The closing price of the share was 38.23 dollars, which is not a big gain - just 0.6% to be precise. According to the Wall Street Journal, the only reason the share price did not fall below the issue price was because the banks involved in the IPO intervened with massive support purchases. Nevertheless, many Facebook employees became millionaires after the IPO was heralded. But the ringing of the bell also meant the start of some unexpected events. The planned start of actual trading was delayed further and further. When the Facebook share was finally able to be traded, the first price was 43 dollars.

The delay has not gone unnoticed by the US Securities and Exchange Commission. According to Tagesschau.de the SEC announced that it wanted to investigate the causes of the technical glitches and the sometimes chaotic trading on the Nasdaq stock exchange. A class action lawsuit was filed by former Facebook users at the same time as the IPO. The plaintiffs are demanding 15 billion dollars in punitive damages and compensation for pain and suffering. The reason for the lawsuit is that the network continued to record their user traces on the internet long after they had logged out of their profile.

At least one thing went absolutely smoothly at the Facebook IPO: When 28-year-old Mark Zuckerberg pressed the symbolic button at the opening of the trading day, the bell rang out on the New York technology exchange Nasdaq, heralding the new trading day.
 

Kurt Felix had been ill since 2003. The TV presenter succumbed to cancer last Wednesday. The family announced the news on Saturday. The funeral in the immediate family circle has already taken place. A farewell ceremony has been announced for a later date.

With "Teleboy" and "Verstehen sie Spass?", the television entertainer hosted two programs with which he broke records: 46% audience share. "You won't find that anywhere else today," said the NZZ am Sonntag newspaper about Kurt Felix's success. "He had charm and class".

The 44-year-old economist with core expertise in the digital business succeeds Peter Lammerhuber, who is acting as interim CEO of Group M Switzerland, according to a press release issued on Wednesday. As Director Operations at IP Deutschland since 2009, Nadler was jointly responsible for the development and expansion of the digital business. In addition to the marketing of digital media within Mediengruppe RTL Deutschland, this also included the expansion of the digital marketing business to external websites and the co-marketing of various online offerings. In January 2011, Nadler also became board member and treasurer of AGOF (Arbeitsgemeinschaft Online Forschung) and deputy chairman of the internet section. One of his core tasks was to work with other media types and agency representatives to determine the effects of digitization on all media sectors. He was instrumental in shaping the resulting strategies with regard to the rapidly changing media currencies and the impact on future advertising opportunities.

On Wednesday, the Federal Council approved a new performance agreement with the Swiss Broadcasting Corporation (SRG). The contract is valid for the years 2013 to 2016. The internet platform Swissinfo.ch will have to accept losses - it will receive around CHF 2 to 3 million less per year.

It was already known that there would be cutbacks at Swissinfo. The news platform will therefore be cutting around 40 full-time positions - a third of its workforce - by the end of 2012. The editorial team will also have to be restructured. However, the cuts are not limited to this: from 2013, Swissinfo will offer information in Russian - in addition to nine other languages. Swissinfo will receive a total of CHF 34.75 million from the federal government over the next four years. That is half of the news platform's budget. The SRG will cover the other half. The agreement also sets out content guidelines. For example, Swissinfo is to be aimed "primarily at an international audience interested in Switzerland".

Over the next four years, the federal government will provide SRG with CHF 26.9 million for its collaboration with the French-language television station TV5MONDE. SRG must now ensure that nine percent of broadcasting time is devoted to Swiss productions. This is an ambitious goal, said Christine Javet from the Federal Office of Communications (Bakom). With TV5 Monde, the participating countries would have a direct say in the programming.

For the German-language channel 3Sat, the performance agreement provides for a ten percent share of broadcasts from Switzerland. SRG will receive a total of CHF 15.9 million for this over the next four years.

The performance agreement also stipulates that SRG will examine ways of making Radiotelevisione svizzera (RSI) broadcasts accessible to an international Italian-speaking audience. According to Javet, SRG must submit concrete ideas to Bakom by the end of the year. (SDA)

A weekly winner is selected by voting every seven days; a jury finally chooses the main winner and winner of a shopping trip to New York. Colgate-Palmolive commissioned Futurecom to implement the competition. Participation in the fashion competition is encouraged at the POS, in the lifestyle magazine Jolie and via banners.

> To the competition

Responsible at Colgate-Palmolive, Germany: Evelyn Kontarski (Senior Product Manager - Oral Care), Gabriele Schelwies (Integrated Communications & eBusiness Manager). Responsible at Futurecom (Y&R Group): Thomas Engeli (ECD), Sandro Kümin (AD), Vincent Schaublin (graphics), Dieter Boller (text), Nina Remmers (consulting), Rigobert Mihle (IT).

With immediate effect, Jörg Ledermann will take over the management of OU Press ad interim until a successor is found. He will be supported by Felix Wehrle. The "Coopération" team will be led ad interim by Daniele Pini.

According to the press release, the resignations are related to differing views on the future direction of Coop Zeitung, which came to light as part of the reorganization of the Communication/Quality/Sustainability division.

Both positions will be advertised and filled again.
 

Tuesday's Annual General Meeting in Zug approved an increase of CHF 5 to CHF 105. LZ Group's sales fell to 165.1 (166.4) million francs in 2011. Operating profit (Ebit) was 13.6 (15.6) million francs and net profit 10.6 (12.0) million francs. According to the media release, the decline in sales is mainly the result of lower printing revenues. At 52.4 million Swiss francs, advertising revenues were 4.2 percent higher than the previous year; the increase is due to the acquisition of Anzeiger Luzern. A decline to 41.1 (42.0) million Swiss francs was recorded in subscription and single-unit sales. Sales in the print and calendar business segment fell to CHF 46.8 (50.2) million. By contrast, revenues from electronic media and other revenues rose to 24.8 (23.9) million Swiss francs.

At the end of 2011, the LZ Group employed 555 (562) people, who shared 476 (485) jobs. The LZ Group includes, among others, the Neue Luzerner Zeitung with its regional editions, Radio Pilatus and the local TV station Tele 1. (SDA)

The Werbewoche online editorial team wishes you a happy Ascension and a few relaxing days.

Not yet as well known as the vegetarian specialties over lunch and in the evening is the rich Hiltl breakfast buffet, the agency said in a statement. From Monday to Saturday from 6:30 a.m., it invites guests to enjoy a healthy treat, while on Sundays and holidays from 9:30 a.m., there is an extensive brunch. That's why Ruf Lanz is now bringing the Hiltl breakfast to everyone's attention with a striking campaign.

The three subjects can be seen on advertisements, posters, POS material, postcards and online.

Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Isabelle Hauser (AD), Maren Beck (text), Doelkar Monkhar (consulting). Photography and image editing: Felix Streuli, Food Styling: Katja Rey.

The idea and screenplay were penned by Roger Dubuis Exec. The film was directed by K-Roll, which is one of the most successful newcomers in France, according to the press release. Among other things, it has realized the new Nina Ricci and the new Bang & Olufsen campaign. K-Roll is exclusively represented in Switzerland by Shannon Mildon at Manifesto Films.

Customer: Roger Dubuis. CD: Alvaro Maggini. Production: Manifesto Films. Producer: Shannon Mildon. Directed by: K-Roll.
 

At the General Meeting on May 15, 2012, the ADC Executive Committee, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was able to look back on a successful year, according to a statement. The most important points at a glance:

The ADC Judging 2012
In the course of opening up ADC, a prominent guest juror took part in the judging again in 2012: Daniel Freitag, co-owner of the Freitag label.

Increase in submissions
ADC was able to report an increase of plus 13 percent in entries in 2012. A total of 92 more campaigns were submitted than in the previous year. The ADC jury judged a total of 850 campaigns in 13 categories.

The ADC Festschrift 2012
The ADC festival magazine is always unique: in 2012 it was called "Adcbelle" and had the look of Annabelle.

The ADC Sponsors
ADC would like to thank the following sponsors who not only demand good advertising, but also actively promote it with their commitment: Publisuisse is a Premium Partner of ADC, the Goldbach Group is a dual category sponsor, the Association of Swiss
Media (This can only be an advertisement), APG and Swiss Post are category sponsors.

The ADC Festival
The ADC Festival took place under the motto "World Class. Swiss made" at the Schiffbau in Zurich. For the first time, the gold awards were presented by celebrities who have themselves achieved outstanding creative achievements in various fields: Xavier Koller, Daniel and Markus Freitag, Andreas Vollenweider or Alfredo Häberli.

Promoting young talent: ADC/BSW Creative School
In the ADC/BSW creative school young people learn from leading creatives and strategists how to have and assess a good idea, how to sell it and then implement it, and how to prevent losing it in the final meters after all. The next course starts on August 30, 2012 and lasts until January 2013. Applications can still be submitted until July 11, 2012.

New: The ADC Client of the Month
Now, ADC not only honors the country's outstanding advertising once a year, but each month also recognizes a client who has long been responsible for such
stands up for. From May 2012, an interview conducted by independent journalist Adrian Schräder will appear in every issue of the trade magazine Persönlich.

The ADC finances
ADC was able to close with a small profit despite a difficult economic environment. Thanks to the commitment of the sponsors, the increased number of entries as well as the advertisements in the ADC festival magazine "Adcbelle".

The ADC Presidium
The honorary ADC presidency, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was confirmed at the general meeting. As was the honorary board, consisting of Frank Bodin (Jury Chairman), Remy Fabrikant (Festival Organization and Sponsorship), and Philipp Skrabal (ADC/BSW Creative School).

The Lucerne advertising agency Rocket - Powerful Advertising created the new yacht logo, advertisements, posters and other communication materials.

Responsible at SGV: Werner Lüönd (Head of Marketing and Sales), Ramona Huwiler (Head of Marketing), Christa Bieri (Head of Services).