The growth among heavy streaming users—that is, Internet users who use streaming services on the World Wide Web daily or almost daily—is significant: Since the last survey, this user group has grown by 30.5 percent and currently accounts for 12 percent of all Internet users.

The sociodemographic profile of streaming users is quite clear: With a 60/40 ratio, there are significantly more men than women among streaming users. The gender ratio is even more pronounced among heavy users, three-quarters of whom are male.

The age distribution also paints a clear picture: The share of 14- to 29-year-olds in the Swiss Internet population is 27.2 percent. Among streaming users, they are accordingly overrepresented, accounting for 37.5% of the total. Among heavy users, 55.8%—more than half—are under 30 years old. The opposite is true for users in the 40+ age group: They account for about 50% of the Internet community, but make up only 37.1% of the streaming user group. With a share of 22.5% among heavy users, they do not even represent a quarter of that group.

Content on video and news/TV portals is popular
In addition to basic information, the survey also asked about the streaming services used: At 53.9 percent of internet users—or 2.85 million people—the video portal category (YouTube, Clipfish, MyVideo, etc.) comprises the largest user group. Streaming services on news and TV portals are also popular, used several times a month or more frequently by 42.1 percent of internet users—or approximately 2.23 million people. At 6 percent, the growth here is significant compared to the previous survey. Just under a third of internet users regularly use web radio services (32.8 percent) and audio archives (30.2 percent).

Compared to the previous survey, the number of web TV users has also increased: About 1.5 million people—or 27.7 percent of internet users—use services from providers such as Wilmaa, Zattoo, or Teleboy several times a month or more frequently. This represents an increase of 2.2 percent over the past six months.
 

To achieve this, a tennis court was built out of thousands of glasses filled with coffee, espresso, cappuccino, and latte macchiato. Or so it seems. During the filming of the TV commercial with Roger Federer, no fewer than 600 coffee glasses were filled and filmed. However, the coffee tennis court was then completed in post-production using the ENA Micro 9 One Touch. The commercial was created to promote Jura’s smallest model—the One-Touch cappuccino machine. It was featured on TV, in print, and online.

I wonder if Roger Federer can outshine George Clooney as a brand ambassador with his coffee mugs?

Responsible at Jura: Emanuel Probst (General Manager), Edward Charnaud (Head of Global Marketing), Meinrad Kofmel (Head of Communications & PR). Responsible at Publicis: Ralph Halder (CD), Bruce Roberts (AD), Albert Matzinger, Jan Krohn (Script), Esther Tabirri, Lena Jaggi (Consultants), Derya Derdiyok (TV Production), Andreas Hoffmann (Director), Jean Poisson (Cinematographer), Panam-Film GmbH (Production), Gravity (CGI), Kirschnermusic (Sound Design).

Publicitas Digital, a unit of Publicitas for advertising opportunities in digital media, will from now on sell advertising offers in the online advertising environment of the Premium Publisher Network to local and regional advertisers together with the Publicitas sales teams throughout Switzerland. The offering includes IAB standard advertising formats as well as text and text/image ads served according to interests, socio-demographic data or previous website visits. The online ads are aired across the PPN network but only to visitors in that region, according to a Publigroupe release. This offers local and regional advertisers the opportunity to be present on the web portals of Swiss publishing houses with digital advertising activities as well and to specifically address potential regional customers.
 
In the Premium Publisher Network PPN, Swiss premium sites such as 20minuten.ch, Nzz.ch, Blick.ch, Tagesanzeiger.ch, Lematin.ch and Tio.ch market their advertising space in the national online advertising network.
 

This means that Geberit AquaClean is now online in eleven European countries. The new website is designed to provide the most important information about the company on Flemish and French explain.

Contact at Geberit Aqua Clean: Martin Baumüller (Head of Geberit), Daniela Koch (Campaign Manager), Constanze Fuchs (Marketing Communications Manager). Responsible at Y&R Group: Oliver Läubli and Sina Wiederkehr (Programming), Nicole Platel (Consulting).
 

Chloé Dudzik from Zurich portrays the Egyptian princess Aida against a breathtaking backdrop - in the desert of southern Turkey. Aida can be seen in equally breathtaking surroundings in August 2013. In the picturesque natural setting on the shores of Lake Pfäffikon, on the Seequai in Pfäffikon Zurich. The production was produced under the artistic direction of Sergio Fontana and with over 200 participants.

It is already being advertised on a corresponding scale: A ten-person team headed by Nicolas Vonlanthen from Silverspot Productions spent three days filming the 20-second commercial in southern Turkey. The commercial will now be broadcast around 600 times at prime TV times and is also available online at Festival-la-perla.ch and on Facebook can be seen. At the same time, the festival is being promoted with several measures, including full-page advertisements in the daily and Sunday press, F12 posters, flyers and radio spots.

Responsible at Festival La Perla: George Egloff (Managing Director/Owner), Luca Laezza (Head of Marketing). Responsible at Silverspot Productions: Remo Civatti, Nicolas Vonlanthen (overall responsibility/director), Flavia Terzer (head of marketing/administration), Samuel Hefti, Mustafa Sert (creative direction, TV production, direction, camera. Setting: Silverspot Productions. 
 

The new Mediacompass planning tool is based on the "Media Consumption Study". This online survey is conducted annually in spring and fall by the market research institute GfK Switzerland. A total of around 3,300 people between the ages of 15 and 74 are surveyed about their consumer behavior and their media use from the previous day every day for 14 days.
The survey covered 32 TV stations with 11 genres each, 61 radio stations with 12 genres each, 39 daily and 7 Sunday newspapers with 18 genres, 3 free and 28 weekly newspapers, 46 magazines, 7 financial titles, 69 websites and the teletext of 32 stations with 10 genres each.

Media consumption is linked to questions on leisure activities, household, socio-demographics, rental situation, education, employment situation, interests, price sensitivity, attitude towards ecology and sustainability and many specific consumption issues. According to a Publisuisse press release, the planning aid is intended to provide a uniform and therefore comparable usage value across all media.
 

UPC Cablecom ambassador Carlos Leal demonstrates what it means to be live in a stadium. Apart from that, the singer and actor impressively proves that he has not forgotten how to dance, as Vizner Borel explains in a press release.

The new commercial can be seen on all major television channels.

Responsible at UPC Cablecom: Koen Verwee (Vice President Marketing & Products ), Beat Fingerhuth (Director Marketing Communication). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Jürg Waeber (text), Florian Steiner (art direction), Fabian von Rechenberg (consulting), Manifesto Films (production), Reto Salimbeni (director).
 

The publishing house for architecture and design, Hochparterre, has been implementing its own model on its news portal for a year now: The majority of the articles published are free of charge, while a smaller proportion is reserved for subscribers. The company also offers an online subscription: specific contributions, such as editorial comments or articles from the print edition, are offered exclusively here. Online subscribers, like all subscribers, also benefit from discounts on the publisher's publications and events. Anyone who has subscribed to the Hochparterre magazine is automatically an online subscriber and receives access to Mezzanine.ch Access to all content.
 

This also includes all radio and online rights. As a member of the guarantor group, i.e. the "medium and small nations" of the European Broadcasting Union (EBU, association of European public service broadcasters) based in Geneva, SRG was able to (co-)acquire the exclusive media exploitation rights of the two soccer World Cups at reasonable conditions, according to a statement by SRG on Presseportal.ch. The EBU had signed a contract with Fifa for the comprehensive rights to the 2018 and 2022 Fifa World Cup for a total of 37 members. The rights for the "big" territories such as Germany, Italy, France, Spain and England will be negotiated individually and directly by Fifa.

The parties have agreed not to disclose the amount of the license fee.
 

Ford is giving away a test drive in the off-road area with the brand new Ford Ranger via its Facebook fan page. Even before the pick-up is in the garages in Switzerland, Ford is offering its fans the opportunity for this unique experience.

Responsible at Ford Motor Company Switzerland: Danijel Dzihic (Director Marketing), Melanie Felder (Head of Communication and Events). Responsible at Wunderman: Thomas Engeli (CD), Dieter Boller (Text), Daniel Schranz (AD), Sebastian Eppler (Screen Design), Paolo Brocco (Programming), Stéphanie Bertschi and Gabriel Szalai (Consulting).
 

Scheuring has been tasked with anchoring the Res Solution more firmly in the market. In a first step, the positioning will be sharpened and business-relevant measures developed in collaboration with the client, the agency said in a press release on Tuesday.

Future Connection designed and realized the 2011 annual report for the Pestalozzi Foundation.
 

The new campaign aims to convey that Läkerol is relaunching in Switzerland with a new, rounder drop and a pack with more content. This is illustrated by the new brand ambassador Tinka Belle, the agency said in a statement Tuesday.

Responsible at Läkerol: Matteo Scarsi (Senior Regional Market Manager, LEAF Italia Srl Cremona), Joseph Rütter (Sales Manager Switzerland, LEAF Italia Srl, Cremona). Responsible at Formeldrei, communications agency, Bern: Moritz Adler (CD), Simon Seidel (AD), Christian Wüthrich (text/concept), Christian Wüthrich, Patrick Ochsenbein (consulting). Website: Arillo Switzerland. Project Management: Sebastian Hirn. Photo: Simon Opladen, Bern.