Sonntagsblick research have uncovered a shocking fact: 3+ "Bachelor" Lorenzo Leutenegger receives only a four-digit amount for the circus he hosts. Maybe 5000 francs, because otherwise there would certainly be talk of a "high four-figure" or a "just under five-figure" amount. Strong tobacco! While the average man relaxes and goes about his work, the by definition most desirable Swiss bachelor in Thailand has to choose from 21 women cast together the one he finds least unappealing. The ladies in turn return the favor by, for example. depart early. Which is quite understandable when you have to pay for alcoholic drinks in the hotel out of your already meager pocket money (500 francs gross per week). Handing over your cell phone on command for weeks on end is not everyone's cup of tea either. The latter, by the way Research by the Basler Zeitung reveals (perhaps Lorenzo's father Filippo has revealed something). Since the ladies have to keep quiet after their return - a five-figure penalty this time - the media are finally allowed to investigate to their heart's content. And thus stay in practice. (hae)

Teaser image: Screenshot 3+

There is now an information point with a large touchscreen at Chur railroad station, where information about the Grisons capital can be accessed. Guests can find out what Chur has to offer in terms of culture, events, gastronomy, weather, shopping, leisure and much more in text, maps, pictures and videos.

The web agency Südostschweiz Newmedia was part of the technical implementation of the information pillar and developed the solution in collaboration with the HTW Chur. "We developed a system for Chur Tourism that allows all multimedia content to be managed centrally. The data is delivered to the info point in real time," says Claudio Cathomen, site manager of Newmedia Ilanz, describing the requirements of the project. Nm.Tourism, a website solution developed by Newmedia that is specially tailored to the requirements of the tourism industry, is being used. The information pillar in Chur will not remain alone. In a few weeks, the second info point will be inaugurated in llanz.

Claudio Cathomen (left), Head of Newmedia Ilanz, and Antonia Sferlazza (right) from Newmedia Ilanz

 

Many SBB customers are aware of the possibility of buying train tickets online. However, people who have never bought their tickets online before often consider the effort involved to be too high, according to a press release. However, once they have bought their tickets conveniently and easily from home, they are usually so satisfied that they stick with it. Maxomedia has launched a campaign for SBB to motivate more rail travelers to switch from offline to online ticket purchases: In addition to various online and offline advertising media in the SBB environment, train travelers are also being encouraged to "gold-plate" their ticket via sampling campaigns at various train stations. From now on, every train ticket is a winning ticket with the prospect of attractive prizes - regardless of the channel used to purchase it.

After the SBB customer has registered for the competition on the microsite, a loading bar appears with a request to wait for the draw result. However, the loading bar disappears unexpectedly and a video personalized for the user starts. In it, the ticket machine comes to life and takes off as a small robot from the nearest SBB station, flies directly towards the customer's home and lands in front of their front door. The robot carries the campaign's message with it: with the SBB Ticket Shop, you have the ticket machine at home. After watching his personalized clip, the user is taken to the end page, where he can try out the SBB Ticket Shop straight away or find out more. Attractive instant prizes include discounts for the next ticket purchase in the SBB Ticket Shop.

Responsible at SBB: Sabrina Rizzo (E-Commerce Manager), David Brunnschweiler, (Communications Manager). Responsible for strategy, conception and implementation of all online and offline measures: Maxomedia.

 

The parties to the conflict are unscrupulously exploiting this. On Twitter, for example, explicit pictures of dead or wounded children have appeared from both sides to justify their own aggression. Social media are being misused as weapons, and the operators have so far made no effort to prevent this, as Allhingsd.com reports.

Overstretched operators

Both the Israeli Defense Forces and the Quassam Brigades, a military sub-organization of Hamas, use social media as propaganda tools. Both sides inform their online followers about casualty figures, rocket launches and the current status of the fighting. These reports cannot be verified; according to U.S. media reports, they are propaganda on both sides. All available channels are used, from Facebook to Pinterest to Tumblr. The followers of the accounts can follow in real time how people are dying in the Middle East.

"History shows that every available means of communication is abused for propaganda purposes. This causes problems for the operators of the social networks. Their reputation among users and the advertising industry suffers if there is any suspicion that states or other organizations are intervening here in a controlling manner. The challenge is great, but here the operators would have to enforce the terms of use, if necessary also with deletions," explains Fritz Hausjell from the Institute for Journalism at the University of Vienna in a Pressetext interview. But that would be time-consuming and cause costs that the platforms have not reckoned with, he said. "With all the money that Twitter and Co have earned, the users of social media are still entitled to demand it," says Hausjell.

 

Overstretched providers

So far, the operators of the new media have not reacted to the misuse of their platforms, although in many cases the propaganda profiles clearly violate the terms of use of the social media. The manipulation of the public continues unhindered. The Twitter account of the Israel Defense Forces was briefly blocked for 40 minutes, according to U.S. media reports, but then went back online. Nothing is yet known about the reasons for this, but it could have been an automatic block in response to a user report.

Only the fake Twitter account @IDFSpokesman was permanently shut down. The YouTube video showing the Israeli attack on Hamas leader Ahmed Jabari was also only briefly unavailable. The short-term deletion was a misunderstanding, YouTube told Allthingsd.com. Social media is in a quandary. On the one hand, they don't want to interfere with their users' communication, but on the other hand, their platforms are obviously being abused here.

Social networks cannot and do not want to fulfill the claim of verification of the disseminated information that should apply to classic media. Nevertheless, the messages disseminated reach a worldwide audience. "Social media should be taken with extreme caution as a source of news," warns Hausjell. (Press release)

 

 

La Liberté, La Gruyère and Le Messager, the three titles of Groupe St-Paul from Fribourg, will be marketed nationally by Publicitas as of January 1, 2013, according to a statement. Groupe St-Paul has mandated Publicitas to market the advertising space of the three titles in the national advertising market (excluding economic area 15). Bookings in the titles can be made via the nationwide sales network as well as via Publicitas' planning and booking tools.

Patrick Cuénoud, Director Western Switzerland: "We are delighted to continue our long-standing collaboration in the national advertising market with Groupe St-Paul. This is a sign of recognition and a vote of confidence in Publicitas' services."

Thierry Mauron, Directeur St-Paul Holding: "As of January 2013, Groupe Saint-Paul is handing over the marketing of its titles (La Liberté, La Gruyère, Le Messager) to its newly founded company "media f", which also includes exclusive marketing in the canton of Fribourg (economic area 15). With regard to national marketing, I am pleased to continue the business relationship with Publicitas."
 

SOS CEO This Bürge confirmed a report by the digital trade magazine Medienwoche on Friday. They had failed to meet their self-imposed target of collecting the required 100,000 signatures by the end of October. Although signatures could still be submitted by the collection deadline on January 19, the initiators will refrain from doing so from now on. "We misjudged the situation," said Bürge when asked by the SDA news agency. The initiators had expected approval in the media sector. However, this did not materialize. That is why the proposal clearly failed.

The popular initiative "Radio and TV - the Confederation does not levy reception fees" was launched in July 2011 by the SOS (then still the "Solidarity Switzerland Party"). According to the text of the initiative, Article 93 of the Federal Constitution was to be amended so that the federal government would not levy reception fees. Despite the failure, the initiators are not letting up. "Just like a small snowball gets bigger and bigger, the second initiative will be more successful than the first," said Bürge. The second collection of signatures is due to begin next February. (SDA)

 

Glassy, a newly launched online eyewear store, was presented to the public for the first time at the Mercedes Benz Fashion Days (MBFD). Its positioning in the fashion environment made this an obvious choice, as Zurich Tokyo writes in a press release. The agency developed a concept for a stand designed to encourage interaction with guests and to arouse interest in eyewear as a fashion accessory. In the VIP tent, glasses, top hats and moustaches were provided for visitors to style themselves à la Mr. Glassy and have their Polaroid taken. According to the agency, the stand was a crowd puller and there were often several guests and even celebrities waiting to get their hands on a Polaroid and immortalize themselves on the Glassy wall.

Especially for this event, ZürichTokio produced a print version of Glassymag to match the blog, for which authors such as Jeroen van Rooijen and illustrator Ata Bozaci could be won over. An advertisement was also designed especially for the MBFD. On Glassy.ch, the Polaroids from the evening before were shown daily and with "Mr. Glassyʼs Fashionreports", the MBFD was recapitulated through the eyes of a keen observer.

Responsible at Glassy: Peter Lüthi (CEO), Andreas Lüthi (Store Manager). Responsible at Zurich Tokyo: Daniel Donati (Creative Director), Mihaly Keserü (Graphics), Laura Donati (Consulting) & Nofri Gaillard (Consulting/Text), Viviane Gall (PR).

 

Around a quarter of the bid costs are to be contributed by sponsors, which Infront Ringier is seeking. The company is owned half by Ringier and half by the sports marketing company Infront Sports & Media. The reasons for Ringier's interest in a successful bid are complex. As Ringier CEO Marc Walder stated in an interview with the Bünder Tagblatt, Olympic Games are generally interesting for media companies - especially if they take place in their own country. As CEO of a private media company, he is allowed to lean out of the window more than Roger de Weck, who holds back despite noticeable personal enthusiasm. Walder can't hide his enthusiasm either: "The Olympic Games should be brought back to where they come from: to the mountains. There would hardly be a better place for the Winter Games "than the wonderful Grisons!" says the Ringier CEO.

Once again, the question of journalistic independence arises in connection with Ringier. Walder answers in the affirmative the question of whether, with all the enthusiasm of the CEO and the media company, there is still room for the numerous critical voices. Sonntagsblick, for example, had only recently offered the opposing side a large platform. "However, this article also showed that the opponents' arguments are not very strong." But journalistic independence is guaranteed, even if it is "in the nature of things" that newspapers with an affinity for sports, such as Blick and Sonntagsblick, are basically positive about the Olympic Games. Walder also does not see other Ringier involvement as endangering critical reporting. For example, Blick would make no secret of the fact that concerts organized by Ringier subsidiaries Good News and Ticketcorner were "lousy". And the involvement of national coach Hitzfeld (Werbewoche.ch reported) has even resulted in Ringier journalists watching him even more critically, as readers and competitors are now keeping a particularly close eye on them, Walder says.

Source: Bündner Tagblatt, November 16, 2012
Teaser image: Liliana Portmann / Bünder Tagblatt
 

The seventh spot in the "Like a Star" series was created by IPG Group (Lowe Paris). Accented by dramatic lighting and atmospheric rain effects, the opening scene shows Clooney seeking refuge from the rain in a Nespresso boutique at the last moment before closing time. Clooney is convinced that he owes the courteous service to his celebrity status. He is most surprised to find that the mysterious Mrs. Martin, who also arrives late at night, is treated with the same kindness. Mrs. Martin says she always feels like a star at Nespresso and asks Clooney if he feels the same way. He responds ironically: "More or less

Nespresso's new "Like a Star" advertising campaign launches in Switzerland on November 26, 2012. For the third year in a row, Nespresso and Clooney teamed up with director Grant Heslov, an Academy Award-nominated producer, screenwriter, actor and longtime friend of Clooney.

Here go to the new spot "Like a Star.
 

This means that gross advertising impressions in the traditional media in October 2012 were down on the previous year for the third month in succession. However, the decline is limited over the financial year to date. At just under 3.9 million Swiss francs, the advertising print generated from January to October was 0.5 percent below the previous year, according to advertising market researcher Media Focus on Thursday.

In October, 30 percent of all sectors reported declining figures. The decline in the automotive industry was particularly significant. The sector placed advertising in the classic media for 50'500 Swiss francs in October, 9.3 percent less than in October of the previous year. This results in a cumulative decline of 2.5 percent (-10.1 million Swiss francs) in the current year.

Minus figures were also measured in the financial sector. Advertising for investment products was cut back by just under 38 percent (-17.3 million Swiss francs) in the current year compared with the previous year. Switzerland's banks and financial institutions spent CHF 36'800, or 9.7 percent, less on advertising in the month under review.

With a share of 10.4 percent, or 12.8 percent (October 2012), the food industry is currently the most important sector in the Swiss advertising market. The companies have had advertising for their products printed for CHF 62'000 and thus for 21.7 percent more. Around 50 percent of the ads are placed by Ferrero, Nestlé and Unilever, as well as the retailers Migros and Coop.
 

This was funded by the Road Safety Fund (FVS) and is intended to improve communication between road users at pedestrian crossings. The core message is: "Seek eye contact". The eye contact campaign starts with advertisements, followed by posters, which are intended to anchor the core message quickly and easily. At the same time, a TV spot with a hidden camera is launched: a decoy asks passers-by for directions to the station. But as soon as people explain, he looks away, causing misunderstandings. The spot ends in two versions at the pedestrian crossing: once the decoy gets into a dangerous situation as a pedestrian and once as a car driver looking away.

The campaign information website has a new feature: when the computer camera is switched on, it provides the website's facial recognition software with information about the user's line of vision. Now you can navigate by eye contact. In the coming year, the website will come up with further surprises, as the agency writes in a statement on Thursday.

Responsible at ACS, Road Cross, VSR: Niklaus Zürcher (Director ACS), Stefan Ingold (Managing Director VSR), Valesca Zaugg (Managing Director Road Cross Switzerland), Monique Ben-Shmuel (Campaign Manager). Responsible at Wirz Advertising: Andi Portmann, Rob Hartmann (CD), Markus Schärer (overall responsibility digital), Marco Zimmerli (AD), Isabelle Bühler, Paul Labun, Tanja Jablanovic (graphics), Winfried Schneider (text), Ralf Brändli, Ruben Frank (technology), Karin Krummenacher, Flurin Hardt, Sandro Pigoni, Fabiana Imhof (Consulting), Gordon Nemitz (Strategy), Sebahat Derdiyok (Agency Producer), Markenfilm (Film Production), Yves Roth (Photography), Zipmedia (Media), Ursula Christen (Technology).
 

Corriere del Ticino Plus now also includes the advertising space of Giornale del Popolo. Tretop Ticino will be replaced at the beginning of the year by Bitop Ticino, a combination of Corriere del Ticino Plus and la Regione Ticino. Corriere del Ticino CDT will appear on the advertising market as Corriere del Ticino Plus as of January 1, 2013. Giornale del Popolo GDP will be merged with CDT as an advertising product. Publicitas wrote this in a statement on Thursday. Responsible for the marketing of Corriere del Ticino Plus are Simone Bianchi, Advertising Market Manager, Corriere del Ticino Publishing House and Vincenzo Tommasino, Key Account Manager, Publicitas Ticino.

The cooperation between CDT and GDP leads to the launch as of January 1, 2013 of the Bitop Ticino advertising product, a combination of Corriere del Ticino Plus and la Regione Ticino. Bitop Ticino is the successor product to Tretop Ticino, a title combination consisting of the three Ticino daily newspapers CDT, la Regione Ticino and GDP.

In 2013, Publicitas will continue to market the advertising space of the Ticino daily newspapers CDT, GDP - as Corriere del Ticino Plus- and la Regione Ticino as well as the new title combination, from January 2013 under the name Bitop Ticino, in the Swiss advertising market as well as in Northern Italy.