Nedjalka Markov-Lambert took over the management of Sawi Western Switzerland at the beginning of 2010. Her successor has not yet been appointed, according to a statement from the training center.
One of these was the ad for the Audi A7 with Side Assistant. The I am subjects for Migros were also very popular.
In 2009, the fee collection agency Billag obliged a computer owner without a conventional radio to pay radio fees. Following the Federal Office of Communications (OFCOM), the Federal Administrative Court has now also rejected the appeal of the person concerned. The decision can still be appealed to the Federal Supreme Court.
According to the court, multifunctional devices such as computers also qualify as reception devices under the Radio and Television Act. The decisive factor for the obligation to pay fees is that they enable a comparable reception of radio programs as conventional devices. This is the case for computers with a broadband internet connection. Both the variety of programs that can be received and the reception quality correspond to that of a conventional radio. According to the court, it is irrelevant for the obligation to pay fees whether someone actually listens to the radio via the computer.
The person concerned had argued, among other things, that he was being treated unfairly compared to television consumers. In the case of TV reception via computer, it is assumed that the owner has taken out a special subscription or is registered with a free provider. For radio reception, on the other hand, the mere existence of a broadband or ADSL connection and the corresponding software is sufficient.
The court counters that, unlike radio, equivalent reception is not possible with TV without a subscription or registration. According to the court, it is also acceptable that companies can be exempted from radio fees if they prohibit their employees from receiving radio via the Internet in writing.
Bakom spokesman Roberto Rivola also points out that Parliament will soon be debating the proposal as to whether radio and TV fees should in future be charged at a flat rate per household, regardless of ownership of the corresponding receivers. (sda)
Savings will be made in communications, finance, the legal department and human resources, said Swiss Post spokesman Oliver Flüeler in response to a report in the Berner Zeitung newspaper on Tuesday. He did not want to disclose details because the measures were internal. However, Flüeler did confirm the closure of the internal library at Swiss Post headquarters in Bern. This comprises around 15'000 media and over 100 journals on business administration, IT, logistics and other relevant specialist areas.
The closure of the library alone will save 600'000 francs per year. The aim of the savings package is to save around 50 million francs over the next 3 to 4 years by exploiting synergies or dispensing with tasks, Flüeler said. (sda)
In total, the jury has selected 18 photographers in the six categories "Advertising Photography", "Fashion/Beauty/Lifestyle", "Editorial Photography", "Architecture", "Fine Art" and "Free". The winners of each category will receive the Swiss Photo Award in the amount of 5,000 Swiss francs. In addition, the Ewz.selection Award, the main prize for the best photography of 2011, will be presented. The award is worth CHF 15,000.
637 photographic works were sent in for this year's 14th competition. The jury of Madeleine Schuppli (Director of the Aargauer Kunsthaus), Henry Leutwyler (photographer in New York) and Jann Jenatsch (CEO of the Keystone photo agency) will decide who will receive the main prize. The exhibition will run from May 17 to 28. The award ceremonies will take place on May 16 (from 8:30 pm).
The already known category winners are:
Advertising photography: Milo Keller, Fribourg, and Julien Gallico, Paris. Fashion/Beauty/Lifestyle: Amanda Camenisch, Schaffhausen. Editorial photography: Simon Tanner, Zurich. Architecture: Achim Hatzius, Berlin. Fine Art: Patricia Hämmerle, Zurich.
In addition to various winter sports portals (Twoleftfeet.ch, Raiders.ch, Yooo.tv, Freeride-county.ch), the agency operates the lifestyle online store Alot.ch. In addition, Duckstance offers a snowpark advertising pool to meet the target group of young freestyle athletes throughout Switzerland on the one hand, and on the other hand to advertise in ski resorts in general through an eye-catching and emotionally charged form, according to a Duckstance release on Tuesday.
Already in the last century launched Duckstance.com with Twoleftfeet.ch, the first online community for snowboarders and young people. When the company was founded back then, it was therefore obvious that the name should be associated with snowboarding, according to the agency. In the following years, further digital platforms for winter sports enthusiasts and own events as well as party labels followed.
The three founders - Andre Wolfensberger (graduate in marketing), Daniel Baur (Master of European Business) and Marcel Wehrle (Master in Media and Communication Science) of Duckstance look after clients such as Swisscom, Raiffeisen, Coop, HTC, Red Bull or Swissski in their winter sports marketing activities.
After several months of testing, "AdWords for Videos" is now available to everyone. Companies can use it to bid for advertising space for certain keywords and place ads in the environment of suitable content. They only pay when users click on the clips; they set the campaign budget themselves. Administration is done via the interface that companies can also use to place ads in Google's search engine. Video ads on Youtube increase hits on a website by an average of 20 percent, Google writes in its blog. (sda)
The six new poster subjects that will be displayed this spring are entirely in the spirit of the regional newspaper. They represent a broad and complete range of topics, well-researched, detailed and in-depth, the agency said in a press release on Tuesday. The campaign and its idea will run throughout 2012.
La Liberté's corporate color is red. It is therefore used as a key element in communication. True to the motto: "Red is love. Or sometimes freedom."
Responsible at La Liberté: Nancy Zürcher (Head of Marketing), Patricia Roos, Claudia Zavattaro (Advertising). Responsible at Wapico: René Walker (CD and text), Lucien Cosandey (graphics), Olaf Pilleri (consulting).
On the occasion of the main judging on April 19, 2012, the two independent expert juries headed by jury presidents Marco Taborelli (Crossmedia category) and Leila Summa (Social Media category) determined the shortlists from this year's Goldbach Award.
From a total of 41 entries in the Crossmedia category, eight were nominated for the shortlist (in alphabetical order):
In the social media category, six of the 14 entries made it onto the shortlist:
As of now, all shortlisted works can be viewed at Goldbachaward.ch and make a guess as to which campaigns will receive the Goldbach Award in 2012. All participants who guess correctly will be entered into a draw to win an "Asus Eee Pad Transformer" worth CHF 599.
The winner will be revealed on May 10, 2012 at the Goldbach Award Night at Kaufleuten in Zurich. The award ceremony will be hosted by Melanie Winiger.
Frontwork also produced all the stand elements and coordinated their services with suppliers such as Habegger and Lichtwerk. Frontwork's advertising technicians erected the stand in just a few hours the night before the start of the promotion. Delizio wants to convince coffee drinkers of its own product. Under the guardian angel of Niki de Saint Phalle, passers-by test which coffee suits their taste. In return, they receive a voucher for 192 coffee capsules, which can be redeemed when buying a Delizio machine.
As part of the collaboration, Statement is designing an advertising campaign under the motto "I am yootea, are you?". In addition to an engagement at the Orange Cinemas 2012 in Zurich, Bern and Basel, this includes classic advertising measures and the odd guerrilla action to match the brand. The claim "I am yootea, are you?", which was specially developed for the campaign, is intended to sum up the philosophy of the cooperation: "Live consciously with yourself, your surroundings and your environment. Be cheerful and dare to do something in life again. You can only win."
