On behalf of the industry associations (VSP, RRR, Télésuisse) and OFCOM, Publicom has examined the economic situation of licensed private radio stations and regional television stations in Switzerland. They presented the results on Monday: without public support, most regional television stations will not be able to survive in the foreseeable future. Many radios will also not be able to fulfill their performance mandate without fees.

Although private broadcasters operate in very different framework conditions, it is equally challenging for all of them to successfully assert themselves in a market dominated by public providers. According to the study, most broadcasters are doing much better than before with the revised Radio and Television Act (RTVA), which came into force in 2007. The increase in fee shares and the reorganization of licensing areas have contributed significantly to the improvement. However, the overall situation is significantly better for radios than for regional television.

Radios are in a better position than regional television stations
According to the study, the majority of private radio stations are now on a sound financial footing. The average equity ratio is 42%. At the end of 2010, only six broadcasters were underfunded, but the profitability of the majority is inadequate. The average corporate cash flow is only 8%. There are major differences: ten stations, including small fee-based radio stations, achieve a reasonable or even high level of profitability. More than four-fifths of income comes from the advertising market. In total, Swiss private radio stations generated over CHF 150 million in advertising revenue in 2010. If the sponsorship revenues of SRG radio stations and the advertising revenues of foreign stations are included, the Swiss radio advertising market reached over CHF 180 million.

According to the study, the economic situation of licensed regional television is less rosy. With advertising revenues of CHF 36 million, their importance in the advertising market is very low. They are correspondingly more dependent on fees, which accounted for two fifths of income in 2010. Nevertheless, half of the regional television stations were underfunded at the end of 2010, and the profitability of most stations is insufficient with an average cash flow of 4%. Only two stations achieved sufficient profitability.

Although there is still potential for licensed Swiss private broadcasters in the advertising market, development opportunities are limited, the study continues. This is mainly due to the strong position of the SRG, which has more than six times as much funding as all licensed private radio and television broadcasters.
 

Advertisements, online advertising media and social media measures are used. The website is designed for use on computers, tablets and smartphones. Every day, the site features current reports, background information and student blogs about studying here and elsewhere, as well as all sorts of things about life outside the lecture hall, tips for starting a career and dossiers on special topics, according to an NZZ press release. The screen design has been adapted to the magazine. The editorial content is supplemented by prize draws, invitations to events and special offers. Podcasts and videos are still an integral part of the content concept.
 

Anyone who uploads their favorite moments to Lieblingsmomente.ch, shares them with friends and collects votes can take part in the competition. The prizes are dream vacations worth 5,000 Swiss francs and personal stamps with their favorite moment as the subject. In the first three days, this generated around 1,500 new likes and increased the number of people talking about Swiss Post on Facebook by 4,350 percent, the agency said in a statement.

Responsible at Swiss Post: Sandro Nafzger (overall project management Web Stamp easy), Sarah Nünlist (social media editing). Responsible at CR Basel: Adrian Zumbrunnen (consulting, conception and technical implementation).
 

Double-page ads were placed for the new products, which are currently available in various flavors, and highly successful sampling campaigns were carried out at various Swiss train stations.

Responsible at Migros Genossenschafts-Bund: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible Advico Young&Rubicam: Dominik Oberwiler (Creative Direction), Christoph Hänsli, Michael Gallmann (AD), Nora Angstmann (Graphics), Patrick Bucher (Text), Edi Walker, Tom Hubli (Consulting). Responsible at Allaccess: Rebecca Haug (Head of allaccess), Pamela Gemperle (Project Management).
 

According to the location, the respective local weather forecast for the next 12 hours is broadcast. The eBoards show the temperature as well as the probability of precipitation and are updated every 10 minutes. The forecast is thus always up to date, Search.ch said in a statement on Monday.
 

The aim was to find out how the participants rate the products regardless of the influence of the brand. The summary of the blind tests and the individual blind tests in the video can be viewed at here can be viewed. In the second phase, the results will be communicated. This will take place via leporellos on all Nivea Hair Care & Styling products in stores and a cooperation with H&M. Mirror stickers will be placed in all wardrobes and attractive product samples will be given away with purchases of CHF 30 or more. The outer packaging of the product samples invites you to take part in the product evaluation via SMS. NIVEA Hair Care & Styling is giving away a styling weekend in London and other prizes to all participants.

The third phase involves a national online campaign that includes the videos (rich media) and is aimed at the Special Site leads.

Responsible at Beiersdorf: Sarah Larwood (Marketing Manager), Alexandra Pei (Brand Manager). Responsible at Streuplan: Christoph Oertli (overall responsibility), Sabrina Hardegger (consulting), Stefanie Fink (AD). Responsible at Future Lite: Claudio Catrambone (film production). Responsible at 316tn: Stephan Kalt (Web).
 

We get to know the Nuggi Napoleon, the Milk Tooth Diva, the Lätzli Pope and the Iron Sandbox Lady. The integrated campaign was conceived and executed by Jung von Matt/Limmat. It can be seen on posters, ads, adscreens, at the POS of Amavita pharmacies, at the POS of all Stöckli stores, at the POS of VW dealers, as well as in dialog and digital measures.

Eltern Club Schweiz has a national range of counseling and services. Included in a membership is a 24-hour counseling center, an emergency nanny referral service, a Family Check with strategies for avoiding conflict in families, an apprenticeship finder, emergency courses tailored by age, and various financial benefits from partners.

Responsible at Eltern Club Schweiz by Pro Juventute: Peter Burri Follath (Head of Marketing Parents Club Switzerland), Christiane Büring (Project Management Parents Club Switzerland), Anina Grütter (Coordinator Marketing Parents Club Switzerland). Responsible at Pro Juventute: Stephan Oetiker (Director Pro Juventute), Ursi Zweifel (Head of Marketing Pro Juventute), Marianne Affolter (Head of Communication Pro Juventute). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction), Samuel Christ (Text), Maurus Zehnder (Art Direction), Aude Kohler (Graphics), Ilonka Galliard (Art Buying), Michèle Gutmann, Christian Brütsch (Consulting), Carioca (Photography).
 

Less than six months after the project was launched, the first 100 or so items were launched throughout Switzerland in April and May. The range will now be continuously expanded, the agency said in a statement. With its striking yellow and black color scheme and unique numbering system, the new private label is intended to stand out clearly on the shelf and create high visibility, speed and memorability. Transparency and product visibility of the packaging are to additionally underline the high freshness competence.
 

This is to be the nutrition message of the 2012 campaign, the agency said in a statement. The campaign is aimed at parents and children, it said. It will be seen on panorama ads in family magazines, double billboards and classic F12 and F200 billboards.

Responsible at Swissmilk/Swiss Milk Producers: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Marcel Schläfle (art direction), Andreas Hornung (text), Florian Fleischmann (graphics), Sabrina Luck (consulting). Photo: Jonathan Heyer, Image editing: Felix Schregenberger.
 

Nicole Gassler Schwengeler has been working as Head of Recruitment at Microsoft Switzerland since January 2012 and will be part of the Executive Board of Microsoft Switzerland in her role as Head of Human Resources. She will take up her post on July 1, 2012. Microsoft wrote this in a statement on Monday.

Nicole Gassler Schwengeler holds a Master's degree in HR Management and held various management positions at IBM before joining Microsoft Switzerland. Among other things, she was HR Leader IT Delivery for Central and Eastern Europe, the Middle East and the Alps as well as Recruiting Leader for IBM Switzerland and Austria. In her new role as Head of HR Microsoft Switzerland, she reports directly to Frank Abbenhujis, HR Director at Microsoft Western Europe.
 

The broadcaster made this promise today, Monday. This is in response to the frequently expressed desire for diversity. Even at weekends, no song will be played twice from 08.00 to 17.00.
 

The campaign is underlined by the claim "Pure nature". Tartare's profile is to be strengthened and sustainably shaped with print, TV and online advertising measures, the agency said in a press release on Monday.