With the asterisk, someone makes it clear that he or she would like to be spared advertising calls at home. Since 1 April, consumer protection organizations have been providing forms on the Internet that those affected can use to complain. The law is also intended to protect the public against bait-and-switch offers, address book scams, fraudsters on the Internet and false promises of prizes.

By May 15, the Fédération romande des consommateurs (FRC) had counted around 1050 complaints in German-speaking Switzerland, 550 in French-speaking Switzerland and 20 in Ticino, as the FRC told the news agency SDA on Wednesday. 1350 of these concern advertising calls, which is "no surprise" according to Valérie Muster from the FRC. 124 complaints concern false promises of winnings and 79 address book scams. There were 48 complaints about internet fraud and a further 19 complaints about pyramid selling.

In cases of address book fraud, people usually call business people from abroad as representatives of fictitious companies. They try to persuade them to sign a document to correct an allegedly incorrect entry in the official telephone directory. They then demand very high sums of money in return.

The FRC, the Swiss-German Foundation for Consumer Protection (SKS) and the Ticino-based ACSI will submit the first criminal complaints to the cantonal public prosecutors at the end of May or beginning of June. Violations of the law against unfair competition can be punished with heavy fines. "We hope that the courts will make use of this," said Valérie Muster. (SDA)

(Image: Keystone)
 

At Aargauerzeitung.ch/community articles can now not only be written specifically for each municipality, but can also be accessed by those interested in the municipality by location and zip code, according to a press release issued by the Aargauer Zeitung on Wednesday. In addition, existing club and event information, editorial coverage and real estate offers will be bundled together on the website for each municipality. As of July 1, "Meine Gemeinde" will also be open to municipal authorities and administrations.

The "AZ-Netz" is an association of the news portals of the daily newspapers of AZ Medien and is consistently continuing its strategy of focusing on regional markets, which has been successful since September 2010, according to a press release. The expansion of "Meine Gemeinde" to the Basel and Solothurn regions will take place over the course of the year.

 

These are cinematic instructions designed to help anyone interested to become a mountain hero themselves. Because only those who regularly turn the bunny hop into a bunny flop and the elegant dismount into a Röllali in front of the mountain bar know what biking really means. The new Website of Graubünden has become a digital treasure map and provides a tour planning tool for freeriders, cross-country riders and marathon enthusiasts. From a short warm-up lap to an enduro expedition, you can find suitable routes from over 4,000 kilometers of trails with just a few clicks.

Responsible at Graubünden Ferien: Gaudenz Thoma (CEO) , Gieri Spescha (Head of Corporate Communication), Manuela Michel (Product Management). Responsible Jung von Matt/Limmat: Livio Dainese, Fernando Perez (CD), Samuel Christ, Alain Eicher (Text), Maurus Zehnder, Bruno Manser (AD), Aude Kohler (Graphics), Ilonka Galliard (Agency Producer), Nicolas Schoberth, Roman Meister (Consulting), Jyri Pasanen (Director), Who's Mc Queen Picture (Production).

Rölläli: http://youtu.be/geYdULNf9vQ
Sweep killer: http://youtu.be/u1WvMzE5oO0
Bunnyflop: http://youtu.be/e1Ot3csNWyI

The aim of "Top Secret" is to get hold of the envelope with the highest amount of money and keep it until the end, SRF said in a statement on Wednesday. To do this, answers have to be put in the right order. Throughout the game, the winning amount remains secret and is only revealed at the end. Participants can win a maximum of 100,000 Swiss francs per game.

Roman Kilchsperger: "'Traders' is fun. But we game fans always need a new incentive. We get that with 'Top Secret'. If you want to win at the end of the game, you have to be willing to put all your eggs in one basket. 'Top Secret' needs candidates with brains and strong nerves."

"Top Secret" will start on October 10, 2012 in the "Traders" slot. Rolf Tschäppät, Head of Comedy and Quiz: "The Wednesday evening slot will be filled variably. In February, for example, 'Die grössten Schweizer Talente' already ran for four weeks. It is therefore conceivable that a season of 'Traders' will be broadcast once again."

 

 

Most Swiss people are not yet aware that Switzerland has many other national parks in addition to the best-known one in the Engadin. This is despite the fact that they are all areas with particularly high natural and landscape values. Against this background, Marti. Seiler. was commissioned to design and implement an information campaign following a competitive presentation.

The basis for the positioning and profiling of the Swiss parks was initially the development of a brand strategy. The aim of this was to lay the foundations for communicative profiling with a uniform brand, a corporate design and a signage concept. The aim is to make the newly created "Swiss Parks" brand known to the general public, provide information about its purpose and profile the individual parks as visitor destinations.

Representative basic research was carried out in advance to determine which value propositions have the greatest motivational power for visiting a Swiss park. It became clear that the breathtaking nature and landscape experiences and easy accessibility are the most appealing and have the greatest mobilization potential, the agency said in a press release on Tuesday. The claim "Closer than you think" and the appropriate visual implementation were developed. This shows how diverse the Swiss parks are and how close they are to the urban living space. The campaign is being launched with a national poster display and three subjects.

The poster campaign is embedded in an integrated communication concept that uses a cross-media approach to meet the diverse objectives of the campaign and the information needs of the various target groups. In addition to media and public relations, event promotions, trade fairs and online communication, the information map created especially for the Swiss parks is a central element of the campaign. The exact location of each park can be seen on a large map. All the parks are portrayed on the reverse. The result is a comprehensive information tool that is extremely useful and can be used in a variety of ways.

Responsible at Marti. Seiler: Thomas Krebs (strategy), Anita Kittel (consulting), Stefan Künzler/Philip Meier (art direction), Stefan Beck (text/concept).
 

After working for several years in Shanghai, Manila and Hamburg, Nathalie Küpfer now supports Branders in Zurich. During her time abroad, she has worked for brands in the FMCG sector as well as in the luxury and lifestyle segment. Nathalie Küpfer has extremely versatile and valuable experience in the areas of brand strategy, brand creation and packaging, which she has gained both on the agency side and on the corporate side, Branders said in a statement. For example, she helped set up an agency branch in Shanghai and has valuable know-how from working with both start-ups and multinational companies.

Nathalie Küpfer specializes in the acquisition of national and international clients as well as in the development of new markets.
 

Filmmakers, agencies and all creatives are now invited to submit internet films to www.viralvideoaward.com by September 16, 2012. The organizers are looking for videos with a message. Whether for or against brands, ideas, images, whether political or promotional - the important thing is the message and the intention to spread it virally on the Internet.From October 15 to November 15, 2012, the best films will be presented to the public for voting on viralvideoaward.com.

In parallel and independently of this, an expert jury will award the best political video and the best viral video of 2012. The three prizes of 1,000 euros each will be presented at the 28th International Short Film Festival interfilm Berlin (November 13-18, 2012). The audience prize, determined by online voting, will be awarded by Fritz-Kola, the jury prize for the best viral video will be awarded by the Berlin state initiative "Projekt Zukunft" and the Heinrich Böll Foundation will honor the best political viral that deals with climate, democracy or justice.

The award ceremony of the Viral Video Awards will take place on November 16, 2012 at 9 pm in the Roter Salon of the Volksbühne Berlin.

The agency won silver in the "Digital Media Craft: Interface/Navigation" category. The agency received a bronze medal in the "Digital Media: Microsites" category for the SF web documentary 360° Langstrasse.

ADC Germany: Gold, silver and bronze for Switzerland

 

The foldable TV is actually a half-cardboard flyer from Maxomedia and Teleboy. It can be folded into a retro TV by simply folding it. The TV screen on the flyer can be broken out and redeemed as a voucher for a "Teleboy Plus" trial subscription. Now just insert the iPhone into the slot provided and the "TV for everywhere" is ready.

The flyer advertises the three functions "Replay, Cloud and Download" that Teleboy now offers. Maxomedia is also promoting Teleboy's new offering with TV commercials and banners featuring subjects from the existing campaign. On its own platform, commercials and banners with logo animations advertise the switch to a paid subscription.

The exhibition consists of interactive information islands and numerous workshops throughout the exhibition year and is a joint exhibition by the Appenzeller Volkskunde-Museum, SO Appenzeller Käse GmbH and the Appenzeller Schaukäserei. The exhibition runs from April 28, 2012 to February 24, 2013.

from left: Elodie Cavel, Büro4 (design, set design), Renato Soldenhoff, Curious About (project management/conception), Claudia Thöny, freelance (partial editing), Stefan Hunziker, Büro4 (head of design, set design), Adrian Haut, Agentur Haut (public relations), Nino Cometti, dreipol (interaction design, mobile apps)

To the flyer

To the exhibition

Ideart has now created the appearance and a label for the newly developed Sonogliss ultrasonic contact spray. An information flyer will follow later.

Responsible at Expirion: Gregor Hutter (Managing Director). Responsible at Ideart: Ludek Martschini (creation), Peter Martschini (organization/production).