In reality, they are not allowed to watch the games - at least those people who have to work a shift during the games. Because of "health and safety risks", according to the company's official reasoning. Mean, we say. The employees think so too: "We are disappointed," says the company. Welt.de one of 4,000 Vauxhall employees to The Sun newspaper. Especially mean: In the commercial for the football campaign, shift workers at the Vauxhall plant can be seen laying down their work to support the England team. The employees will probably not make themselves available for another commercial - and they are right.
 

The following Swiss agencies have made it onto the shortlist in the Direct Lions and Promo & Activation Lions categories:

Shortlist Direct Lions

Call Lanz Zurich for Oekopool, The Green Ad Pool
> More info

Call Lanz Zurich for Hyunday
> More info

Draftfcb Zurich for BMW (Switzerland)
> More info

Draftfcb Zurich for BMW (Switzerland)
> More info

Wirz/BBDO Zurich for Ikea Rothenburg
> More info

SFLB Zurich for Micasa
> More info

> All shortlisted places in the Direct Lions category

Shortlist Promo & Activation Lions:

Wirz/BBDO Zurich for Ikea Rothenburg
> More info

Wirz/BBDO Zurich for Ikea Rothenburg
> More info

Wirz/BBDO Zurich for Ikea Rothenburg
> More info

Jung von Matt/Limmat Zurich for Graubünden vacations
> More info

Advico Y&R Zurich for the Blue Cross
> More info

Draftfcb Zurich for BMW (Switzerland)
> More info

SFLB Zurich for Micasa
> More info

> All shortlist places in the Promo & Activation category

For half a century, Schlaefli had supplied the press with pictures of national news and major sporting events in Switzerland and abroad, Philippe Maeder, Co-President of the photographers' section of the Impressum trade union, announced on Sunday. Schlaefli died after a long illness.

The pictures from the former ASL agency were part of the exhibition "c'est la vie. Swiss press pictures since 1940" at the National Museum in Zurich at the beginning of the year. (SDA)

 

However, it is not yet clear when the Faz will introduce the paywall: "There is no timetable yet, but we are of course looking intensively at the issue and will take the step towards a paywall as soon as possible," explains Trevisan.

In an interview with WJ Editor-in-Chief Markus Wiegand, Trevisan explains: "The topic is popular, but it is sometimes forgotten that a paywall is not a strategy in itself. For the Faz, paid content is part of a quality strategy. And we're currently discussing exactly what that looks like."

Trevisan believes that compulsory payment will only be successful if the content online is of the same high quality as in the newspaper. That is generally not yet the case online, he says, which is because the current focus is still on driving up reach. "We are in a business today that is oriented toward the mass market. As a quality title, we don't have the best prerequisites for that. Others like T-Online or Bild.de can do that better," said Trevisan. Advertising prices on the Internet are determined by the big players. This leads to unattractive dumping prices in online marketing.
 

With the sale of Namics to the 22 partners, who are based in St. Gallen, Zurich, Frankfurt, Hamburg and Munich, Publigroupe is making further progress with its strategic focus on the core areas of Media Sales with Publicitas, Search & Find with Local.ch and DMS with technology-supported, scalable services for advertising clients, Publigroupe wrote in a press release on Friday. A good partnership with the company is planned for the future.

Namics employs 350 people, develops and implements e-commerce projects and generated sales of CHF 44.8 million in 2011. Namics' clients include leading companies in Switzerland and Germany. Publigroupe has held a majority stake in Namics since 2000.

Hans-Peter Rohner, CEO and Chairman of the Board of Directors of Publigroupe: "For many years, Namics was a Publigroupe holding with solid, steady growth and was an important supplier of know-how for the entire group during this time. However, as a very consultancy-oriented company, a partnership model with the corresponding ownership structure is better suited to Namics' current business model. Publigroupe is increasingly focusing on performance-oriented businesses that offer technology-supported, scalable solutions for advertisers with the aim of optimizing their marketing expenditure. Further acquisitions are also firmly planned in these areas and the sales proceeds will be used. Project-related collaboration with Namics is also planned for the future."

 

The "Apparel + Lingerie" sector recorded a 27.4 percent year-on-year decline in May 2012, Media Focus wrote in a statement on Friday. This minus hit a total of 4.3 million Swiss francs. While advertising spending in the "Lingerie," "Shoes," "Clothing Accessories," "Clothing Other" as well as "Clothing Image, Internet, PS" segments fluctuated only "minimally," in the range of +280'000 francs to -740'000 francs, the "Outerwear" segment collected a whopping minus of 3.6 million francs. Charles Voegele reduced its advertising activities in the "Outerwear" division by around 1.3 million Swiss francs in May 2012 and was thus the driving force behind this development.

The reduction of advertising francs in the clothing industry in the month of May 2012 was to the greatest detriment of "TV" in absolute terms (-1.7 million francs) and to the greatest detriment of "Cinema" in relative terms (-83 percent).

+52 percent for household appliances

The biggest percentage increase in advertising pressure was measured in the "Household articles/appliances" sector in May 2012. The 52 percent increase over the previous year resulted in an increase of CHF 2.5 million to around CHF 7.2 million. Small electrical appliances" were particularly "pushed" (+159 percent; +1.9 million Swiss francs). This sector generated advertising pressure of around CHF 3.1 million in May 2012. The largest shares of this were attributable to the "Coffee/Espresso Machines" segment. The leading advertiser in this category in May 2012 was Nestlé, closely followed by Jura.

This development in the "Household articles/appliances" sector in May 2012 benefited the "TV" media in particular in absolute terms (+2.6 million Swiss francs) and the "Poster" media in relative terms (+196 percent).

> Media Focus Advertising Market Trend Report 2012/05 (PDF)

 

The two changes will be regulated as part of the revision of the Radio and Television Ordinance (RTVO). They will enter into force on August 1, 2012, as announced by the Federal Council on Friday.

Today, broadcasters are obliged to distribute almost 20 domestic and foreign TV channels. They will now be gradually exempted from this obligation to broadcast certain TV channels in both analogue and digital form - if a "high proportion of households" use TV channels in digital form. The Federal Council has deliberately left open exactly how high this proportion must be. Roberto Rivola, Head of Communications at the Federal Office of Communications, said this when asked by the SDA news agency.

Problem for older TV viewers

This point in particular was controversial during the consultation process. It was discussed that the range of analog channels should be reduced as soon as around 80 percent of households have switched to digital television. During the consultation process, consumer advocates were concerned about the 20 percent who would still be watching analog television. This would affect older people in particular, criticized the Foundation for Consumer Protection. It demanded that the distribution obligation should only be lifted when 90 to 95 percent of TV customers have switched to digital TV.

Setting this limit is a political weighting, said Rivola. The department responsible will decide on this as soon as usage increases in these regions. Currently, digital usage is around 36 percent.

The Federal Council has also decided that regional TV stations can be financed up to 70% by fees in future. Today, the self-financing share must be at least 50 percent. This proportion has proven to be too high due to the high production costs, writes the Federal Council. (SDA)
 

And of course the empty PET bottle also belongs in one of the 50,000 PET boxes throughout Switzerland when doing sport, at open air events, at the swimming pool or when hiking, the agency said in a press release. This is exactly what the four new campaign subjects show. The yellow text box on the posters and advertisements for the Summer Cup also offers event tickets as a prize - to be won in the daily prize draw. The best PET box hunters in Switzerland will also be sought in media cooperations. And this time, too, everything serves just one purpose: to sharpen the selective perception of PET boxes among consumers.

> Comqed/Metzgerlehner: Campaign for PET Recycling Switzerland realized

Responsible at Comqed/Metzgerlehner, Erlenbach/ZH: Tomas Rozas (CD), Bettina Dührkoop (Strategy), Roman Steinacher (BGL), Anna-Lea Michael (Consulting), Philipp Stamm (AD), Mark Berger (Online), Ursula Trottmann (DTP), Mario Müller (Production). Image processing: Detail. Responsible at PET-Recycling Switzerland: Jean-Claude Würmli (Deputy Managing Director), Lukas Schumacher (Head of Marketing), Sabrina Wirz (Communications).

The Goal-Getters take it in their stride and ask the Communicators a legitimate question - via photomontage. Incidentally, the slogan was penned by Frank Bodin > Euro RSCG: Slogans created for Communicators.

Goal or own goal for the Communicators?

 

Since Monday, the Communicators logo has been emblazoned on large-format posters at various locations in Zurich and around the Federal Palace in Bern. The slogans come from the creative kitchen of Euro RSCG and are intended to stimulate discussion:

- The most effective advertising is not on posters.
- Politicians can also be popular.
- Make your message the message.
- In case your speaking time in the Federal Parliament is once again too short.
- Talk is silver, writing is gold.
- The best arguments for your arguments.
- We think about what others think about you.

The posters will be on display until the end of June, depending on the location.

> Goal or own goal?

Responsible at Euro RSCG: Frank Bodin (overall responsibility), Lukas Bossart (strategy and consulting), Axel Eckstein (CD), Florian Birkner (text) and Anne-Marie Pappas (graphics).

 

 

 

An additional 28-page bundle was added to the NZZ before the event and a 12-page bundle after the event. Pepper took on tasks in the areas of editorial management, production and final editing.

Pepper develops and realizes media products and media content on a mandate basis, in cooperation with other partners or on its own. Pepper's clients are companies, institutions and media publishers.

During her ADC tenure, 15,777 entries were processed, 3,390 awards were presented and 943 cubes were handed over, Müller wrote in a statement. There were 89 new members admitted and 68 resignations. Helen Müller has acquired 957 pages of advertisements and witnessed 5 changes of presidency.

"I thank everyone for the good, beautiful and exciting times. I have learned, seen and experienced an infinite amount, both professionally and as a person," she writes. Now she is looking forward to the time after that.