The new promotion is meant to prove that: Those who don't let up in life despite low blows can contact Ovaltine and get an extra portion of energy to hold out a little longer, the agency said in a statement Wednesday. Of course, only if the respective sponsorship applicant can also prove his tenacity. For example, three bids for the driving test must be photographed and then applied to the specially created for the sponsorship campaign. Microsite be uploaded. 

The promotion starts with a first wave on advertisements as well as posters in public transport.

Responsible at Wander: Bettina Marthaler (Marketing Manager Ovaltine), Miriam Wälti (Junior Brand Manager Ovaltine). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Barbara Hutter, Thomas Schöb (creation), Peter Brönnimann (ECD), Fiona Gottwald, Michael Gassler (consulting). Web tuning: Markus Zehnder (microsite).

To ensure that cooking really is fun and that the kitchen is not an embarrassment, Knorr is launching a nationwide competition to find the uncoolest kitchen in Switzerland. Aromat is calling on all owners of uncool kitchens to post a photo of their particularly uncool kitchen on Facebook.com/aromat.ch and complete the online application. The aim is to find as many friends as possible to support the contestants and vote for them. A competent jury will then select the uncoolest kitchen from the five finalists with the most votes. The winner will receive a cool prize: their kitchen will be given a complete facelift by a professional interior decorator and pimped up to the tune of CHF 10,000.

To inaugurate the new kitchen in style, the winner will be assisted for one evening by Marco Fritsche who, together with Knorr head chef Remo Walder, will prepare a delicious meal for all friends of the house.
 

This year, six gold medals were awarded, seven silver and six bronze. The winner of the evening was Appenzeller Käse with no less than two gold medals, followed by Einbündnerung (Graubünden Ferien), Love Life (Aids-Hilfe Schweiz), Mammut and Swiss Life's turnaround campaign.

Two tourism themes also won in the silver category: Enavent Grischun (Graubünden Ferien) and Summer 2011 (Switzerland Tourism).

To the winners
 

In addition to the modernization of the umbrella brand and the product websites, the focus is also on the social media strategy. The product website Ragusa.ch was the first to be realized for Ragusa's 70th anniversary. The website focuses on the chocolate bar. Among other things, you can watch the current commercials with Lara Gut and view past campaigns. Promotions and the locations of the Ragusa trailer can also be found, as well as the history of the chocolate bar from its invention to the present day.

As part of the social media campaign, you can have your photo professionally taken at the Camille Bloch stand at the Muba, Bea and Comptoir trade fairs and send your birthday congratulations to Ragusa. The best 70 photos will be selected by voting on Facebook and on the website.

Responsible at Ragusa: Heinz Reber (Head of Marketing and Sales), David Sommerhalder (Brand Manager). Responsible at By Heart: Markus Bircher (Strategy), Hans Siegwart (Creative Direction), Martin Kurzbein (Art Direction), Cécile Schurtenberger (Account Direction). Responsible at Coundco: Florian Wieser (Strategy), Yamina Maanan (Project Management and Community Management), Jaromir Fuoli (Art Direction), Philipp Moser (Programming), Michèle Suter (Content Management and Social Analytics), Mirjam Gebhardt (Facebook Page).
 

They communicate in English, German, Russian and Chinese about the activities on site. The team consists of a video blogger, a WordPress expert, a personal assistant and a pool boy. The task will be to report internationally on Séb's mission. During Séb's "The Sub" world record attempts, the team will live in a luxurious villa in Juan-Les-Pins on the French Côte d'Azur and enjoy the French savoir-vivre alongside this exciting adventure. Women and men who are at least 20 years old, have a valid passport and the right skills for the desired task can apply online via Facebook to join the team. Applicants with the most votes from their fan community have the best chances.

The project will be launched with a trailer, which was created by director Serge Höltschi, and an international banner campaign, which was designed by JWTF/Fabrikant.

Team members from all over the world can apply for the application website with their Facebook and Twitter profiles for the Seb "The Sub" team. Now the applicants only need to generate as many likes as possible to land the job. A personalized viral film in which Seb asks the applicant's friends for their help is available to help them do this. On May 23, the members of the French Job Team will then be announced and flown to Antibes to Seb Murat, from where they will keep their followers up to date on the world record attempt - and thus generate more clicks.

For all those interested, the Registration to the French Job now open. Bonne chance!
 

The first one focuses on the McDeluxe, which people are reluctant to share even with best friends. The second spot accompanies the best friends through a long night. A small, silent choreography tells how to continue celebrating the rhythm of an after-hours while having a snack on the terrace. Both spots are accompanied by a food celebration that shows what makes Best of McDonald's so irresistible.

The spots can be seen throughout Switzerland from the beginning of April until mid-May.

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Thomas Frésard (Marketing Manager) Sébastien Dubey (Senior Marketing Consultant). Responsible at TBWA\Zurich: Thomas Ammann, Benny Goldstein (Creative Direction), Sabine Grossmann, Marek Zdarsky (Art Direction), Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Christina Buergin (FFF), Pumpkin Film (Production), Frieder Wittich (Director), Online (Post Production), Hastings (Sound).
 

Around 2300 signatures have been collected for the petition in the studios since the beginning of April. The broad support shows that employees are not prepared to accept the cuts demanded by SRG, the SSM said in a statement. SRG wants to decide after the 4th round of negotiations whether there will continue to be a CLA in 2013 or whether there will be a contractless state. The latter would mean that the SRG management would break with the practice of social partnership, which has proven itself over decades, the SSM statement continues.

The petition underlines that SRG is not a company that operates according to the usual market laws, but a "public service". SRG is financed by fees and fulfills an important role for information and opinion formation in Switzerland. This mandate obligates it, not least with regard to its staff.
 

Donzel speaks fluent German and French (bilingual) and studied journalism, computer science and politics at the University of Zurich. Prior to that, he worked for the television channel Arte in France as Chef d'édition Internet and for Microsoft Switzerland as Online Editor in Chief MSN Switzerland & Austria.

Online media remains the most popular source of information for executives in the international technology industry, but social media has also caught up significantly in terms of information gathering. This is the finding of the annual technology survey conducted by Schwartz Public Relations in collaboration with the global PR network Eurocom Worldwide. More than 300 European executives from technology companies participated in the study in the spring of 2012.

At 78 percent, relevant online media continue to play a similarly significant role in daily news consumption as they did in 2011 (76 percent). Social media channels, on the other hand, have seen the biggest surge in popularity according to the latest findings: 41 percent of respondents now use social media to gather information, compared to just 30 percent in 2011.

Traditional media remain an important source of information
Trade magazines now rank third among information sources at 40 percent (down from 42 percent), while traditional national daily newspapers, at 37 percent, have been overtaken by news alerts (38 percent). Compared to the previous year (38 percent), however, they remain highly significant. Tech executives are thus spoiled for choice when it comes to efficiently gathering information in their industry.

Traditional print trade publications continue to be highly popular among executives. According to the survey, 70 percent of international decision-makers read trade-specific print media once a month, and 40 percent even read them at least once a week. «Even though online media have established themselves as the most important channels for technology news, the results show that industry-specific print publications are still read regularly,» commented Christoph Schwartz, CEO and founder of Schwartz Public Relations.


Staying up to date requires mobility
To stay on top of the flood of information and access the growing number of digital media outlets, more than 80 percent of respondents use their laptops—similar to last year. Only 27 percent still use their desktop PC for this purpose—it has been surpassed by mobile devices as a «means to an end.» 61 percent of respondents now read industry news on their smartphones (up from 54 percent in 2011). The use of tablets and pads has even nearly doubled, rising from 16 to 30 percent.


«Greater reading comfort, combined with the rapid growth of the tablet market, is making it increasingly attractive for more and more users to access content on their pad or tablet. However, it remains to be seen whether publications on tablet devices can replace traditional print media,» said Mads Christensen, Network Director at Eurocom Worldwide.

The Eurocom Worldwide Technology Survey was conducted in January and February 2012 by the member agencies of the global PR network Eurocom Worldwide. A total of 318 executives from technology companies in Europe took part in the online survey.
 

Advertisements and posters appear under this claim, which not only visually emphasize the break with old conventions, but are also intended to show the areas in which the car shines with revolutionary innovations, the agency said in a press release on Wednesday. This is particularly evident on a mega poster that is currently being displayed in Zurich at Bleicherweg 21. It proves that the CX-5 sets new standards in the truest sense of the word.

The launch is also accompanied by informative movies on the web about the outdoor all-rounder and Skyactiv technology.

Responsible at Mazda (Suisse): Matthias Walker (Marketing Director). Responsible at JWT / Fabikant: Remy Fabrikant (overall responsibility), Andreas Mädler (creative director), Mihoko Homma (strategy), Martin Bettler, Isabelle Bischoff (art director), Mathias Bart, David Keller (text), Monica Miraldi, Katrin Heinrichs (consulting), David Guntern (image editing/DTP).

The U.S. award for cartoons has been presented since 1968. The Overseas Press Club of America (OPC) is an association of foreign correspondents in the United States. It presents awards in 27 categories each year, according to a press release issued Wednesday by SDA. According to the statement, the award is considered the most prestigious in U.S. journalism after the Pulitzer Prize.

Chapatte works for Bilan magazine; in the past, he also worked for The New York Times and Newsweek.

He previously headed the Telecom Services Division as Bakom Deputy Director. Metzger replaces Véronique Gigon, who became Deputy Secretary General of the Department of the Environment, Transport, Energy and Communications Uvek in March. The Federal Council also appointed Stephan Scheidegger as Deputy Director of the Federal Office for Spatial Development Are. Scheidegger was previously Deputy Director of Are and headed the Sustainable Development, Open Space and Law Directorate. His new position was created as part of organizational adjustments, as announced by the Uvek.