The visual element translates the connection between the orchestra and the audience with dancing lines that are meant to symbolize the emotional experience of music. Around the logo, the agency has rebuilt the entire appearance of the Tonhalle Orchestra Zurich. From the business stationery to the literature, the website and the advertising presence with a new visual world. Also thereby the play joy of the orchestra stands in the center, so the agency in a Communiqué on Wednesday. The images focus on the individual playing on the instrument and emphasize the expressiveness of the musician through dancing motion blurs in reddish-golden tones.

Responsible at the Tonhalle Society Zurich: Elmar Weingarten (Intendant), Michaela Braun (Head of Communications and Marketing), Eva Menghetti, Marcela Bradler (Graphics), Christian Eigner (Marketing). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD, overall responsibility), Natasha La Marca, Barbara Meier (art direction), Désirée Guzzo (polygraphy), Irene Stutz (consulting). Photography: Tom Haller.Image processing: Lorenz Wahl.
 

The core of the campaign is a film that aims to draw attention to this problem in an eye-catching way. The campaign is supported by broad seeding and online advertising.

Responsible at Berne Declaration: Susanne Rudolf (Fundraising and Marketing). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Steph Huwiler (concept/AD), Tom Malecha (concept/text), Sarah Bertschinger (consulting). Direction & Production: Alexander Meier.
 

The retail sector recorded the highest increase in SEA budget expenditure, with growth of just 4 percent. The telecommunications sector (+1 percent) halts the growing trend of the previous month; the falling budgets in the banking sector (+1 percent) also stabilize. These even increase minimally in May. SEA spending in the insurance sector (+0 percent) stagnated at the low level of the previous months. Significantly less was spent on SEA in May in the food + beverages sector (-13 percent). Budget spending also fell slightly in the vehicles (-5 percent), cosmetics + personal care (-4 percent), and clothing + lingerie (-3 percent) sectors.

The relatively stable SEA budgets in the month of May could be due to a lack of seasonal events. This writes Media Focus in a statement on Wednesday. The question of how the budgets will develop with regard to the two upcoming sporting events in the summer remains exciting.

Uefa European Football Championship 2012
In this and the next issue of the SEM Trend Report, the focus is on the Uefa European Football Championship 2012. In addition to the soccer teams, there are ten other "players "on the field. UEFA was able to line up ten global sponsors with Adidas, Canon, Carlsberg, Castrol, Coca-Cola, Continental, Hyundai-Kia, McDonald's, Orange and Sharp. In this context, we were interested to find out which other advertisers would like to benefit from this event. To this end, Media Focus analyzed who already enriched their AdWords campaign with football-specific keywords in May and who was able to achieve what visibility in SEM as a result. Next month, the market research company will look back and examine how the advertisers' SEM "match" turned out.

It is striking in the SEA ranking that in the weeks before kick-off Coke.com, with its ticket promotion "Get tickets for UEFA Euro 2012 now", is only one official sponsor among the top 5 SEA advertisers. Together with Cablecom.ch "EM 2012 in HD quality", the two frontrunners in the SEA ranking have a big lead over the other SEA bidders. Puma.ch is jumping on the EM wave as an equipment supplier and is exclusively booking terms from the clothing sector "Squadra Azzurra jerseys now from the equipment supplier in the PUMA online store!". Swiss Post is taking a different approach and is pushing Euro 2012 with Fanbands.ch via its own brand "Show the flag & collect fanbands". The specialist portal for youth soccer Fd21.de is an initiative to promote youth soccer and primarily books terms relating to the Euro 2012 schedule.

The Swiss SEO ranking once again highlights the dominance of German and international websites offering soccer-specific content, Media Focus concludes.
 

However, the length of the seven-minute film made it less suitable for flexible use on internet platforms such as YouTube, Facebook or various student networks.The aim was not simply to shorten the film's plot for these specific purposes, but to adapt it dramaturgically in its entirety.

A trailer suitable for the defined target group was produced from the existing footage and additional image material. This was intended to convey the dynamism and freshness of KPMG, but at no point lose the visual language of the original version. Both films, as different as they are, still embody the original initiative "Cutting Through Complexity."

"The KPMG brand should be perceptible and tangible - both internally and externally. Communication should be adapted to the newly defined "Cutting Through Complexity" initiative," says Hubert Achermann, CEO of KPMG Switzerland. In this way, the complexity of the market will be presented in an understandable way for employees and clients on various channels.

With the application for .swiss, the Uvek wants to "protect the interests of Switzerland" and prevent third parties from misusing or monopolizing the geographical designation "Switzerland". This was announced by the department on Wednesday. According to the Uvek, the .swiss internet domain can increase Switzerland's international visibility in all areas, including the economy. On the other hand, the value and reputation of Swiss culture, products and services could be strengthened in the long term.

The Uvek hopes that this will increase consumer confidence in brands, for example. With .swiss, the geographical, linguistic and social meaning of the word "Swiss" can also be preserved. The Uvek also expects .swiss to have a higher clarity and recognition value than .ch. While .ch is well understood within Switzerland, there is often confusion abroad, for example with China (.cn). "Swiss", on the other hand, has an unmistakable meaning worldwide.

ICANN is responsible for the international coordination of the Internet addressing system. In June 2011, it decided to introduce new generic first-level Internet domain names. This means that any additional generic names such as .bank, .hotel, .berlin or .gmbh can be added to the existing .com, .org or .info.
 
ICANN will decide on the allocation of the first new Internet domains in spring 2013 at the earliest. (SDA)

It is designed to accompany consumers in an entertaining way during the soccer championships. The automotive campaign is implemented 100 percent with mobile advertising. It relies on various elements. Firstly, it takes up the current and highly emotional football theme. Secondly, this theme is implemented as a game, similar to the mobile game "Angry Birds. The 20 Minuten readers intuitively determine the shooting direction with their finger on the touchscreen and score goals. In addition, for the first time an HTML5 game is used for a mobile campaign to offer an experience that goes beyond simple banners. The whole thing is also seamlessly connected to social media and generates leads.

In addition to media booking, Adello and her 10-person team are also responsible for creating the advertising material and programming the game. The Renault Twizy campaign will run from June 8 to July 1 and will be published nationally by 20 Minuten. A current iPad will be raffled among all participants.

His research shows how a training system close to the media industry improves the employability of young journalists. This was reported by the Zurich University of Applied Sciences HWZ in a press release issued on Wednesday. The research paper also explains how the same training system provides them with a basis for self-interested behavior, but does little to promote a sense of social responsibility.

Further information on this new release.

The network offers clients access to strategic international communication. And it does so without the cost structures associated with traditional agency networks, according to a statement from the Swiss network partners. Each partner has at least 15 and up to 30 years of professional experience, often gained in management positions on the corporate side.

The service is primarily aimed at subsidiaries of major international corporations and medium-sized companies. According to the press release, the network offers them efficient access to communications professionals around the world. The brand name is intended to reflect the ability to deliver strategic public relations consistently across national borders: Infinite Latitude means "unlimited reach".

The initiative to found the network came from Ulrich Gartner, owner of the strategy consultancy Gartner Communications in Frankfurt am Main. "Medium-sized companies, but also subsidiaries of large holding companies, see an increasing need for international communication. However, the services offered by traditional network agencies are often too big for them," says Gartner. "At Infinite Latitude, they find proven, global expertise without having to pay for an extensive infrastructure."

The newest member of the organization is the Schlieren-based PR and communications agency PR-KFS, Karl F. Schneider. Founded in 1965, the PR and communications agency represents the network in German-speaking Switzerland. In French-speaking Switzerland, the network is represented by Pur PR in Lausanne.

W. Wiedmer appears consistently with a striking "W" in orange and gray on black. Frontwork has lettered the company building in Rümlang and various vehicles for the company. The building, which is over 100 meters long, is located directly at Rümlang train station. The façade, once decorated with graffiti, now has an appealing corporate look, with a bright "W" as the logo. And on the street, the black vehicles with the same logo attract attention.
 
 

The commercials run on Swiss television during football matches.

Responsible at Coop: Philipp Wyss (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Marc Weber (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSB war Schlupp Bürge: Flo Wacker (Creative Director), Beat Egger (Text), Dany Kielholz (Consulting Manager),
Flavia Salvisberg, Kristin Enzler (consulting). Film production: Embassy of Dreams. Director: Moritz Laube. Music: Nova International. Responsible at The Whole Media: Stephan Küng (Media Relations).
 

The three new directors are:

Claudia Schroeter - Director TV:
Claudia has more than 10 years of agency experience, including 7 years at Mediatonic as Media Planner and Deputy Managing Director. The young woman speaks three languages and has the following federal diplomas: Public Relations Specialist (SPRI), Bachelor Marketing and Communication (Polycom), Communication Planner BF (SAWI).

Matthieu Robert - Director Online:
Matthieu has more than 9 years of agency experience, including 6 years at Mediatonic as a Media Planner. He is fully bilingual and holds the following diplomas: Bachelor Marketing and Communication (Polycom), Communication Planner BF (SAWI).

Marco Rose - Director Strategy:
The man in his mid-forties has spent the last 20 years in the world of media, 18 of them in media agencies. Among other things, he was Managing Director of Universal McCann Geneva and Zurich and owner of the Medianima agency. Rose speaks four languages.

The three directors have been appointed to ensure efficient management to continue to provide optimal customer satisfaction. This writes Mediatonic in a statement on Tuesday.

Güntensperger will move to St. Galler Kantonalbank SGKB as Head of Sponsoring and Events. This was announced by the IHK on Tuesday according to SDA. Robert Stadler currently works at Raiffeisen Switzerland. Among other things, he is responsible for the implementation of annual reports. Before joining Raiffeisen Switzerland, Stadler was secretary of the FDP in the canton of St. Gallen.