They were shortlisted in the categories Media Lions, Mobile Lions, Outdoor Lions, PR Lions and Press Lions:

Shortlist Media Lions:

Advico Y&R Zurich for the Blue Cross, Anti Alcohol
More info

Shortlist Mobile Lions:

Futurecom Interactive Zurich for MSD Merck Sharp & Dohme Chibret, MSD Sketchbook App
More info

Shortlist Outdoor Lions:

Jung von Matt/Limmat Zurich for Max Shoes, "Black Pumps", "Lace-up Shoes", "Darkblue Tiberlands", "Sandals"
More info

Publicis Communications for Orell Füssli, "Download the Metamorphosis"
More info

Shortlist PR Lions:

Draft FCB Zurich for Theater Rigiblick, Annual Report
More info

Shortlist Press Lions:

Spillmann/Felser/Leo/Burnett for Swiss Life, "I love my house", "Never want children", "Not interested in getting married", "she's my everything", "I like working with", "Only woman"
More info

Spillmann/Felser/Leo/Burnett for Fleurop, Broken Vase
More info

The two organizers of the Swiss TV day Screen-up, Goldbach Media and Publisuisse, have announced a trailer competition this year in cooperation with Swissfilm Association. The competition is aimed at imaginative young talents and students who are to produce a screen-up trailer in the form of a visual jingle, a kind of logo loop in the form of a video interlude with moving images. Universities of Applied Sciences and corresponding schools or courses of study throughout Switzerland were invited to participate. The submitted trailers will be selected by a jury consisting of representatives of the organizer and the Swissfilm Association, as well as a creative member. The selected shortlist will be published under Screen-up.ch released for voting and also advertised in the trade magazine Persönlich.

The winning trailer will be shown at the screen-up on September 27, 2012 at Kaufleuten in Zurich and at Screen-up.ch broadcast. In addition, a check worth 3,000 Swiss francs will be presented to the winning team at the event itself.

These are: Uwe Tännler (President), Peter Petrin, André Mettler, John Turnes, Simon Hubacher and Tanja Levine. Dietger Löffler is a new member. All other items on the agenda - including the 2011 annual report, the discharge of the Board of Directors and the audit report - were also approved. Uwe Tännler, re-elected President of the Board of Directors, says: "I am delighted that the delegates have elected me for a further term of office. Thanks to a dedicated team and a wide range of services, we have managed to significantly increase our membership figures and visibility within a short space of time."

Swiss Marketing SM
Swiss Marketing is the professional and trade association for marketing experts in Switzerland. It brings together the expertise of almost 4,000 specialists and managers from various sectors. Swiss Marketing organizes the professional and higher professional examinations in marketing and sales and is the sponsor of the Swiss Marketing Day with the awarding of the Marketing Trophy.

The new Board of Directors of Swiss Marketing (from left to right): Simon Hubacher, Dietger Löffler (only new member), Uwe Tännler (President), Peter Petrin (Vice-President), André Mettler, Jon Turnes. Absent: Tanja Levine.
 

Fredy Espejo has founded a new company called Gemdesign GmbH. The agency's graphic design services in the areas of print, web and identity will be retained. Espejo announced this in a press release on Monday. The design office will also remain at the same address.
 

The search engine marketing agency is now condensing its expertise into three specialist areas: E-commerce/Web Analytics, Search Engine Optimization, AdWords. Andrea Malele, business communicator and project manager at Yourposition since summer 2010, leads the AdWords team. The SEO specialists are under the leadership of Mirko Mandić, PR specialist and media scientist. Ulrike Hannemann, who has been with the agency since 2008 and Head of E-Commerce since March 2012, additionally takes over the management of the Web Analytics division. Co-Managing Directors Beat Muttenzer and Lukas Stuber will focus more on strategic corporate management in the future.

The agency has also won various new clients. For example, the Zurich-based agency won pitches for the AdWords budgets of Switzerland Tourism and the fashion mail order company Redcats Switzerland (e.g. La Redoute, Ellos). Among the new clients for projects in the areas of search engine optimization, web analytics or conversion optimization are, for example, the further education institution Klubschule Migros, or Home.ch, the real estate platform of Publigroupe and Swisscom Directories.
This was accompanied by an expansion of the team: Yourposition has filled seven additional positions in recent months. The AdWords department was strengthened with the ethnologist Zsuzsanna Balázs, the tourism expert Fabienne Thomann, the business economist Luzia Hütten and Christof Born, the former manager of the Businesspark Zug.

In the areas of search engine optimization, e-commerce and web analytics, Damian Kirtz (Business Process Management Modeler & Developer), cultural scientist Ye Yan Chan and graduate Web Project Manager Simon Griesser have joined the Yourposition team. Three to four additional full-time positions are currently being filled, which will double the Yourposition team within a year, according to a statement from the agency.
 

Otherwise, the audience finds the program well done, versatile and attractively presented. This writes the council in a statement on Monday. The audience council praises the narrowing of the target group. Thus Zambo becomes more seizable and more purposeful. The balancing act, which the age range still makes necessary, succeeds "not at all badly". The three media complement each other well.

The audience council, on the other hand, is not convinced by the series. The in-house production "Best Friends" is described as "exaggerated, predictable and clichéd. The bought-in series "Dance Academy" comes off better. But the council particularly likes the reintroduction of "Guetnachtgschichtli" for the little ones.
 
Zambo has been around since 2010. It is aimed at children and young people between the ages of 10 and 14 - it used to target 6- to 13-year-olds. The broadcasts on SF1 and DRS1 are supplemented by a Zambo website.

"Buongiorno Svizzera"
The radio special project "Buongiorno Svizzera" is judged by the audience council to have been a success. For two weeks, DRS3 reported on Ticino and the Italian-speaking areas of Graubünden. The audience council would also like to see such insights into other parts of the country outside of special weeks, as it writes in the statement.
 
 

In his speech, agency head Mark Bächer reviewed the five years of Life Science Communication. The Brain Bus exhibition guides showed visitors highlights from the mobile exhibition about the brain.

The agency's clients include the pharmaceutical company Abbott, the Swiss National Science Foundation, the Werner Alfred Selo Foundation, Pro Senectute Switzerland and the prevention organization Checkpoint. The agency has also designed its own projects, such as the Brainbus, a mobile exhibition on the subject of the brain, and the Claire and George hotel pitex project.
 

Contexta, an agency based in Berne, has now symbolized the motto "100 percent natural taste" in an extremely striking way - with breathtaking nature photos that represent the two lead products "Brazilian Nut Fiesta" and "Québec Cranberry Carnival". The declared advertising goal is to make the brand known and popular among even more health-conscious and active people in Switzerland, not least with sampling campaigns and other POS activities.

Responsible at Dabso SA: Philippe Bessire (Director Marketing & Sales), Sara Wymann (Product Manager). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Marc Schumacher (strategy), Willem Baumann (art direction), Daniel Müller (text/concept), Vanessa Mermoud (graphics), Cyrill Kilchenmann, Cornelia Noti, Sandra Imstepf (consulting). Image processing: Patrick Rohner, Rohner Retouch.
 

In addition to posters and ePanels in train stations, a special ambient media campaign is being used: the parking barriers in several high-traffic parking garages in German- and French-speaking Switzerland are being effectively redesigned. The long neck of the hypochondriac giraffe Melman now allows surprised drivers to enter the parking garage.
 
Responsible at Universal Pictures International Switzerland: Aline Kuhn (Media/Marketing Planning). Responsible at Kinetic: Anita Brasi (Account Manager). Responsible at Mediacom: Alexandra Jagnow (media planner), Swiss marketer for parking barriers: Michel Murer (M-Concept, Nyon).

 

In future, Perplex Plus will also be adding its own collection of acrylic glass objects to its range, which will be produced in limited series. Allink.creative has therefore developed a clear brand structure that provides orientation. The name Perplex Plus stands for custom-made products - Perplex Collection, as the name suggests, for the newly launched collection.

From branding and the website to the very special acrylic glass business cards, the agency designed and realized all communication media for the new brand image.

Responsible at Allink.Creative: David Zangger (CD), Monika Jagodzinski (graphics), Jacqueline Felder (DTP), Sabina Zelnik (project management). Responsible at Perplex Plus: Julian Weger (Managing Director)
 

For this purpose, large blocks of ice were set up in public places, in each of which several Peugeot keys were frozen. Passers-by could free the keys from the ice and exchange them for attractive prizes or take them for a test drive.

Responsible at Peugeot: Marc de Kergariou (Marketing Director), Marion Pfäffli (Advertising & Promotion Manager), Marc Clavadetscher (Advertising Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Philipp Lengyel (art director), Ivan Madeo (concept), Remo Rudolph (graphics), Niklaus Huwyler, Marcel Maegerle, Desiree Guzman (consulting). Production: Face, Atelier Odermatt.
 

Freicom will also design and implement communication measures in the area of e-mobility in the future. The first works will be on display in the fall.