Coop wishes all mothers Happy Mother's Day, the agency said in a statement. But as an organic pioneer, Coop is also committed to sustainability, and thus to healthy agriculture. Therefore, Coop also congratulates Mother Nature on Mother's Day.

The ad will appear in the Sunday Press for Mother's Day on May 13.

Responsible at Coop: Philipp Wyss (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Maya Herzog, Sandra Küblbeck (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSB war Schlupp Bürge: Flo Wacker (CD), Benny Goldstein (AD), Kevin Zysset (graphics), Sascha Borsai (text), Dany Kielholz (consulting management), Flavia Salvisberg, Kristin Enzler (consulting). Responsible at The Whole Media: Stephan Küng (Media Relations).

Hans Leyendecker, Klaus Ott and Nicolas Richter from the Süddeutsche Zeitung (SZ) declined the award at the ceremony on Friday evening at the Deutsches Schauspielhaus in Hamburg. They did not want to be honored at the same time as authors from the Bild newspaper in the "Best investigative achievement" category. The jury had decided on two award winners after the jurors were unable to agree on just one award winner in three votes. According to jury member Helmut Markwort (Focus), no meeting of the panel has ever lasted so long.

The nomination of the tabloid Bild was already controversial beforehand. The article "Wirbel um Privatkredit - Hat Wulff das Parlament getäuscht?" was successful in the affair surrounding former Federal President Christian Wulff, who ultimately resigned. The piece was researched by Bild authors Martin Heidemanns and Nikolaus Harbusch. "Satisfaction doesn't play a role," said Harbusch at the award ceremony.

The SZ journalists who uncovered the "Formula 1 affair" at Bayern LB in 2011 took the stage after the two. The jury's decision in favor of Bild was perfectly fine, said Leyendecker. But he and his colleagues did not want to be honored on the same day as Bild.

Prize withdrawn

There had already been a scandal the previous year. The reportage prize awarded to a Spiegel editor was subsequently revoked following criticism. The jury had cited a lack of diligence as the reason, as the journalist René Pfister had only obtained some of the information second-hand, but did not state this. This time, Stefan Willeke from the weekly newspaper Die Zeit was successful in the reportage category. Other prizes went to Der Spiegel, the Frankfurter Allgemeine Sonntagszeitung, the website Stern.de and the British journalist Nick Davies (The Guardian).

He received the award for his commitment to press freedom. Davies uncovered that reporters from the British tabloid News of the World, owned by media entrepreneur Rupert Murdoch, were using illegal wiretapping and bribery methods to obtain information from celebrities, politicians and private individuals. (SDA/DPA)
 

However, not only large corporations are very important for the agency, but also SMEs, according to a press release. These contributed a total of over 40 percent to the company's results. The finance, pharmaceutical, healthcare, IT, transportation and services sectors, among others, have developed excellently at Etextera. Ruth Hardegger-Wickli, Managing Director of Etextera, is very pleased with the business performance to date. Among other things, our focus on the Zurich economic area has paid off."
 

The social media campaign "Obermutten" by Jung von Matt/Limmat wins gold in the category "Dialog Marketing Social Media" and silver in the category "Digital Media Social Media". The agency received a bronze ADC nail in the "Print" category for the work "Bremsköpfe" for Mercedes-Benz.

Spillmann/Felser/Leo Burnett was awarded silver in the "Print" category for the "Wendesätze" campaign for Swisslife. The agency received a bronze ADC nail in the "Design" category for "Gotthelf Käselaib Packaging" for Emmentaler.

Komet was also awarded bronze for "Soirée graphique No 4'" in the literature category.

The award ceremony took place on Saturday, May 12, 2012, in Frankfurt am Main. All gold, silver and bronze winners as well as the award-winning works can be found at here.

(Image: Adc.com)

The colored walls form the ambience for the fashion shoot and are intended to create an integrated look and feel across all touch points, as the agency writes in a statement. Along the entire customer journey, from the posters to the advertisements, the catalog, the various special banners and various internal advertising media, the campaign can be experienced continuously up to the POS in the 65 Manor stores.

The interactively designed fashion clips present the latest color trends on Manor.ch/style as playful transformation stories to click, like and share.

Responsible at Manor: Roman A. Müller, Maurice Calanca (Head of Marketing), Maya Hitz (Head of Communication and Media), Ursula Steiner (Head of Art Creation), Lea Binetti, Anne Porschien (Art Creation), Nicole Calegari (Project Management), Sabina Hollenstein (Assistance). Responsible at Saatchi & Saatchi: Jürg Aemmer, Jota Ziogas, Diana Pollastri, Katja Jost-Puccio, Felix Freese (Creation), Pascal Schaub (Strategy), René Berzia (DTP), Beatrix Lehmann, Sina Loosli, Nadja Stickl (Consulting), Michael M. Maschke (Head of Creative Services sisomoProductions), Jochen Ihl (Digital Supervisor), Meike Woschitz (Digital Project Management), Detail (Image Editing and Lithography). Responsible at Mediaschneider: Urs Schneider (Strategy), Laurence Saas (Consulting Group Management), Christina Gäde, Janine Galda (Consulting), Philipp Semmler, Sean Pfister (Interactive).

"Cessation of activity - we say no," was the editorial comment. "They want to close us down, we are resisting." It was the "craziest business closure in the world".

The left-wing newspaper, which is run as a cooperative, was founded around 40 years ago and is in debt. The paper is suffering from falling advertising revenue and dwindling circulation. In addition, state funding is being cut. (SDA/DPA)

> Italy: Il Manifesto fights against the end

The TV commercial shows in a touching way how Rabbit became Harvey's best friend. And lo and behold: the little film has an effect, Harvey's master doesn't have the heart to throw the stuffed animal in the garbage can.

Thinkbox, the marketing organization of British commercial TV broadcasters, is thus demonstrating, according to Wuv.de the effectiveness of good TV commercials. The work comes from the agency The Red Brick Road.

Incidentally, Harvey already has his own Facebook presence - the likeable terrier already has over 18,500 fans.
 

Within 24 hours, the young creatives had to work on the best YET competition in Oslo to design a print campaign to promote the Norwegian cheese Jarlsberg on the international market. The focus was to be on keeping the recipe secret - after all, it is not only known in Appenzell, but also in Norway.

The winners

The winning team from Ireland, Cian Tormey and Neil Saul (Publicis), convinced the jury with an unusual idea: using newspapers, wrapped in plastic and then dipped in wax, as an advertising medium for Jarlsberg cheese.

The Croatians impressed the jury with their visualization. They were rewarded with the silver medal for their Stonehenge, pyramids and co. made of cheese.

Bronze was awarded to the Swiss Silvio Seiler (Silvio Seiler Graphics and Design) and Othmar Küng (Managing Director Pixeldisko), whose advertisements reveal various secrets about the production process: For example, how to chew, stir and milk.

The two Romands Gaël Tran and David Moret (Euro RSCG Genève) narrowly missed out on the podium. Their advertisement promises to reveal the secret Jarlsberg recipe. However, anyone who has the Norwegian sentence translated on the Internet will be proven wrong:

The creatives were accompanied by the Swiss juror Andreas Prokesch, owner of Andreas Prokesch Konzepte & Texte, Kerstin Waldkircher from the bestYET sponsor Publimedia, Toni VetterliMarketing Director of the Swiss Media Association and Isabel Imper, journalist at Werbewoche.  

You will find a detailed report on the events in Oslo in the print edition of Werbewoche, which will be published on May 26.

Further reports:

All cheese in Oslo

"Only an ad can do that": the winning subjects are known
 

Pictures below:
1) Gaël Tran and David Moret during a meeting with Andreas Prokesch.
2) Silvio Seiler and Othmar Küng at the award ceremony.