The agency promotes the new balance program with an analogy: on advertisements, posters and in a film, a candle is seen in the shape of a leg, as known from medical illustrations.

The slow melting of the candle symbolizes the dwindling muscular strength from the 30th birthday.

Responsible at Suva: Susan Huber-Brun (Head of Communications SuvaLiv), Sandra Mathis (Project Manager). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Sebastian Durband, Doelkar Monkhar (consulting). Image: Pixelprinz. Film production: Condor Films. Director: Lukas Wälli. Producer: Michael Gloor, Alessandra Angiuli.
 

After an operating period of 11 years, APG|SGA has replaced the eBoard in the cross hall of Zurich main station with a more modern technology. The conversion work at Zurich station lasted one week, according to an AGP release. The new eBoard is an LED screen in HD quality.

Green teaser posters with just a headline are designed to attract the reader's interest in a friendly way and are broken up on other follow-up posters "The Swiss letter: Now 100% climate-neutral." are broken up. The aim is to convey the message quickly, clearly and forcefully, the agency said in a statement on Monday. The campaign supports Swiss Post's overall ecological commitment, which the Microsite credibly with facts and in-depth information.

Responsible at Swiss PostBernhard Salzmann. Responsible at Wirz Wietlisbach Dialog: Guido Wietlisbach (overall responsibility), Stefan Dätwyler (CD), Andres Osselmann (text), Olivier Kaelin (graphics), Nicolas Edelmann (consulting). Photo: Patrick Rohner. Media: Optimedia.

 

Reto Leder and his team want to strengthen marketing and sales activities with a view to expanding the event locations and pay particular attention to digital media, according to a Trafo press release on Monday. Leder completed his schooling and apprenticeship in the hotel and catering industry in Bern, Grindelwald and Lucerne. He began his professional career as a personnel consultant at Hotellerie Suisse. This was followed by seven years in Argentina as a resident manager in four- and five-star hotels and as head of quality control at Gate Gourmet. Other important milestones in his career were the shipping companies Cunard, for which he developed and implemented an internal training project for employees, and Seabourn Cruise Line, where Reto Leder looked after the well-being of the ship's passengers as Hotel Manager on the high seas. He then headed the marketing and communications department of the Swiss hotel management school Cesar Ritz Colleges. Here he was also responsible for the development of new markets in Latin America.

Reto Leder will be supported in his new challenge by Jasmin Burkhalter, Walter Sanchez, Karin Müller and Franziska Kägi. The Trafo culture and congress center in Baden has already been in operation for nine years. Where electrical transformers were once manufactured, meetings, presentations and celebrations now take place. Companies such as Hewlett Packard and Raiffeisen Bank hold their customer events at the venue for medium-sized and large companies.

 

Google must make proposals "within a few weeks" and change any anti-competitive practices - otherwise it could face high fines of up to ten percent of its annual turnover. "I hope Google will take this opportunity to address our concerns," said Almunia.

The EU Commission opened proceedings against Google in November 2010. The EU competition watchdogs are investigating indications that the company deliberately displayed the offers of other search services too far back in the results for product queries. Instead, Google placed its own services in a prominent position below the search results. The IT giant may also have driven up prices for online advertising.

There are no fixed deadlines in the proceedings. (sda)
 

The first issue from the creative forge of the Zurich agency for corporate publishing and brand design will be published in fall 2012, combining socio-politically relevant topics and current economic reporting. The magazine is published six times a year in four languages and has a circulation of around 140,000 copies. An iPad version with added multimedia value is also available.

 

The campaign heads are Angela Merkel, Nicolas Sarkozy and Barak Obama. However, while they often only talk, or talked, unsuccessfully about saving money, Budgetdent takes action and offers its customers treatments that are up to half the price of its Swiss competitors, as the agency commented on its campaign in a press release on Monday. To coincide with the branch openings in Ebikon (LU), Oerlikon and Dietikon (ZH), Republica created and designed posters, a flap mailing, a floss sampling and the packaging for the Trisa Sonic electric toothbrush, which the first 150 customers receive in each case.

Republica is also responsible for online advertising (banners, Adwords, Facebook) together with Zauberküche. Thanks to a new accesspoint-controlled system, the banners appear on national websites, but are only visible to users within a 5-kilometer radius of the branches. Republica also supports Budgetdent with media relations.

The implementation partners for the campaign were Zauberküche, ace2ace and Promo Post.

Responsible at Budgetdent: Stefan Vogt (Swiss Dental Group). Responsible at Republica: Bala Trachsel, Mich Holzgang (consulting), Mike Krüll (CD), Katja Dürig (AD), Lara Klopper (graphics), Fabian Schäublin (banner realization).
 

Revenues also declined significantly compared with the previous month. As recently as March, newspapers and magazines in Switzerland had earned 150.3 million Swiss francs from advertisements. This was announced by the Wemf for Advertising Media Research on Friday.

Revenues from job ads fell by 36.2 percent year-on-year to 9.9 million Swiss francs. Revenues from real estate ads also fell to 3.7 million Swiss francs, down 23.2 percent. The other advertisements generated a total of 99.5 million Swiss francs, down 11.6 percent. The only winner in April was brochure supplements. Here, revenues rose by 9.1 percent to 10.9 million Swiss francs.

Sales of the financial and business press declined by 23.2 percent year-on-year to CHF 3.5 million. The daily press recorded a decline of 17.4 percent. The general-interest press also suffered losses (-14.2 percent), as did the regional weekly press (-11.3 percent), the trade press (-8.4 percent) and the special-interest press (-7.6 percent). The Sunday press was the only one to post gains. With sales of 14.4 million Swiss francs, it recorded 13.1 percent more sales than in the same month of the previous year.
 

In April, the major distributors Migros and Coop came up trumps. With their advertising campaigns, they ensured that advertising pressure in the retail trade increased by 33.5 percent to 37 million Swiss francs. This was reported by the market research company Media Focus on Friday. The retail trade was thus the leading sector in terms of advertising.

Companies spent the most on TV advertising in April. The medium achieved a share of 31.7 percent, followed by daily and weekly newspapers. This accounted for 28.6 percent of advertising revenues.
 
 

With the approval of the Uvek, Radio 24's FM radio license in the Zurich-Glarus coverage area changes hands. Radio 24 was previously 100 percent owned by Tamedia. It now belongs to Radio Medien AG, which is owned by publisher Peter Wanner's BT Holding.

The takeover of the license will not result in any personnel or journalistic changes. The proven program of Radio 24 will be continued. This is what Bakom wrote on Friday. The new owner undertakes to comply with the assurances given by Radio 24 in its license application regarding the scope, content, nature and financing of the program.

The Uvek had conducted a public consultation with the governments of the cantons of Zurich and Aargau as well as with other interested parties. None of the eight comments argued in principle against approval. After expiry of the 30-day appeal period to the Federal Administrative Court, the Uvek's decision will enter into force.

According to the Radio and Television Act (RTVG), a company may acquire a maximum of two radio licenses, according to Bakom. BT Holding already holds two radio licenses, Radio Argovia and Radio 32. Because Radio Argovia is a provisionally granted license, it is not attributable to BT Holding. At present, it is still open to whom the FM license will definitely be awarded in Aargau; the corresponding procedure is still pending. In the meantime, BT Holding has announced the sale of its majority stake in Radio 32. The necessary approval from the Uvek is still pending.
 

The layoffs are related to Tamedia's announcement last week that it will reverse its split strategy and end cooperation between the editorial teams of TA and the regional newspapers. This will result in the dismissal of six employees of ZU and ZSZ as well as four members of the TA regional editorial team. At editorial meetings on May 10 and 11, to which the Syndicom union and the Impressum professional association were also invited, the staff decided to stand up for a better social plan.

In a petition to company management, the affected editorial staff are demanding a decent social plan, negotiated with the social partners and starting at least from the level of the contract negotiated in 2009, according to a statement from Syndicom and Imprint. The petition was submitted by mail on Wednesday with a good 80 signatures. Syndicom and Impressum support the actions of the editorial staff and expect that they will be called to the negotiating table by the management. Both the severance payments and the offers of early retirement are lower than those negotiated in the 2009 social plan.

 

The aim of the site is to raise awareness of security aspects and the necessary media skills. Google wrote this in a press release on Wednesday. On the new Swiss Google page provides users with easy-to-follow step-by-step instructions on security and data protection issues. Comprehensible texts and clear examples explain the complex issues of security and data protection.

Internet users should be able to understand and apply the information regardless of their previous knowledge. Tips on creating secure passwords are provided, as well as help on safe surfing for children and how to deal with cookies.