producer), Niklaus Huwyler, Franziska Schmid, Milena Elias (consulting). Mathias Truniger (director), David Mayenfisch (photography).

Despite the poor weather conditions, numerous children queued up to get their hands on a packet or to press the Allaccess promoters in their Chipsli costumes, according to the agency. The Chips Crew from Allaccess can be found again at various concerts and open airs in 2012.

Responsible in case of doubt: Sabina Thaqi (Coordination Sponsoring & Event). Responsible at Allaccess: Brigitte Schäffer (Project Manager).

Graduates will be able to use social media as part of integrated communication and will be able to develop, implement and monitor a social media strategy for their office or authority. This was reported by the HWZ in a press release issued on Thursday. The HWZ has been offering the CAS Social Media Management since the beginning of 2011. The special framework conditions of media activities in public administration have now led to this separate edition. The prerequisite for optimally integrating the new medium into the existing communication of offices and authorities is appropriate specialist knowledge.

Over 21 course days, the processes, benefits and risks of the social media world are taught in their basic features and contexts. Graduates are able to assess these three factors for their area. The course lasts one semester and is completed with a written certificate thesis and an oral examination. The certificate is an internationally recognized university degree with 12 ECTS. The special CAS is run under the patronage of the SVSM Swiss Association for Location Management. The umbrella organization for location management and marketing networks professionals from the fields of consulting, teaching, research as well as location and economic development.
 

The Annual General Meeting also approved Publigroupe's 2011 annual financial statements, granted discharge to the members of the Board of Directors and approved a distribution of CHF 6 per share for the 2011 financial year, which will be paid out from May 3, 2012. Publigroupe announced this in a press release on Thursday. Hans-Peter Rohner was re-elected for a three-year statutory term of office and confirmed as Chairman of the Board of Directors. Peter Brunner was re-elected for a one-year term of office.
 
Z Capital's proposal to lift the restriction on registration and voting rights for shareholders holding more than 5 percent of the share capital was rejected by more than 80 percent of the votes represented at the Annual General Meeting. The Board of Directors of Publigroupe is unanimously in favor of the proposed "one share - one vote" principle, the press release continues. However, Publigroupe and Media Sales in particular are undergoing a fundamental restructuring and change process in 2012. For this reason, Z Capital recommended the deletion of a paragraph in the company's Articles of Association that provides for a special quorum for the dismissal of more than one third of the Board of Directors, which was supported by the Board of Directors and clearly approved by the Annual General Meeting.
 
The Annual General Meeting approved the proposal to buy back own shares in order to reduce capital. In December 2011, the Board of Directors announced its intention to sell four buildings in Lausanne and Bern and to return most of the net proceeds to the shareholders. This sales process has been initiated and the return to shareholders by means of a share buyback program can be implemented in accordance with the powers of the Annual General Meeting.
 
The new shareholding plans for variable long-term remuneration of the members of the Board of Directors and the Group Executive Board were submitted to the Annual General Meeting for a consultative vote and approved by a clear majority. The General Meeting also confirmed the re-election of KPMG Lausanne as auditors for the 2012 financial year.
 
The Board of Directors was constituted immediately after the Annual General Meeting. Hans-Peter Rohner was confirmed in his role as Chairman. Professor Jean-Pierre Jeannet stepped down as Vice-Chairman and member of the Board of Directors after twelve years of service. Pascal Böni has been newly appointed Vice Chairman. He will also continue in his role as Lead Director until the new CEO Arndt Groth takes office on September 1, 2012.  
 
The following committees have been formed:

Audit Committee: Christian Budry, Chairman, and Christian Wenger, Member.

Nomination and Compensation Committee: Peter Brunner, Chairman, Eliane Borter and Hans-Peter Rohner, members.
Publicitas Media Sales Steering Committee: Pascal Böni, Chairman, Christian Budry and Andreas Schönenberger, members.
 

However, he is also becoming self-employed as an exhibition designer and will set up his new office in Multergasse - not far from the current Saiten, according to a Saiten press release. Johannes Stieger worked at the magazine for over six years and was previously a contributing author.

On May 1, Peter Surber, cultural journalist, long-standing cultural editor and head of copywriting at the St.Galler Tagblatt, will take up the second editorial position at Saiten.
 

Who still buys daily newspapers under today's conditions? David Carr, probably the most prominent media journalist at the New York Times, has just drawn attention to a dramatic change in the ownership structure that is taking place in the USA. First the readers, then the advertisers ran away from the newspapers in droves. Then the owner families stole away, hedge funds and other players in the financial sector stepped in, believing that they would be able to grab them at the bottom of the market. Smart-aleck investors had come and gone. Each of them had announced that they would lead the industry back to its former greatness and to new profitability - and were "shorn bare", i.e. left with losses in the millions. Carr cites the Philadelphia Inquirer as an example. There have been four changes of ownership there in the last five years. The recent sale price of 55 million dollars is just ten percent of what the paper was worth in 2006.

But now a trend reversal is emerging: Because there is no business model that opens up future prospects, newspaper houses are becoming collector's and collector's items for the super-rich: "It's not the really wealthy," says Carr, who are the buyers, "but those who long ago said goodbye to the ordinary, boring normality of everyday economic life." Of course, there are "other expensive hobbies", but at some point, vintage cars or 19th-century landscapes will become surplus to requirements for such people to buy. "Newspapers may not make a profit," says Carr, "but they are good for a new form of bragging rights. How rich is he? He can afford a newspaper to make himself heard."

We have recently seen a similar development in Eastern and South-Eastern Europe and already in the UK. In eastern and south-eastern Europe, it is local oligarchs who are getting into the newspaper business. In the UK, it was a Russian billionaire who fled to safety from Putin and his henchmen and has been stirring up the London market ever since. In the USA, Carr calls them the new "Newspaper Barons". There, Warren Buffett of all people has put himself at the forefront of the movement and bagged the Omaha World-Herald in his home town - after telling his shareholders at the Berkshire Hathaway shareholders' meeting three years ago that newspapers promised "endless losses" and that he would not buy one "at any price". There are similar commitments in San Diego, Philadelphia and elsewhere. The motives of the newcomers are likely to be similar, and at least one of the new American moguls is being astonishingly frank about them: Douglas F. Manchester, real estate entrepreneur in San Diego and new owner of the San Diego Union Tribune, has instructed his editors to write in favor of further urban development projects and a new stadium. This is reminiscent of the behaviour of other newspaper barons such as William Randolph Hearst in California's gold rush era, before journalism became professionalized in America. Is Switzerland light years away from such threatening developments? Or is it perhaps just lagging a few years behind the trend that is emerging not only in America, but also at least here and there in Europe? A thought experiment may help: Let's imagine that the migration from print to the Internet is also increasing rapidly here, and that newspapers, including the still highly profitable free papers, are becoming increasingly unprofitable. Who would then be likely to invest in Tamedia, Ringier and the NZZ Group if the current owners wanted to part with their now burdensome holdings? Presumably, investors who want to exert power and influence through their media.

In Eastern and South-Eastern Europe, the new oligarchs are already doing this without restraint wherever Western investors such as Mecom in Poland or the WAZ Group in the Balkans have fled. The new media czars there operate largely unobserved by the Western public - even though they actually set out to build a democratic, liberal Europe together. Here, too, we could be in for a rude awakening if we close our eyes to the realities for too long.
 

In terms of awareness, the Swisscom ad by Saatchi & Saatchi ranks first, followed by the SBB ad by the advertising agency Rod and the Sunrise ad by the agency Scholz & Friends. The Smokefree ad by the advertising agency Wirz takes the lead in the “Uniqueness” category, well ahead of the ad for SOS-Spielsucht by the advertising agency cR Basel and the Swisscom ad. In the “Brand Fit” category, SBB comes in first, ahead of the Euromillions ad by the advertising agency Contexta and the Smokefree ad. Smokefree and SBB are tied for first place in “Likeability,” ahead of the Euromillions ad.

> Back to Overview (PDF)

> View the detailed results (PDF)
 

Vuilleumier already works as a freelancer at Tele Bielingue and recently completed his one-hundred-day internship as a video journalist at the regional broadcaster. As a new presenter, he is expanding his field of activity at the station.

Michaël Vuilleumier is a first-year student of media and communication sciences and geography at the University of Neuchâtel. The extended commitment at Tele Bielingue enables him to build up a foothold in the world of work alongside his studies.
 

Finding good specialists for the IT sector is not easy. Many IT companies offer a similar spectrum. The working atmosphere and benefits are important, but the first impression and the brand image in the industry are also important, according to a press release from the agency. With its completely new image, KMS is facing up to comparison with the big names in the entire IT sector.

The brand strategy with the philosophy "clever people make clever products" was launched with an employee event and is being accompanied externally with advertisements, a website and other digital measures.

Responsible at KMS: Erich Kleinhans, Mark Müller (GL), Sandra Steffen (Marketing), Irma Scheiwiller (Project Management). Responsible at Freicom: Norbert Scheiwiller (overall responsibility), Christian Ruppanner (strategy/text), Mark Herrera (AD), Stefan Rechsteiner, Katrin Locher, Claudia Etter (graphics), Iris Klak (production), Regula Roost (photography), Seelitho (image processing).