In the design, attention was paid to a uniform design. This makes it clear that the three areas belong to one house, explains Carmen Schiltknecht, Managing Director FBM Communications. The matching statements with the matching images are intended to give an impression of the world of Sonnenberg and to show the special features of each area.

The restaurant brochure presents four worlds on 20 pages: Restaurant, Banquet and Seminar Department, the Sonnenberg Convention Center as well as for the Sonnenberg Fifa Club. The Sonnenberg Convention Center brochure gives the reader all the important information about meeting rooms, the auditorium and extra services. The Sonnenberg Fifa Club brochure presents the purpose of the club, the possibilities for club members and the ambience of the club room.

Responsible at Sonnenberg Restaurant: Jacky Donatz (Managing Director), Christoph Menti (Managing Director Freddy Burger Gastro Management). Responsible at FBM Communications: Carmen Schiltknecht (Concept & Overall Management), Julia Trunkwalter (Project Management & Organization), Stephanie Büchel (Graphic Design)
 

On behalf of the Federal Office of Communications (OFCOM) and the industry associations (VSP, RRR, Telesuisse), Publicom examined the economic situation of licensed private radio stations and regional TV stations in Switzerland. Among other things, Publicom did this on the basis of the respective annual accounts for 2010 and traced these back to 2002. In parallel, discussions were also held with experts and broadcasters, and the advertising market was analyzed.

The most important finding was that most broadcasters have performed significantly better since the revised RTVA, which came into force in 2007, especially as the licensing areas were expanded and the proportion of fees increased. Specifically, the 31 fee-based and non-fee-based radio stations surveyed generated a total advertising turnover of just over CHF 150 million in 2010. If the sponsorship of SRG radio stations and the revenues of foreign broadcasters are also included, the Swiss radio market amounted to around CHF 180 million. In contrast, the 13 regional TVs together generated a mere CHF 36 million - not including the non-licensed Tele Züri. This means that the private broadcasters are of course completely overshadowed by the SRG, which has around six times more money than all licensed private TVs and radios combined.
 
Many private radio stations healthy - despite the crisis
According to the study, the majority of private radio stations were financially healthy in 2010, shortly after the crisis year of 2009. They had an average equity ratio of 42%, but six of them were underfunded. The radios had more problems with profitability: only ten radios achieved a target cash flow of 9% or more, including small fee-based radio stations.

The situation for regional TVs is more difficult. At the end of 2010, half of the stations were underfunded and profitability was unsatisfactory with an average cash flow of 4%, with only two stations reporting positive figures.

Publishers are not better radio producers
According to study director René Grossenbacher, no clear reasons for the success or failure of a station can be derived from the study - the results are too mixed. For example, neither the size of the licensing area nor the competitive situation is apparently decisive for radio stations, nor is the question of whether a station receives fees or not. However, there are some slight tendencies: if the advertising revenues of the 31 radios are compared to the population in the respective license area, it can be seen that radios in French-speaking Switzerland and Ticino exploit their advertising market better than those in German-speaking Switzerland, stations in major cities do better than those in rural areas, and independent stations do better than those belonging to a media association (publisher radios).
 
Quality is helpful
The authors of the study also point out another connection: broadcasters who invest in their programming and provide a service that is attractive to audiences in a highly populated license area have a good chance of generating high advertising revenues, even if competition in the coverage area is fierce. They also clearly state that fees remain indispensable for regional TV stations and for radio stations in peripheral areas, at least if they are to continue to fulfill service mandates. This is because the scope for development is narrow in view of SRG dominance.

At yesterday's press conference in Bern, neither OFCOM nor the associations wanted to comment on the study. The results were still too recent and they had not yet been able to read the study, they said in unison. However, the publication coincides with the start of the consultation on the partial revision of the RTVA. As is well known, this provides for a new fee structure - and thus more fees for SRG and higher fee shares for private broadcasters. In other words: the private broadcasters are eyeing the fee pie, which is growing, while the radio advertising market has been stagnating for years and the regional TV market is only growing at a low level.
 
Western Switzerland with radio pool for all
But why do radio producers in French-speaking Switzerland get more out of their small market than their colleagues in German-speaking Switzerland? Philippe Zahno, President of the French-speaking Swiss radio association RRR, could only speculate: For one thing, he said, the radios in French-speaking Switzerland today cultivate the market in a highly professional manner and also provide intensive support for small, local customers. Furthermore, they identify strongly with their own region - Zahno even spoke literally of a kind of "regional nationalism". He said that he felt less of this in German-speaking Switzerland. He also mentioned the "Jura Plateau Alpes" advertising pool, which includes all stations in French-speaking Switzerland and allows advertisers to cover the whole of French-speaking Switzerland. There is nothing comparable in German-speaking Switzerland. Finally, Zahno pointed out that the private broadcasters in French-speaking Switzerland had come to an arrangement with the SRG. "We have no problems with the SRG - and are not aware of the disruptive factor of regional journalism," said the RRR President.

Markus Knöpfli

SRG wanted to deploy staff more flexibly and at the same time reduce compensation for night work, weekend work and irregular work. This is what Impressum wrote in a press release on Tuesday. SRG had also planned to reduce health protection. In addition, SRG wanted to reduce the contributions to the creativity fund, which is available to employees for further training, to an "unacceptable extent".

However, a CLA-less situation from 2013 is not the necessary consequence, writes Impressum. Even during the negotiations for the current CLA 2009, the previous CLA 2004 had to be extended because the negotiations were declared to have failed at a certain point. A new attempt then led to the CLA 2009.

Communiqué issued by the Swiss Syndicate of Media Professionals SSM on May 16:

"On Tuesday, May 15, negotiations on a new collective labor agreement for 2013 between SRG and the Swiss Syndicate of Media Professionals (SSM) broke down in Bern. Now that the SRG has categorically rejected further negotiations, for the first time in the history of the SRG there is a threat of a contractless situation from 2013. The consequences for the fulfillment of the public service mandate are unforeseeable.

Under the pretext of simplifying the CLA, the SRG presented its social partner with a catalog of cuts never before submitted to the SSM in the decades-long history of CLA negotiations.

In the CLA negotiations, SRG demanded that bonuses for overtime or overtime work be abolished or reduced. In particular, employees who work irregularly on
Those who work weekends and at night would have to reckon with massive financial losses. It is an act of unfairness that the SRG wants to throw out of the CLA the very concessions it made to employees in 2009 so that they would agree to the introduction of annual working hours.

The annual working time saves SRG millions every year. This is one of the reasons why SRG was back in the black in 2011. If SRG had had its way, employees would not only have had less in their wallets, but would also have had to work even harder and more stressfully. SRG also wants to weaken health protection to a considerable extent by proposing regulations and agreements that clearly violate the mandatory labor law and its ordinances. Together with numerous other deteriorations - such as the reduction of remuneration for copyrights by 2/3 of the previous amount - at the end of the negotiations SRG had an offer on the table that is unacceptable from a trade union perspective.

SRG has rejected practically all of the SSM's demands. The SSM is calling for further negotiations to be opened A CLA is not least an expression of a company's respect and appreciation for its employees. It is an important signal of stability and job security, especially in times of upheaval. With its behavior, the public company SRG is endangering this stability. In addition, without the regulatory effect of a collective labor agreement, the entire Swiss electronic media sector will very quickly find itself confronted with much worse production and working conditions in European countries. This represents a major risk for the working and wage conditions of Swiss employees.

The SSM is therefore calling on the SRG to revise its CLA demands and come back to the negotiating table with a new offer."
 

In April 2012, "équipe," Suva's employee magazine, appeared for the first time in a new design and with a revised content concept. The main features of the redesign are a more emotional layout, a livelier visual language, more quick-read levels and improved cross-media linking, the agency said in a statement on Tuesday.

The new magazine is intended to promote reading pleasure through a clear dramaturgy and a reorganization of the various containers and sections and to convey information in an entertaining, playful but also clear manner. The higher proportion of images and the increased image quality support the intended emotionalization of the publication. Longer text articles are livened up by quotes, infographics and infoboxes, and the main topic of the respective issue is recognizable at first glance.

"équipe" is published four times a year in German, French and Italian.
 

Ringier.com, with the country subdomains Ringier.ch, Ringier.de, Ringier.hu, Ringier.ro and Ringier.vn, is a modern, lively Internet presence in six languages with a high standard of design. Ringier announced this in a press release on Tuesday. 1,800 images from the Ringier archive and texts of journalistic quality tell the story of Ringier on the new website. Large-format photos serve as visual anchors to make the various topics accessible. A powerful search engine provides semantically summarized results sorted by relevance. However, classic navigation via categories is still possible on the new Ringier website.

In the concept phase, Ringier worked with the Sandbox network The design was developed by the Swiss web design agency Information Architects, and the web technology service provider Previon, which belongs to the Ringier Group, was responsible for the technical implementation. The new Ringier website was created on Drupal, a leading "open source" content management system.

The central content of Ringier.com is offered uniformly across all countries in six languages (E/D/F/HU/RU/CN). The Ringier domains for Switzerland, Germany, Romania, Hungary and Vietnam have now also been completed and activated. The migration of the Chinese domain Ringier.cn to the new design is still in progress.
 

With last year's annual report, Warteck Invest improved its balance sheet ranking by well over a hundred places and made it into the top 30 annual reports in Switzerland, according to the agency. Bio Suisse has redesigned its report to emphasize its function as an important image carrier for the association. 

Responsible at Warteck Invest: Daniel Petitjean (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hannes Müller (concept), Pascal Rehmann (AD), Philipp Buser (consulting). Photos: Daniel Infanger. Production: Ids4u. Responsible at Bio Suisse: Stephan Jaun, Petra Schwinghammer (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Sylvia Halbeisen (consulting). Photos: Marion Nitsch.
 

The focus is not only on technical innovation, but also on collaborative action. Meta Design showcases this approach in two experiential spaces: the «Think Blue. Cube,» a mobile, modular space system, and the renovated historic gas station in Wolfsburg—now an e-mobility station—serve as interactive experience spaces, exhibition areas, and information hubs for Volkswagen’s sustainability initiatives. The historic, protected gas station in Wolfsburg, which has been transformed into a modern e-mobility station through extensive renovation and remodeling, also serves as a venue for «Think Blue.» themes.

Meta Design, in collaboration with project managers at Volkswagen and Wolfsburg AG, developed the concept for the renovation and use of the gas station building and its outbuildings. Instead of gasoline and diesel, the site now features electric charging stations for electric cars, a dining area, and a seminar room for informational events and training sessions on energy and mobility topics, according to a statement from the agency.
 

Whole-farm production, gentle processing, short transportation routes and social partnership - four good reasons that speak for top quality. The cross-media campaign dramatizes the meaning and purpose of Swiss organic products in a charming way using numerous promotional measures at the POS, advertisements in the trade press and a website. The focus is on supporting specialist retailers with promotional materials at the POS: In over 40 organic stores in German-speaking Switzerland, customers are given an understanding of the two labels Demeter and Bio Suisse. A leaflet also provides background information and a competition promises attractive prizes relating to the world of organic products. As an accompanying measure, advertisements will be placed in the trade press.

Visitors to the information platform can also Aus-gutem-grund.ch The mobile-optimized website can be accessed directly via smartphone using a QR code, which is prominently placed on all offline measures.

Responsible at Bio Suisse: Valérie Monnin (Key Account Management), Sylvia Ziegler (Project Manager Communications) .Responsible at Demeter: Christian Butscher (President), Aline Haldemann (Coordinatrice de marché). Responsible at Eyeloveyou: Stevie Fiedler (art direction), Oliver Kirschbaum (consulting, concept), Michael Leuenberger (text). Programming: 316tn.
 

The video and blog ranking can be personalized and the content displayed can be sorted according to users' interests. Ebuzzing Labs' social monitoring, which currently indexes more than 1.2 million blogs in five European countries, ensures that the content is up to date. The app gives users instant access to the top videos, blogs and news via their iPhone or iPad, according to an Ebuzzing press release.

 

The Zurich-based software company Ad Novum has implemented this for Presence Switzerland in the Federal Department of Foreign Affairs (FDFA) as part of a sponsorship mandate. The "Swiss Game Yeosu" app offers a quiz game: flying silhouette motifs must be clicked on in the app in order to take part in the quiz and obtain information for the quiz questions. The app also offers augmented reality for the give-away, a printed drinking bowl. If you hold your cell phone over the print on the drinking bowl, it recognizes the motifs depicted, such as a clock, a chamois or a train, and a pop-up appears that provides information on the respective motif theme.

The "Swiss Game Yeosu" app is bilingual - Korean and English - and is available for both iPhone and Android. The Metaio framework was used for the augmented reality functions. The concept for the app comes from Tegoro Solutions, the design from Hauser, Schwarz.

Download iPhone App
Download Android App
 

According to Tagesanzeiger.ch, the bearded angel Franky Slowdown can be seen on the screen in the Marché restaurant at the freeway service station in Kemptthal, which is still relatively unique in Switzerland, and is the cult figure in the BFU commercial urging people to "Slow down, take it easy". A slogan that even has its own meaning in the toilet. However, only men are exhorted to take it easy in the toilet. A ladies' toilet TV has not yet been installed in the ladies' restroom. Demand is already very brisk, says Marcel Näpflin, Managing Director of the manufacturer Urimat, to the Tagesanzeiger newspaper. In addition, very favorable rates can be offered because, unlike with posters, it is no longer necessary to travel to the site to replace them. This means that the question is no longer what time the advertisement appears, but how often it is cleaned.

The marketing specialist took over the operational management of Zürich Tourism on January 1, 2011. Zurich Tourism announced on Monday that differences of opinion regarding management had led to the termination of her employment contract. Marlis Ackermann had achieved a great deal during this time. Together with the Board of Directors, she developed the new strategy and began to implement it. Among other things, a new Zurich brand was developed and an image campaign for Zurich was launched on CNN International.

Zürich Tourism has set up a search committee to find a new director.

Shortly after Marlis Ackermann took office, almost the entire management team was replaced last year. Seven out of eight members left the organization - most of them voluntarily, as was reported at the time. The members who did not support the realignment of Zürich Tourism were dismissed. (sda)