Bitforge: The new Grill iApp from Coop

Following the Christmas game «Coop Sternenflug,» the summer game from app developer Bitforge is now here. Bitforge developed the app in close collaboration with Coop, handling everything from the concept and appealing design to the gameplay.

The game is also linked to the global high score system Game Center, which enables players from all over the world to compete against each other and compare and beat each other in collecting points. Coop's barbecue products have been virtually recreated and designed as 3D models so that they can fly over the barbecue in the game "Chame das grille". The player now has to sort out which products are intended for grilling and which definitely do not belong on the grill.

The Coop Grill app is now available to download from the Store for iPhone and iPad.

Responsible at Bitforge: Andreas Hüppi (CEO). Responsible at Coop: Michael Bietenhader (Head of Digital Advertising, Direct Marketing, CRM), Oliver Johnson (Head of Digital Advertising), Tanja Komposch (Project Manager Digital Advertising).
 

Joiz on Cablecom from tomorrow

Starting this Wednesday, Joiz will also be available via cable. The youth television channel will be broadcast on UPC Cablecom.

Joiz will take over the Bayern 3 slot. This was announced by the youth channel on Monday. Cablecom was obliged in March to include Joiz in its basic analog service. An appeal by UPC Cablecom was rejected by the Federal Supreme Court.

UPC Cablecom must include Joiz in the analog network

The youth channel has been available on the digital network since March 28.
 

Petranix forges the future for Schmolz+Bickenbach

Petranix Corporate and Financial Communications realized the 2011 annual report for Schmolz+Bickenbach. The report runs under the slogan "We forge the future".

The annual report is intended to emphasize the company's profile as an integrated special steel group and focus on the new construction of one of the world's most modern steelworks in the south of Chicago with its image and content concept. The annual report "We forge the future" was designed in American letter format and is divided into two parts, which are connected by a hard cover: The "New Forging and Steel Plant for Sustainable Growth" brochure and the "Milestones of Operational and Technological Excellence Achieved" activity report. The brochure is designed to be used simultaneously as a special print for the opening event of the steel plant on the south side of Chicago, the agency said in a statement on Tuesday. The activity report is structured as a typical management report and includes the chapters Foreword, Management Report, Corporate Governance and Financial Report.

> To the annual report on Petranix.com

Petranix completely redeveloped the content and design concept for the 2011 annual report, was responsible for consulting, project management and text editing and ensured complete implementation in terms of layout, typesetting and production monitoring. The consulting agency also oversaw the introduction of the online editorial system ns.publish, which was used to produce the entire annual report in German and English. The agency also produced the 2011 annual reports of Phoenix Mecano, a listed, globally positioned Swiss technology company in the fields of housing technology and industrial components, and of 4SC, the Munich-based biotech company, which is also listed on the stock exchange.

 

Sobu: Shopping tips via social media

With the Sobu online service, personalized shopping recommendations are now also shared via social media. The service is operated by the postal service.

When customers make purchases in online stores, they can recommend them to others via Facebook, Twitter and LinkedIn. As Roberto D'Elia, Sobu project manager at Swiss Post, explains, they receive a credit to any bank or postal account in Switzerland for every purchase made on the basis of a recommendation. Customers who buy a product or service online based on a Sobu recommendation also receive a bonus or a gift.

Edelweiss Air, Geschenkidee.ch and Zurich Insurance have been secured as partner companies with online stores for the launch. The current pilot phase of Sobu will run from May 1 to October 31, 2012.
 

Etextera: Website written for "my app"

The Meineapp.ch label relied on the copywriting skills of text agency Etextera for the launch of its website. Since its launch, Meineapp.ch has sold over 70 company apps

This was achieved in around 45 days. Managing Director Roberto Bortoli says: "Successfully selling a product on the web depends on three factors: an innovative product, reader-friendly and search engine-optimized texts."
 

Wunderman: Revolution to unfold

Mazda recently unveiled the new Mazda CX-5 to the world. To mark the launch, Wunderman developed a mailing campaign that asks questions—and provides answers.

To accompany the campaign, Wunderman designed a fold-out mailing that introduces the recipient to the topic step by step and invites them to take a test drive.

Responsible at Mazda: Matthias Walker (Marketing Director), Mark Ritchie (Internet & CRM Coordinator). Responsible at Wunderman: Thomas Engeli (ECD), Elias Zurbuchen (graphics), Dieter Boller (text), Stéphanie Bertschi (consulting).
 

Stailamedia now markets Sport.ch

Stailamedia is now handling the marketing for the Swiss sports portal Sport.ch. In addition to display advertising, the online marketing agency will also handle video advertising.

The title will be integrated into the Swiss Video Network. Stailamedia's video network is self-contained, the marketer explained in a press release on Monday. This is the only way to filter out the sports-affine target group within the overall network and target them with moving image advertising with a wide reach and without wastage.

Stailamedia has been marketing Sport1.ch, the online sports portal in German-speaking countries, since the beginning of 2011. Sport.ch records over 7 million page impressions and 345,000 unique clients per month.
 

Re-Launch of Keystone.ch on May 23, 2012

Next Wednesday, May 23, the Keystone photo agency will launch its new website. In developing the Keystone database, the focus was on functionality, simplicity, and clarity.

From the customer's point of view, response time plays a central role in image search. That's why the speed and convenience of the search engine have been advanced and optimized, Keystone said in a statement Monday. The innovations include the search within the search result (faceting) and the delimitation of individual search areas (archives, sports, stories). A new feature for media customers is the daily program, which enables differentiated planning of news events. Other innovations, which are intended to serve as a planning tool for customers, are the outlook program with references to upcoming events and the archive calendar with dates for anniversaries, anniversaries of deaths or other historical events.

The user interface (Firefox, Safari, IE) should be self-explanatory and focus on quickly finding the images you are looking for. At the same time, thematically related images are displayed by showing similar image selections. The view images can be clicked through in sequence, and an image selection can be viewed as a slideshow.
 

20 Minuten Online, Newsnet and Search.ch expand power pool

The Tamedia media group’s highest-traffic websites are launching the Power-Pool in French-speaking Switzerland for joint marketing. 20 Minuten Online, Newsnet, and Search.ch are participating in the expansion of the pool.

In French-speaking Switzerland, the power pool reaches 776,000 unique users, which corresponds to a net reach of around 63 percent of Internet users in French-speaking Switzerland, according to a press release from Tamedia. The IAB standard advertising formats Leaderboard, Rectangle and Skyscraper can be booked.
 

Last but not least: Advertising that stays hidden

Normally, advertising is meant to stand out and, if possible, not blend into the background. Axe did the opposite: The ad is hidden, which makes it stand out all the more.

Axe is known as Lynx in Australia, New Zealand and Ireland. And the care product is now also available as Lynx. According to Ronorp.net, the windows in an abandoned building in Sydney have been replaced by large LED screens. But nothing is visible on them - for the normal passer-by. But as soon as you put on a pair of Lynx glasses, a lot becomes visible.
 

Euro RSCG Zurich: Uncovering the dirty truth for Kulturama

Through June 24, a special exhibition at the interactive learning museum Kulturama lets visitors experience firsthand how Homo sapiens sapiens have practiced personal hygiene over the past 6,000 years. Euro RSCG Zurich designed an exhibition campaign for the event.

The posters are intended to make it clear that past times are sometimes all too readily glorified at the exhibition. Classic art paintings from different eras have been supplemented with unexpected additional information that allows us to take a look behind the beautiful exterior - motto: "The dirty truth".

The poster campaign can currently be seen in streetcars and at cultural poster sites in the city of Zurich.

Responsible at Kulturama: Claudia Rütsche (Museum Director). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Wolfgang Bark (text). Marietta Albinus (AD), Anne-Marie Pappas (graphics), Cara-Anne Specker, Suse Heinz (art buying). Images: Bridgeman Art. Consulting: Maria Ebnöther.

 

Guave Studios realizes advertising material for STS

Guave Studios was commissioned by the sensor technology company STS to design and produce promotional materials for Noesis. A teaser has already been produced for trade shows and events.

A project blog has also already been implemented. Further measures are being planned.

Responsible at STS: Bryan Graf (Head of Marketing & Communications), Markus Imbach (Product Manager). Responsible at Guave Studios: Sergio Herencias (Head of Motion Pictures), Sandro Wellenzohn (Head of Interactive), David Fritsche (VFX), Lukas Gloor (Web Design).

To the spot
 

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